Yintoni i-Google Search Engine Optimization?

I-Google suchmaschinen optimization yinkqubo ebandakanya ukwandisa amaphepha egama elingundoqo elithile. Ikwabandakanya ukulungiswa kombhalo, oku kuthetha ukuqinisekisa ukuba umxholo wewebhusayithi ulungiselelwe iinjini zokukhangela. Iitekisi ezingcono zewebhusayithi zitsala iindwendwe ezininzi kwaye zonyuse umgangatho weGoogle wendawo. Nasi isikhokelo senyathelo ngenyathelo lokufumana iziphumo ezintle nge-algorithm kaGoogle. Inkqubo iqala ngokuchonga amagama angundoqo afanelekileyo kwiwebhusayithi yakho.

Inkqubo echanekileyo yokuphucula injini yokukhangela kuGoogle ixhomekeke kwiimeko zesizinda

Inkqubo echanekileyo yokwenziwa komatshini kuGoogle kuya kwahluka ngokuxhomekeke kubume beshishini lakho. Uninzi lwezi massnahmen zinamanyathelo amaninzi ekufuneka enziwe ukuze ufumane isiphumo esifunekayo. Inkqubo ingaba yinde kwaye ibandakanya iingcali ezininzi. Amaxabiso eenkonzo ezinjalo ayahluka ngokuxhomekeke kuhlobo lothethathethwano onalo nenkampani ye-SEO.

I-SEO ineenkqubo ezininzi ezahlukeneyo kwaye ijolise ekufezekiseni inqanaba eliphezulu lekhasi kwiGoogle. Ekuqaleni, kubandakanya ukukhulisa umxholo wewebhusayithi yakho ukwandisa itrafikhi kwiwebhusayithi yakho. Isibini, ibandakanya ukusebenzisa ezona ndlela zilungileyo zokusebenzisa injini yokukhangela. UGoogle usebenzisa iRankbrain algorithm ukumisela indawo yokubeka iwebhusayithi. Le algorithm ivavanya umxholo wamaphepha ewebhu, ngokusekelwe kumxholo wabo kunye nokuziphatha kwabasebenzisi.

Inkampani elungileyo ye-SEO iya kugxila kushishino okulo kwaye ube neembekiselo ezinokubonelela ngengxelo ebalulekileyo. Ukongeza, ungacela izifundo zetyala. Iimbekiselo ezinjalo ziya kukunceda uvavanye inqanaba lobuchule benkampani. Inkampani kufuneka ikwazi ukukunika isicwangciso sokhuseleko lwabathengi. Oku kuya kukuthintela ukujongana nokhuphiswano oluvela kwezinye iinkokeli zentengiso.

Nangona kuqhelekile ukugxila kwiGoogle xa wenza i-SEO, kubalulekile ukuqaphela ukuba kukho ezinye iinjini zokukhangela ngokunjalo. Ezi ezinye iinjini zokukhangela zisenokungadumanga njengoGoogle, kodwa ukusetyenziswa kwabo kwihlabathi le-Intanethi kusenza i-SEO ibaluleke kakhulu kwimpumelelo yeshishini. Kukwabalulekile ukwahlula-hlula isicwangciso sakho ukugcina ishishini lakho lingaxhomekeki kakhulu kwiMountain View.

Inkqubo echanekileyo yokuphucula injini yokukhangela kwiGoogle ixhomekeke kwiinjongo kunye nohlahlo lwabiwo-mali

Isicwangciso sokuphucula i-injini yokukhangela ibandakanya ukuphuhliswa komxholo ofanelekileyo, izihloko kunye neenkcazelo zemeta zamaphepha ewebhu. Ukwengeza, ukuphuculwa kwe-injini yokukhangela kunokubandakanya amaqhinga akwiphepha elifana nokwakhiwa kwekhonkco, ukufikeleleka komxholo kunye nokuphuculwa kokuziphatha komsebenzisi. Injongo yokuphucula injini yokukhangela kukuhlangabezana nokulindelwe ngabasebenzisi kwaye uzigcine kwiwebhusayithi yakho ixesha elide.

Ukuhamba ngokuthe ngqo kwenjini yokukhangela kaGoogle kuya kwahluka ngokohlahlo lwabiwo-mali kunye neenjongo zakho. Ungajolisa kubasebenzisi abathile ngokujolisa kwiintengiso kunye nokusebenzisa ezinye iindlela zentengiso ezihlawulelwayo. Intengiso ehlawulweyo yenye indlela esebenzayo yokuphucula injini yokukhangela. Nangona kunjalo, iindleko zamaqhinga anjalo zinokudlula uhlahlo lwabiwo-mali lwakho. Ngoko ke, kufuneka ucace malunga neenjongo zeshishini lakho kunye nohlahlo lwabiwo-mali ngaphambi kokuba uqeshe ingcali.

Inkqubo echanekileyo yokukhangela injini yokukhangela kuGoogle ixhomekeke kwiinjongo zakho kunye nohlahlo lwabiwo-mali lwakho. Ngaphandle kokuphucula iwebhusayithi yakho ekhoyo, isicwangciso esinjalo siya kubandakanya umxholo omtsha kunye nokusetyenziswa kwegama elingundoqo. Inkqubo echanekileyo yoLungiso lweNjini yokukhangela kuGoogle iqala ngokwandisa iwebhusayithi yakho ekhoyo.

Inkqubo echanekileyo ye-injini yokukhangela yeGoogle ixhomekeke kumxholo wewebhusayithi yakho, isantya, kunye nokufaneleka komsebenzisi. Umxholo wewebhusayithi yakho uya kugqiba ukuba umxholo wakho uya kubekwa phezulu kangakanani kwiziphumo zokukhangela. Ukuba iwebhusayithi yakho ilula ukuhamba kwaye inamagama angundoqo afanelekileyo, izakubekwa kwindawo ephezulu kwiziphumo zophendlo. Nangona kunjalo, kuya kuthatha iinyanga ngaphambi kokuba umkhankaso wakho we-SEO uqalise ukuzisa inzuzo ebalulekileyo.

Inkqubo echanekileyo ye-Search Engine Optimization yeGoogle iyahluka ngokohlobo lweshishini. Ekuqaleni, kuya kufuneka uhlalutye izikhundla zomgangatho wamagama angundoqo ogxininise kuwo. Umzekelo, ungagxila kumagama angundoqo abeka phezulu 20, okanye ngaphezulu 50 kuGoogle. Ukusuka apho, ungasebenzisa iziphumo ukuphucula umgangatho wakho kula magama angundoqo. Oku kuya kukhokelela kwinqanaba eliphezulu lokukhangela injini kunye neshishini elinenzuzo ngakumbi.

Iindleko ze-injini yokukhangela

Abanye oosomashishini bafumanisa ukuba iindleko ze-injini yokukhangela zingonakali. Kodwa kubalulekile ukukhumbula ukuba akukho nto ifana nesisombululo sexesha elinye. Ukulungiswa kwe-injini yokukhangela yinkqubo eqhubekayo ekufuneka ihlaziywe ngokuqhubekayo. Njengoko uGoogle ehlala esebenza ukunciphisa iimpawu ezingalunganga, Kunyanzelekile ukuba uhlale uphambili kwabo bakhuphisana nabo. Ukwenziwa kwe-injini yokukhangela elungileyo kuya kunceda ishishini lakho ngeendlela ezininzi kunenye. Kungenxa yoko le nto kufuneka uthembele kwi-arhente enokuthi inike iziphumo ezilungileyo rhoqo.

Iindleko ze-injini yokukhangela yobuchule kunokuba nzima ukuqikelela. Oku kuyinyani ngakumbi ukuba iwebhusayithi yakho inamaphepha amancinci. Ngenxa yale nto, kufuneka uqikelele ukuba mangaphi amaphetshana angaphantsi kwewebhusayithi yakho. Oku kuya kukunceda ukubala iindleko ze-injini yokukhangela yobungcali. Ezi ndleko kufuneka zibe nengqiqo, kodwa kuya kufuneka wazi ukuba ezinye iinkampani zityala ngexabiso-ngonqakrazo ngalunye, enokuba luphawu lwenkonzo yokwandisa injini yokukhangela engaphantsi kune-semthethweni.

Iindleko ze-SEO-Massnahmen zihlala ziphezulu kuneendleko zeeprojekthi ezincinci ze-intanethi. Oku kumiselwa ubukhulu becala yimodeli yexabiso ekuvunyelwene ngayo. Abaphathi bewebhu abaninzi badanile ngeziphumo zezi projekthi, njengoko besilela ukubona ukuthengisa kwabo kunye namanqanaba ehla kwisithuba seenyanga. Ngaphaya koko, I-SEO-Massnahmen inokuthatha iiveki, neenyanga, ukusebenza. Ngoko, kubalulekile ukwenza isigqibo esinolwazi phambi kokuqesha inkampani.

Utyalo-mali kwi-Search Engine Optimization sisicwangciso esiqinileyo esinokukhokelela ekuthengisweni okwandisiweyo. Ngelixa kucetyiswa ukuba uqeshe ingcali kulo msebenzi, Kukwabalulekile ukwazi ibhajethi yakho kunye nohlobo lweprojekthi ongathanda ukuyenza. Ukuba awuqinisekanga ngohlahlo lwabiwo-mali lwakho, zama a free SEO thethwano. Unokude ubuze umphathi wewebhu ngeengcebiso apho iinkampani zinokubonelela ngenkonzo enkulu ngexabiso elincinci.

ULungiselelo lwePhepha elingePhepha vs noLungiso lwePhepha

SEO (usetyenziso lwe-injini yokukhangela) yinkqubo ejonge ukunika iwebhusayithi yakho elona nqanaba liphezulu kwiinjini zokukhangela. Umxholo olungileyo ubalulekile, njengoko iinjini zokukhangela ezifana neGoogle zithembele kwezinye iisayithi ukucebisa iiwebhusayithi kubasebenzisi bazo. Enye inkalo echaphazela isikhundla sakho ngumgangatho we-backlinks yakho. La makhonkco anokufunyanwa ngokwakhiwa kwekhonkco, isicwangciso esisebenzayo se-Offpage-SEO.

Kulwakhiwo lwekhonkco, kungcono ukusebenzisa iindlela zendalo zokwakha ikhonkco, ezibandakanya ukudalwa kwee-backlinks ezivela kwimithombo eyahlukeneyo. Kufuneka kubekho umxube olungileyo phakathi kokubhalwa kwenqaku, Imidiya yokuncokola, kunye nezithuba zeblogi. Ukuba kuyenzeka, zama ukusebenzisa imifanekiso kunye nezinye izinto kwiilinki zakho, njengoko ezi ziya kongeza ukuhlukahluka. ukuba iintlobo zomxholo wakho zabelana ngoyilo, khumbula ukubandakanya amakhonkco asuka kwamanye amaphepha. Oku kubaluleke ngakumbi kumashishini asekuhlaleni.

I-OffPage-Optimierung yinto echaseneyo yokuphucula kwiphepha. Ukulungiswa kwe-Off-page kubandakanya izenzo ezingezizo ngokuthe ngqo ukunyusa umgangatho wewebhusayithi kwiinjini zokukhangela. Idla ngokubizwa ngokuba “ngaphandle kwendawo ye-SEO.”

ULungiselelo oluNgaphandle kwePhepha vs uLungiso lweOnPage

Ukuze ufumane awona manqanaba aphezulu enjini yokukhangela, iwebhusayithi yakho kufuneka iphuculwe kuwo omabini amanqanaba akwiphepha nangaphandle kwephepha. Ukusebenzela ngaphandle kwePhepha kubaluleke kakhulu kunokulungiselela kwiphepha. Ukusebenzela ngaphandle kwephepha kugxile ekuveliseni amakhonkco kwiwebhusayithi yakho kwezinye iisayithi. Iikhonkco ezikumgangatho ophezulu ezivela kwezinye iisayithi ziya kunceda indawo yakho yokunyusa izinga layo kwiinjini zokukhangela.

Eyona ndlela yokwandisa amanqaku egunya lewebhusayithi yakho kungokwakha amakhonkco kuyo ukusuka kwezinye iiwebhusayithi ezigunyazisiweyo. Ezi webhusayithi zinokukunceda ukuba ufumane amanqaku aphezulu kuGoogle. Nangona kunjalo, ukwakhiwa kwekhonkco kufuneka kwenziwe ngokufanelekileyo. Nangona kulula ukuzisa iiwebhusayithi ezigunyazisiweyo ukudibanisa neyakho, kufuneka uqiniseke ukuba uyakwazi ukwenza ngendlela eyiyo. I-Google ine-metric yobunini ebizwa ngokuba yiNqaku leGunya elilinganisa ukuba zingaphi ii-backlinks zewebhusayithi yakho.

Umahluko phakathi kwe-OnPage Optimization kunye ne-OffPage Optimization kwi-Google search engine optimization ibalulekile. Kubalulekile ukuqonda ukuba zeziphi iindlela ezifanelekileyo kwindawo yakho. Umzekelo, I-OnPage-Optimization ibandakanya ukuphucula umxholo wewebhusayithi yakho kwiphepha ngokwalo. I-OffPage-Optimization ikwabandakanya ukuphuhlisa i-backlinks esemgangathweni kwindawo yakho ukusuka kwezinye iisayithi. Oku kubonisa iinjini zokukhangela ukuba indawo yakho ithembekile.

I-OffPage-Optimierung ibandakanya izenzo ezingekho ngqo eziphucula indawo yewebhusayithi yakho. I-OffPage-Optimization yinxalenye ebalulekileyo yoPhuculo lwe-injini yokukhangela (SEO). Yinkalo ebalulekileyo yokuthengisa kwi-intanethi kwaye ithwala impembelelo ephezulu kwi-injini yokukhangela. Umzekelo, xa iwebhusayithi ifumana iindwendwe ezininzi ezifanelekileyo ezivela kwezinye iiwebhusayithi, iya kuphakama kwiziphumo zophendlo.