Yintoni i-Google Search Engine Optimization?

Ukulungiswa kwe-Google suchmaschinen yinkqubo yokuguqula umxholo wewebhu ukuze ulungelelaniswe ngcono nabaphandi.’ iinjongo. Kukho iinkalo ezininzi kule nkqubo. Impumelelo ye-injini yokukhangela ixhomekeke ekufaniseni umxholo kunye nenjongo yomsebenzisi. Ukuba indawo yakho ayihambelani kakuhle, iwebhusayithi yakho inokubekwa kwindawo engalunganga.

Amagama angundoqo omsila omde

Ukusebenzisa amagama angundoqo anomsila omde ukunyusa usetyenziso lwakho lwe-injini yokukhangela kunokuba yindlela efanelekileyo yokuphucula umgangatho wakho, ukuvelisa i-traffic efanelekileyo ngakumbi, kwaye unciphise iindleko zakho ngokucofa. La magama angundoqo kufuneka anxulumane nemveliso okanye inkonzo yakho eyodwa. Unokwenza iinguqulelo ezininzi zamagama akho angundoqo ahambelanayo.

Umzekelo, ukuba uyinkampani yefenitshala, uya kuba nengxaki yokubeka phezulu igama “ifenitshala.” Kodwa ukuba ishishini lakho lithengisa ifanitshala ye-art-deco yangoku, uya kukwazi ukujolisa kubathengi abafuna olu hlobo lwefanitshala. Zama ukusebenzisa ithuluzi legama elingundoqo lamahhala ukufumana amagama angundoqo omsila omde ahambelana neshishini lakho kwaye ujolise kwaba bathengi ngokufanelekileyo.

Enye into ebalulekileyo ekufuneka uyikhumbule kukuba ayingawo onke amagama angundoqo anomsila omde adalwe alinganayo. Abanye bamele uphendlo olulodwa, ngelixa ezinye zimele ukuguquguquka okuqhelekileyo kwegama elifanayo. Nangona kunjalo, la magama angundoqo ahlala kulula ukuwabeka kunye nokufumana i-traffic ephezulu. Amagama angundoqo anomsila omde nawo akakhuphisani kangako, ke uya kuba nethuba elingcono lokubeka phezulu la magama angundoqo.

Ukusebenzisa isixhobo esibizwa ngokuba yi-KeywordsFX kunokukunceda ukuba ucinge kwaye uchonge amagama angundoqo anxulumene ne-niche yakho. Isici sayo sikuvumela ukuba ufake nayiphi na imboni okanye abaphulaphuli abajoliswe kuyo kwaye ufumane uluhlu lwamagama angundoqo ahambelanayo. Umzekelo, ukuba abaphulaphuli ojolise kubo ngabalimi, ungasebenzisa KeywordsFX ukufumana amagama angundoqo-long-umsila ezinxulumene nokulima.

Esinye isixhobo esihle sokufumana amagama angundoqo anomsila omde ngumncedisi weGoogle oQobeleleyo. Esi sixhobo sikunceda ukuba ufake amagama angundoqo omsila omde kwaye ubonise uphendlo oluhambelanayo. Ungasebenzisa kwakhona iGoogle “abantu nabo bayabuza” inqaku lokufumana imibuzo efanayo. Eli nqaku libonisa uphendlo oluyeleleneyo kwaye likuncede wenze umxholo onxulumene nezo zihloko.

Amagama angundoqo omsila omde yeyona ndlela ilungileyo yokufikelela kubaphandi abakulungeleyo ukuthatha inyathelo. La magama angundoqo anzima kakhulu ukususa kunabalingane babo abafutshane, nto leyo ethetha ukuba ungabeka phezulu kubo. Ukongeza ekujoliseni ngakumbi, amagama angundoqo anomsila omde kunokwenzeka ukuba enze i-traffic-injongo ephezulu.

Amagama angundoqo omsila omde akhuphisana ngaphantsi kunamafutshane abo kwaye agxininise kwi-niche. Igama elingundoqo elinomsila omde livela kwincwadi ethi The Long Tail nguChris Anderson, ebonisa ukuba phantse nayiphi na imveliso okanye inkonzo ingaba nemarike ye-niche. Ukusebenzisa amagama angundoqo omsila omde ukujolisa ezi niches kunokuzisa i-traffic enenzuzo ngakumbi kunye nokuthengisa.

Ukwandisa umbhalo kwiinjini zokukhangela

Kwihlabathi lokuthengisa kwi-intanethi, ukubeka phezulu kuGoogle kubalulekile kwimpumelelo yewebhusayithi. Iya kwandisa utyelelo lwewebhusayithi kwaye ikhokelela kwimibuzo emininzi. Ungafezekisa oku ngokuthatha imilinganiselo ethile yokwandisa. Oku kubandakanya ukulungiswa komxholo kunye nekhowudi, Ukuqinisekisa ukuba iphepha linepeyidi ephezulu, kunye nokuphumeza amanye amaqhinga e-SEO.

Ekuqaleni, umxholo wakho kufuneka ufundeke kwiindwendwe. I-algorithm yeGoogle ihlalutya umxholo wombhalo kwaye igxile kumxholo oluncedo kubasebenzisi bayo. Unokwenza oku kwenzeke ngokudibanisa amagama angundoqo ekugxilwe kuwo kunye namagama angundoqo omsila omde. Ngaphezu koko, kuya kufuneka wenze iwebhusayithi yakho ibe lula ukuhamba ngokusemandleni.

Kufuneka kwakhona ucinge nenjongo yomsebenzisi xa ubhala umxholo. Abasebenzisi badla ngokuskena umxholo abawufumana kwi-intanethi, kwaye abachithi ixesha elininzi befunda isicatshulwa esinde. Ngoko ke, kubalulekile ukuba umxholo wakho uhambelane nombuzo umsebenzisi azama ukuwenza. Ngokugxininisa kwinjongo yomsebenzisi, ungawandisa amathuba akho okufumana ukubekwa kwe-injini yokukhangela elungileyo.

I-SEO inokuphucula ukubonakala kwakho kwi-intanethi kwaye yandise i-traffic yakho yewebhu. Iingcali ze-SEO zineminyaka emininzi yamava kwaye ziya kukubonelela ngezicwangciso zempumelelo ze-praxiserprobt kwiwebhusayithi yakho. Ukubonakala kakuhle kuGoogle kubalulekile kwimpumelelo yakho kwi-intanethi. Ngokubonakala kakuhle, unokwandisa amathuba akho okufumana i-traffic eninzi, kwaye ke ngoko ukuguqula iindwendwe zibe ngabathengi.

Ngaphandle kwe-SEO jikelele, kukho iindlela ezikhethekileyo zophendlo lwasekuhlaleni. I-injini yokukhangela yasekhaya iyindlela efanelekileyo kumashishini amancinci naphakathi. Inceda abathengi basekhaya bafumane amashishini asekuhlaleni. Ngokulungiselela iphepha lakho kukhangelo lwasekhaya, iwebhusayithi yakho izakuvela phezulu kwiziphumo zophendlo lwasekuhlaleni.

Ukulungiswa kwekhasi lokufika yenye indlela yokuphucula ukubonakala kwewebhusayithi. Le ndlela ibandakanya ukudala iphepha elithile elijolise kwimveliso okanye inkonzo ethile. Oku kukwayindlela eyonga iindleko. Injongo yokulungiswa kwekhasi lokufika kukuhambisa abasebenzisi kwisenzo esifunwayo. Kuxhomekeke kumbuzo wokukhangela, olu hlobo lwephepha lunokulungiswa kwiimveliso okanye iinkonzo ezithengiswayo.

Enye indlela yokwenza iwebhusayithi yakho isebenzise i-RankBrain algorithm. Le algorithm isebenzisa indibanisela yeengqikelelo kulwimi lwabantu kunye nokuziphatha ukuphucula iziphumo zophendlo. Ezi ngqikelelo ziye ziguqulwe zibe zizikho zezibalo ezibizwa ngokuba zii-vectors. Ukufunda nzulu lelinye icandelo eliphambili kule nkqubo. I-algorithms yokufunda nzulu inokudala iimodeli ezintsha kwaye ifunde kwezidlulileyo.

Term Frequency

Ekuphuculweni kwe-injini yokukhangela, ixesha frequency ngumba obalulekileyo. Inceda iikhomputha ukuba zigwebe ukufaneleka kwamaxwebhu kwaye ziwalandele ngokubaluleka. Iinjini zokukhangela zakwangoko zasebenzisa ii-algorithms zokuhlela ezilula ngokusekwe kumaxesha amaninzi. Ngenxa yale nto, abantu ngamanye amaxesha batyekele ekufihleni amagama angundoqo kumaphepha abo ukuze abenze bafaneleke ngakumbi. Nangona kunjalo, ii-algorithms zokuhlela zangoku zithatha amakhulu eminye imiba ingqalelo. Ngelixa ixesha eliphindaphindwayo lihlala liyinto ebalulekileyo ekuphuculeni injini yokukhangela, ayisiyiyo yodwa.

Igama elithi frequency yifomula yemathematika echonga ukuphindaphinda apho igama eliphambili livela kuxwebhu. Ibandakanya izinto ezimbini: inani lamaxesha elivela ngawo igama kunye nenani lamagama kuxwebhu. Emva koko, ilogarithm “Ilog 2” isetyenziswa kuwo omabini amaxabiso. Isiphumo kukufaneleka kwegama eliphambili.

Ngaphandle kokufaneleka kwayo, ixesha eliphindaphindwayo yinto ephambili kwinkqubo yokukhangela injini yokukhangela. Kuluncedo ekumiseleni ukuba ngaba iphepha elithile lifanelekile kwigama elingundoqo. Ubuninzi bexesha bunokusetyenziswa ngokudityaniswa nezinye izinto ukuchonga ukuba zeziphi izihloko onokuzigubungela kumxholo wakho. Ukusebenzisa i-term frequency, unokumisela kwakhona imigaqo esetyenziswa lukhuphiswano lwakho. Oku kuya kukunceda uchonge izihloko onokuzigubungela kumxholo wakho, kwaye uchonge amagama angundoqo e-SEO. Kukho izixhobo ezahlukeneyo kunye neefomula ezifumanekayo zokulungisa umxholo ngokusekwe kumaxesha amaninzi. Phakathi kwazo kukho isixhobo se-TF*IDF.

Ukusebenzisa i-frequency ye-term kunye ne-inverse frequency frequency kumxholo wewebhu yindlela esebenzayo yokuvelisa amagama angundoqo afanelekileyo. Kuya kukunceda ufumane izimvo zomxholo uGoogle acinga ukuba zibalulekile. Ukongeza ekumiseleni ukubaluleka kwamagama angundoqo kumxholo, i-term frequency ikwakunceda ukuba ufumane amagama angundoqo afakwe ngegama elingundoqo kwaye alungiselelwe ngaphantsi.

Cofa-kwinqanaba

Unqakrazo lokugqitha yeyona nto iphambili kuGoogle. Amaphepha aphezulu e-CTR afumana izikhundla eziphezulu kunye namaphepha e-CTR aphantsi afumana umgangatho ophantsi. Indlela esisiseko yokubala i-CTR kukwahlula inani lonqakrazo kwisiphumo sokukhangela ngenani lamaxesha avele ngalo kwiSERPs..

Ukubala ireyithi yokucofa, kufuneka siqale siqonde ukuba yintoni injongo yethu. Injongo inokuba lula njengokubhalisa kuluhlu lokuposa. Emva koko sahlula inani leendwendwe zewebhu ngenani leenjongo ezifeziweyo. I-Organic traffic lundwendwe oluhlala kwiwebhusayithi yethu ngokukhangela ibinzana legama elingundoqo kwaye emva koko ucofe kuluhlu..

I-CTR efanelekileyo yegama elingundoqo ixhomekeke kwishishini, igama elingundoqo, kunye nephulo le-intanethi. Umyinge we-CTR weenkonzo zabathengi ngu 2.40%, ngelixa kushishino olusemthethweni kunjalo 1.35%. Kukonke, umndilili weCTR weziphumo zophendlo oluhlawulweyo lweGoogle AdWords 2%, kwaye nantoni na engaphezulu kweli nqanaba iqwalaselwa ngaphezu komndilili.