Yintoni i-SEO Optimierer?

Yintoni i-SEO Optimierer?

Nokuba umtsha kwihlabathi le-SEO okanye usaqala, usenokuba uyazibuza ukuba ufuna ntoni. I-SEO Optimierer iLeipzig ibonelela ngokucokisekileyo kwiphepha kunye neenkonzo zobuchwephesha zokukhangela injini. Ukongeza ekukuncedeni ubeke phezulu kumaphepha eziphumo zenjini yokukhangela, ezi ngcali zinokukunceda uphucule ingeniso yakho, ukwandisa iinguqu, kwaye wakhe uphawu olomeleleyo. Ngoko, ukuba ungumntu omtsha okanye ufuna nje uncedo olongezelelweyo oluncinci ngewebhusayithi yakho, jonga amanqaku alandelayo.

Izixhobo ze-SEO optimierer

Ukuba ufuna ukuphucula i-injini yokukhangela indawo yewebhusayithi yakho, ungasebenzisa izixhobo ezahlukeneyo ze-SEO ukukunceda. Izixhobo ze-SEO zinokukunceda ukuba ufumane i-traffic eninzi kwiwebhusayithi yakho kwaye ufumane iindwendwe ezifanelekileyo kuyo. Ukuba unokuphucula i-SEO yewebhusayithi yakho, ungayandisa imbuyekezo yakho kutyalo-mali. Funda ukuze ufunde ngakumbi malunga nezona zixhobo zibalaseleyo ze-SEO ezikhoyo. Unokuqala ngokukhuphela iinguqulelo zesilingo sasimahla zezi zixhobo.

Esinye sezona zixhobo zingcono ze-SEO yi-Google Analytics. Iza kukubonisa indlela iphepha lakho elibekwe ngayo kwiinjini ezahlukeneyo zokukhangela, kwakunye nokuba ngawaphi amaphepha afuna ukuphuculwa. Ikwabonelela ngohlalutyo, njengomthamo wokukhangela, ukukunceda ubone ukuba ngawaphi amagama angundoqo azisa eyona ROI. Unokusebenzisa isixhobo ukufumanisa ukuba zeziphi iintlobo zolwazi ezitsala iindwendwe ezininzi kwiwebhusayithi yakho. Kuyafaneleka ukutyala imali kwizixhobo ze-SEO, kuba baya kwenza umsebenzi wakho ube lula.

Esinye isixhobo esiluncedo yiSiteliner. Esi sixhobo siya kuskena iwebhusayithi yakho kumxholo ophindwe kabini. Isiqulatho esiphindiweyo sisiqulatho esifanayo kwiwebhusayithi yakho. UGoogle uyakukohlwaya ngale nto, ke qiniseka ukuba awuwenzi umxholo ophindwe kabini. I-Backlink Checker nayo iluncedo kakhulu ekufumaneni amathuba e-backlink afanelekileyo. Ibonisa iimethrikhi kunye nezinye iinkcukacha ezifana nenani leekhonkco zangaphakathi kwiphepha kunye nobukhulu bephepha eliphakathi kunye nesantya. Ekugqibeleni, iya kukubonisa indlela elikhuphisana ngayo igama elingundoqo elithile, kwaye yintoni inqanaba lokhuphiswano ngelo xesha.

Ngaphandle kweConsole yokukhangela, Ungasebenzisa kwakhona amagama angundoqo kuyo yonke indawo ukujonga ukusebenza kwewebhusayithi yakho kwiinjini ezahlukeneyo zokukhangela. Amagama angundoqo kuyo yonke indawo ibonelela ngedatha eluncedo malunga namagama angundoqo, kubandakanywa umthamo wokukhangela wenyanga kunye neCPC. Unokubona nokuba ngawaphi amagama angundoqo akhuphisanayo kumagama akho angundoqo, ikuvumela ukuba ugxile ekuziphuculeni. Kufanelekile ukujonga kuzo zombini ezi zixhobo ukuba ujonge ukuphucula umgangatho wendawo yakho.

Uphendlo lwe-injini yokukhangela

I-SEO optimizierer ngumntu osebenzisa iindlela zokukhangela eziphilayo ukuzisa iiwebhusayithi phezulu kwiziphumo. Izicwangciso zokukhangela ezihlawulweyo zikwasetyenziswa ngabalungisi be-SEO. Ezi nkampani zithenga iintengiso kuGoogle kwaye zenze amaphulo ajolise kubaphulaphuli abathile. Kwi 2006, kwakukho amakhulu eefemu ze-SEO e-US. NgoJuni 2008, bekukho malunga neepesenti ezingamashumi alithoba zokukhangelwa eUnited Kingdom. Umthengisi we-injini yokukhangela uphuhlisa izicwangciso zokwenza iiwebhusayithi zibonakale kwindawo ethile okanye abaphulaphuli abasekelwe kulwimi.

I-SEO optimizer inokunceda ukuphucula i-SEO yewebhusayithi ngokusebenzisa izixhumanisi zangaphakathi. Oku kuquka ukuqinisekisa ukuba onke amaphepha afanelekileyo adityaniswe nesicatshulwa esichanekileyo se-ankile. Ukongeza, angenza imephu yesayithi ye-XML ukuze ii-injini zokukhangela zikwazi ukukhasa yonke iwebhusayithi. Ukulungiswa kwezinto ezingaphandle kwendawo ezifana nekhowudi kunye nomxholo kunokunceda iwebhusayithi yakho ibonakale iphezulu kwiziphumo zophando. Ekugqibeleni, I-SEO inokunceda ukwandisa i-traffic kwiwebhusayithi, kodwa ayiyi kuba yanele ukuba ayiphumeleli kwizinga eliphezulu lokuguqulwa.

I-SEO optimizer ngumntu okanye inkampani yokubonisana esebenzisa izicwangciso ezahlukeneyo kunye nezixhobo zokuphucula umgangatho wewebhusayithi. Umsebenzi wabo kukuhlalutya i-traffic website kunye nokuphuhlisa izicwangciso zomxholo ezihambelana namagama angundoqo, ukwandisa ukubonakala kwewebhusayithi. Izilungisi ze-SEO zikwasebenza kunye nabathengisi kunye neengcali zoyilo lwegraphic, njengoko kufuneka. Baqinisekisa ukuba indawo iyakhasa kwaye kulula ukuyifunda kwiinjini zokukhangela. Kubalulekile ukuqonda ukubaluleka kokuphucula injini yokukhangela ngaphambi kokuqala inkqubo.

I-SEO optimizer inokunyusa ukubonakala kwewebhusayithi kwiinjini zokukhangela ezifana neGoogle, Yahoo, kunye ne-Bing. Isicwangciso esilungileyo se-SEO siya kutsala i-traffic yabathengi kwiwebhusayithi, ukwandisa ingeniso kunye neentengiso. Iinjini zokukhangela zisebenzisa iimetriki ukukala iiwebhusayithi, ezinceda amashishini ukuba aphucule indawo yawo. Isicwangciso esilungileyo se-SEO siya kuqinisekisa ukuba indawo yakho ihlala iphezulu-ingqondo emehlweni abathengi abanakho. Ke ukuba ujonge i-SEO optimizer ethembekileyo, nanga amanye amacebiso ukuze uqalise:

Ukulungiselela kwikhasi

I-On-page optimization yinkqubo yokuphucula iwebhusayithi ukuphucula umgangatho we-injini yokukhangela. Kwiphepha le-SEO ligxile kumxholo wephepha lewebhu, kunemetadata yayo engabonakaliyo. UGoogle uhlala ejonge umgangatho ophezulu, umxholo wokuqala, ngoko inkqubo yokuphucula kwiphepha igxile kuloo nto. Umgangatho wephepha lewebhu lichongwa bubuchule bayo, igunya, ukuthembeka, kunye nezinye izinto. Ezi zinto zihlala zisetyenziselwa ukumisela umgangatho wephepha, nangona ingeyiyo imiba yokubekwa ngokusemthethweni.

Ukulungiswa kwephepha yinxalenye ebalulekileyo yokuphucula injini yokukhangela, kwaye ibandakanya ukuphumeza uphando lwegama elingundoqo kumxholo wewebhu. Amagama angundoqo ngamagama kunye namabinzana asetyenziswa ngabaphulaphuli bakho ukukhangela kwi-intanethi. Xa ufaka amagama angundoqo kumxholo wakho, wenza ukuba kube lula ukuhlalutya iphepha lakho kwaye lidibanise nemibuzo yokukhangela. Ngaphezu koko, uya kwandisa i-injini yakho yokukhangela kwaye ukhulise ithrafikhi yakho yewebhu ngokwenza oku. Le nkqubo incede iiwebhusayithi ezininzi ukuba zifezekiseke ngcono.

Ukuvavanya ukusebenza kwesicwangciso se-SEO sephepha, yenza ukhangelo lwamagama angundoqo owakhethileyo. Ukuba uzama ukujolisa igama elingundoqo elithile, njenge “oogqirha bamazinyo,” zama ukukhangela igama elikwizicatshulwa. UGoogle uguqulela olu phendlo ngokwahlukileyo, ebonisa iziphumo ezino- 100% Tshatisa nebinzana. Ngoko ke, ukuba ufumana iziphumo ezifanayo kwi-injini yokukhangela, zidibanise ukuze ubone ukuba ngawaphi amaphepha abekwe phezulu kuphendlo. Ukuba la maphepha avela kwindawo yokuqala ukuya kweyesithathu, iinzame zakho zokuphucula ephepheni ziye zasebenza.

Iithegi zeheda yenye inxalenye ebalulekileyo yokwenziwa kwephepha. I-H1 ukuya kwi-H6 zaziwa njengee-header elements. I-H1 yinto yokuqala yephepha, kwaye kufuneka ichaze umxholo ophambili wephepha. Le yeyona nto ibalulekileyo kusetyenziso lwephepha, kwaye ikwasetyenziswa nguGoogle njengendawo yokuma. Faka amagama angundoqo kwi-H1 ukuphucula i-SEO yephepha kunye nokwandisa ukusetyenziswa kwendawo yakho.

Uphando lwamagama angundoqo

Njengesixhobo sokukhangela injini, kufuneka wazi ukuba ngawaphi amagama angundoqo afanelekileyo kwishishini lakho kwaye ngowuphi umxholo oza kufundwa ngabathengi bakho. Kuya kufuneka wazi ukuba zeziphi iintlobo zamagama okukhangela asetyenziswa ngabantu okhuphisana nabo. Umzekelo, ungajonga umculo pr London kwaye ubone ukuba iArhente 2 ikwiphepha 5. Ukuba umntu okhuphisana naye ukwiphepha lokuqala, unokuyibona ngokulula impazamo yabo ngokujonga ukuba umxholo wabo ubekwa njani na. Ngaphandle koko, ukuba okhuphisana nabo banamagama angundoqo afana nawe, abayi kuba nobunzima bokufumana amanqanaba aphezulu e-SERP.

Ukulungiswa kwezinga loguqulo

Izinga lakho lokuguqulwa kufuneka ligxininise xa ulungiselela iwebhusayithi yakho kwiinjini zokukhangela. Umyinge wokuguqulwa kwe-SEO yi 2.4%. Oko kuthetha ukuba abantu ababini okanye abathathu kwiphepha ngalinye kufuneka benze isenzo sokuguqula. Kodwa kukho iindlela zokuphucula izinga lakho lokuguqulwa ngaphandle kokutshintsha umxholo wewebhusayithi yakho. Zidweliswe ngezantsi ezinye zezinto onokuzizama. Kwaye khumbula, akumele ulibale ukuba zininzi ezinye izinto ezibandakanyekileyo. Nazi ezinye zezona zinto zibalulekileyo ekufuneka ziqwalaselwe xa ulungiselela izinga loguqulo:

Ekuqaleni, baqonde abathengi bakho. Iimephu zobushushu kunye neemephu zokucofa zilungile ekuqondeni ukuba ngawaphi amacandelo ewebhusayithi yakho iindwendwe zakho ezichitha ixesha elininzi kuwo. Emva koko, sebenzisa ushicilelo lweseshini yomsebenzisi kunye nophando lwewebhusayithi ukufumanisa iindawo zokungqubana. Idatha esemgangathweni, njengophando lwewebhusayithi kunye nohlalutyo lwefom, iya kukunceda uphucule izinga loguqulo lwakho. Ngokuphucula izinga lakho lokuguqulwa, ungayandisa inzuzo yakho. Ezi ngcebiso zilandelayo ziya kukunceda wenze iwebhusayithi yakho iguqulwe.

Vavanya yonke into kwiwebhusayithi yakho. Ukuba ufuna ukubona utshintsho olukhulu kwizinga lakho lokuguqulwa, vavanya umbono kunye neqela elikhulu leendwendwe. Ukuba utshintsho lwenza iindwendwe zakho zizive zinyanzelekile ukuba ziguqule, Ziphose kuyo! Kungenjalo, musa ukutshintsha kakhulu! Zama ukulungisa isihloko okanye into ephambili yewebhusayithi yakho, njengobizo lwakho esenzweni. Olu tshintsho luncinci aluyi kuba nempembelelo enkulu kwiindwendwe zakho.

Lungiselela iwebhusayithi yakho kwizixhobo eziphathwayo. Izixhobo eziphathwayo zenza ngaphezulu 60% ye-intanethi ye-intanethi yase-US. Qinisekisa ukuba iwebhusayithi yakho ihambelana neselula kwaye iyahambelana ngokupheleleyo nalo mgangatho mtsha. Ubungqina bezentlalo ngomnye umqhubi wezinga lokuguqulwa okubalulekileyo. Ngokubonisa ubungqina kunye nophononongo lwabathengi abanelisekileyo, unokwakha umfanekiso webhrendi ongcono kwaye wandise ithuba lokuba abantu bathenge iimveliso zakho. Nje ukuba ubazi abaphulaphuli bakho, ungayandisa iwebhusayithi yakho ukunyusa izinga lakho lokuguqulwa.