Yintoni uSebenziso lweNjini yoPhando?

Search engine optimization is the process of ensuring that your website appears in the top results for a specific keyword. Kukho imiba emininzi kwi-SEO. Oku kubandakanya kwiphepha kunye nezinto zobugcisa, kunye nohlaziyo lwamva nje lweHummingbird lukaGoogle. Uya kufuna kwakhona ukunikela ingqalelo kumgangatho womxholo wakho, okuyimfuneko ekuphuculeni amanqanaba akho.

On-page

On-page search engine optimization is a powerful way to increase the amount of traffic your website receives. Iinjini zokukhangela ezifana newebhusayithi yeGoogle ngokucofa ireyithi (I-CTR). Iphezulu i-CTR, ngakumbi ukuba undwendwe lunokucofa kwisiza. Nje ngeziphumo, abathengisi benza uphando oluninzi lokuphucula i-CTR yeewebhusayithi zabo.

Enye yeendlela ezilungileyo zokuphucula ukusetyenziswa kwe-injini yokukhangela kwiphepha kukwandisa umxholo wakho wamagama angundoqo. Unokwenza oku ngokongeza amagama angundoqo kwiphepha lakho lasekhaya, malunga nephepha, kunye nezithuba zeblogi. Kuya kufuneka wenze izihloko ezinomtsalane zamaphepha akho. Ezi zihloko kufuneka zibe ngaphantsi 70 amagama amade kwaye aqulathe igama elingundoqo.

Enye inkalo ebalulekileyo yokuphucula injini yokukhangela kwiphepha kukuphucula isantya sesayithi lakho. Iiwebhusayithi ezilayisha kancinane zilahlekelwa yintengiso. Ukuba iphepha lithatha ngaphezu kwemizuzwana emithathu ukulayisha, abasebenzisi baya kucofa kude. Ngaphaya koko, UGoogle uthatha isantya sephepha njengento yokubeka umgangatho. Ukuba indawo yakho ithatha ixesha elide ukuyilayisha, izakubalwa phantsi kwiziphumo zophendlo lukaGoogle.

Ngaphandle kokuphucula indawo yakho yeenjini zokukhangela, kukwabalulekile ukwenza umxholo osebenziseka lula. Iinkampani ezininzi kakhulu zijolise ekubhaleni umxholo obhenela kwiinjini zokukhangela kwaye aziqwalasele iimfuno zabasebenzisi bazo. Ngokulandela ezona zenzo zilungileyo, unokwenza umxholo obandakanyekayo oza kubhenela iindwendwe zakho kwaye ukwandise amathuba akho okufumana izikhundla eziphezulu.

Inkqubo yokuphucula i-website ye-injini yokukhangela inqanaba liyinxalenye ephambili yokukhula kweshishini kwi-intanethi. Ngokuphucula ezi “kwiphepha” izinto, unokufikelela kubaphulaphuli abaninzi kwaye unyuse intengiso yakho. Ngelixa izinto ezininzi zibalulekile ukuphucula umgangatho wendawo yakho, ezona zinto zibalulekileyo zibandakanya onokuzilawula ngokuthe ngqo.

Inxalenye ephambili ye-injini yokukhangela ekwiphepha kusetyenziso lwethegi yesihloko kunye nenkcazo yemeta. Le yimizila emibini yombhalo evela kwiSERP kwaye isetyenziswe yiinjini zokukhangela ukufumanisa ukubaluleka. Ukusebenzisa amagama angundoqo athile kwithegi yesihloko semeta kuya kwenza kube lula kwiinjini zokukhangela ukuqonda umxholo wakho.

Technical

Uphendlo lwe-injini yokukhangela (SEO) yinkqubo entsonkothileyo ebandakanya izinto ezininzi ezahlukeneyo. Enye yezi zinto kukukhawuleza kwewebhusayithi yakho. Ukuba indawo yakho iyacotha, inokuba neziphumo ezibi kwindawo yakho. Enye inkalo kukusebenzisa iselula. Nokuba wenza ntoni na ukwandisa indawo yakho, Kubalulekile ukuba kube nobubele kwiselula ukonyusa itrafikhi kwiwebhusayithi yakho.

Ukusebenzisa i-SEO yobugcisa kuya kwenza ukuba iwebhusayithi yakho ikhawuleze kwaye ibe lula ukuba iinjini zokukhangela zikhase. Kuya kunceda abasebenzisi ukuba bajonge indawo yakho ngokulula kwaye bahlale ixesha elide kuyo. Ukusebenzisa i-SEO yobugcisa kuya kwenza ukuba iwebhusayithi yakho ifikeleleke ngakumbi kubasebenzisi bewebhu, eyimfuneko kumanqanaba aphezulu. Ukuba ufuna ukuqiniseka ukuba iwebhusayithi yakho inenqanaba eliphezulu, kubalulekile ukuba uqonde imiba eyahlukeneyo ye-SEO yobugcisa.

Njengoko ii-algorithms zokukhangela zihlala zitshintsha, kubalulekile ukuhlaziya isicwangciso sakho se-SEO rhoqo. Ngokwenza olu tshintsho, uya kukwazi ukugcina ukusebenza kwewebhusayithi yakho. Ngelixa izicwangciso ze-SEO zendabuko zijolise kumagama angundoqo, Izenzo ze-SEO zanamhlanje ziye zahamba ngaphaya kwezicwangciso zegama elingundoqo-ezinzima kwaye zigxininise kwi-site-wide optimization, kuquka ikhowudi ngokwayo. Le ndlela ye-SEO inceda indawo yakho ukuba isebenze kwinqanaba eliphezulu ngokuphucula uyilo, umxholo, kunye nokwakhiwa kwekhowudi yewebhusayithi yakho.

Google Hummingbird update

The recent Google Hummingbird update has changed the search engine’s algorithms and created a whole new landscape for SEO. I-algorithm ngoku i-semantic ngakumbi kwaye iyayiqonda injongo emva kwemibuzo yokukhangela. Oku kuthetha ukuba umxholo wesayithi yakho kufuneka uthethe ulwimi lomsebenzisi. Umzekelo, endaweni yokusebenzisa amagama angundoqo njengemitya, UGoogle ngoku uthanda iziphumo ezinxulumene nomxholo.

Le algorithm entsha yaziswa ngomhla wokuzalwa we-15 kaGoogle 2013. Injongo ephambili yolu hlaziyo kukuphucula iziphumo ze-injini yokukhangela kwaye zizenze zifaneleke ngakumbi kumsebenzisi. UGoogle uyibiza ngokuba kukhangelo lwesemantic kwaye ijolise ekongezeni intsingiselo ngakumbi kumava okukhangela. Yenzelwe ukuzalisekisa iGrafu yoLwazi, evumela iinjini zokukhangela ukuba ziqonde ukuba abasebenzisi bajonge ntoni. Emva koko ihambelana nomxholo wombuzo kunye namaphepha akumgangatho ophezulu.

Ukongeza ekuphuculeni iziphumo zophendlo, uhlaziyo lweHummingbird luzise izibonelelo ezininzi ezintsha kubanini besiza. I-algorithm entsha ivuza iisayithi ezibonelela ngomxholo omkhulu kwaye zibonelela ngamava akhethekileyo. IiWebhusayithi eziqhuba kakuhle kwi-algorithm ye-Hummingbird zinokunyusa i-traffic mobile. I-algorithm entsha ilindeleke ukuba ibe nefuthe kwishishini lokuthengisa injini yokukhangela, eye yabona utshintsho olubalulekileyo kwindlela iinjini zokukhangela ezibeka ngayo iiwebhusayithi.

Uhlaziyo lwe-Hummingbird luyitshintshile indlela amagama angundoqo anomsila omde asetyenzwa ngayo. I-algorithm igxininisa amagama angundoqo anamagama amane okanye ngaphezulu. Olu tshintsho lwenze ukuba kubaluleke kakhulu kubasebenzi be-SEO ukuba bagxile kumxholo ojongene noluhlu olubanzi lwezihloko.. Ikwagxininise ukubaluleka kwamagama angundoqo we-semantic kunye nokusetyenziswa kwe-'how-to’ amanqaku.

Olunye utshintsho oluphawulekayo kwi-algorithm yeGoogle kukuqaliswa kokukhangela kwengxoxo. Le algorithm entsha yokukhangela yenza kube lula kuGoogle ukuqonda injongo yomsebenzisi ngelizwi labo. I-algorithm iya kuchaneka ngakumbi ekunikezeni iziphumo, ngakumbi xa ukhangelo lwenziwe ngongeniso lwelizwi. Uhlaziyo lwe-Hummingbird luya kwenza injini yokukhangela isebenze ngakumbi kwaye isebenze, ngeziphumo ezichaneke ngakumbi.

Quality of content

One of the best ways to get high search engine ranking is to provide your website visitors with quality content. Umxholo olungileyo uya kubandakanya amagama angundoqo afanelekileyo kwiimveliso okanye iinkonzo zakho. Iinjini zokukhangela ziya kuthumela abasebenzisi bazo kwiindawo ezinolwazi oluluncedo kakhulu. Ezi webhusayithi ngokwemvelo ziya kuba nemigangatho ephezulu kunye netrafikhi yezinto eziphilayo.

Ukuphuculwa kweenjini zokukhangela yinxalenye ebalulekileyo yaso nasiphi na isicwangciso sokuthengisa. Umxholo osemgangathweni sisiseko sayo nayiphi na isicwangciso se-SEO. Kubalulekile ukuba iwebhusayithi yakho isebenze kwaye ihlaziywe rhoqo ngentsha, ulwazi, kunye nomxholo obandakanyayo. Ukuba awuqinisekanga malunga nendlela yokwenza umxholo wakho uhambelane, qhagamshelana nenkampani yokukhangela injini yokukhangela.

UGoogle ufuna ukuba ngoyena mthombo wolwazi, ngoko bahlala bephucula i-algorithms yabo ukuze bakhuphe umxholo ophantsi. Ngengcaciso, umxholo yiyo nayiphi na into oyithumelayo kwiinjini zokukhangela, kwaye kokukhona isayithi yakho igqibelele, iphezulu inqanaba layo. Ngokutsho kwesithethi se-SEO uDave Davies, eyona ndlela yokuqinisekisa ukuba umxholo wakho ugqityiwe kukwenza i-spreadsheet equlethe imibuzo ehambelana nezihloko ojolise kuzo.. Emva koko, ungayiphendula imibuzo kwiwebhusayithi yakho.

Umxholo osemgangathweni kufuneka ubhalwe ukuphendula imibuzo yokwenyani. Kufuneka kwakhona ibe luncedo kwaye ibe nolwazi kubafundi. Ekugqibeleni, kufuneka ikwazi ukwakha ukuthembana phakathi kwabafundi kwaye ibekwe kakuhle neGoogle. Nangona kunjalo, ukuphumeza le njongo kuxhomekeke. Eyona nto ibalulekileyo kukuqonda abaphulaphuli bakho kwaye ubhale umxholo oza kubanceda basombulule iingxaki zabo.

Ukudala umxholo ofanelekileyo yeyona nxalenye ibalulekileyo yokuphucula injini yokukhangela. Qinisekisa ukuba ubandakanya amagama angundoqo kwisihloko kunye nomzimba womxholo wakho. Ukusebenzisa iithegi zokugxininisa ukugxininisa amagama athile angundoqo kunye namabinzana angundoqo kuya kunceda ukuphucula umgangatho wakho. Emva koko, kufuneka ugcine umxholo wakho uhlaziywa. Iinjini zokukhangela zijonga iphepha njengelitsha xa lihlaziywa rhoqo. Ukongeza kuloo nto, Kuya kufuneka uqiniseke ukuba unxibelelana neewebhusayithi eziluncedo kunye nemithombo.