Yintoni omele uyazi malunga nokuPhuculwa kwe-injini yokukhangela

Ngaphambi kokuba uqeshe inkampani yokuphucula i-SEO, kufuneka wazi izinto ezimbalwa. I-SEO imele ukusetyenziswa kwe-injini yokukhangela. Yinkqubo yokufumana i-traffic kwiwebhusayithi, kwaye kukho iindlela ezahlukeneyo kunye nobuchule boku. Nazi ezinye zazo: Umsebenzisi-Ubuhlobo, UPhuculo lobuGcisa, kunye neSakhiwo soQhagamshelwano.

UPhuculo lwe-SEO yeQhinga

Isitshixo kwi-SEO ephumelelayo kukukwazi ukwandisa ukubonakala kwewebhusayithi kwiinjini zokukhangela. Iinjini zokukhangela’ I-algorithms ithathela ingqalelo izinto ezininzi ezibandakanya umxholo wewebhusayithi, isihloko, meta-inkcazo, kunye namanqaku. Ukwengeza, maninzi amaqhinga okunyusa ukubonakala kwewebhusayithi kwiziphumo zenjini yokukhangela, ezifana nokwenza ngcono kobugcisa, isakhiwo sekhonkco, kunye nokwenza ngcono ngaphandle kwephepha. Iimasaji zokuthengisa zikwayinto ebalulekileyo ekufuneka iqwalaselwe.

I-SEO isicwangciso esiphambili sokwandisa ukubonakala kwewebhusayithi kwiinjini zokukhangela ezifana neGoogle. Oku kuyimfuneko kumashishini axhomekeke kwiinjini zokukhangela ukuvelisa izikhokelo. Ukwengeza, I-SEO inenzuzo eyongezelelweyo yokutsala iindwendwe ezivela kwimidiya yoluntu. Kubalulekile ukuqonda ukuba abantu bachitha ixesha elininzi bekhangela iwebhu. Yiyo loo nto kubalulekile ukwahlula isicwangciso sakho.

I-SEO luqeqesho olunzima olubandakanya ngaphezu kwamagama angundoqo kunye namakhonkco. I-arhente ye-SEO yobuchwephesha iya kuhlalutya umxholo wewebhusayithi kwaye ihlalutye ukusebenza kwayo. Ukuba iwebhusayithi ayilungiswanga kakuhle, iyakuhlala iphelela ezantsi kweziphumo zenjini yokukhangela, ibangela ukuba ilahlekelwe ngabathengi abanokubakho.

I-SEO yenye yezona zinto zibalulekileyo zokuthengisa kwi-intanethi, kunye nempazamo encinci yokuphucula iwebhusayithi inokukhokelela kwiziphumo ezibi. Ngethamsanqa, kukho iindlela ezininzi zokuphucula ukubonakala kwakho kunye nempumelelo ekubekweni kwe-injini yokukhangela. I-arhente efanelekileyo iya kubonelela ngenkonzo epheleleyo, kuquka SEO, I-SEM, kunye namaphulo e-AdWords. I-arhente iya kubonelela ngobuchwephesha bobugcisa bokuqinisekisa ukubekwa kwexesha elide kuGoogle.

Umsebenzisi-Ubuhlobo

Uphendlo lwe-injini yokukhangela, okanye SEO, yinkqubo yokwenza iwebhusayithi isebenziseke ngakumbi kubatyeleli. Inkqubo yahlulwe yangamacandelo amathathu: KwiPhepha, ngaphandle kwePhepha, kunye nezobugcisa. Ukulungiswa kwe-OnPage kubandakanya ukuphucula umxholo kunye nesakhiwo sewebhusayithi. Ezi ziquka ukwandisa amaxesha okulayisha iphepha, ukwandisa umxholo wezixhobo eziphathwayo, kunye nokusetyenziswa kwedatha yemeta kunye neekhonkco zokwandisa i-SEO yewebhusayithi ye-rankings. I-OffPage optimizations, kwelinye icala, gxila kwisakhiwo sekhonkco, iimpawu zentlalo, kunye nobudlelwane boluntu.

UPhuculo lobuGcisa

Imiba yobuchwephesha bokwenziwa kwe-SEO ibalulekile ukuba ungathanda ukufumana amanqanaba amahle. Ezi zinto ziquka ukuqinisekisa ukuba iinjini zokukhangela ziyakwazi ukufunda kwaye zibonise umxholo wakho. Ukwengeza, kufuneka uqiniseke ukuba iwebhusayithi yakho ikhawuleza, ikhuselekile, kwaye simahla kumxholo ophindwe kabini. Ngethamsanqa, kukho iintlobo ngeentlobo zezixhobo zomntu wesithathu ezikhoyo ukukunceda.

I-SEO yobuchwephesha ibandakanya ukuphucula isiseko sewebhusayithi yakho, kuquka isantya sephepha kunye nemephu yephepha, Ubume be-URL, iskimu, kunye nokuhamba. Ukulungiswa kobugcisa kubalulekile kuba ngaphandle kwayo, indawo yakho ayizukwazi ukufumana itrafikhi yendalo eyidingayo. Ngaphezu koko, ukuba abasebenzisi abanakuzulazula kwiwebhusayithi yakho, ayizukuba nandaba nokuba iqhuba kakuhle kangakanani na kwiinjini zokukhangela.

Isakhiwo sekhonkco

Inkqubo yoLwakhiwo lweNdibaniselwano yinxalenye ebalulekileyo yoPhuculo lweNjini yoPhando (SEO). Amakhonkco angaphakathi avela kwiiwebhusayithi ezifanelekileyo ziya kukhulisa i-injini yokukhangela yewebhusayithi yakho, ukuphucula itrafikhi yewebhusayithi yakho, kunye nokukhuthaza ukuguqulwa. Ezi khonkco zibizwa ngokuba yi-backlinks. Ezi khonkco ziya kunceda iinjinjini zokukhangela ukuba ziqonde indlela eyaziwa ngayo iwebhusayithi yakho kwaye ngawaphi amaphepha aqulethe umxholo ofanelekileyo. Nangona kunjalo, ukwakha i-backlinks kufuna ixesha kunye nomgudu.

Kukho iindlela ezininzi zokwenza amakhonkco kwiwebhusayithi yakho. Enye yezona softwares ezidumileyo nezisebenzayo zokwakha ikhonkco yiLinkaAssistant, esebenzisa 10 iindlela zophando ezinamandla ukufumana amaqabane asemgangathweni. Ikwalandelela amakhonkco akhomba kwiwebhusayithi yakho kwaye idale uluhlu oluhle lwekhonkco.

Enye indlela kukusebenzisa izixhobo ze-SEO. I-LinkAssistant sesona sixhobo solawulo lwekhonkco. Iqokelela iiWebhusayithi ezifanelekileyo kwiNische, ikunceda uqhagamshelane namaqabane anokubakho kwikhonkco, yenza uvimba weefayili zekhonkco elincinane, kunye neengxelo ngenkqubela yakho. Esi sixhobo yindlela ebalaseleyo yokwenza amakhonkco afanelekileyo kwi-niche yakho.

Ukongeza ukudibanisa kumaphepha afanelekileyo kwiwebhusayithi yakho, kufuneka usebenzise i-anchor ecebileyo yegama elingundoqo kwiprofayili yakho yekhonkco. Oku kuya kunceda uGoogle aqonde ukuba yintoni umxholo okwisiza sakho kwaye unike umxholo womsebenzisi wephepha. Umgangatho wombhalo wakho we-anchor uya kunceda ii-injini zokukhangela zichonge isikhundla sakho. Okona kuphezulu umgangatho weprofayile yakho yekhonkco, ixabiso elingakumbi liya kubamba.

Kuya kufuneka ubeke iliso kwiprofayile yakho ye-backlink rhoqo ukuze uqinisekise ukuba ayingogaxekile kakhulu. Iikhonkco zangaphandle zihlala zilungile, kodwa imithombo eyahlukeneyo ye-backlinks ineempembelelo ezahlukeneyo kwinqanaba lakho. Ukuqinisekisa, kufuneka usebenzise amakhonkco avela kwiiwebhusayithi ezithembekileyo kuphela. Kufuneka kwakhona ubeke iliso umgangatho wamakhonkco kunye nobuninzi. Umgangatho ongaphezulu kunye nobungakanani bamakhonkco akwiwebhusayithi yakho, ngcono. Xa oku kuphunyeziwe, uya kuwongwa ngamanqanaba angcono kuGoogle.