Yintoni uPhuculo lwe-injini yokukhangela?

Yintoni uPhuculo lwe-injini yokukhangela?

Ukuba ufuna ukubonwa ngabantu abaninzi kwi-intanethi, Kuya kufuneka ukhulise iwebhusayithi yakho kwiinjini zokukhangela ezahlukeneyo. Kodwa uyenza njani loo nto? Ziziphi iinjongo zokuphucula injini yokukhangela? Ziziphi izixhobo ezikhoyo? Kwaye okona kubalulekileyo, uphucula njani ukufikelela kwewebhusayithi yakho kwiinjini zokukhangela ezinjalo? Masifumanise. Kweli nqaku, siza kuthetha ngeenjongo ze Suchmaschinenoptimierung kunye nezinye zeendlela eziqhelekileyo.

Ukulungiswa kweinjini yokukhangela

UPhendlo lweNjini yoKhangelo, okanye SEO, ibhekisa kwinkqubo yokukhuthaza iwebhusayithi yokusetyenziswa kweenjini zokukhangela ezifana neGoogle. Ngokulandela imigaqo ethile, iwebhusayithi inokuphucula indawo yayo kumaphepha eziphumo zenjini yokukhangela. Obu buchwephesha baziwa njengosetyenziso lwe-injini yokukhangela, kwaye ineenzuzo ezahlukeneyo. Eli nqaku liza kubonelela ngesishwankathelo sezona mpazamo zixhaphakileyo kwi-SEO optimization. Uluhlu olungezantsi zezona mpazamo zixhaphakileyo kunye neendlela ezingcono zokuziphepha.

Inyathelo lokuqala kwi-SEO suchmaschinen optimization kukuqonda ukuba zisebenza njani iinjini zokukhangela. Iinjini zokukhangela ziinkqubo ezilungelelanisiweyo eziqaphela igalelo elithile kwaye zizame ukubonelela ngeziphumo ezifanelekileyo. Ii-algorithms ze-injini yokukhangela ziyilelwe ukubonisa owona mxholo ufanelekileyo kuqala. Oku kuthetha ukuba iiwebhusayithi ezingekho kwiphepha lokuqala leziphumo zifumana i-traffic encinci kakhulu. Iwebhusayithi eyilwe kakuhle kwaye ebhalwe kakuhle iya kufumana iindwendwe ezininzi kunesiza esingenayo i-SEO optimization.

Ukulungiswa kwe-SEO ye-sosmachinen kubandakanya ukusebenzisa iindlela ezifanelekileyo zokunyusa umgangatho wewebhusayithi yakho kwiziphumo zophando.. I-OnPage Optimierung ibalulekile ekuncedeni abasebenzisi baqonde ngokukhawuleza ukuba iphepha elithile limalunga nantoni. Ngokusebenzisa umxholo ofanelekileyo kunye namakhonkco angaphakathi, iinjini zokukhangela ziza kubonisa amaphepha afanelekileyo kubasebenzisi. Ekwenzeni ulungiselelo lwephepha, iirobhothi ze-injini yokukhangela funda umxholo wewebhusayithi kwaye ujonge ukuhambelana kunye ne-uberschneidungen.

Iinjongo zokuphucula injini yokukhangela

Ngelixa injongo yokuphucula injini yokukhangela kukunyusa ingeniso, izicwangciso ezisetyenzisiweyo ukufezekisa le njongo zibaluleke ngokulinganayo ekukhuseleni uphawu kunye nokwandisa ulwazi lophawu. Ukulungiswa kwe-injini yokukhangela yinxalenye ebalulekileyo yolawulo lwesidima kwi-intanethi, ngoko ke kubalulekile ukuphumeza isicwangciso esilungiselelwe umntu ngamnye. Nazi ezinye izicwangciso ezibalulekileyo ze-SEO. Makhe sithethe ngazo ngokufutshane. 1. Yintoni uSebenziso lweNjini yoPhando? Luyintoni Usukelo Lwalo? Ungaliphucula njani ishishini lakho?

Ukuchaza iinjongo zakho linyathelo elibalulekileyo kwinkqubo yokuphucula injini yokukhangela. Ukumisela iinjongo ezithile nezinokumetwa kubalulekile kwimpumelelo. Okukhona iinjongo zakho zithe ngqo, kuya kuba lula ukulinganisa inkqubela yakho kunye nokulinganisa iziphumo zakho. Ngaphandle kweenjongo ezithile, iinzame zakho ziya kuhamba kwaye zibangele isiphithiphithi kunye nokungabikho ngokupheleleyo kwempumelelo. I-SMART Ziels zithe ngqo, inomlinganiselo, enokufezekiswa, kunye nenyani.

Ukwandisa umgangatho wokunxibelelana kubalulekile ukufezekisa iinjongo zokuphucula injini yokukhangela. Ukongeza ekunyuseni izinga lokucofa, ukufikelela okuphezulu kunye nokunxibelelana kukhokelela kuguquko okanye kwintengiselwano. Kuxhomekeke kwiinjongo zakho, olu nxibelelwano lunokwahlulwa lube ziindidi ezimbini: imibuzo kunye neentengiselwano. Imibuzo kunye neentengiselwano ziziphumo zokugqibela zokuphucula injini yokukhangela. Uqhagamshelwano olukumgangatho ophezulu lukhokelela kunxibelelwano oluphezulu kunye neentengiselwano, kodwa ayilulo lonke unxibelelwano luthengiselwano.

Uphuculo olufanelekileyo lwe-injini yokukhangela ijolise ekubekeni umgangatho wamaphepha afanelekileyo aphezulu kwiziphumo zophendlo. Ukufaneleka kubhekiselele kumxholo okwiwebhusayithi. Iziphumo ezifanelekileyo ze-injini yokukhangela ziboniswa ngaphezulu kweziphumo eziphilayo. Ukufaneleka kwakhona kugqitywa ngamakhonkco angaphandle. Amakhonkco angaphandle nawo ayinxalenye ebalulekileyo ye-SEO. Ukufumana iwebhusayithi yakho kuluhlu lweziphumo zokukhangela zikaGoogle luphawu oluhle lomgangatho. I-SEO ibandakanya inani lezicwangciso zokunyusa umgangatho wakho kunye nokutsala abathengi abatsha.

Ukuphucula iwebhusayithi yakho kwiinjini zokukhangela kubandakanya ukwenziwa kwephepha kunye nangaphandle kwephepha. Ukulungiswa kwephepha kugxile ekuphuculeni umxholo wabafundi. Umxholo kufuneka ubandakanye amagama angundoqo afanelekileyo kwaye abhalwe ukuhlangabezana neemfuno zabafundi. Iphepha lasekhaya kufuneka linikeze amava amahle. Ukulungiswa kwephepha kubandakanya ukuphucula ukuhamba kwewebhusayithi. Kwaye kunjalo, okubhaliweyo kubalulekile. Kufuneka ukhulise isicatshulwa ukuphucula ukufundeka kwayo, ubunyani, kunye ne indexability.

Iindlela zokuphucula ukufikelela kwi-injini yokukhangela

Kwiivenkile zezitena kunye nodaka, indawo ebonakalayo eyomeleleyo ibalulekile ekutsaleni izithuthi zokuhamba. Kodwa ukuba ufuna ukuqhuba abathengi abafanelekileyo ngakumbi kwiwebhusayithi yakho, Iindlela ze-SEO zibalulekile. Uninzi lwabasebenzisi bafumana iwebhusayithi yakho ngokuchwetheza idilesi yewebhu kwisikhangeli kunokuba basebenzise ikhonkco le-imeyile okanye ibhukhimakhi. Abathengi abanjalo banokuba ngabatyeleli abaphindayo abasele beqhelene neshishini lakho. Nazi iingcebiso ezintlanu zokunyusa izinga le-injini yokukhangela:

Izixhobo zokukhangela injini yokukhangela

Kukho iintlobo ngeentlobo zezixhobo ezikhoyo zokuphucula injini yokukhangela (SEO). Ezi zixhobo zenza imisebenzi kwaye zibonelele ngolwazi olubalulekileyo ukunceda iwebhusayithi yakho ibekwe kakuhle kwiziphumo zophando. Ezinye izixhobo omele ucinge ngokuzisebenzisa ziquka i-XML Sitemap Checker, ejonga iimephu zesayithi kwiimpazamo kwaye idwelise umxholo kuzo. Ezinye izixhobo, njengeNgxelo yePhepha le-SEO kunye noHlalutyo lweWebhusayithi, iya kuhlalutya iwebhusayithi yakho ngaphezulu 100 iindawo ezahlukeneyo, kwaye inokukunceda uphucule indawo yewebhusayithi yakho.

I-Backlinks ibalulekile kwinqanaba lakho kwiinjini zokukhangela, ngoko iwebhusayithi yakho kufuneka ibandakanye i-backlinks evela kumaphepha afanelekileyo okufika. Ngaphezu koko, Unxibelelwano olutsha luza kwenza iziqwengana zikaGoogle zilunge ngakumbi, enika abasebenzisi ithuba lokukroba kumxholo wewebhusayithi yakho. Olu lwazi kufuneka lunyanzelise ngokwemvelo ukucofa, ukubakhuthaza ukuba bandwendwele indawo yakho. Ukuze kwenzeke oku, iphepha lakho lokufika kufuneka lilungiswe ukunika ulwazi oluchanekileyo.

Xa ukhetha isixhobo sewebhusayithi yakho, qwalasela ixabiso kunye nokusebenziseka kwesixhobo. Nangona imarike yezixhobo ezinjalo inkulu, kubalulekile ukuthelekisa ezimbini okanye ezintathu izixhobo phambi kokuba wenze isigqibo sokugqibela. Ukufumana isixhobo esilungileyo kwiimfuno zakho, thelekisa amava obuqu esixhobo ngasinye. Ukusebenziseka yenye yezona zinto zibalulekileyo, kodwa ixabiso liyingqwalasela ebalulekileyo. Qinisekisa ukuba ulinganisela iindleko zerenti kunye nexesha eligciniweyo, uhlalutyo nolawulo, kunye nokubanakho kwengeniso.

Enye yezona zinto zibalulekileyo ekufuneka ziqwalaselwe xa usebenzisa i-SEO kukuba iziphumo ziya kuhlala ixesha elide kangakanani. Utyalo-mali kwi-SEO lutyalo-mali oluya kuhlawula ngexesha elide. Ayikokwenza umxholo okhawulezayo. Umxholo ohamba ngokukhawuleza ufuna ukucofa okuninzi ngexesha elifutshane kwaye ufuna iqela elikhulu lomxholo. Zininzi izixhobo ezinokukunceda uphucule indawo yewebhusayithi yakho kwiziphumo zophando, kwaye inxenye kubo ikhululekile.

Enye inketho kukuthenga isixhobo esinokukunceda ukulinganisa impumelelo yakho ye-SEO. Le software ibizwa ngokuba yiRank-Tracking. Ijongene ne-SEO yobugcisa kunye nokubeka iliso elingundoqo. Yenzelwe abaqalayo, phakathi, kunye nabasebenzisi abaphambili ngokufanayo. I-Optimizer Modul isimahla kodwa inenani eliqingqiweyo leempawu, njengokujonga kuphela amanqanaba edesktop. Ukuba ufuna uhlalutyo olupheleleyo, kufuneka ucinge ngokuthenga iAkhawunti yePremium. IAkhawunti yePremiyam nayo iyabonelela 300 igama elingundoqo uberwatch.