Ukubaluleka kwe-SEO Optimizer

I-SEO okanye ukusetyenziswa kwe-injini yokukhangela sisixhobo esibalulekileyo kumashishini asekhaya kunye ne-intanethi. Yandisa ubukho bewebhu kwaye inceda ukufumana abathengi abatsha. I-SEO optimizer yobuchwephesha inokunceda iwebhusayithi yakho ukuba ifezekise amanqanaba amahle kunye nokuphucula umgangatho. Oku kufezwa ngoPhuculo lwe-OnPage, eyindlela yokuphucula umgangatho wendawo.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo luyinkalo ebalulekileyo ye-SEO. Ukuhlala uphambi kwabo bakhuphisana nabo, kufuneka wazi ukuba abaphulaphuli bakho bafuna ntoni na. Ngedatha yegama elingundoqo, unokuphuhlisa isicwangciso esisekelwe kwinto abayifunayo. Idatha yegama elingundoqo inokukunceda ukuba ubone ukuba yiyiphi amagama angundoqo afanelekileyo kwishishini lakho.

Uphando lwegama elingundoqo le-SEO kufuneka ligubungele zombini amagama angundoqo kunye nonyaka. Into ephambili kukuchonga ukuba abathengi bakho bajonge ntoni kwaye emva koko uyitshatise nomxholo ofanelekileyo. Ingenziwa ngokwahlula abaphulaphuli bakho ngokusekelwe kwinjongo, amagama angundoqo, kunye namaxesha amancinci. Njengokuba, ungahlula ibinzana elinje “indlela yokwenza ice cream ice cream” njengegama elingundoqo lentengiselwano okanye lolwazi. Umxholo wakho kufuneka ulungelelaniswe ukuhlangabezana neemfuno zecandelo ngalinye.

Nje ukuba uchonge amagama angundoqo, inyathelo elilandelayo kukufumanisa ukuba zeziphi iiwebhusayithi ezibekwe kubo. Unokufumana oku ngokusebenzisa isixhobo se-SEO samahhala segama elingundoqo, ezifana SEMrush. Esi sixhobo sihlalutya iiwebhusayithi zamagama angundoqo kwaye sicebisa imigaqo ongayibandakanya kumxholo wakho. Enye inketho yiGoogle Analytics, obonelela ngedatha yegama elingundoqo kunye nokuqonda kumaphepha aphezulu.

Esinye isixhobo esibalulekileyo sophando segama elingundoqo le-SEO is AlsoAsked. UGoogle unikezela ngenqanaba eliphezulu kwiiwebhusayithi eziphendula imibuzo ebuzwa rhoqo. Oku kuthetha ukuba umxholo wakho uya kuba kumgangatho ophezulu xa abantu bezikhangela. Ukusebenzisa esi sixhobo, unokufunda ukuba yeyiphi imibuzo ebuzwa kakhulu kwaye ngawaphi amagama angundoqo angakhuphisani kangako.

Uhlalutyo

Uhlalutyo lwe-SEO luyinxalenye ebalulekileyo yalo naliphi na iqhinga lokuphucula injini yokukhangela. Ukuba yenziwe ngokuchanekileyo, inokuzisa ukuhamba komgangatho ophezulu wokuhamba kunye nokutsala abaphulaphuli bokwenyani. Ii-injini zokukhangela zisiba nobuchule ngakumbi kwaye zifuna amacebo okuphucula ngakumbi. Ngokutsho kukaGoogle Andrey Lipattey, iqhinga eliphezulu lokukhangela umgangatho, isitshixo kwindawo ephezulu kumxholo okumgangatho ophezulu kunye nokwakhiwa kwekhonkco. Nangona kunjalo, akukho mgaqo jikelele onokuthi usetyenziswe kuzo zonke iinjini zokukhangela. Ngesi sizathu, Uhlalutyo lwe-SEO yinkqubo efuna izibalo ezahlukeneyo kunye nezilingo.

Uhlalutyo lwe-SEO lokuphucula luqala ngengxelo yophando lwegama elingundoqo, ukuchonga iindawo ezinokuphuculwa. Olu phuculo lungabandakanya ukubekwa kwamagama angundoqo, ukwenziwa komxholo omtsha, kunye nokwenza ngcono i-URL. Ukwengeza, isiqulatho esiphindiweyo kunye nomxholo ongasebenzi kakuhle unokususwa. Olu hlalutyo yinkqubo eqhubekayo, njengoko iziphumo zophendlo zitshintsha rhoqo. Ukugcina iliso kwinkqubela phambili yewebhusayithi yakho, Umcebisi wakho we-SEO unokusebenzisa iimethrikhi, abalandeleli benqanaba legama elingundoqo, kunye nezinye izixhobo zokujonga ukusebenza kwewebhusayithi yakho.

Uhlalutyo lwe-SEO linyathelo elibalulekileyo kuwo nawuphi na umkhankaso wokuthengisa. Ayichongi nje ezona ndawo zingcono zokuphucula, inceda ukucacisa apho ubuthathaka bewebhusayithi yakho bulala. Oku kunokukunceda wenze utshintsho kwaye uphucule isicwangciso sakho sokuthengisa ukutsala iindwendwe ezininzi.

Ukuphunyezwa

Ukuphunyezwa kwe-SEO optimizer kubandakanya ukulungelelanisa indawo ukuze iqhube kakuhle kwiinjini zokukhangela. Isoftware isebenza ngokulungiselela amagama angundoqo kunye nemijelo yewebhu. Ukwengeza, ibonelela ngohlalutyo lwenqanaba leselfowuni kunye nenqanaba lesnippet elibonisiweyo. Inokubonelela ngokuqonda kwiindawo ezikhuphisana nazo. Amakhulu eefemu ze-SEO bezisebenza e-US nase-UK 2006.

Ukuqhagamshela ngasemva

Enye yezona zinto zibalulekileyo ze-SEO amaqhinga kukwakha i-backlinks. I-Backlinks inokuvela kwimithombo emininzi, kodwa kuphela ezona zifanelekileyo eziya kunceda ngemizamo yakho yokukhangela injini yokukhangela. Iinjini zokukhangela zixabisa i-backlinks kuba zibonisa ukufaneleka kwewebhusayithi kumbuzo wokukhangela. Iinjini zokukhangela ziya kuvuza indawo yakho ngokubonelela nge-backlinks ngokubandakanya i-URL yakho kwiziphumo zayo.

Kukho iintlobo ezintathu eziphambili ze-backlinks: amakhonkco angaphakathi, amakhonkco aphumayo, kunye namakhonkco angenayo. Nganye kwezi ineengenelo zayo kunye nezingeloncedo zayo. Ukuqala, Kuya kufuneka uyazi ukuba uGoogle ulinganisa njani i-backlinks. Amakhonkco angaphakathi avela kwezinye iiwebhusayithi, ngelixa amakhonkco aphumayo avela ngaphakathi kwewebhusayithi yakho.

Uphicotho lwe-backlink lunokukunceda ukuchonga amathuba okukhula okunokwenzeka. UGoogle usebenzisa i-backlinks njengeyona nto iphambili yokubeka umgangatho. Kodwa, ukuzifumana akukho lula. Ukusebenzisa isixhobo se-backlink kunokusebenza ngakumbi. Iya kuhlalutya ukusebenza kwewebhusayithi yakho kwaye ichonge naziphi na iingxaki ezinokuchaphazela umgangatho wakho.

Injongo yalo naluphi na umkhankaso we-SEO kukunyusa inani le-backlinks ekhomba kwiwebhusayithi yakho. Okukhona unako, amandla ngakumbi indawo yakho iya kuba kwiziphumo zophendlo. Kodwa khumbula, i-backlinks esemgangathweni nayo ibalulekile. Kusebenza ngakumbi ukuba nayo 20 i-backlinks enegunya kunekhulu elingathembekanga.

SISTRIX Umbhalo, Amagama angundoqo kunye ne-Ads analyzer

SISTRIX Umbhalo, Amagama aphambili, I-Ads analyzer sisixhobo esinamandla sesoftware esikuvumela ukuba uhlalutye i-SEO, amagama angundoqo, kunye neewebhusayithi ezikhuphisana naye. Isoftware inikeza uluhlu olubanzi lwedatha eluncedo enokukunceda uphucule ukusebenza kwewebhusayithi yakho. Ikuvumela ukuba ujonge ukuya kumaphepha ewebhu amane ngexesha elinye. Ikwabonelela ngesalathisi sokubonakala ukulandelela ukusebenza kwegama lakho elingundoqo.

Enye yeemodyuli ze-SISTRIX yi-Optimizer, ehlalutya lonke iphepha. Ukusebenzisa imodyuli ye-Optimizer, unokwenza utshintsho kwaye ubone imiphumo abanayo ekusebenzeni kwewebhusayithi yakho. Unokuphinda uqhube iphulo lokwandisa umxholo wewebhusayithi yakho. I-SISTRIX iya kubeka phambili utshintsho ngokusekelwe kwiziphumo zohlalutyo lwakho.

Ngelixa i-SISTRIX inezixhobo ezininzi eziqinileyo, inzima kancinci kubaqalayo. Kungakuthatha ixesha ukuqonda iimodyuli zayo, kwaye idatabase yayo ayibanzi njengaleyo ye-SE Ranking. Ubume bayo bexabiso buguquguqukayo, kwaye ibonelela ngesilingo sasimahla seentsuku ezili-14. Ibonelela ngezinto ezininzi eziza kukunceda uphucule i-SEO yewebhusayithi yakho.

I-SISTRIX ikuvumela ukuba ujonge imimandla emininzi. Unokukhetha ukuba zeziphi iimodyuli onokuzibandakanya kwisicwangciso sakho, kwaye unokufumana izaphulelo xa sele wongeze iimodyuli ezininzi. Iindleko zemodyuli yokuqala $110 kunye neVAT, ngelixa imodyuli yesibini neyesithathu ixabisa $220 kwaye $301, ngokulandelelanayo. Iindleko zemodyuli yesine $383 kunye neVAT, ngelixa imodyuli yesihlanu ixabisa $438. Ixabiso lifanelekile kwii-SMB.