Ndingenza ntoni, ukonyusa ukugcwala kwe-SEO kwiinjini zokukhangela?
Qaphela, ukuba uGoogle unoxanduva uninzi lwezixhobo zokukhangela kwiwebhu. Oku kunokwahluka kwishishini ukuya kwishishini. Nangona kunjalo, ngokuqinisekileyo uGoogle ungoyena mdlali uphambili kuluhlu oluphawulweyo, apho inkampani okanye iwebhusayithi yakho kufuneka ivele. Nangona kunjalo, ukunikezela ngeendlela ezamkelweyo kwesi sikhokelo kuya kukunceda ubeke indawo yakho ye-Plus iyinto, ukubekwa kwindawo kwezinye izixhobo zokukhangela iwebhu. Kule bhlog, sikhankanye iingcebiso ezimbalwa ze-SEO zeGoogle, oko kunokunceda ukuphucula itrafikhi.
Imiyalelo kaGoogle phakathi kwezixhobo zokukhangela kwiwebhu, ngaphandle kokuncama iindawo ezifana neYahoo kunye neBing.
Njengoko kumiselwe nguGoogle, ukuba ngawaphi amaphepha amele ukubuyiselwa ngokusekelwe kuphendlo? Ungayiqhuba njani yonke itrafikhi ebalulekileyo kwiwebhusayithi yakho?
Ubalo lukaGoogle lubhidekisa ngendlela emangalisayo, kodwa kwinqanaba elibalulekileyo:
- Ukhangelo lukaGoogle amaphepha, iprofayile ephezulu, ziqulethe idatha ebalulekileyo, efanelekileyo kumbuzo womceli.
- Ukubala kukaGoogle kugqiba ukubaluleka, ngomxholo wewebhusayithi yakho “ikhutshiwe” (okanye ijongiwe) kwaye (i-algorithmic) Iyavavanywa, ngokuzimeleyo kwe, nokuba lo mxholo ukuba, Iinkampani ezinamazinga aphezulu eenjini zokukhangela ziyaqonda ukubaluleka kwe-SEO yokuphucula ngaphakathi nangaphandle, malunga namagama ophando kunye namacandelo ahlukeneyo aqulethwe apho (ebizwa “Phendla amabinzana”) ifanelekile “uphawu lokumisa”).
- UGoogle usebenzisa iindlela ezahlukeneyo ukwenza isigqibo sokuba yeyiphi “umgangatho”. Iprofayile yoqhagamshelwano lwewebhusayithi – inani kunye nodidi lwewebhusayithi ezahlukeneyo, edibanisa kwiphepha kunye newebhusayithi – nangona kunjalo, yenye yezona zibalulekileyo.
Oonobumba bokumisa abongezelelweyo bamiselwa ngokuthe ngcembe ngokubala kukaGoogle, zeziphi iindawo zokuphucula kunye neemetrics ezinokusetyenziswa ukuphucula ubukho bemidiya yoluntu yenkampani yakho, apho iwebhusayithi ibeka khona, Kunye. B.
- Abantu bafikelela njani kwiwebhusayithi (Fumana idatha efunekayo kwaye uhlale kwisayithi, okanye “qhuma” babuyele kwiphepha lokulandela umkhondo kwaye baqhagamshele olunye uqhagamshelo? Okanye vele ungahoyi izinto zakho kuluhlu olunesalathisi ngaphandle nangaphandle kwaye ungaze uhambe?)
- Ukulayisha indawo kunye “ukusabela”
- Ububodwa bomxholo wesiza (kuthelekiswa ne “ibhityile” okanye ikhutshelwe, umxholo womgangatho ophantsi)
Kukho oothunywashe abaliqela, kufuneka ugxininise, ukuqhuba i-organic traffic kwindawo yakho. Kukho iingcebiso zokusebenzisa injini yokukhangela, ukuba unokulandela kwaye utsale iindwendwe zakho.
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