Yintoni uPhuculo lwe-injini yokukhangela?

Uphendlo lwe-injini yokukhangela, ikwabizwa ngokuba yi-SEO, yinkqubo yokwandisa i-traffic kwiwebhusayithi ngokusebenzisa iinjini zokukhangela. Iquka ukuphumeza iindlela ezahlukeneyo zokwandisa inani leendwendwe kwiphepha elithile. Ezi ndlela ziquka uphando lwamagama angundoqo, ulungiselelo lwephepha, meta-iinkcazelo, ukhuseleko, kunye nomxholo. Ukwengeza, kubalulekile ukuqwalasela amava omfundi xa ufunda iwebhusayithi.

njengoko kusekho umngcipheko othile xa usebenzisa i-301 yokuqondisa kwakhona

Uphando lwegama elingundoqo yinxalenye ebalulekileyo yenkqubo ye-SEO. Ibonelela ngezinto eziluhlaza ukuphucula indawo yewebhusayithi yakho kwaye wenze isicwangciso sokuthengisa umxholo. Ikwayisiseko sokwandisa ngakumbi. Ngokufunda ngakumbi malunga nophando lwegama elingundoqo, uya kuba nombono ongcono wento oza kuyifaka kwisicwangciso sakho somxholo.

Ukuqalisa, kubalulekile ukuqokelela ulwazi oluninzi njengoko unako malunga nabo okhuphisana nabo’ amagama angundoqo. Unokwenza oku ngokulula ngokusebenzisa uGoogle. Chwetheza ngokulula amagama angundoqo ofuna ukuwahlela kwaye uya kufumana uluhlu lweziphumo eziya kwahluka ngokusekelwe kwindawo. Umzekelo, ukuba uhlala eMunich, Uya kubona iziphumo ezahlukeneyo kunokuba uhlala eBerlin.

Nje ukuba ufumene amagama angundoqo ukuze uwalungiselele, ungazibandakanya kumxholo wekhasi lakho lewebhu. Umzekelo, unokufuna ukusebenzisa igama elihambelana neemveliso zakho, kodwa ayilogama elingundoqo elinxulumene neenkonzo zakho. Usenokulungiselela eli gama lingundoqo ukuba unokuqhagamshela kulo ukusuka kweminye imimandla.

Uphando lwegama elingundoqo lubalulekile kumaphepha akhoyo kunye namatsha. Ngokubanzi, abanini bewebhusayithi bafuna ukufumana amagama angundoqo afanelekileyo kumaphepha abo. Ngeewebhusayithi ezintsha, Amagama angundoqo e-nische yeyona nto ibhetele yokubheja kuba banetrafikhi encinci kunye nokhuphiswano oluphantsi. Ukusebenzisa isixhobo segama elingundoqo kunokukunceda ukuba unqume ukuba yeyiphi amagama angundoqo ongayisebenzisa kwiphepha ngalinye.

Enye indlela yokufumana amagama angundoqo kukwenza i-keyword brainstorming. Ungazama ukuchwetheza amagama kunye namabinzana anomdla kuwe emva koko usebenzise ukugqibezela kukaGoogle. Olu phawu lukuvumela ukuba ufake iinkcukacha ezithe vetshe. Ngokwenza oku, unokwakha amagama angundoqo amachibi. Emva kokuba unenani elikhulu lamagama angundoqo, uya kukwazi ukukhetha ezona zifanelekileyo kwindawo yakho.

Ukuba usebenzisa isicwangciso segama elingundoqo, qiniseka ukuba usebenzisa isixhobo esikuvumela ukuba uhlalutye umthamo wokukhangela onxulumene negama ngalinye elingundoqo. Isicwangcisi segama elingundoqo likaGoogle sisixhobo esikhulu sale nto. Ikuvumela ukuba ubone ukuba igama eliphambili lidume kangakanani kwixesha lexesha. Unokujonga kwakhona ukuguquguquka kwamaxesha onyaka ukuze ulungiswe.

UkuSebenzisa kwiPhepha

I-Onpage-Optimierung yindlela yokwenza ngcono umxholo wekhasi lewebhusayithi kunye nesicatshulwa. Olu hlobo lokuphucula lunceda isalathisi seenjini zokukhangela kunye nokubeka umxholo wewebhusayithi ngokukhawuleza nangempumelelo. Kukho izinto ezininzi ezibalulekileyo ekufuneka uzigcine engqondweni xa usenza usetyenziso lwephepha. Ukwenza uninzi lwe-onpage-optimization, kubalulekile ukugcina engqondweni isakhiwo sakho sewebhusayithi. Umzekelo, amaphepha amancinci amaninzi kakhulu angacothisa isiqulatho sesalathisi, ngoko ke kubalulekile ukuphepha ezi.

Ii-URL ngomnye umba obalulekileyo we-Onpage-Optimierung. Ii-URL zakho kufuneka zilungiswe ukuze zilungele isantya kwaye kube lula ukufunda. Ii-URL ezinde kakhulu zinokutolikwa njengogaxekile okanye ongaphendulekiyo ngumsebenzisi. Ngethamsanqa, kukho iindlela zokuzenza zibemfutshane kwaye zifundeke kangangoko.

Ukusebenzisa amagama angundoqo kwimifanekiso kunye nesicatshulwa kubalulekile kwi-SEO. Ngokufanelekileyo, umfanekiso ngamnye okanye okubhaliweyo kufuneka kuphawulwe ngegama elingundoqo eliphakathi. Yesicatshulwa, amagama angundoqo abonelela ngesakhiwo kwaye agxininise izinto ezibalulekileyo. Ngokufanayo, amagama angundoqo kwiinkcazo zekhosi zibonelela ngemiqondiso kubasebenzisi. Njengenxalenye ye-OnPage-Optimization, kufuneka uqinisekise ukuba amaxesha empendulo yeseva yewebhusayithi yakho akhawuleza kangangoko.

Injongo ye-OnPage-Optimisation kukuphucula umgangatho wewebhusayithi. Oku kuqala ngolwakhiwo lwephepha lewebhu. I-URL emfutshane inokukhasa ngcono, kunye nee-URL ezimfutshane kunokwenzeka ukuba kwabelwane ngazo kwaye zicofe. Ngaphezu koko, ezi URLs zimfutshane kwakhona kulula ukuzikhumbula. Umzekelo, unokongeza inkcazo yemeta kwiwebhusayithi yakho.

Kukho izinto ezininzi ezingena kwi-Onpage-Optimization, yaye nimele ninikele ingqalelo kuyo ngamnye kubo. Umzekelo, iifayile zomfanekiso, umbhalo, kunye ne-infografia kufuneka ilungiselelwe i-SEO. Ukuba ezi zinto zintathu ziphuculwe, indawo yakho iya kuba neziphumo ezingcono zenjini yokukhangela. Nangona kunjalo, umxholo kunye nemifanekiso kufuneka ihambelane.

Enye inkalo ebalulekileyo yokwenziwa kwekhasi kwi-SEO yi-URL yokwakheka. Le nkqubo iqinisekisa ukuba iwebhusayithi yakho iyafikeleleka kwaye iyasebenziseka kubaphulaphuli bakho.

Imiba yokuRenga

Inqanaba-Faktoren zizinto ezikwi-algorithm kaGoogle ezinokuchaphazela ukubonakala kwewebhusayithi yakho. Ukudibanisa okufanelekileyo kwezi zinto kunokunceda iwebhusayithi yakho ibekwe phezulu kwiinjini zokukhangela. Nangona kunjalo, iimeko zokuma ziyahluka kwiiwebhusayithi ezahlukeneyo. Umzekelo, usenokungafuni ukubandakanya amagama angundoqo amaninzi kumanqaku akho, kuba oku kusenokungabi sesona sicwangciso sisebenzayo kwiwebhusayithi yakho.

UGoogle ubeka phambili umxholo xa umisela amanqanaba ewebhusayithi. Injongo yalo kukulungelelanisa ulwazi lwehlabathi ngendlela eluncedo kubasebenzisi. Okukhona kufanelekile umxholo wakho, iphezulu iwebhusayithi yakho iya kubekwa kwindawo. ukuba iintlobo zomxholo wakho zabelana ngoyilo, ukuba unonxibelelwano lwentlalo yoluntu, iyakwandisa amathuba akho okufumana isikhundla phezulu kuGoogle.

I-algorithm yeGoogle ihlala iguquka kwaye kubalulekile ukuqonda olu tshintsho. Ukusebenzisa inguqulelo yamva nje ye-algorithm kaGoogle kunokunceda iwebhusayithi yakho ifezekise amanqanaba aphezulu. Kukho izinto ezintathu eziphambili eziza kuchaphazela umgangatho wewebhusayithi yakho: umgangatho womxholo, inani le-backlinks kwiwebhusayithi yakho, kunye nexesha elichithwa ngumsebenzisi kwiwebhusayithi yakho.

Iprofayili ye-backlink esemgangathweni yenye yezona zinto zinkulu zokulinganisa, kunye nezifundo zibonise ukuba umgangatho we-backlinks nawo udlala indima. Iiwebhusayithi ezingcono kakhulu zinenani eliphezulu le-backlinks esemgangathweni kunye neprofayili yekhonkco yendalo. Ngamanye amazwi, ezi webhusayithi zinezinga eliphezulu lekhasi ngenxa yokuba zinokubonakala okuhle kwe-SEO kunye ne-backlinks ephezulu.

I-algorithm kaGoogle ivavanya izinto ezingaphezu kwamakhulu amabini ezahlukeneyo, kwaye isebenzisa ezona zilishumi ziphezulu zifanelekileyo kwaye zinamandla ukukunika elona nqanaba liphezulu. Ezi zinto zisekwe kwizimvo zabasebenzi bakaGoogle kunye namava abo angaphambili ekuphuculeni injini yokukhangela. Ukuma phezulu kuGoogle, iwebhusayithi yakho kufuneka ibe netrafikhi ephezulu evela kwimithombo efanelekileyo.

Amaxabiso okuphucula i-SEO

Amaxabiso eenkonzo zokuphucula i-SEO ayahluka ngokuxhomekeke kubume beshishini lakho. Amanye amashishini anokhuphiswano ngakumbi kwaye aya kufuna amazinga aphezulu kunamanye. Umzekelo, amagqwetha, iiofisi zonyango, kwaye iinkampani zemali zithande ukuba phakathi kwezona zinto zikhuphisanayo. Nangona kunjalo, amashishini okuphucula ikhaya kunye namanye amashishini e-niche ahlala enokhuphiswano oluphantsi kunye neendleko eziphantsi zeCPC.

Ngelixa kukho izinto ezininzi ezimisela amaxabiso eenkonzo ze-SEO, indlela eqhelekileyo kukuqwalasela umda weprojekthi. Umzekelo, Iinkonzo ze-SEO ezifuna kuphela igama elingundoqo elisisiseko kunye nomsebenzi we-meta-strategy unokubiza umrhumo omnye weprojekthi, ngelixa iinkonzo eziphucukileyo zinokufuna abagcini benyanga abaqhubekayo. Ukuqinisekisa ukuba ixabiso leenkonzo ze-SEO lihambelana nohlahlo lwabiwo-mali lwakho, kubalulekile ukwenza uphando lwemarike kunye nohlalutyo lwamathuba. Le milinganiselo iya kukunceda ukubala ingeniso yakho elindelekileyo kunye nokonyuka kwetrafikhi. Ungasebenzisa le datha ukuthelekisa amaxabiso eenkonzo ezahlukeneyo ze-SEO.