Yintoni uSebenziso lweNjini yoPhando?

SEO, okanye usetyenziso lwe-injini yokukhangela, is a process of making sure that a website ranks highly in the search results for a particular keyword or phrase. Oku kwenziwa ngokumisela ukuba abantu bafuna ntoni kwi-intanethi kunye nokuqinisekisa ukuba iwebhusayithi yakho iqulethe umxholo osemgangathweni. Inxalenye ephambili ye-SEO luvavanyo lwe-A/B, okanye ukuvavanya impembelelo yotshintsho olwenziwe kwiwebhusayithi yakho. Abathengisi bokukhangela abaphumeleleyo bayazi ukuba ukugcwala akwanele; kufuneka ukwandise indlela yokuziphatha yaloo traffic. Oku kunokutya ixesha kwaye kube nzima ukukwenza, kodwa isoftware efana ne-Optimizely yenza kube lula kunangaphambili ngomhleli obonakalayo.

SEO is a process of ensuring that a website appears high on the list of results returned by a search engine

SEO, okanye uPhendlo lweNjini yoKhangelo, yinkqubo yokwenza iwebhusayithi ibonakale iphezulu kwiziphumo zenjini yokukhangela. Iinjini zokukhangela zisebenzisa i-algorithms entsonkothileyo ukumisela ukufaneleka kweewebhusayithi kwaye zibekwe ngokufanelekileyo. Umgangatho wewebhusayithi uphezulu, ngakumbi iya kufumana unqakrazo kunye neentengiso. Ukusebenzisa izicwangciso ze-SEO, ungaphucula isikhundla sakho kwaye ufumane iindwendwe ezininzi.

Inkqubo ye-SEO ibandakanya ukwandisa umxholo wewebhusayithi kunye nesihloko, inkcazo yemeta, kunye noqhagamshelwano lwangaphakathi. Ezinye ii-SEO zenza amashishini omgunyathi kwi-intanethi okanye azithengise kwiinkampani zokwenyani. Umgangatho womxholo wewebhusayithi yakho awubalulekanga kwiinjini zokukhangela; eyona nto ibalulekileyo kwi-rankings ye-injini yokukhangela kukuba ingaba indawo yakho ilula ukuyifumana. Iphepha lokuqala leziphumo zophendlo lithathwa njengelona lixabisekileyo, kwaye batsala abona bantu baninzi bezithuthi.

Ukususela ekuphakameni kweenjini zokukhangela, Ubuchule be-SEO buguquke ngokufanelekileyo. Ngaphambili, eyona njini yokukhangela, uphando, waba ne 75% isabelo salo lonke uphendlo. Ngoku, UGoogle unalo phantse 90 ipesenti isabelo kwimarike UK and Germany. Kwaye ngaphakathi 2006, kwakukho malunga 100 Iinkampani ze-SEO e-US. Esi sisiqalo esihle.

Abakhasa ziinkqubo zesoftware ezisetyenziswa ziinjini zokukhangela ukurhubuluza kwiwebhu. Ukurhubuluza isiza, umkhangeli kufuneka alandele iilinki kwisiza ukufunda malunga nomxholo. Ngaphandle kwala makhonkco, iphepha alibonakali kwi-injini yokukhangela. Ukongeza, iisayithi ezininzi zenza kubenzima ukuhamba kwabarhuqi, ukwenza kubenzima ukuba amaphepha abo abonakale phezulu kwiziphumo zophendlo.

It is based on determining what people are searching for online

One of the most crucial steps in creating an effective SEO strategy is determining what people are searching for online. Ipesenti enkulu yokukhangela kwi-intanethi ibandakanya igama elinye okanye ngaphezulu. Iinjini zokukhangela zisebenzisa i-bots ukukhasa lonke iphepha lewebhusayithi kwaye ukhuphele lonke ulwazi olufanelekileyo kwisalathiso. Esi salathisi sisebenza njengethala leencwadi lemibuzo yokukhangela. Ii-algorithms ezilawula ezi ziphendlo zihlola onke amaphepha ewebhu kwisalathisi ukumisela umyalelo we-SERPs.

Ubuchwephesha be-SEO bunceda iwebhusayithi ukuba ifikelele kwinqanaba eliphezulu ngokulungiselela amacandelo enjini yokukhangela angundoqo. Uphando lwegama elingundoqo lihlala linyathelo lokuqala kwi-SEO kwaye libandakanya ukuphonononga ukuba ukhuphiswano lwakho lubeka phi kunye nokuba abathengi bakho abanokuthi bakhangele ntoni.. Ngokuchonga oko abantu bakukhangelayo, unokuphucula umxholo wakho kwaye wenze umxholo omtsha waloo migaqo. Ekuqhubekeni, iwebhusayithi yakho iya kuba nabathengi abaninzi kunye neentengiso. Ngoko, njani uye phambili kukhuphiswano?

It requires unique URL per piece of content

A well-written URL supports the SEO efforts of a website. Kufuneka yohluke kwiphepha okanye isiqwenga somxholo, ekufuneka ihambelane namagama angundoqo asetyenzisiweyo ukulinganisa umxholo. Ukuba i-URL yakho ayifani, UGoogle akazukwazi ukuyifumana. Ukusebenzisa igama lefayile elichazayo kunye nodidi sesinye isicwangciso esibalulekileyo. Ezi zicwangciso ziya kuphucula ukukhasa kwephepha lakho kunye nokunxibelelana ngeenjini zokukhangela.

It is based on quality of the content

Quality content has a great impact on search engine optimization rankings. Umxholo obonelela ngexabiso kumfundi kunokwenzeka ukuba abekwe phezulu. Amagama angundoqo owakhethayo ngexesha lophando lwegama elingundoqo kufuneka avele kwi-URL yakho, ithegi yesihloko, inkcazo yemeta, ikopi yomzimba, kunye neethegi ze-alt zomfanekiso. Iwebhusayithi yakho kufuneka ikhululeke kumxholo ophindwe kabini. Ukongeza ekubeni luncedo kubasebenzisi, iwebhusayithi yakho kufuneka ilayishe ngokukhawuleza. Ngokulandela la macebiso, uya kuba usendleleni yokuphucula indawo ye-SEO yewebhusayithi yakho.

It reduces customer acquisition costs

Customer lifetime value (CLV) yimetric ebalulekileyo ekufuneka ijongwe. Inokukunceda ukuba uchonge ukuba ngabaphi abathengi ababaluleke kakhulu, kwaye ubakhulise ukuze babe ngabathengi bakho abanengeniso. Ii-CLV eziphezulu kunye nemida yenzuzo ziziphumo. Ngoko, ingaba i-CLV inciphisa njani iindleko zokufunyanwa kwabathengi? Nazi ezinye iindlela zokunyusa i-CLV kunye neendleko eziphantsi zokufunyanwa kwabathengi. Ungasebenzisa le ngcamango kulo naluphi na uhlobo lweshishini, kuquka ukuthengisa. Makhe sihlolisise ezinye zazo.

Iindleko zentengiso kunye nentengiso zizonke zahlulwe ngokufunyanwa kwabathengi abatsha ukumisela iindleko zokufumana umthengi omtsha.. Iindleko zentengiso ziquka imveliso, upapasho, kunye neendleko zentengiso, ngokunjalo nemivuzo kunye neendleko zobugcisa zamaqela okuthengisa. Izicwangciso zokuthengisa ezikhokelwa yimveliso zizisa iinkokeli ezinobuchule ngakumbi, ukuthoba iindleko zokufunyanwa kwabathengi ngomthengi ngamnye. Kwaye khumbula, amava akhuthazayo abathengi abagcina bebuya! Lo ngumphefumlo wokuthengisa. Ngoko, inyathelo lokuqala ekufumaneni abathengi kukwazi ukuba abathengi bafuna ntoni.

Ii-CRM zibeka esweni iindawo zokuchukumisa abathengi kunye namaqela okuthengisa. Ukwenza okuthandwa nguwe kwehlisa i-CAC kwaye kwandisa inzuzo. Ukuqhagamshela amashishini kwiiCRM kunokulawula idatha yokuthengisa kwindawo enye ephakathi, ukunika ukubonakala okucacileyo ekuziphatheni komthengi. IiCRM zikwanceda amashishini ukuba azibandakanye nawo onke amacandelo emarike yawo. Isicwangciso somndilili we-postpaid kunye ne-recharge frequency yabathengi abatsha ingabalwa. Ixabiso lobomi bonke lingabalwa ngokuphindaphinda iindleko zokufunyanwa kwabathengi ngomndilili wobude besicwangciso sokuhlawula emva.

I-CLV ibalulekile ukulinganisa ingeniso epheleleyo eyenziwe kumthengi. Ukusebenzisa le metric kukuvumela ukuba ulinganise ixabiso lilonke lokufumana umthengi kunye nexesha elithathayo ukubuyisela utyalo-mali.. Ngokuqonda i-CLV, unokuphuhlisa izicwangciso zokugcina kunye nokwandisa ukunyaniseka kwabathengi. Ngoko, yeyiphi imiba ephambili yexabiso lobomi bomthengi? Kwaye zichaphazela njani iindleko zokufumana abathengi? Qhubeka ufunda ukuze ufumane okungakumbi.