Iimpawu zeGoogle SEO

I-SEO imele ukusetyenziswa kwe-injini yokukhangela. Injongo yayo kukuphucula i-traffic kwiwebhusayithi yakho ngeenjini zokukhangela, zombini azihlawulwa kwaye zihlawulwe. Ukuphuculwa kwe-injini yokukhangela kugxile kwimithombo emithathu eyahlukeneyo yendlela: ngqo, ihlawulwe kwaye ayihlawulwa. Xa yenziwe ngokuchanekileyo, I-SEO inokukunceda ukwandisa i-traffic yewebhu yakho ngaphezu kweepesenti ezilikhulu. Eli nqaku liza kuxubusha ubuchule, izixhobo kunye neemetrics onokuzisebenzisa ukunyusa umgangatho wewebhusayithi yakho. Nazi izinto eziphambili ze-SEO:

Uphendlo lwe-injini yokukhangela

Injini yokukhangela uGoogle imalunga nomxholo. Oku kunokuba kuhlobo lokubhaliweyo, iividiyo, imifanekiso, okanye indibaniselwano yezi. Nangona kubalulekile ukubandakanya amagama akho angundoqo kumzimba womxholo wakho, indlela owazisa ngayo ibaluleke ngokulinganayo. Gcina ukhumbule ukuba iinjini zokukhangela zijonge igunya, ukuthembeka, kunye nokufundeka. Emva koko, gxininisa ekubekeni loo magama angundoqo kwizihloko ezifanelekileyo kunye nezihlokwana.

I-SEO iphucula ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela. Okukhona indawo yakho iphezulu kwiinjini zokukhangela, kokukhona abathengi bakho abanokubanakho baya kukufumana. I-traffic eyongezelelekileyo ithetha ukuthengisa ngakumbi kunye nabathengi abanokubakho. Ukuba ufuna ukwenza iwebhusayithi yakho ibonwe ngabantu abaninzi, kufuneka utyale imali kwi-injini yokukhangela. Kodwa uhamba njani ngayo? Funda ukuze ufumane ukuba ungakwandisa njani ukubonakala kwakho kwi-intanethi. Xa kuziwa kwiwebhusayithi ye-SEO, impumelelo yakho ixhomekeke kwindlela oceba ngayo ukwandisa indawo yakho.

Ubuchule

Ngelixa kukho izicwangciso ezininzi zokufikelela kumanqanaba aphezulu kuGoogle, kukho iindlela ezimbalwa onokuzisebenzisa ukwandisa ukubonakala kwendawo yakho kwi-injini yokukhangela. Iinjini zokukhangela ziyatshintsha, kwaye ngokunjalo namagama akho angundoqo, ke ukuhlaziya umxholo wakho rhoqo kubalulekile kwiziphumo ezilungileyo ze-SEO. E-US, kwakukho amakhulu eefemu ze-SEO ekupheleni kwe 2006; Isabelo semarike sikaGoogle sasimalunga 85-90% ngaloo nyaka. E-UK, Isabelo semarike sikaGoogle sasikufutshane 90% ngoJuni 2008.

Ukulungiswa kwephepha yenye yezona zinto zingahoywanga, ukanti iluncedo kakhulu, ubuchule beGoogle SEO. Olu hlobo lokuphucula lusezandleni ze-webmaster, kodwa inokuzisa iingenelo ezinkulu. Obunye ubuchule obuqhelekileyo bubandakanya ukwenza ngcono i-URL yakho yamagama angundoqo, ukutshintsha ithegi yesihloko ukubandakanya amagama okukhangela afanelekileyo, kunye nokusebenzisa uphawu lwe-alt ukuchaza imifanekiso. Iithegi ze-Meta azinxulumananga ngokuthe ngqo namanqanaba okukhangela, kodwa banokunyusa izinga lokucofa kwindawo yakho ukusuka kwiSERPs.

Izixhobo

Ukuba uzimisele malunga ne-SEO, Kuya kufuneka wazi ukuba zeziphi izixhobo ezisebenzayo ekunyuseni umgangatho wakho. Ungasebenzisa iGoogle Analytics, esona sixhobo sidumileyo sohlalutyo lwewebhu, ukufumana umbono wetrafikhi oyifumanayo ngeendlela eziphilayo. Ezi zixhobo zingasetyenziselwa ukulandelela ukusebenza kwewebhusayithi yakho ngexesha. Isixhobo sikaGoogle sePageSpeed ​​​​Insights sesinye isixhobo esihle sokuhlalutya isantya sewebhusayithi yakho. Ihlalutya ii-URL zakho kwaye yenza iingcebiso zokuzenza ngokukhawuleza. Inokuhlanganiswa kwi-Google Analytics, kunye ne-Google Search Console.

I-Serpstat sesinye isixhobo seGoogle SEO. Eli qonga lokuqhekeza lokukhula libonelela nge-suite epheleleyo yezixhobo zokuhlalutya eziqhutywa yidatha, kuquka isixhobo sophicotho lwe-SEO, umkhondo okhuphisana naye, kunye ne-backlink checker. I-Serpstat ihlelwe ngendlela ejoliswe kwiprojekthi, ke abasebenzisi banokulawula iiwebhusayithi zabo kwiiprojekthi okanye kumaqela. Basenokufumana amakhonkco aphukileyo kunye namaxesha okulayisha iphepha elicothayo. Esi sixhobo sisebenza kakhulu ekuncedeni uhlalutye ukusebenza kwewebhusayithi yakho.

I-Siteliner sesinye isixhobo sokuhlalutya isakhiwo sewebhusayithi yakho. Ukuyisebenzisa, ungachonga umxholo ophindwe kabini, uGoogle uyakukohlwaya ngayo. Ukwengeza, ezi zixhobo ziya kujonga indawo yakho amakhonkco aphukileyo, ubungakanani bephepha kunye nesantya, kunye nenani lamakhonkco angaphakathi ngephepha ngalinye. Ungasebenzisa ezi zixhobo ukuthumela izimvo zakho zomxholo kubabhali abazimeleyo kwaye ufumane izihloko ze-SEO kwindawo yakho entsha. Nangona kunjalo, unokufuna utyalo-mali kumrhumo ohlawulelwayo ukuze usebenzise esi sixhobo.

Esinye isixhobo esilungele uhlalutyo lwe-SEO yi-Ahrefs, isikhasi sesibini ngobukhulu. Ukujonga ubunzima begama elingundoqo kunye nomthamo wokukhangela’ Inqaku loPhicotho lweSiza likuvumela ukuba ubone ukuba benza ntoni abo bakhuphisana nabo ukunyusa umgangatho wabo. Ngaphandle kokukunika ingxelo yabo bakhuphisana nawe’ backlinks, I-Ahrefs inikezela ngenqaku lephepha eliphezulu. Indawo yayo yophicotho-zincwadi ikuvumela ukuba ubone ukuba yintoni eyenziwa ngabantu okhuphisana nabo ngokwahlukileyo kunawe, kwaye unokukunika ulwazi oludingayo ukuze wenze iwebhusayithi yakho ibe ngcono.

Iimetriki

Kukho iintlobo ngeentlobo zeeMetrics zikaGoogle SEO ekufuneka uziqwalasele kwiwebhusayithi yakho. Nje, ufuna amaphepha anesalathisi ngaphezulu. Oku kuthetha ukuba i-traffic eninzi kunye nokuguqulwa okuninzi. Inani lamaphepha anesalathiso kufuneka linyuke ngokuhamba kwexesha njengoko usongeza umxholo omtsha. Ukuhla ngokukhawuleza kweli nani kunokuba luphawu lwengxaki ye-SEO yobugcisa. Iimpazamo zokugubungela isalathiso zithintela iphepha ekubeni lifakwe kwisalathiso, ngakumbi kwiiwebhusayithi ezinkulu. Ezinye izizathu ezinokwenzeka ziquka i-noindex robots meta tag.

Iimetriki ze-SEO ziyinxalenye ebalulekileyo yayo nayiphi na intengiso yomxholo okanye isicwangciso se-SEO. Babonelela ngokujonga iziphumo zakho kwaye banokukubonisa ukuba iinzame zakho ziyahlawula na. Nangona kunjalo, abanako ukunika umfanekiso wonke ngaxeshanye. Ukuba ufuna ukwenza uninzi lwemizamo yakho ye-SEO, kufuneka ulandele ngononophelo ezi metrics ukulinganisa impembelelo yazo. Ezi metrics kulula ukuziqonda kwaye zijolise kwizalathi ezibambekayo zempumelelo.

Enye iMetric ebalulekileyo yeGoogle SEO yiPageSpeed ​​Insights. Esi sixhobo sikunika umbono wokuba amaphepha akho alayisha ngokukhawuleza kangakanani. Ngokujonga ixesha elithatha amaphepha akho ukulayisha, unokuqonda ukuba indawo yakho yenza abasebenzisi’ amava afanelekileyo. Unokujongana neengxaki ngaphambi kokuba zichaphazele kakubi iziphumo zakho. Kwaye ungalibali ukujonga isantya sephepha lewebhusayithi yakho ngokusebenzisa isixhobo seGoogle PageSpeed ​​​​Insights.

Ireyithi yokucofa (I-CTR) sisimethrikhi esibalulekileyo. Ikuxelela ukuba zingaphi iindwendwe ezicofe kwiwebhusayithi yakho emva kokubona uluhlu lwakho kuGoogle. UGoogle mhlawumbi usebenzisa iCTR njengenxalenye ye-algorithm yayo. I-CTR ephezulu ilingana nonqakrazo oluninzi. Ukusukela oko 90% Iziphumo zophendlo lukaGoogle kwiphepha lokuqala, kokukhona umgangatho wakho uphezulu, ngcono iCTR yakho. Izikhundla ezithathu eziphezulu kulapho abantu abaninzi baya kundwendwela indawo yakho.

Iziphumo

Ziziphi iziphumo ze-SEO? Ukuphucula injini yokukhangela yinkqubo yokwenza indawo yakho ibonakale iphezulu kwiphepha leziphumo zophendlo lukaGoogle. Iziphumo zokuqala kwiphepha leziphumo zithathwa njengezifanelekileyo, negunya, kunye neenkcukacha. I-SEO yemveli ibandakanya ukuguqula iinkcukacha zephepha lakho ukuze zihambelane neenjini zokukhangela’ iikhrayitheriya, kodwa iGoogle SEO ibonelela ngeemfuno zayo ezithile. Ehlabathini apho uninzi lwabathengi luthemba uGoogle, ukubeka phezulu kwiphepha leziphumo zenjini yokukhangela zikaGoogle kubalulekile kwishishini lakho’ impumelelo.

Kuxhomekeke kuhlobo lombuzo owubhalayo, iziphumo ozibona kuGoogle zinokwahluka kwezo zenjini yokukhangela. Xa usenza uphendlo lwe ‘planet Neptune,’ umzekelo, uya kubona iziphumo zevenkile. Ezi ziya kuba nokuhlawula-ngokuchofoza (I-PPC) intengiso ngaphezulu. Iziphumo zesibini, nangona kunjalo, iya kuba ziziphumo eziphilayo. Ngethuba nje ungahlawuleli umphumo wokuqala, iwebhusayithi yakho iya kudweliswa phezulu kwiziphumo zophendlo eziphilayo.