Yintoni iGoogle SEO?

I-SEO yinkqubo yokuphucula ukubonakala kwewebhusayithi kwiinjini zokukhangela. Ibandakanya ukuqonda izinto ezahlukeneyo ezisetyenziswa nguGoogle ukumisela ukuba zeziphi iziphumo ezivela kumaphepha eziphumo zophando. Ngoxa kungekho mnye, inkcazo elula ye-SEO, kukho iindlela ezininzi eziqhelekileyo ekufuneka zilandelwe. Ezi ziquka isakhiwo Link, Amagama aphambili, Ukulungiselela kwikhasi, kunye nokuKhasa.

Isakhiwo sekhonkco

Umsebenzi wokwakha i-backlinks kwiwebhusayithi yakho yinxalenye ebalulekileyo ye-SEO yeGoogle. Ayipheleli nje ekufakeni inqanaba kwindawo yakho, kodwa zikwakunceda ukuba ufumane igunya elingakumbi kwiwebhu. Yewebhusayithi entsha, oku kubaluleke kakhulu, njengoko isenokungabi negunya elininzi. Ukufumana amakhonkco kwiiwebhusayithi ezigunyazisiweyo yindlela ebalaseleyo yokufumana eli gunya, kuba i-backlinks ibaluleke kakhulu iivoti zokuzithemba.

Kukho iindlela ezininzi ezahlukeneyo zokufumana i-backlinks. Enye yeendlela ezilungileyo kukusebenzisa inkonzo yokwakha ikhonkco. Iinkampani ezininzi zisebenzisa le nkonzo ukunyusa umgangatho wekhasi lewebhusayithi yazo. Inkampani ye-SEO yobuchwephesha inokukunceda ukonyusa itrafikhi yakho kwaye ubekwe phezulu kuGoogle. Ezinye zezi nkampani zikwanazo izixhobo kunye nokukwazi ukwenza inkqubo yokwakha ikhonkco eya kunyusa umgangatho wewebhusayithi yakho..

Nokuba yeyiphi indlela oyikhethayo, Ukwakhiwa kwekhonkco kufuna umsebenzi ohambelanayo kwaye unokuhlala iinyanga ezininzi. Kodwa, xa ulandela isicwangciso sokwakha ikhonkco, unokunciphisa inani lomsebenzi ekufuneka wenziwe. Le ndlela, unokugxila ekudaleni umxholo omkhulu endaweni yobugcisa bokwakha amakhonkco.

Amagama aphambili

Enye yezona zinto zibalulekileyo zokuphucula injini yokukhangela (SEO) luphando lwegama elingundoqo. Yinkqubo eqhubekayo evumela ukuba unqume ukuba yeyiphi amagama angundoqo aya kukuzisela i-traffic eninzi. Amagama angundoqo ayazuza kwaye aphulukane nokufaneleka ngalo lonke ixesha, kwaye kubalulekile ukuba uhlale unolwazi ngolu tshintsho. Ngokwenza uphando lwegama elingundoqo rhoqo, unokufumana ibhalansi echanekileyo phakathi kwamagama angundoqo omsila omde kunye nomsila obanzi.

Ukuqala ukuphanda amagama angundoqo, sebenzisa isixhobo seGoogle Keyword Planner. Ikuvumela ukuba ufake amagama angundoqo osele uwazi kwaye ikwabonelela ngeembono zamagama angundoqo kuzo zonke i-niches ezahlukeneyo. Esi sixhobo sisoloko sisetyenziswa ngabathengisi bomxholo. Unokusebenzisa iindlela zikaGoogle ukufumana izihloko ezishushu kwaye ubeke iliso rhoqo lokukhangela. Ngokusebenzisa ezi zixhobo, unokufumana amagama angundoqo afanelekileyo kwi-niche yakho kunye nemveliso. Oku kukunceda ukuba wenze umxholo wewebhusayithi yakho kwaye ufumane isikhundla esingcono kwiziphumo zokukhangela.

Uphando lwegama elingundoqo le-SEO yinxalenye ebalulekileyo yophuhliso lwewebhusayithi. Ukufumana amagama angundoqo afanelekileyo kuya kukunceda uvelise umxholo obandakanyekayo kubaphulaphuli bakho ekujoliswe kubo.

Ukulungiselela kwikhasi

Nangona umxholo uyinkosi xa kuziwa kwi-SEO, kubalulekile ukukhumbula ukuba ayinguye wonke umxholo owenziwe ngokulinganayo. Iziza zobunzima zikaGoogle ezisekwe kwi-E-A-T yazo (ubuchule, igunya, ukuthembeka) izinto, ezichazwe kwiSikhokelo soMgangatho woPhando. Nangona uGoogle engakhange aveze esidlangalaleni ngokuthe ngqo into engena kuvavanyo lwayo, abaninzi bakholelwa ukuba imiqondiso ekwiphepha idlala indima enkulu.

Ngokusisiseko, kwiphepha le-SEO linceda iinjini zokukhangela ukuba ziqonde iwebhusayithi yakho kwaye zibone ukubaluleka kwayo. Oku kubandakanya ukuphucula umxholo, Ukongeza amagama angundoqo afanelekileyo, kunye nokuninzi. Xa yenziwe ngokuchanekileyo, ezi zicwangciso zinokunyusa umgangatho wendawo yakho. Nangona kunjalo, kubalulekile ukukhumbula ukuba iinjini zokukhangela’ ii-algorithms zitshintsha rhoqo, ngoko ke kubalulekile ukuphucula rhoqo iwebhusayithi yakho ukuze uhlale ukhuphisana.

Elinye icandelo le-SEO yephepha lidibanisa. Izixhumanisi ezivela kwezinye iiwebhusayithi ziyaziwa njenge-backlinks. Unxulumano olusuka kwindawo yakho kufuneka luqulathe isicatshulwa esifanelekileyo seankile, ekufuneka ibe ligama elingundoqo. Kuya kufuneka uqinisekise ukuba amakhonkco angaphakathi akhomba kwiphepha lakho elilungiselelwe. Le ndlela, ii-injini zokukhangela zinokuqonda ngokulula indlela yokuhamba ngewebhusayithi yakho.

Omnye umba obalulekileyo wokwenziwa kwephepha kwiphepha lethegi. Ngelixa ithegi yesihloko ayinxulumananga ngokuthe ngqo nomgangatho wenjini yokukhangela, inokusebenza njengendlela eluncedo yokubonisa ukufaneleka.

Ukukhasa

Ukukhasa kweGoogle SEO kwenzeka xa iGoogle bots, okanye izigcawu, ndwendwela iwebhusayithi. Iirobhothi zifunde ikhowudi yezinye iiwebhusayithi kwaye zigqithise olu lwazi kwi-injini yokukhangela yeGoogle. Ubuninzi bokurhubuluza kukaGoogle buxhomekeke kwizinto ezahlukeneyo. Unokufunda ngakumbi malunga nale nkqubo ngokufunda iziKhokelo zeWebmaster zikaGoogle.

Abakhasi bakaGoogle bajonga umxholo owahlukileyo kunye nezinye izinto kumaphepha ewebhu. Olu lwazi lwaziwa njenge-metadata, kwaye yinxalenye yekhowudi yeHTML esetyenziswa ziinjini zokukhangela ukumisela ukuba iphepha lingantoni. Ezi zinto zisebenza njengezihloko kunye neenkcazo kwiziphumo zokukhangela, ngoko ke kubalulekile ukugcina le datha ihlaziywa.

Uhlahlo lwabiwo-mali lokukhasa yinto ebalulekileyo ekwandiseni inani lamaphepha arhubuluzayo nguGoogle. Ngokubanzi, iwebhusayithi enamakhonkco angaphakathi angaphezulu ifumana ingqwalasela engakumbi kwiinjini zokukhangela. Iphepha elinamakhonkco ambalwa angaphakathi liza kugadwa kancinci kwaye lisenokungahoywa kwaphela. Kungoko, Kubalulekile ukunyusa inani lekhonkco zangaphakathi kwiphepha lewebhu.

Ubume be-URL obuntsonkothileyo bubangela ukuba i-Googlebot irhuqe ngaphezu kwe-URL enye. Xa oku kusenzeka, inokugqibela ngokurhubuluza ii-URL ezininzi, ezakucothisa inkqubo yokugaqa. Enye ingxaki eqhelekileyo kukuxuba i-id yeseshoni kwindlela. Ngelixa iGooglebot ingayi kubambelela kule nto, ingacotha ukukhasa kuba ifumana amacandelo aphindaphindiweyo endleleni.

Imfono mfono

Ukuba awukwazanga ukuhambisana nophuhliso lwamva nje lwehlabathi lokukhangela injini yokukhangela (SEO), AWUKHO wedwa. Ukukhutshwa kwamva nje kwe-algorithm entsha yeselula kaGoogle kubangele i-buzz kunye nokungaqiniseki. Olu hlaziyo bekulindeleke ukuba lubangele utshintsho olukhulu kuluhlu lwamaphepha. Izohlwaya iiwebhusayithi ezingasebenzisekiyo kwiselula kwaye zibathintele ekubonakaleni phezulu kwiziphumo zokukhangela eziphathwayo.

NgoAprili 21, 2015, UGoogle uqalile ukukhupha uhlaziyo olutsha kwii-algorithms zabo zokukhangela ezibeka phambili ukwenziwa kweselfowuni. Ukusukela ngoko, uhlaziyo lwaziwa ngokuba “Imfono mfono” kwaye ixoxwe ngokubanzi kuluntu lwe-SEO. Ngeli xesha, UGoogle waqala ukubandakanya iilebhile ezibonisa ukuba iwebhusayithi iyasebenziseka, iqaqambisa into yokuba abasebenzisi banokufikelela kwiwebhu besuka kwizixhobo zabo eziphathwayo.

I-Mobilegeddon yenziwa ukuphendula kwi-spike yakutsha nje kukhangelo lweselula. Nje ngeziphumo, UGoogle waqala ukuthathela ingqalelo iselula-ubuhlobo bomxholo wewebhusayithi kunye noyilo xa uyibeka kwindawo. Iiwebhusayithi ezingakhange ziphendule, ibinombhalo omncinci, kunye nezinye izinto ezazingahambelani neselula zohlwaywa. Nangona kunjalo, iisayithi eziphendulayo zisajongwa njenge-mobile-friendly, ngoko basenokubeka phezulu kwiziphumo zophendlo lukaGoogle.

Amakhonkco angaphakathi

Amakhonkco angaphakathi anceda iwebhusayithi yakho ukuba ibekwe phezulu kukhangelo lukaGoogle. Banokuphucula amava omsebenzisi wewebhusayithi yakho. Amakhonkco angaphakathi ephepha kufuneka akhombe kumaphepha anzulu kwisiza, kunokuba nje iphepha layo lasekhaya. Iphepha lasekhaya linexabiso elincinci le-SEO kwaye aliboneleli umsebenzisi ngolwazi oluneenkcukacha. Ulwakhiwo oluluqilima lwangaphakathi lunokunyusa amandla okufumana ijusi yekhonkco, yenza iindlela zokucofa ezicacileyo, kunye nokwandisa isalathisi kwindawo yonke. Ukongeza, amakhonkco angaphakathi anokunyusa okuphambili kokukhasa.

Ukubaluleka kwamakhonkco angaphakathi akunakugqithiswa. Iilinki kwiheda, ifooter, kunye neendawo zemenyu yewebhusayithi zibalulekile kuluhlu lwenjini yokukhangela. Iisayithi ezinkulu zivame ukuba namakhonkco amaninzi angaphakathi kunye ne-traffic search ephezulu. Nangona kunjalo, iisayithi ezincinci zinokuba nonxulumano oluncinci lwangaphakathi. Ukwengeza, Ukwahluka kombhalo we-anchor kunempembelelo kwitrafikhi yokukhangela. Umbhalo we-ankile womdlalo ochanekileyo uluncedo kakhulu ekwandiseni i-traffic yokukhangela.

Ukuphucula umgangatho wakho, hlaziya umxholo omdala. Yongeza amakhonkco angaphakathi kwiphepha lakho lasekhaya okanye kumaphepha ebhlog. A “Izithuba zakutsha nje” icandelo kwiphepha lakho lasekhaya kufuneka libandakanye amakhonkco amathathu ukuya kwantlanu kwizithuba zakho zebhlog zamva nje. Ngokusebenzisa igunya lekhonkco lomxholo wakho omdala, umxholo wakho omtsha uya kufumana ukonyuka.

Isakhiwo sekhonkco lophendlo lwasekuhlaleni

Ukuba uzama ukufumana ukubonakala ngakumbi kwindawo yendawo, isakhiwo ikhonkco lendawo kunokukunceda. Esi sicwangciso sibandakanya ukudibanisa namanye amashishini asekuhlaleni ukuvelisa i-backlinks yendawo. Oku kunokwenziwa nangamathuba okubloga kweendwendwe. Ngokwenza amakhonkco namashishini asekuhlaleni, Uya kuba nakho ukwakha ukuthembana kunye nonxibelelwano lweemvakalelo kunye nabathengi basekhaya.

Ukufumana iiwebhusayithi ezifanelekileyo zokunxibelelana nazo, jonga abo ukhuphisana nabo’ iiprofayili zekhonkco. Emva koko, zama ukunxibelelana nabo. Bathumelele i-imeyile echubekileyo, ebulela ngokubakhankanya, kunye nokubonelela ngokutshintshisa ikhonkco. Ngokwenjenjalo, uya kuba nakho ukwakha ukuthembana kunye nobudlelwane nabanye abanini bewebhusayithi, kwaye oko kunokukunceda ufumane i-backlinks eluncedo kubo.

Ukwakhiwa kwekhonkco lendawo yeyona ndlela ibalaseleyo yokunyusa umgangatho wakho wezinto eziphilayo kukhangelo lwasekhaya. Into ephambili kukugxila ekwakheni amakhonkco asekuhlaleni ukusuka kwiiwebhusayithi ezifanelekileyo kwindawo yakho. Oku kuquka iirejista zamashishini asekuhlaleni, abakhokheli besixeko, kunye neeblogi. Nangona amakhonkco avela kwiibhlog zebarbecue kwiSixeko saseKansas anokuphucula iprofayile yakho ye-backlink, abayi kukwenzela nto ukuba ishishini lakho alinabathengi basekhaya. Ngokugxininisa kwisakhiwo sekhonkco lendawo, uya kukwazi ukutsala abathengi abaninzi basekhaya kwaye ukhulise ishishini lakho.

Nangona amaqhinga e-SEO asekuhlaleni abandakanya umsebenzi onzima, kukho iinzuzo ezininzi kwisakhiwo sekhonkco lendawo. Ezi zicwangciso zinokwandisa igunya lesizinda sewebhusayithi yakho kunye ne-traffic traffic.