Yintoni i-SEO Optimization?

Ukuphuculwa kwe-injini yokukhangela yinkqubo eyenza iwebhusayithi yakho ibonakale ngexesha elifanelekileyo. Oku kufezekiswa ngokulungiselela umxholo wewebhusayithi yakho. Kubalulekile ukuba iwebhusayithi yakho ibonakale ngexesha elifanelekileyo ukuze iwebhusayithi yakho ibonwe ngabantu abalungileyo.. Le ndlela ibizwa ngokuba yi-SEO Optimierung.

UkuPhuculwa koMxholo

Uphendlo lwe-injini yokukhangela (SEO) yindlela entle yokubeka iwebhusayithi yakho kuGoogle. Nangona kunjalo, kufuneka wenze ngaphezu kokubandakanya amagama angundoqo afanelekileyo. Kuya kufuneka ukwandise umxholo wakho kwiinethiwekhi zentlalo ozisebenzisayo ukukhuthaza indawo yakho. Kufuneka uqinisekise ukuba umxholo wakho uluncedo kubasebenzisi kwaye unikezela ngolwazi oluxabisekileyo. Oku kubizwa ngokuba yinkqubo yomxholo-seo.

Umxholo wewebhusayithi yakho kufuneka uhambelane nombuzo wokukhangela womsebenzisi. Kukwafuneka kube lula ukuyifunda kwaye inike ixabiso kumfundi. Umxholo ongcono kakhulu uya kuphendula umbuzo ofanelekileyo wokukhangela kwaye uncede abasebenzisi bafumane ulwazi abaludingayo. Ekugqibeleni, umxholo wakho kufuneka uncede indawo yakho ibonwe ngabantu abaninzi kangangoko.

Umxholo kwiwebhusayithi yakho kufuneka ube nolwakhiwo oluhle lwesihloko. Oku kuthetha ukucwangcisa umxholo wakho kwiisilos ezahlukeneyo. Kufuneka kwakhona ibe namakhonkco angaphakathi. Amakhonkco angaphakathi anceda iindwendwe ukuba zihambe kwindawo, kwaye zinika umqondiso kubarhubuluzi ukuba ngawaphi amaphepha afanelekileyo. Kubalulekile ukunqanda ukuba nomxholo ophindwe kabini kwindawo yakho, njengoko oku kuya kwenzakalisa umgangatho wakho.

Injongo ye-SEO kukuphucula ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela ezifana neGoogle. Eli linyathelo elibalulekileyo lokuqinisekisa impumelelo yewebhusayithi yakho. Isenokwandisa ukuqondwa kophawu kwaye wenze iwebhusayithi yakho ibe ngumthombo othembekileyo wolwazi. Kukho iintlobo ezimbini ze-SEO: I-Offpage-SEO kunye ne-Onpage-SEO. Ngokusisiseko, eyokuqala ibandakanya ukulungiswa kwezobugcisa, umxholo, kunye nomxholo wesakhiwo sephepha lewebhu. Ixesha lamva, eyaziwa njengeNtengiso yeeNjini zokuThengisa, yindibaniselwano yezi ndlela zimbini.

Uphando lwegama elingundoqo yinxalenye ebalulekileyo ye-SEO. Uphando lwegama elingundoqo kufuneka lenze isiseko saso nasiphi na isicwangciso se-SEO. Uphando olunzulu lwegama elingundoqo luya kuchonga amagama angundoqo afanelekileyo kunye nemikhwa yokukhangela kubaphulaphuli bakho ekujoliswe kubo. Olu phando lubalulekile ekubhaleni umxholo osebenzayo. Kwakhona kubalulekile ukubandakanya amagama angundoqo afanelekileyo kunye neemeta-tags. Ukuqinisekisa impumelelo yesicwangciso sakho se-SEO, kufuneka usebenzise amagama angundoqo afanelekileyo kumxholo wakho.

I-Userfokus yenye into ebalulekileyo ekubekweni. UGoogle uyakuhlala ebonisa iziphumo ezifanelekileyo eziyelelene nabaphulaphuli bakho. Kufuneka udale umxholo onomtsalane kubaphulaphuli bakho kwaye ubhalwe ngolwimi abanokuluqonda lula. Abasebenzisi abaninzi abayi kuqonda amagama obugcisa, ke qiniseka ukuba umxholo wakho kulula ukuwuqonda.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo luyinkalo ebalulekileyo ye-SEO. Kuya kukunceda uqonde ukuba ngawaphi amagama aphambili ekufuneka uwasebenzise kwiwebhusayithi yakho. Ukusebenzisa amagama angundoqo afanelekileyo kumxholo wakho kuya kukhulisa ingeniso yakho. Kwakhona kuya kukunceda uqikelele kwaye ulungelelanise neemeko zemarike. Ukuba uyawazi amagama angundoqo afanelekileyo ukuba uwasebenzise, uyakwazi ukubafumana kwaye ubalungiselele amaphepha.

I-Schlusselworter ibalulekile kubakhuphisana nabo kwaye inokukunceda ufumane isabelo semarike. Nangona kunjalo, Kuya kufuneka ube nenyani ekukhetheni iSchlusselworter kuba kunzima ukuyilinganisa. Ukugcina ibhalansi phakathi kweMithetho yeNtloko kunye neMithetho emide yomsila kunokunceda ukuphucula i-traffic website yakho.

Injongo yophando lwegama elingundoqo kukufumana izihloko abantu abanomdla wokufunda ngazo. Ngexesha lenkqubo yophando, uya kuba nakho ukufumana amagama angundoqo adumileyo, kuquka nezo zingakhuphisaniyo. Uya kuba nakho ukujolisa la magama angundoqo asekwe kwinqanaba lohambo lomthengi.

Izixhobo zophando lwamagama angundoqo ziyahluka, kodwa baya kukunika amanqaku kukhuphiswano, ekufuneka uwasebenzise ukukhetha amagama angundoqo ngokhuphiswano oluphantsi. Rhoqo, kungcono ukusebenzisa amagama angundoqo anomsila omde anokhuphiswano oluncinci. ukuba iintlobo zomxholo wakho zabelana ngoyilo, kufuneka ubeke ingqalelo kukhuphiswano lwamanqaku, enikezelwa zizixhobo zophando zegama elingundoqo elihlawulelwayo. Ezi zixhobo ziquka ikholomu yobunzima begama elingundoqo, eqala ukusuka 0-100.

I-OnPage Optionation

I-OnPage SEO optimization ingaphezulu nje kokufaka amagama angundoqo kumxholo wakho. Ii-algorithms zikaGoogle zijonga iiwebhusayithi ezifanelekileyo kwizinto ezifunwa ngabasebenzisi. Okona kufanelekileyo iwebhusayithi yakho, ngcono. I-SEO ye-OnPage ibandakanya ukwandisa iwebhusayithi yakho ukuqinisekisa ukufaneleka kwayo kunye nokusebenza kwayo. Oku kuya kukunceda unyuse izinga leenjini zokukhangela iwebhusayithi yakho.

I-arhente ye-SEO elungileyo inokukucebisa ngeyona ndlela ilungileyo yokwandisa iwebhusayithi yakho kumanqanaba angcono enjini yokukhangela. Baza kuthathela ingqalelo izikhokelo ezisemthethweni zikaGoogle webmaster. Ukongeza, baya kusebenzisa i-SEO massnahmen ethile eyaziwa ngokuba nefuthe elihle kwisikhundla sewebhusayithi yakho. Ukwengeza, i-arhente ye-SEO inokubonelela ngeengcebiso malunga nokulungiswa kwexesha elide.

I-SEO ye-OnPage igxile kumacandelo ngamanye ewebhusayithi, ngelixa i-OffPage SEO igxile kwizinto zangaphandle kunye namakhonkco. Le ndlela, Umxholo wewebhusayithi yakho uya kulungiswa ukutsala iindwendwe ezininzi kunye nokunyusa umgangatho wakho we-injini yokukhangela. Injongo kukwenza iwebhusayithi yakho ifundeke lula kwaye isebenziseke ngakumbi. I-OnPage SEO inokunyusa i-traffic kunye nokwandisa ukuguqulwa.

I-plugin ye-Yoast SEO inokukunceda ukuba wenze umxholo wakho we-WordPress. Ihlaziywa rhoqo kwaye iza neengcebiso ezininzi ze-SEO. Yiplagin eyaziwayo ekhoyo njengenguqulo yasimahla kunye neprimiyamu. Ungasebenzisa kwakhona i-Yoast SEO ukulungisa umxholo wakho weCornerstore. Ukuba unengxaki yokufumana amagama angundoqo afanelekileyo, I-Yoast inokunceda.

Enye indlela yokuphucula i-SEO yewebhusayithi yakho kukusebenzisa imifanekiso kunye nemultimedia. Ukubandakanya imifanekiso kwiwebhusayithi yakho kunceda abasebenzisi be-intanethi baqonde into abayifundayo, Yeyona ndlela ilungileyo yokunyusa indawo yewebhusayithi yakho kuGoogle. Ukongeza, imifanekiso inokukunceda ucinezele iifayile ezinkulu zemultimedia ezinokwenza ukuba iwebhusayithi yakho ilayishe kancinci.

I-Meta-beschreibung yenye inkalo yekhasi lakho lewebhu ebaluleke kakhulu kwi-OnPage SEO. Eli candelo lishwankathela umxholo wakho kwaye linceda abasebenzisi ukuba bafumane iwebhusayithi yakho. Unokwenza i-Meta-beschreibung yakho ye-OnPage SEO ngokubandakanya amagama angundoqo afanelekileyo. Kumfanekiso wekhusi ongentla, unokubona umzekelo we-Meta-Beschreibung isebenza. I-meta-beschreibung kufuneka iqulathe amagama angundoqo afanelekileyo kumxholo wephepha.

Unxulumaniso lwangaphakathi

Ukudibanisa kwangaphakathi yinto ebalulekileyo ekuphuculeni injini yokukhangela. Nangona kubonakala ngathi ingcamango elula, ukudibanisa kwangaphakathi yinkqubo enzima. Xa yenziwe ngokuchanekileyo, amakhonkco angaphakathi anokunceda ukuphucula umgangatho wewebhusayithi yakho kunye ne-traffic. Ukuze ufumane okuninzi kwesi sicwangciso, kufuneka udale amakhonkco anolwazi ahambelana nomxholo wewebhusayithi yakho.

Iikhonkco zangaphakathi kufuneka zisetyenziswe ngokubambisana namagama angundoqo ekujoliswe kuwo omde, enika izigcawu ze-injini yokukhangela ingcamango ecacileyo yeliphi iphepha eziqhagamshela kulo. Iikhonkco zangaphakathi ezaphukileyo zinokuba yingozi kwi-SEO yakho. Iikhonkco ezaphukileyo zinokuba zangaphakathi okanye zangaphandle kwaye zinokuchaphazela ukubekwa kwewebhusayithi yakho. Ukwandisa isicwangciso sakho sangaphakathi sokudibanisa, qiniseka ukuba unesicwangciso sokuthengisa umxholo obulalayo.

Uqhagamshelwano lwangaphakathi lunokwandisa amava omsebenzisi kwindawo yakho. Oku kungenxa yokuba amakhonkco angaphakathi angakhokelela abasebenzisi kumaphepha abalulekileyo ewebhusayithi yakho. Ngokudibanisa namanye amaphepha kwisayithi yakho, ii-injini zokukhangela zinokuqonda ngcono indlela yokukhangela uyilo lwendawo yakho. Ukwengeza, ukudibanisa kwangaphakathi kunokunceda ukuphucula ukubonakala kwakho kwe-SERP.

Ngaphezu koko, Iimpawu zokudibanisa zangaphakathi kwiinjini zokukhangela ukuba indawo yakho inomxholo obalulekileyo. Xa inani elikhulu lamakhonkco afanelekileyo likhomba kwiphepha elifanayo, UGoogle uyakulibeka phezulu iphepha. Oku kunenzuzo kwi-SEO kuba iya kubonakala njengegunya kwiziphumo zokukhangela. Ukusebenzisa isicwangciso esilungileyo sokudibanisa kwangaphakathi kubalulekile kwisicwangciso sakho se-SEO.

Kubalulekile ukukhumbula ukuba amakhonkco angaphakathi akayi kuphucula kuphela indawo yewebhusayithi yakho, kodwa baya kuphucula amava akho omsebenzisi. Amakhonkco angaphakathi anika uGoogle umbono wesakhiwo sewebhusayithi yakho, kwaye banika abasebenzisi indlela elula yokufumana umxholo ofanelekileyo. Amakhonkco angaphakathi akwakunceda ukuba wakhe uluhlu lwezikhundla kwiwebhusayithi yakho, into ebalulekileyo kuluhlu lwewebhusayithi yakho kwiziphumo zokukhangela.

Amakhonkco angaphakathi anokufumaneka kwiindawo ngeendawo, iquka iphepha lasekhaya kunye nemenyu. Zinokufumaneka nakumxholo ngokwawo, kwaye ziyinto ebalulekileyo kusetyenziso lwe-injini yokukhangela. Ngokudibanisa amakhonkco angaphakathi, uphucula amava omsebenzisi kunye nokuzibandakanya nabaphulaphuli bakho. Ukwengeza, amakhonkco angaphakathi anokuphucula itrafikhi yakho yezinto eziphilayo.