Yintoni engcono: SEO oder Google AdWords?
Ungatsala njani abathengi kwiwebhusayithi yakho, Iivenkile ezithengisayo kunye neevenkile ezinkulu, abanewebhusayithi efanelekileyo yokubonisa iimveliso kunye neenkonzo zabo, ngokuqinisekileyo uya kuyixabisa, ukuba baninzi abathengi abanokuthi babeyikhangela. Nangona kunjalo, kufuneka ukhangele indlela, ukuze iwebhusayithi yabo iyenze, Khusela indawo phezulu kwiziphumo zophendlo. Xa abaphulaphuli bakho benokufumana iimveliso/iinkonzo zakho kuGoogle, Iwebhusayithi iya kuboniswa kwiziphumo zokukhangela okanye kwiintengiso zikaGoogle ezihlawulweyo ngokwendlela yentengiso oyikhethileyo. Nangona kunjalo, kufuneka ukwazi oku, yeyiphi kwezi zibini inokunikezela ngesiphumo esingcono.
Ukulungiswa kweinjini yokukhangela (SEO)
Iziphumo zophendlo lwendalo zinendawo yazo ngokuthe ngqo ngaphantsi kweentengiso ezihlawulweyo. Xa amashishini e-intanethi efuna ukuba phezulu kwiphepha leziphumo zokukhangela, kufuneka ulungiselele iwebhusayithi yakho kuqala. Eyona njongo kaGoogle yi, abasebenzisi bayo owona mxholo ufanelekileyo kunye nowona mgangatho uphezulu onxulumene noko, into abayifunayo, ukunikeza.
inzuzo
i Ukulungiswa kweinjini yokukhangela iqinisekisa, ukuba iwebhusayithi enezenzo ze-organic ivela kwiziphumo zokukhangela. Imizamo eyenziwa kwintsimi ye-SEO inegalelo kule nto, ukufumana iziphumo, ezinyamezela ixesha elide.
Ukusilela
I-SEO idla ixesha elininzi, umsebenzi oqhubekayo, kwaye khumbula, ukuba ukhuphiswano nalo lusebenza nzima. Kusenokuthatha ixesha, de iziphumo ziboniswe. Ukongeza, kufuneka baphucule iwebhusayithi rhoqo, ukugcina okanye ukuphucula umgangatho we-injini yokukhangela. Kuya kufuneka ubeke uhlahlo lwabiwo-mali lokuqesha i-arhente ye-SEO yobungcali.
Iintengiso zikaGoogle ezihlawulweyo-iGoogle AdWords
Hlawula-ngokucofa (I-PPC) okanye Iintengiso zikaGoogle luhlobo lweentengiso ezihlawulelwayo kuGoogle, abo ekuqaleni 3 izikhundla, vela ekunene ngamanye amaxesha emazantsi ephepha. I-Google AdWords sisicwangciso esibalulekileyo, ukuxhasa amashishini ngokwenza iphulo lentengiso ye-intanethi.
inzuzo
Iintengiso ezihlawulwayo zifumana iziphumo ngoko nangoko. Iintengiso zabathengi abanokubakho ziboniswa ngoko nangoko. Ngolu hlobo lwentengiso, iinkampani kufuneka zihlawulele abathengi kuphela, xa becofa kwiintengiso, kwaye hayi ngenxa yayo, ukuba bafumane iimbono. Ngentengiso kaGoogle, iinkampani ziyazama, ukufikelela kubabukeli, abakhangela iimveliso/iinkonzo abazinikezelayo.
Ukusilela
Ukuba ulungiselela iintengiso zamagama angundoqo ngokubanzi, uhlahlo lwabiwo-mali lwePPC lunokumoshakala. Ngoko ke, kufuneka ulungiselele ngokufanelekileyo, yiyo loo nto isoloko ikhuthazwa, Qasha i-arhente ye-AdWords kweli phulo.
Indlela engcono yokusebenza
Ihlala ingcono, Ukuthengisa- kunye nokudibanisa iindlela zentengiso. Unokwandisa iwebhusayithi yakho ngokufanelekileyo kwasekuqaleni kwaye uyidibanise nomxholo osemgangathweni. Ukutsala iindwendwe ezininzi okanye abathengi abanokubakho kwiwebhusayithi, ungakhetha kuyo, uGoogle Iarhente yeAdWords kunye a Ummeli we SEO ukuthuma, elithembisa iziphumo ezilungileyo.
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