Yiyiphi imiba enenzuzo ye-SEO yoBugcisa?
I-SEO yobugcisa yinkqubo, yemizamo yokuphucula iimpawu zobugcisa zewebhusayithi, ukuphucula umgangatho wewebhusayithi kwiinjini zokukhangela. Ngenye yeembombo ze-SEO yobugcisa, ukuphucula isantya sewebhusayithi, ukwenza kube lula ukukhasa kwaye ifundeke kumanqanaba enjini yokukhangela. I-SEO yobugcisa yinkonzo ye-SEO ekwiphepha, oko kugxininisa ukuphucula izinto zewebhusayithi yakho, ukufumana amanqanaba aphezulu. I-SEO yobuchwephesha ithetha ngokuchaseneyo nenkqubo ye-SEO engaphandle kwephepha, echaza inkqubo, esetyenziselwa ukukhuthaza iwebhusayithi ngokusebenzisa amanye amajelo.
Kutheni le nto kufuneka uphucule indawo yakho ngokobuchwephesha?
UGoogle kunye nezinye iinjini zokukhangela eziphambili zikhetha yona, ukubonelela abasebenzisi bazo ngezona ziphumo zophendlo zinokwenzeka kwimibuzo yabo yokukhangela. Iirobhothi zikaGoogle zirhubuluza kwaye zihlalutye amaphepha ewebhu ngokusekwe kwizinto ezininzi. Ezinye zezi ziqhutywa kwaye zichazwe ngamava omsebenzisi, iphepha lewebhu lilayisha ngokukhawuleza kangakanani. Ukuba wenza iimpazamo ezinzulu zobugcisa kwiwebhusayithi yakho, oku kunokukubiza kakhulu. Awungowokuqala, ethintela ukurhubuluza kwewebhusayithi yakho ngeenjini zokukhangela. Iwebhusayithi ephumelelayo yenye, esebenza kakuhle, ilayisha ngokukhawuleza, icacile kwaye kulula ukuyisebenzisa kubasebenzisi bakho kwasekuqaleni.
Iimpawu zewebhusayithi elungiselelwe ngobuchule
1. Iiwebhusayithi ziyasebenza kwaye zilayisha ngokukhawuleza. Abantu bakhathazekile kwaye abanakulinda, ukulayisha, kwaye izifundo zibonisa, ukuba uninzi lwabatyeleli bewebhusayithi bahambe, ukuba indawo ayikho ngaphakathi 3-4 imizuzwana ivuliwe. Ukuba iwebhusayithi yakho iyacotha, abantu banokudideka kwaye bakhethe enye iwebhusayithi, kwaye ungaphoswa sisixa esikhulu setrafikhi.
2. Iinjini zokukhangela zisebenzisa iirobhothi, ukukhasa indawo yakho. Ezi zilandela amakhonkco, ukufumana umxholo kwiwebhusayithi yakho. Isakhiwo sekhonkco yangaphakathi siqinisekisa, ukuba baqonde, ngowuphi owona mxholo ubalulekileyo kwiwebhusayithi yakho.
3. Ukuba unomxholo ofanayo kumaphepha ahlukeneyo ewebhusayithi yakho okanye udideke kwezinye iiwebhusayithi okanye iinjini zokukhangela. Ngezizathu zobugcisa, ii-URL ezahlukeneyo zibonisa umxholo ofanayo. Isenokungenzi mahluko kuwe, kodwa kwi-injini yokukhangela kunjalo; Ifumana umxholo ofanayo kwii-URL ezininzi.
4. Iwebhusayithi elungiselelwe ngobuchule yiwebhusayithi ekhuseleke kakhulu. Ukhuseleko lwewebhusayithi yakho luqinisekisa ukhuseleko lwedatha, into eyimfuneko kule mihla. Zininzi izinto, Iiwebhusayithi ze-Ecommerce zahluke kakhulu kwiiwebhusayithi zeshishini lemveli kwaye zibonisa imingeni ekhethekileyo kwiingcali ze-SEO, ukukhusela iwebhusayithi yakho, kwaye enye yezona zinto zibalulekileyo kukuphunyezwa kweHTTPS.
5. Ngedatha ecwangcisiweyo, unokwazisa iinjini zokukhangela malunga neentlobo zeemveliso okanye iiresiphi ozithengisayo kwiwebhusayithi yakho. Ikunika ithuba, nika iinkcukacha ezipheleleyo malunga neemveliso okanye iinkonzo.
Inkonzo ye-SEO yobugcisa yinkqubo ebalulekileyo, engenako ukuphetshwa, ukuba ufuna ukuxhasa ishishini lakho. Zibandakanye nenkampani ye-SEO yobungcali, ukuyisa ishishini lakho phezulu.
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