IiNzuzo zokuQesha i-SEO Optimizierer

Ukuba unomdla kwi-SEO okanye kwi-injini yokukhangela, you have probably already heard of keywords and On-page optimization. Kodwa kuthekani malunga nokwenza ngcono kobugcisa? Ukuqhagamshela ngasemva? Ziziphi iingenelo zokusebenzisa la maqhinga? Ukuba ufuna ukuphumelela kwi-intanethi, kufuneka ukwazi i-ins kunye nokuphuma kwezi ndlela zokuthengisa. Ngethamsanqa, unokuqesha i-SEO Optimizierer eHannover ukuthatha ishishini lakho kwi-intanethi ukuya kwinqanaba elilandelayo. I-SEO Agency Hannover inerekhodi eqinisekisiweyo kwaye iphumelele izigidi zokuchofoza. Iqela layo leengcali lihlala libeka esweni iindlela kunye neyona ndlela yokuziqhelanisa neVorgaben ukuze bakwazi ukufezekisa awona manqanaba aphezulu kubathengi babo..

Amagama aphambili

For the SEO-Optimierer, igama elingundoqo elichanekileyo yenye yezona zinto zibalulekileyo kuyo nayiphi na iwebhusayithi. Ngaphandle kwe-SEO, iwebhusayithi yakho ifana nepowusta ekungekho mntu uya kuyibona. Umxholo wakho okanye izibonelelo zakho aziyi kuthathelwa ingqalelo. Iwebhusayithi ehloniphekileyo iya kuba negunya lophawu oluphezulu kwaye ngoko ayiyi kufuna amagama angundoqo athile. Kunoko, iya kuba namakhonkco avela kwiiwebhusayithi ezithembekileyo ukukhulisa igunya layo. Ezi linki zihlala zingabonakali kwiinjini zokukhangela, kodwa baseluncedo kwi-SEO.

Isicwangciso esihle sokuphucula i-SEO siya kubandakanya ukusetyenziswa kweendlela zombini zokukhangela izinto eziphilayo kunye neendlela zokukhangela ezihlawulweyo. Oku kubandakanya ukuthenga iintengiso kuGoogle kunye nokudibanisa amaphulo okujolisa kubaphulaphuli abathile. Abathengisi beenjini zokukhangela baphuhlisa izicwangciso zokwenza iiwebhusayithi zibonakale. Nazi iingcebiso ezimbalwa zokukunceda ukhethe amagama angundoqo afanelekileyo kwishishini lakho. Nje ukuba unombono wokuba ngawaphi amagama angundoqo oza kuwasebenzisa, ungaziphumeza kwisicwangciso sakho se-SEO. Nje ukuba uyenzile le nto, ungazisebenzisa ukwandisa ukubonakala kwakho kunye nokuphucula i-SEO yewebhusayithi yakho.

Inxalenye ebaluleke kakhulu ye-SEO-Optimierung idala umxholo ofundekayo. I-SEO-Optimierer iya kukunceda ukwandise ubume bewebhusayithi yakho, umxholo, kunye nokubonakala ukuze ifumane iindwendwe ezininzi kunye neentengiso. I-SEO-Optimization yinxalenye ebalulekileyo yentengiso yanamhlanje, kwaye ibalulekile kwimpumelelo yeshishini lakho kwixesha elizayo. Ke qiniseka ukuba ukhetha i-SEO-Optimierer efanelekileyo. Izibonelelo zokusebenza kunye ne-SEO-Optimierer zininzi:

Ukulungiselela kwikhasi

On-page optimization involves making sure your content is optimized for search engines. Oku kuquka ukwenza umxholo wakho uphelele, Iinkcazelo zemeta, kunye neethegi zesihloko. Unokuzihlaziya ngokuzenzela okanye uhlele ikhowudi ukuze wenze iphepha lakho libe likhulu. Ulungiselelo olungekho kwiphepha, kwelinye icala, ibandakanya izinto ezenzeka ngaphandle kwewebhusayithi yakho. Ezi zicwangciso zisenokungasebenzi njengolungiselelo lwephepha, kodwa zisabalulekile. Ukusebenzisa ezona ndlela zilungileyo ziya kuqinisekisa ukuba iwebhusayithi yakho ibonakala iphezulu kwiinjini zokukhangela’ iziphumo.

Ukulungiswa kwephepha yenye yezona zinto zibalulekileyo ze-SEO, kodwa kunokuba nemiphumo emibi. Azikho iindlela ezingcono ezamkelweyo jikelele xa kufikwa kule ndlela, ngoko ke kufuneka wenze uhlalutyo olubanzi kwaye uthathe amanyathelo ayimfuneko ukuqinisekisa ukuba iwebhusayithi yakho ilungiselelwe iinjini zokukhangela. Umzekelo, ii-injini zokukhangela ziqwalasela isantya sokulayisha indawo yakho xa uyilinganisa, ngoko ke kufuneka uqinisekise ukuba indawo yakho ilayisha ngokukhawuleza. Ngoko ke, iseva yesantya esiphezulu yinxalenye ebalulekileyo yokwenziwa kwephepha.

Ukusebenzisa izixhobo zokuphucula kwiphepha kunokunyusa umgangatho wakho we-SEO kunye nokunciphisa iindleko zakho. I-Page Optimizer Pro ikunceda ngokukunika ingxelo eya kubonisa indlela umxholo wakho owakhiwe ngayo. Iya kukunika iingcebiso malunga nokuba ungafaka phi na amagama akho angundoqo. Umzekelo, iya kukuxelela ukuba igama lakho elingundoqo kufuneka livele kangaphi kumxholo wakho. Isixhobo siya kukwazisa ukuba zeziphi iindawo zomxholo wakho ekufuneka zibandakanye igama lakho eliphambili. Umzekelo, i-tag ye-H1 ephuculweyo ibaluleke ngaphezu kweethegi ezininzi ze-H2 kunye negama lakho elingundoqo ngaphakathi.

Technical optimization

Uphendlo lwe-injini yokukhangela (SEO) sisicwangciso esinamacala amaninzi esibandakanya iindlela ezahlukeneyo zobuchule. Eyona ndlela ilungileyo yokufezekisa iziphumo ezifunwayo kukusebenzisa ubuchule be-SEO obujongana neemfuno zabasebenzisi bobabini kunye neenjini zokukhangela.. Ngokuphumeza iindlela zobugcisa ezifanelekileyo kwiwebhusayithi, unokonyusa amathuba okubeka phezulu kwiSERPs. Ukuqalisa, Kuya kufuneka uqonde ukuba zisebenza njani iinjini zokukhangela. uphando, umzekelo, yeyona njini yokukhangela idumileyo, ukubamba ngaphezulu 75% kwimarike kwihlabathi jikelele 2007. NgoJuni 2008, UGoogle ebekufutshane 90% kwimarike yokukhangela e-UK.

Ukuqhagamshela ngasemva

Backlinks are a very important part of an SEO strategy. Ezi ziivoti zokuvuma ezivela kwezinye iiwebhusayithi ezinokunyusa umgangatho wekhasi lakho kuGoogle. Ezi zilandelayo zezinye zeendlela i-SEO optimierer inokusebenzisa i-backlinks ukwandisa indawo yewebhusayithi yakhe. Kodwa ngaphambi kokuba singene kwindlela i-backlinks esebenza ngayo, masiqale siqonde ukuba kutheni zibalulekile. Ukongeza ekunyuseni ukubonakala kwewebhusayithi yakho, i-backlinks inokuphucula umxholo wekhasi lakho.

Okokuqala, i-backlinks kufuneka ibe yinto ephilayo, kwaye kufuneka uqiniseke ukuba azikhohliswa. Ukuba uhlawule umntu ukuba abeke i-backlink kuwe, qiniseka ukuba usebenzisa i-nofollow tag. Ithegi ye-nofollow yenza uGoogle aqonde ukuba uthenge ikhonkco. Le ndlela inokunyusa umgangatho wephepha lakho, kodwa isenokungabi nefuthe elifanayo kwezinye iiwebhusayithi. Kwezi meko, i-backlinks ye-nofollow ayinakusebenza njengamakhonkco e-dofollow.

Enye indlela yokumisela igunya lekhonkco kukusebenzisa i-checker-link checker. Esi sixhobo siya kukunceda ukuba uchonge amakhonkco aphukileyo kwiwebhusayithi yakho okanye okhuphisana nabo’ iiwebhusayithi. Iya kukuxelela ukuba ikhonkco yaphukile kwaye ithumele isaziso kumnini wewebhusayithi. Le ndlela, uya kuba nakho ukufumana amakhonkco afanelekileyo kwiwebhusayithi yakho. Ekugqibeleni, kufuneka uqinisekise ukuba uneprofayile yekhonkco enempilo.

Ixesha lokuphumla

The uptime of your website is very important for search engine optimization. Ixesha lewebhusayithi yakho kufuneka libe 99.9% okanye ngaphezulu. Ukuba unesiza esiguquguquka kakhulu ukusuka kwinyanga ukuya kwinyanga, kufuneka uthathe amanyathelo okwandisa ixesha lakho. Ukuba indawo yakho ayikho phezulu okanye phantsi konke konke, ungaqhagamshelana nenkonzo yomntu wesithathu ukuyijonga. Le ndlela, unokuthintela naliphi na ixesha lokuphumla ekubeni nefuthe elibi kwimizamo yakho ye-SEO.

Conversion rate

Conversion rate is a key metric that measures the effectiveness of search engine marketing. Ngumlinganiselo wabasebenzisi abandwendwela iwebhusayithi ngokuchasene nabo bathengiweyo ngokwenene. Ukulibaziseka kwesibini kunokunciphisa inani lokuguqulwa 7%, okanye $7,000 Usuku. Inyaniso, ukulibaziseka komzuzwana omnye kunokugxotha abaninzi kangangoko 11 ipesenti yabathengi bakho abanokubakho. Isicwangciso sokuguqula izinga lokuguqulwa siya kunceda iwebhusayithi yakho ifezekise amaxabiso oguqulo afanelekileyo ngokutsala uhlobo olululo lwetrafikhi..

I-SEO optimierer inokunceda iwebhusayithi yakho ifumane amanqanaba aphezulu okukhangela ngokuphucula inani leendwendwe ezigqibezela ukuthengiselana. Ukulungiswa koguqulo kuya kukunceda uqonde abaphulaphuli bakho kwaye umisele izinto zemiyalezo ezithetha nabaphulaphuli bakho. Ngolu lwazi, unokwenza umxholo owenza abaphulaphuli bakho abajoliswe kubo bazive ngathi bayifumene into abayifunayo. Ngokusebenzisa izinto ezifanelekileyo zokuthumela imiyalezo kunye nekopi, uya kukwazi ukwandisa amazinga akho okuguqula kwaye wenze indawo yakho ibe nenzuzo ngakumbi.

Ukuqonda abathengi bakho’ indlela yokuziphatha ibalulekile ekuphuculeni izinga loguqulo lwakho. Ukusebenzisa i-heatmaps kunye ne-clickmaps kunokukunceda ubone ukuba zeziphi iindawo zeendwendwe zakho zewebhusayithi ezichitha ixesha elingakumbi. Ezinye iindlela zibandakanya ukurekhoda iseshoni yomsebenzisi kunye nokuyidlala kwakhona ukuze kuqinisekiswe iindawo zokukhuhlana. Ngaphandle kwedatha yobungakanani, Ungasebenzisa kwakhona idatha esemgangathweni efana nophando lwewebhusayithi ukujonga ukuba iindwendwe zakho ziziva njani malunga nesayithi lakho. Olu lwazi luya kukunceda uphucule i-UX yendawo yakho.

Cost

There are a number of factors that affect SEO optimierer costs. Le miba isukela kwiireyithi zeyure ze $125 ukuya $150 kumaxabiso amiselweyo enyanga ye $500 ukuya $7,500. Uhlobo lwenkonzo enikezelwa yingcali ethile ye-SEO iya kuchaphazela kwakhona amaxabiso. Umzekelo, ukuba umsebenzi ulula, ingcali ye-SEO inokuhlawula umrhumo wexesha elinye $125, ngelixa iinkonzo ezinzima ngakumbi zinokubiza $1,000 okanye ngaphezulu ngenyanga.

Isixhobo esiqhelekileyo esisetyenziswa ziingcali ze-SEO yi-Google Analytics. Esi sixhobo sikuvumela ukuba uhlalutye imiba yenqanaba ukuya kuthi ga 500 iiwebhusayithi ezahlukeneyo. Isoftware ikwatsala idatha ukusuka phezulu 50 amaphepha enqanaba. Isiphumo sisicwangciso esibanzi sokuphucula umxholo wewebhusayithi yakho. Ixabiso layo lixhomekeke kwinani lamagama angundoqo afuna ukulungiswa. Nokuba ujonge ukukala igama elingundoqo elinye okanye amagama angundoqo, kukho isixhobo apho kuwe.

Xa kuziwa kwiindleko zenkonzo ye-SEO, amava yingqwalasela ebalulekileyo. Ixesha elide ingcali ye-SEO isebenze kwishishini, kokukhona aphezulu amaxabiso abo ngeyure. Ingcali enamava angaphezulu kweminyaka emibini iya kuhlawulisa ngokuphindwe kabini. Kwaye ngakumbi umsebenzi okhethekileyo, iphezulu ireyithi yeyure iya kuba. Iinkampani ze-SEO zihlala zibiza kwaye zihlawulisa ngaphezu kwama-freelancers okanye abacebisi. Uninzi lweengcali ze-SEO zisebenza kwi-retainer yenyanga, ephakathi $2,500 kwaye $5,000 ngenyanga.