The Importance of Content Quality for Search Engine Optimization

Uphendlo lwe-injini yokukhangela (SEO) is one of the fundamental building blocks of digital marketing. Le nkqubo inceda amashishini e-intanethi ukuba enze umxholo wabo kwiinjini zokukhangela. Ezinye zezona nxalenye zibalulekileyo ziquka umgangatho womxholo, iURL eyodwa yesiqulatho ngasinye, Amakhonkco angaphakathi, kunye ne-algorithms yenqanaba likaGoogle. Ukulandela ezi zenzo zibalaseleyo kuya kwenza umxholo wakho ubonakale kubasebenzisi abaninzi be-intanethi kwaye utsale iindwendwe ezininzi.

Content quality

The question that came up in the Google Hangout was about the relative importance of content quality for search engine optimization. Impendulo kaMueller yayibanzi: umgangatho womxholo uquka ngaphezulu kokubhaliweyo nje, kwaye ichatshazelwa zizinto ezininzi, iquka ubeko lwephepha, imifanekiso, kunye namava omsebenzisi. Kwesi siqwenga, siza kuphonononga inkcazo ka-Mueller yomgangatho womxholo kunye nendlela yokuphucula kwiwebhusayithi yakho.

Injongo yomgangatho womxholo kukubonelela luncedo, ulwazi olubanzi kwisiqwenga esikhulu sabatyeleli besiza. Umzekelo, abantu abathanda ukubukela iividiyo zikaYouTube baya kuchitha ixesha elininzi kwiwebhusayithi yakho kunabo bakhetha ukufunda iposti yebhlog. Ngokufanayo, abo bangama-audio junkies baya kuphulaphula i-podcast endaweni yokufunda inqaku. Ngaphezu koko, Abadali bomxholo kufuneka baqwalasele umxholo owongezelelweyo, kuquka imizobo, izixhobo zokubala, kunye nokukhutshelwa. Ngokulandela ezi zikhokelo, unokuqinisekisa umgangatho womxholo wakho.

Ukudala umxholo omkhulu kubalulekile kusetyenziso lwe-injini yokukhangela. Okona kufanelekileyo umxholo kwiwebhusayithi kubaphulaphuli ekujoliswe kubo, ngakumbi kunokwenzeka ukuba ufumane umgangatho ophezulu wokukhangela. Umxholo osemgangathweni nawo uvelisa i-CTR ephezulu, umlinganiselo wonqakrazo lokugqitha, eyona nto ibalulekileyo kwii-algorithms zokukhangela zikaGoogle.

Ngaphandle kokuba ifundeka kubafundi, umxholo obhalelwe iinjini zokukhangela kufuneka kube lula ukuzifumana. Le ndlela, UGoogle uya kuba lula ukuyichola kwaye ayibonise.

Unique URL per piece of content

For search engine optimization, Kubalulekile ukuba ne-URL eyodwa yesiqulatho ngasinye kwisiza. Oku kunceda iinjini zokukhangela zahlule iphepha lakho kwabanye. Xa usebenzisa i-URL, sebenzisa isicatshulwa esichazayo ukuxelela iinjini zokukhangela ukuba yintoni umxholo wakho. ukuba iintlobo zomxholo wakho zabelana ngoyilo, qiniseka ukuba usebenzisa iqhagamshela phakathi kwamagama. Oku kuya kunceda uGoogle azi ukuba angawuqhawula phi umxholo kwaye kuya kwenza kube lula ukuwufunda.

Kungcono ukugcina ubude be-URL phakathi 35 kwaye 45 abalinganiswa. Naziphi na ii-URL ezinde kunoko ziyakucima abakhenkethi abanokubakho. Ziphephe izishunqulelo, enokudala iintsingiselo ezingacacanga. UGoogle uyawavuza amaphepha ewebhu asebenziseka lula. Ii-URL ezimfutshane kulula ukuziqonda kwaye zenzelwe ngcono ukusebenzela injini yokukhangela.

Amakhonkco angaphakathi

Xa isetyenziswe ngokuchanekileyo, amakhonkco angaphakathi anokuphucula ukusetyenziswa kwe-injini yokukhangela. Iilinki eziya kumaphepha angaphakathi zigqithisa ixabiso lekhonkco, ngoko kokukhona unako, ngcono. Ixabiso ngakumbi amakhonkco, okubaluleke ngakumbi uGoogle uya kuqwalasela iphepha, leyo eyandisa ithuba layo lokumiswa kwiziphumo zenjini yokukhangela. Kukho izinto ezininzi ekufuneka ziqwalaselwe xa uphumeza isicwangciso sangaphakathi sokudibanisa kwindawo yakho.

Into yokuqala ekufuneka uyiqwalasele kukuba amakhonkco angomxholo. Ikhonkco lomxholo yinto edibanisa kwiphepha lesibini ukusuka kumxholo wephepha lokuqala. Olunye uqwalaselo olubalulekileyo kukuba ikhonkco liyacofa okanye hayi. Icacile, ikhonkco elicofayo liza kubonisa unxulumano phakathi kwamaphepha. Ngaphezu koko, izakudlula iPageRank kwiphepha lemvelaphi ukuba inegunya.

Ngelixa amakhonkco angaphakathi angenako ukwandisa i-SERPs yesayithi yakho ngokukhawuleza, baphucula amava omsebenzisi. Ukwengeza, zinceda ii-injini zokukhangela ukuba zihambe kwi-architecture yendawo kwaye ziqonde izixhumanisi zayo zangaphakathi. Uqhagamshelo olwaphukileyo alukhokeleli kuphela kumava amabi omsebenzisi, kodwa nabo bohlwaya i-SEO yakho. Ukuphepha ezi ngxaki, sebenzisa isixhobo se-SEO ukuskena indawo yakho. Kuya kukunceda uqonde inqanaba lokwenziwa kwewebhusayithi yakho. Iya kucebisa iindlela zokuphucula amaphepha akho’ isantya.

Ukuqinisekisa ukuba indawo yakho ingumgqatswa olungileyo wonxibelelaniso lwangaphakathi, tyelela Ahrefs. Esi sixhobo siya kukuxelela ukuba ngawaphi amaphepha anamakhonkco amaninzi angaphakathi kwaye angahambelaniyo nendawo yakho. Ukuba ubona amaphepha amaninzi eenkedama, kunokuba lixesha lokucoca amakhonkco angaphakathi kwindawo yakho.

Google ranking algorithms

There are hundreds of ranking factors and signals that Google uses to determine your website’s position on its search engine results page. Ezi zinto ziquka ukuxinana kunye nokubaluleka kwamagama akho angundoqo, ilayisha ngokukhawuleza kangakanani indawo yakho, ukuthembeka kwakho, inqaku lakho lamava omsebenzisi, kunye nezinye izinto ezininzi. Ukwengeza, I-algorithm yeGoogle ineendlela zokucoca ugaxekile kunye nezinye iiwebhusayithi eziphula izikhokelo zayo zewebhu.

I-algorithm yokukhangela esetyenziswe nguGoogle ayifani nayo yonke imboni, kwaye kuya kufuneka uqonde indlela esebenza ngayo ukuze ufikelele elona nqanaba lifanelekileyo lendawo yakho. Oku kuthetha ukudala amava omsebenzisi angcono, nto leyo ethetha ukukhokela noguqulo. UGoogle usebenzisa i-AI kunye ne-algorithms yokufunda koomatshini ukuqonda ukuziphatha komsebenzisi kunye nokusebenzisa uhlaziyo kwi-algorithm yayo esekelwe kolo lwazi. Olu hlaziyo lwenzeka kwi “ibhokisi emnyama” kwaye azifumaneki esidlangalaleni.

UGoogle uhlaziya ialgorithm yakhe rhoqo, ngamanye amaxesha yonke imihla. Uninzi lwezi zihlaziyo zincinci, kodwa kukho uhlaziyo olukhulu ngonyaka ngamnye. Olunye lolu hlaziyo yiGoogle Panda, egxile ekuchongeni amaphepha akumgangatho ophantsi kunye nokususa amagama angundoqo. Olu hlaziyo lufakwe kwi-algorithm engundoqo kaGoogle 2016. UGoogle wongeze uGoogle Pigeon, icebo lokucoca ulwelo ligxile kwikhonkco elikhohlisayo kunye neziphumo zalapha. Le algorithm iya kuqhubeka nokuguquka kunye nokuphucula ngokuhamba kwexesha.

UGoogle usebenzisa i-algorithm entsonkothileyo ukumisela iziphumo zophendlo. Inothungelwano lwabavavanyi abavavanya uhlaziyo. Ngokusebenzisa le nkqubo, banokumisela ukuba ngawaphi amaphepha akwinqanaba eliphezulu kunamanye. UGoogle ukwathanda ukusetyenziswa kunye nomxholo ojongana nentlungu yomsebenzisi.

Social media sites

Social media sites are becoming an integral part of SEO efforts, njengoko banokunceda abathengisi bavavanye kwaye basebenzise umxholo wabo. Ngokusebenzisa imidiya yoluntu, abathengisi banokufikelela kubaphulaphuli ekujoliswe kubo kwaye banyuse amazinga abo okuguqulwa. Ukuzibandakanya kwimidiya yoluntu kukhokelela kwitrafikhi ephezulu yekhasi lewebhu kunye nokuphuculwa komgangatho weenjini zokukhangela. Umkhankaso we-SEO ophumelelayo unokulinganiswa kwaye uhlalutywe ngokusebenzisa i-software yedeshibhodi yemidiya yoluntu.

Iinethiwekhi zoluntu zineenjini zokukhangela ezakhelwe ngaphakathi, kwaye abasebenzisi bakhangela kuzo ukuze bafumane oko bakufunayo. Ezi ziphumo zisekelwe kwizinto ezininzi ezifanayo ezichaphazela iziphumo zenjini yokukhangela. Ukulungiselela iphepha kunye neemetrics zentlalo, umzekelo, zisetyenziselwa ukugqiba ukuba ngaba isithuba sifanelekile kwigama elithile elingundoqo okanye ibinzana. Ukongeza amagama angundoqo kwizithuba zeendaba zoluntu kunye namaphepha yindlela enye yokuqinisekisa ukuba umxholo wakho uvela phezulu kwiziphumo zenjini yokukhangela.

Nangona kukho ukungafani phakathi kwemidiya yoluntu kunye nokuphucula injini yokukhangela, zombini zinxulumene ngokusondeleyo. Ngelixa i-SEO igxile kumxholo wewebhu, ukulungiswa kwemidiya yoluntu kugxile kwimidiya yoluntu. Oku kuthetha ukuba ukwenza ngcono isithuba kuFacebook kuyafana nokwenza ngcono iposti yewebhusayithi. Ngokufanayo, isithuba seblogi kwiqonga elilodwa lentlalo linokuba lixabiseke ngakumbi kunesithuba sewebhusayithi esinamagama angundoqo afanayo.

Eyona mpumelelo kwimidiya yoluntu, qiniseka ukuba iprofayile yakho ineenkcukacha kwaye inolwazi olufanelekileyo. Sebenzisa amagama angundoqo achazayo kunye nekhonkco kwiwebhusayithi yakho kunye neminye imixholo.

IAdwords zikaGoogle

Search engine optimization or SEO is a method of marketing that focuses on attracting traffic to your website. Ngelixa amagama ahlala esetyenziswa ngokutshintshanayo, kukho umahluko omkhulu phakathi kwabo. Kukho iinzuzo kunye nezithintelo nganye. Ungasebenzisa isicwangciso esinye kwiwebhusayithi yakho, okanye udibanise zombini.

Iintengiso zikaGoogle, ezizintengiso ezihlawulwayo, inokuba sisixhobo esinamandla sokwandisa i-traffic website. Ezi ntengiso zivela ecaleni kweziphumo zophendlo ezisemgangathweni kwaye zijoliswe kakhulu. Amashishini abiza amagama angundoqo abafuna ukuwajolisa, kwaye xa umsebenzisi ecofa kwintengiso yakhe, ziya kubhekiswa kwiwebhusayithi yazo. Le ndlela ivumela abathengisi ukuba bajolise kubaphulaphuli abathile kwaye bakhuthaze iimveliso ezintsha, iinkonzo, kunye nezinto ezizodwa.

Ukuphuculwa kweenjini zokukhangela kubalulekile kulo naliphi na ishishini, kunye neGoogle Adwords sisixhobo esinamandla sokunyusa i-traffic kunye nemigangatho yezinto eziphilayo. Unokusebenzisa iGoogle AdWords ukukhuthaza okukhethekileyo okutsha kwaye uqinisekise ukuba intengiso yakho ibonakala ifanelekile, amagama angundoqo akhuphisanayo. Ukuba awuqinisekanga ukuba uzisebenzisa njani iintengiso zikaGoogle kwiSEO, ungaqhagamshelana nenkampani efana nePaton Marketing ukuze ufunde ngakumbi malunga nendlela yokuphucula iwebhusayithi yakho kwiinjini zokukhangela.

Iintengiso zikaGoogle zineengenelo ezininzi, kuquka ukukwazi ukukunika uhlalutyo lwe-ROI oluneenkcukacha. Ukuqala okanye inkampani entsha, olu khetho lufanelekile kuba lukuvumela ukuba uvavanye izinto ezahlukeneyo zentengiso kwaye ulandelele iziphumo. Oku kwenza kube lula kwiinkampani ukufumana eyona ndlela ilungileyo yokwandisa itrafikhi kunye nokuthengisa.