I-Nexus phakathi kokuPhuculwa kwePhepha kunye nokuPhuculwa kwiNdawo

Kukho unxulumano phakathi koLungiso lwe-Onpage kunye noLungiso lweSiza, kwaye zombini izicwangciso kufuneka zidibaniswe kwinzuzo ephezulu ye-SEO. UGoogle ulumke kakhulu, kwaye uyazi xa isicatshulwa singahambelani negama laso elingundoqo. Kubalulekile ukusebenzisa amanye amagama amaninzi kunye namagama angundoqo owakhethayo ukwandisa ukubonakala kwendawo yakho.. Nanga awona macandelo mathathu abalulekileyo okwenziwa kwe-injini yokukhangela elungileyo.

UkuSebenzisa kwiPhepha

I-Onpage Optimierung yinxalenye ebalulekileyo yoPhuculo lweNjini yoPhando (SEO). I-OnPage optimization yiseti yobugcisa, kumxholo, kunye nohlengahlengiso lwesakhiwo kwiwebhusayithi enceda ukuphucula ukubonakala kwayo kwiziphumo zophando. Kufuphi, Ukulungiswa kwephepha kunceda ukwenza amava omsebenzisi angcono kunye nokunyusa umgangatho we-injini yokukhangela. Eli nqaku liza kuphonononga ngokufutshane eyona miba ibalulekileyo yalo mkhwa.

Ukubaluleka kwegama elingundoqo elibalulekileyo kwi-SEO ayinakugxininiswa ngokugqithiseleyo. Okukhona kugqame kakhulu igama elingundoqo kumxholo, kokukhona kuya kuba nobunzima obuninzi. Ngokufanelekileyo, izihloko kufuneka zisasazwe kumaphepha amaninzi, nganye ijolise kwisihloko esinye esiphambili. Le ndlela, iinjini zokukhangela zingenza isalathisi sephepha ngalinye kwaye igqibe ukuba ifanelekile na kweso sihloko. Ngelixa ukuphuculwa kwekhasi yeyona nto ibalulekileyo ye-SEO, ayisiyiyo kuphela icandelo.

Inkqubo yokwenziwa kwephepha akulula. Akukho kuhamba komsebenzi jikelele ukulungiselela iiwebhusayithi, kodwa uhlalutyo olufanelekileyo kunye nocwangciso luyimfuneko ukuze kuphunyezwe iziphumo eziphezulu. Iinjini zokukhangela zikwajonga amaxesha omthwalo wewebhusayithi xa ubeka iiwebhusayithi. Njenge, kubalulekile ukuphucula amaxesha okuphendula kweseva. Ukukhawulezisa ukusebenza kwewebhusayithi, ukuphuculwa kwekhasi yinxalenye ebalulekileyo yokuthengisa idijithali. Unokufunda ngakumbi malunga nokwenziwa kwephepha ngokufunda oku kulandelayo 6 iingcebiso.

Xa ulungiselela iwebhusayithi, qiniseka ukuba igama lakho lesizinda liyahambelana nomxholo wephepha. Oku kubalulekile kuba iinjini zokukhangela ziqwalasela igama lesizinda sewebhusayithi yakho xa uvavanya amaphepha. Khetha igama lesizinda elibonisa igama lenkampani yakho. Oku kuya kukunceda ufezekise amanqanaba aphezulu ephepha kunye nokugcwala. Ukuba igama lakho lesizinda alihambelani nomxholo wakho, ayizubonwa ziinjini zokukhangela, oko kuthetha ukuba uya kuphoswa kwintengiso yasimahla.

Ukongeza kwizihloko zemeta kunye neenkcazo zemeta, Ulwakhiwo lwakho lwe-URL kufuneka luphuculwe. Ngaphezu koko, ii-URL ezinde zinokuphucula umgangatho we-injini yokukhangela. Kufuneka kwakhona uquke iirobhothi metatag “noindex” ukuthintela amaphepha angenasiqulatho ekuveleni kwiziphumo zophendlo. Ukongeza, ukusetyenziswa yinto ebalulekileyo kuyilo lwewebhu namhlanje. Sebenzisa imizobo elula endaweni yezicelo ezinzima zeJavaScript. Oku kuyakuphucula ukusebenza kwephepha lakho.

Ukongeza kwisicatshulwa, iinjini zokukhangela ezininzi ziyakutolika kuphela imizobo njengokubhaliweyo, engafundekiyo kubo. Unokusebenzisa enye itekisi ngokongeza igama elifanelekileyo lemizobo kunye namagama okukhangela afanelekileyo. ukuba iintlobo zomxholo wakho zabelana ngoyilo, qiniseka ukuba usebenzisa izithethantonye zamagama angundoqo xa usebenzisa umxholo wewebhusayithi yakho. Qinisekisa ukuba usebenzisa izihloko ezifanelekileyo kunye nezihlokwana. Le ndlela, iinjini zokukhangela zinokubona umxholo wakho kwaye zikubeke phezulu.

UkuSebenzisa kwiPhepha

Ukulungiswa kweinjini yokukhangela (SEO) luqheliselo lokuphucula ukubonakala kwewebhusayithi kumaphepha eziphumo zenjini yokukhangela, ngogxininiso kuluhlu lwezinto eziphilayo. Imigaqo yayo kunye nezenzo zisebenza kuzo zonke iintlobo zokukhangela – ukusuka kukhangelo lweendaba ukuya kwimifanekiso kunye nevidiyo. Injongo ye-SEO kukufumana indawo yakho ukuba ibonakale isondele phezulu kwi-SERPs ngokusemandleni ngaphandle kokuhlawula intengiso.. Uluhlu olungezantsi zizinto ezimbalwa ezibalulekileyo ekufuneka uzigcine engqondweni xa uphumeza isicwangciso se-SEO.

Ukulungiswa kwephepha kubandakanywa isakhiwo sangaphakathi sokudibanisa, ukwenziwa komxholo, isantya sephepha, kunye nezinye izinto. Kufuneka kwenziwe phambi kolungiselelo olungekho kwiphepha. Ukwengeza, UGoogle ucebisa ukuba ulungiselele iwebhusayithi yakho kubafundi babantu, kunye neenjini zokukhangela. Ukulungiswa kwephepha kufuneka kuphunyezwe ngokuqondwa kweemfuno zomntu kunye neemfuno. Apha ngezantsi kukho iingcebiso kunye nezicwangciso zokunceda iwebhusayithi yakho ibonakale iphezulu kumaphepha eziphumo zenjini yokukhangela.

Ukwakhiwa kwekhonkco yinxalenye ebalulekileyo ye-SEO, kwaye idla ngokuba yeyona ndawo ingahoywayo. Ngelixa usetyenziso olungaphandle kwephepha lubandakanya ukuseka iVerweise ukusuka kwezinye iiwebhusayithi ukuya kweyakho, ukusebenzela kwiphepha yinxalenye ebalulekileyo yokuphucula injini yokukhangela. I-Linkbuilding yinkqubo eqhubekayo yokuseka amakhonkco kunye nokufumana i-backlinks exabisekileyo esemgangathweni. I-algorithm yoqobo kaGoogle yayisekwe kukufaneleka, kodwa ngoku sebenzisa 200 izinto zomgangatho, ezihlala zihlaziywa.

Umsebenzi omninzi ungena kwi-SEO, kwaye ezinye iindlela zisenokungavunywa ziinjini zokukhangela kwaye zingakhokelela ekukhutshelweni okwethutyana. Kodwa, ukuba yenziwe ngokuchanekileyo, ukuphuculwa kwephepha kuya kuphucula ukufaneleka kwewebhusayithi yakho kunye nokugcwala. Ibhalwe kakuhle, iwebhusayithi efanelekileyo ekugqibeleni iya kufezekisa uluhlu oluhle kwiinjini zokukhangela. Ukudala umxholo wekhwalithi yinyathelo lokuqala ekunyuseni kwe-backlinks. Ukongezwa ngaphandle kwephepha kubandakanya ukwakha amakhonkco kunye nezinye iiwebhusayithi, njengezinye iiwebhusayithi ezinemixholo efanayo. Sebenzisa iZixhobo zoPhando loQhagamshelwano ukumisela ezona ndawo zisezantsi zokufumana amakhonkco omgangatho.

Ukulungiselela kwisiza

UkuSebenza kwe-injini yokukhangela yinkqubo yokuphucula ukubonakala kwewebhusayithi kwiinjini zokukhangela. Ijolise ekuphakamiseni isikhundla sayo kwiinjini zokukhangela ngokunyusa ukusebenza kwayo ekujoliseni ukukhangela okufanelekileyo. I-algorithm yeGoogle ihlala iguquka kwaye i-SEO firm kufuneka ihlale isexesheni kunye neenguqu zamva nje. Ezi zilandelayo zizinto ezibalulekileyo ekufuneka uzigcine engqondweni xa uqesha i-arhente ye-SEO. Nantsi indlela yokufumana okuninzi kwimizamo yakho ye-SEO:

Igama elingundoqo-i-Recherche ichonga amagama okukhangela angenayo kwaye ngumqolo wokuphumelela ngempumelelo. Igama elingundoqo-Uhlalutyo luvavanyo olupheleleyo lwe-indexierability yewebhusayithi kunye nokukhasa. Ulawulo lwe-URL lukwayinto ebalulekileyo kwi-SEO. Nangona le nkqubo iyadika, ibalulekile kwimpumelelo yeshishini lakho le-intanethi. Ngokwenza uhlalutyo lwegama elingundoqo, unokwandisa indawo yakho kuwo nawaphi na amagama angundoqo afanelekileyo aya kuqhuba i-traffic kwiwebhusayithi yakho.

Kuxhomekeke kubukhulu bewebhusayithi yakho, umkhankaso we-SEO unokuthatha iinyanga ezine ukuya ezintandathu ukuqala ukubonisa iziphumo. Nangona kunjalo, ungaqala amancinci kwaye uvavanye izicwangciso ze-SEO ezisisiseko kwiwebhusayithi encinci. Kuya kuthatha ixesha kunye nokuzama kunye nempazamo ukufunda awona maqhinga asebenzayo. Nangona kunjalo, ixesha elichithiweyo liya kuhlawula xa iziphumo ezifunwayo ziqala ukubonakala. Olu hlobo lwephulo luya kuthatha iinyanga ezine ukuya kwezintandathu ukubona ukunyuka okubalulekileyo kwizithuthi.

Iziphumo zophendlo lwendalo azikwazi ukuthengwa. Ukuba ufuna ukwandisa itrafikhi, kufuneka uphucule amanqanaba akho. Ukubekwa kakuhle kwiziphumo zenjini yokukhangela kuyimfuneko. Ngomsebenzi we-SEO, iwebhusayithi yakho iya kumgangatho okhawulezayo kunye namagama aphambili angaphezulu. Umzamo wokuqala obandakanyekayo kuphando lwegama elingundoqo, Ulwakhiwo lomxholo, kunye nokwakhiwa kwekhonkco kulufanele utyalo-mali. Ekugqibeleni uya kubona ukwanda kwezithuthi kunye neshishini. Ngoko, uqala njani?

Isinyathelo sokuqala kwi-SEO kukuqonda ukulindela umxhasi wakho. Unokufumana malunga nezi mfuno kunye neemfuno ngokudibana nabathathi-zigqibo abaphambili kunye nabachaphazelekayo. Okwesibini, unokuhlalutya iwebhusayithi yakho. Chaza iinjongo zakho kunye nenkqubo. Kufuneka uchonge injongo yakho ethile, iindlela zoguqulo, kunye neefunnels zokuguqula. Xa sele ufumene ezi ndawo, unokuqalisa ukuphumeza isicwangciso sakho se-SEO. Isebenza kakhulu xa idityaniswe nentengiso yemidiya yoluntu kunye neentengiso ezihlawulwayo.

I-arhente ye-SEO iya kukugcina uhlaziywa rhoqo ngenyanga malunga nokusebenza kwewebhusayithi yakho kunye namagama angundoqo. Kufuneka banike iingxelo zenyanga kunye nemigangatho yegama elingundoqo elineenkcukacha. Ungaphinda ucele ingxelo xa befikelele kwinqanaba elifunekayo. Ukuba iwebhusayithi yakho ayiphucukanga ngokukhawuleza njengoko ungathanda, bafanele bakuxelele ukuze ukwazi ukulungelelanisa ngokufanelekileyo. Ukufumana inkampani ye-SEO elandela izikhokelo zikaGoogle kwaye ikugcina unolwazi kubalulekile kwimpumelelo yakho.