Yintoni uPhuculo lwe-injini yokukhangela (SEO)?

Yintoni uPhuculo lwe-injini yokukhangela (SEO)?

Uphendlo lwe-injini yokukhangela, okanye SEO, yinxalenye ephambili ekukhuliseni ukubonakala kwewebhusayithi kunye nokuthandwa kwiinjini zokukhangela. Ngokulandela iindlela ezilungileyo ze-SEO, Iwebhusayithi inokunyusa umgangatho wayo kwiinjini zokukhangela kwaye ibonwe njengomthombo othembekileyo wolwazi. Lo mkhuba uyahluka kwiintengiso ze-injini yokukhangela (SEO), eyingcamango eyahlukileyo ngokupheleleyo. Igama elithile “SEO” ngamanye amaxesha isetyenziselwa ukubhekisela kuzo zombini i-SEA kunye nokuthengisa injini yokukhangela.

I-SEO yobugcisa

Ukuba uqhelene nemiqathango ekwiphepha kunye ne-offpage search engine optimization, mhlawumbi uye wadibana negama lobugcisa be-SEO. Le nxalenye yenkqubo yokuphucula injini yokukhangela ebandakanya ukwenza utshintsho kwisiseko sewebhusayithi. Yakhe yathathwa njengenxalenye engabalulekanga yolungiselelo olukwikhasi, kodwa ngoku sele iyinxalenye ebalulekileyo ye-injini yokukhangela. Unzinzi lwendawo, I-SEO yobugcisa ayithinteli.

Iinzuzo zokusebenzisa i-SEO yobugcisa zibalulekile, ngakumbi kwiindawo ezinokhuphiswano kakhulu. Ukukwazi ukwandisa izinto ezingabonakali ngokukhawuleza kubakhuphisana kunika iwebhusayithi yakho inzuzo ebalulekileyo yokhuphiswano. Kodwa olu tshintsho lufuna umgangatho ophezulu wobuchule kunye nohlahlo lwabiwo-mali, nto leyo eyenza ukuba bafikeleleke kancinci kubanini bewebhusayithi abaninzi. Kwezi nkalo zokhuphiswano, I-SEO yobugcisa ibalulekile, ngakumbi ukuba unewebhusayithi enkulu okanye ivenkile eyomeleleyo ye-intanethi. Ukuqonda ukubaluleka kwe-SEO yobugcisa, makhe sijonge ezinye zeendlela ezinokunceda ngayo iwebhusayithi yakho.

I-SEO yobuchwephesha ibandakanya ukuphucula ikhowudi yewebhusayithi, inkqubo yokwenza, kunye noqwalaselo lomncedisi. Inkqubo ayisebenzisi amagama angundoqo, kodwa isabalulekile. I-SEO yobugcisa ichasene ne-SEO ye-off-page, egxile ekwandiseni umxholo wakho ukunyusa umgangatho we-injini yokukhangela. Iwebhusayithi enokuhamba ngokulula kulula ukuyifunda kwaye inokukhasa ngeenjini zokukhangela. Oku kubangela utyelelo lwamaphepha amade, eyona nto ibalulekileyo kuluhlu oluhle.

UkuSebenzisa kwiPhepha

I-OnPage Optionation, ikwabizwa ngokuba yi-SEO, ibandakanya ukuphunyezwa kohlengahlengiso olungaphakathi kwiwebhusayithi. Ezinye zezi nguqu ziquka i-Meta-Title, isakhiwo sekhonkco yangaphakathi, kunye nezinye izinto ezibalulekileyo. Olu tshintsho lusekelwe kuphando lwegama elingundoqo kwaye lubhalwe kwisitayela esikhethekileyo se-SEO. Kuya kufuneka uhlaziye rhoqo ukwenziwa kwakho kwiphepha ukuze uhlale usexesheni kwaye uqhubeke uvelisa amakhonkco. Kubalulekile ukwazi ukuba kukho ngaphezulu 200 izinto ezichaphazela umgangatho we-injini yokukhangela, ke hlala usexesheni ngolu tshintsho kwaye uya kuba usendleleni yokufikelela kumanqanaba amahle.

Enye yeempazamo eziqhelekileyo ze-SEO isebenzisa amagama amaninzi kunye nomxholo kwisayithi lakho. Le yimpazamo eqhelekileyo eyenziwa ngabantu abaninzi, kwaye inokwenza umxholo wakho ungafundeki. Yingakho uphando lwegama elingundoqo lubaluleke kakhulu! Kuya kukunceda uqonde owona mxholo usebenzayo kunye namagama abalulekileyo afanelekileyo kwishishini lakho. Ngokuhlalutya abo ukhuphisana nabo’ izicwangciso, unokubona ukuba yeyiphi amagama angundoqo indawo yakho ekufuneka ijolise kuwo, kwaye ulungise umxholo wakho ukuze uphucule.

Imethadatha

Imetadata lulwazi olubekwa ziiwebhusayithi kwiziphumo zokukhangela, kwinkcazo yabo okanye kwiphepha lethegi. Imetadata inosetyenziso oluninzi olwahlukileyo, kunye nenjongo yokuphucula kukunyusa inani lokucofa-ngokuphuma kwiindwendwe. Iimetatags kufuneka ziphuculwe ukuze zibonise umxholo wephepha ngalinye. Zifanele zibe mfutshane, ziqulathe amagama abalulekileyo, kwaye ifanele iphepha. Nangona kunjalo, kubalulekile ukuqinisekisa ukuba iMetatags zakho azikho igama elingundoqo-izinto-ezigcweleyo.

Ukunceda iinjini zokukhangela ukufumana iwebhusayithi yakho, I-Metadaten inokongezwa kumaphepha ngamanye, okanye zigcinwe kwiindawo zeCMS. Le mimandla kufuneka izaliswe ngomxholo kwaye igcinwe kuvimba wedatha. I-Meta-Beschreibung ichaza umxholo okwiphepha, ukwenza iindwendwe ziqonde ngakumbi umxholo. Umbhali-Ithegi ichonga umbhali wewebhusayithi. I-Meta-Data inokuphawulwa ngamagama abalulekileyo abalulekileyo kwaye yahlulwe ngeekoma. Umzekelo, unokongeza inkcazo yencwadi kwindawo yakho usebenzisa isiphumlisi, ebonisa ukuba uxwebhu luqulethe imifanekiso.

Xa ulungiselela izihloko zeMeta, meta-inkcazo, kunye ne- hreflang-tag, kufuneka unikezele ngolwazi olufanelekileyo kubaphulaphuli bakho. Xa umsebenzisi ekhangela isihloko esithile, imetadata ibanceda bafumane ulwazi abalukhangelayo. Ngaphandle kokunika ulwazi olufanelekileyo kumbuzo wabo, banokunceda kwakhona ukuphucula izinga lokuguqulwa kwewebhusayithi. Imethadatha engcono inokunyusa inani labathengi abanokubakho.

Iikhonkco ezinqamlezileyo zangaphakathi

Ulwakhiwo lwekhonkco lwangaphakathi lubalulekile kwimpumelelo ye-injini yokukhangela. Amakhonkco angaphakathi anokunceda iwebhusayithi yakho ibekwe phezulu, ukwandisa ukuhamba komsebenzisi, kunye nokwandisa iinguqu. Ukuba awuqinisekanga ukuba uqale phi, nanga iingcebiso ezimbalwa. Funda ukuze ufunde ngokubaluleka kokudibanisa kwangaphakathi kunye nendima yayo kwi-SEO. ukuba iintlobo zomxholo wakho zabelana ngoyilo, funda ukwenza isicwangciso esisiso sonxibelelwano sangaphakathi. Eli nqaku libonelela ngombono omfutshane wendlela ukudibanisa kwangaphakathi kuphucula i-SEO rankings kunye namava omsebenzisi.

Iikhonkco zangaphakathi zikhonkco ezikhomba kwiphepha okanye i-subpage kwiwebhusayithi yakho. Injongo yabo kukwenza kube lula ukuba iindwendwe zihambe kwindawo yakho, nokubakhokelela kulwazi olufanelekileyo. Ulwakhiwo lwamakhonkco angaphakathi lubalulekile kwi-SEO, kwaye kubalulekile ukuba ucwangcise kwangaphambili. Amakhonkco angaphakathi nangaphandle ahlukene kodwa anxulumene. Amakhonkco angaphandle ngamakhonkco avela kwiiwebhusayithi zangaphandle. Ezi linki zonyusa igunya ledomeyini yakho kwiziphumo zophendlo.

Umsila-Amagama angundoqo

Kwi-SEO elungileyo, uphando lwegama elingundoqo yinxalenye ebalulekileyo. Yiqhube ngeebhetshi kwaye udibanise iziphumo kwindalo yakho yokubhaliweyo. Esi sicwangciso asisadingeki kunye nokuqhubela phambili kweteknoloji ye-injini yokukhangela eqaphela umxholo okhoyo kwaye ulungelelanise ngokufanelekileyo. Nangona kunjalo, uphando lwegama elingundoqo lusabonelela ngengqiqo exabisekileyo kwi-keyword weighting kunye nophuhliso lomxholo. ukuba iintlobo zomxholo wakho zabelana ngoyilo, inceda ekuvavanyeni ukhuphiswano kunye neemeko zentengiso. Izinga eliphezulu lokugxuma linokuba nefuthe elibi kumazinga okuguqulwa.

Abakhangeli abafuna imveliso badla ngokuba nenjongo ethile. Ukwengeza, aba ndwendwe bahlala beyazi malunga nemveliso okanye basemngciphekweni wokuthenga. Iziphumo ze-SEO suchmaschinenoptimierung usebenzisa amagama angundoqo omde ngamazinga aphezulu okuguqulwa. Amagama angundoqo omsila omde kufuneka ahambelane ngokusondeleyo nemveliso okanye inkonzo ethengiswayo. Ukuba akukho njalo, zisenokungafanelekanga kwiwebhusayithi yakho.

Ihlawulwe-Zwilling

I-SEO ibhekisela kwinkqubo yokuphucula ukubonakala kwewebhusayithi kwiinjini zokukhangela. Oku kufezwa ngeendlela ezahlukeneyo ezifana nophando lwegama elingundoqo, umxholo onomdla, ukulungiselelwa kobugcisa kunye nokulungiswa kwephepha. Esi sicwangciso ngumzamo wexesha elide kwaye kufuneka zidibaniswe namanye amaqhinga okuthengisa, ezifana nokuthengisa kwimidiya yoluntu. Nangona kunjalo, iziphumo zinokuba zezexeshana. Kule meko, kufanelekile utyalo-mali ukuqinisekisa ukuba iwebhusayithi yakho iya kudweliswa kwiphepha lokuqala leziphumo zenjini yokukhangela.

Amagama angundoqo amfutshane abhekisa kwizihloko ngokubanzi. Ziqulethe i-Schlagworter enye okanye ezimbini kwaye kunzima ukuyibeka. Oku kungenxa yokuba amagama angundoqo amfutshane akhokelela kumazinga asezantsi oguqulelo. Ekubeni la magama angundoqo ahlala esetyenziselwa ukwazisa abasebenzisi, amazinga abo okuguqulwa aphantsi. Ukwengeza, amagama angundoqo anentloko emfutshane ayibonakalisi inzala yentengo ethile. Kunoko, badla ngokwazisa kunokuba bahende. Ngaloo ndlela, amagama angundoqo amfutshane awafanelekanga ukuguqula iindwendwe zibe ngabathengi.

UPhuculo loMfanekiso

Enye yezona zinto zibalulekileyo ze-SEO kwindawo ye-intanethi yanamhlanje kukulungiswa kwemifanekiso. Ukuphucula umfanekiso akubandakanyi ukutshintsha i-url kuphela kodwa nokuphucula umfanekiso wawo ngokwawo. Okona kufanelekileyo umfanekiso, ngcono, kunye negama elingundoqo eliquletheyo, ngcono. Ukulungiswa komfanekiso akufani nokusetyenziswa kwesicatshulwa, nangona kunjalo. Nazi ezinye iingcebiso eziya kukunceda ukhulise imifanekiso yakho’ ukubonakala.

Xa ulungiselela imifanekiso, qwalasela ubukhulu bazo, umgangatho, kunye nenani leendawo ezibekwe kwiphepha. Iifoto zeqela elikhulu zinokuphulukana nempembelelo yazo ukuba zilungiswe ukuze zilingane indawo encinci ephepheni. UGoogle uhlengahlengisa ubungakanani bomfanekiso ukuqinisekisa ukuba ujongeka ugqibelele. Imifanekiso kufuneka ihambelane nephepha kwaye ibe nesisombululo esiphezulu. Umfanekiso omhle kufuneka uhambelane nomxholo wephepha, kwaye ngokufanelekileyo, kufuneka ibe kwindawo ezininzi.

Ukongeza ekulungiseleleni ubungakanani bomfanekiso, ukusetyenziswa kwe-infographics kunokunyusa umxholo wephepha. I-Infographics ibalaseleyo ekuchazeni iikhonsepthi ezinzima, okubangela ukuba kubekho itrafikhi ephezulu kwindawo. Qinisekisa ukuba uquka amagama angundoqo kwi-ALT-Tag. Imifanekiso ene-ALT-Tag efanelekileyo ingaba neenzuzo ezininzi ze-SEO. Enye inzuzo ye-infographics kukuba banako ukuzibandakanya neendwendwe, ukwenza ukuba bathenge ngakumbi kuwe.

Uphando lwamagama angundoqo

Umkhuba wokuqhuba ukuphuculwa kweenjini zokukhangela kubandakanya ukwenziwa kophando lwegama elingundoqo. Uphando lwamagama angundoqo yinkqubo yokufumanisa nokuphanda amagama okukhangela abantu abawasebenzisayo ukuze bafumane into abayifunayo. Amagama angundoqo owasebenzisayo kufuneka ahambelane nomxholo wewebhusayithi yakho okanye iblogi. Nantsi inkcazo yenjongo kunye nokubaluleka kophando lwegama elingundoqo. Emveni kwakho konke, amagama angundoqo ngamagama asetyenziswa ngabantu xa besenza uphando kwiinjini zokukhangela. Ukusebenzisa le migaqo kwiwebhusayithi yakho kunokunika indawo yakho indawo ephezulu yekhasi kunabo bakhuphisana nabo.

Ngokuqhuba uphando lwamagama angundoqo, unokufunda ukuba zeziphi izihloko ezithandwayo ngabaphulaphuli bakho. Unokwenza umxholo ojolise kuloo migaqo, okukhokelela kumanqanaba aphezulu kunye nokugcwala kwezithuthi. Uphando lwamagama angundoqo lubandakanya izinto ezintathu ezibalulekileyo. Ekuqaleni, kufuneka ulazi ulwimi lwabaphulaphuli bakho. Isibini, Kuya kufuneka uyazi ukuba zeziphi iimveliso abazikhangelayo. Esi sisiseko sesicwangciso se-SEO. Amagama angundoqo kufuneka ahambelane kwaye afumaneke lula. Ukuba uphando lwegama elingundoqo lwenziwe ngokuchanekileyo, oku kunokukunceda ukuba unqume ukuba luhlobo luni lomxholo oza kuwenza kunye nokukhuthaza.