Iziseko zoPhuculo lwe-SEO

Iziseko zoPhuculo lwe-SEO

SEO optimization is an essential part of online marketing. Iziseko ze-SEO zi: igama elingundoqo-uphando, isantya sephepha, kunye nomxholo owodwa. Kweli nqaku, uya kufunda indlela yokusebenzisa le migaqo kwiwebhusayithi yakho. Kukho neengcebiso ezithile ze-SEO onokuthi uziphumeze ngokwakho. Ukuba unayo iwebhusayithi, I-SEO ibaluleke kakhulu kwimpumelelo yakho. Nangona kunjalo, ukuba awuyazi ukuba uqale phi, makhe sijonge ezinye zeziseko ze-SEO.

Onsite SEO

Onsite SEO optimization is an important part of a website’s marketing campaign. Amagama angundoqo aqhuba yonke inkqubo, ukusuka ekudaleni umxholo okholisa abafundi ukuphuhlisa izihloko kunye neethegi zemeta. Kubalulekile ukubandakanya amagama angundoqo kuyo yonke iwebhusayithi yakho, kodwa ulumkele ukuba ungayibaxi. La magama angundoqo kufuneka abekwe ngobuchule kuyo yonke iwebhusayithi yakho ukunyusa ukubonakala kwayo kwiinjini zokukhangela. Emveni kwakho konke, koko abantu bakukhangelayo. Emveni kwakho konke, abantu abaninzi bebona iwebhusayithi yakho, ngcono iyakurela loo magama angundoqo.

Enye yeendlela ezilula zokuphucula i-SEO yakho ye-SEO kukubandakanya igama eliphambili kwisihloko sewebhusayithi kunye nenkcazo yewebhusayithi.. Kunjalo, kufuneka wenze uphando lwegama elingundoqo ukuze uqinisekise ukuba usebenzisa amagama angundoqo afanelekileyo – njengokuba, umenzi wekhabhathi unokusebenzisa “iikhabhathi” njengesihloko sewebhusayithi yakhe, kodwa ukuba indawo yakhe inesihloko “iikhabhathi zekhitshi zesiko,” umsebenzisi angafumana ngakumbi ngokumkhangela “iikhabhathi zekhitshi zesiko.” Ngokuquka ibinzana legama elingundoqo, indawo yakho iya kuphakama kwiiSERPs kwaye ikuncede ufumane abathengi abaxabisekileyo.

I-SEO ye-Onsite ibandakanya ukuphucula umxholo wewebhusayithi kunye nesakhiwo, kuquka ikhowudi yayo, amagama angundoqo, kunye neselula-ubuhlobo. Isicwangciso esihle se-SEO siya kwandisa i-traffic kunye nokuphucula i-rankings. Ulwakhiwo lwesiza olulungileyo lubalulekile kusetyenziso lwe-injini yokukhangela, ke qiniseka ukuba kulula ukuhamba, inomxholo osemgangathweni, kwaye iyasebenziseka kwiselula. Ukongeza ekuphunyezweni kwe-SEO yesayithi, kufuneka ukwandise umxholo wakho ukuze usebenze kakuhle. Ezi zinto ziya kunceda iwebhusayithi yakho ukuba ibonakale iphezulu kwiinjini zokukhangela kwaye iya konyusa inqanaba lakho le-SEO.

Ukongeza kumxholo kunye nekhowudi kwindawo yakho, Kufuneka kwakhona ugxininise kwisantya sezinto zayo. Njengokuba, umxholo wakho kufuneka ulayishe ngokukhawuleza kwizixhobo eziphathwayo njengoko usenza kwiikhompyuter zedesktop. Nangona kunjalo, akufuneki uchithe ixesha elininzi ekuphuculeni indawo yakho. Inyaniso, ungagxila nje 20% kwizinto zesayithi yakho kwaye ubone ukuphucuka kwinqanaba lakho. I 80/20 umthetho yindlela enamandla kakhulu xa isetyenziswa xa kusenziwa.

Igama elingundoqo-uPhando

The foundation for any successful search engine optimization campaign is good keyword research. Le yinkqubo enceda ekuchongeni awona magama afanelekileyo ophando kunye namabinzana, kwaye emva koko uwadibanise ngokusekwe kudidi lomxholo ajongwa ngumsebenzisi. Inxalenye ephambili yophando lwegama elingundoqo Uhlalutyo lwegama elingundoqo, ngawaphi amaqela iziphumo ngokwemilinganiselo kwaye inceda ukucwangcisa umxholo wewebhusayithi yakho. Uphando lwegama elingundoqo lunokuba sisixhobo esibalulekileyo kubo bobabini abaphathi bewebhu kunye nabathengisi.

Nangona amagama angundoqo abalulekile kwi-SEO, isiqulatho sisazikhathaza. Igama elingundoqo kufuneka libekho kwisicatshulwa, kodwa kungekuko ukukongamela kwayo. Inyaniso, usebenzisa ukuxinana kwamagama angundoqo aphezulu kunokucima abafundi bakho. Ngaphandle koko, awufuni ukubahlukanisa abafundi bakho. Ayisiyonto i-nutzer-friendly, kwaye ukulahlekelwa ngabafundi ayisiyiyo le nto uyifunayo. Ukwenza oku, sebenzisa i-SEMrush, isixhobo esinamandla sokuthengisa kwi-intanethi. Isixhobo somlingo wegama elingundoqo likuvumela ukuba unciphise amagama akho angundoqo ngokusebenzisa izihlungi ezikrelekrele.

Esinye isitshixo kwi-SEO esebenzayo kukusetyenziswa kwee-alt-tags. Oku akubonakali kwiindwendwe zewebhusayithi kodwa inceda i-Google index amaphepha asebenzisa elo gama elingundoqo. Oku kubalulekile, ngakumbi ukuba usebenzisa imifanekiso engalayishwa kwakhona rhoqo. Xa uGoogle efumana i-alt-tag, iyabhalisa, ukuvumela abakhangeli ukuba baphendle amagama angundoqo abawafunayo. Le ndlela, iwebhusayithi yakho iya kufakwa kuGoogle, kwaye uya kufumana umgangatho ongcono we-injini yokukhangela.

Ukusebenzisa isixhobo sophando lwegama elingundoqo ukutyhila igama elithile elingundoqo liyinxalenye ebalulekileyo yaso nasiphi na isicwangciso se-SEO. Uphando lwamagama angundoqo lukunceda ukuba ubone ukuba ngawaphi amagama kunye namabinzana abaluleke kakhulu kubaphulaphuli ojolise kubo. Amagama angundoqo akunceda ukuba uphucule umgangatho wakho ngokuphucula umxholo othetha ulwimi lwabo. Ngokwenza uphando lwegama elingundoqo, uya kuba nakho ukutsala itrafikhi eguqukayo ibe ngabathengi. Uya kuba nakho ukuchonga amagama angundoqo afanelekileyo ukuba uwasebenzise kumxholo kunye namakhonkco angaphakathi.

Page Speed

There are many ways to improve your page speed, kwaye enye yeyona nto ilungileyo kukusebenzisa iPageSpeed ​​​​Insights kaGoogle. Ukufaka i-URL kuya kukunika uhlalutyo olukhawulezayo lwesantya sephepha lakho lewebhu. Esi sixhobo siya kujonga kwi-Core Web Vitals, kunye nobukhulu kunye nenani lemifanekiso kunye neentengiso kwiphepha lakho. Isiphumo solu mvavanyo siya kukunceda ubone ukuba unokwenza njani iphepha lakho ngokukhawuleza kwaye ngoko ke ubeke ngcono.

Ixesha lokulayisha iphepha lichaphazela ngokuthe ngqo amava omsebenzisi kunye nezinga lokuguqulwa. Ngaphezu koko, ukuba iphepha lithatha ngaphezu kwemizuzwana emithathu ukulayisha, abasebenzisi baya kuyishiya. Kubalulekile ukuba ube nexesha elikhawulezayo lokulayisha iphepha, ixesha elide lokulayisha aliyi kutyhafisa iindwendwe kuphela, kodwa inokubathintela ekuthengeni nantoni na. Nje ngeziphumo, I-PageSpeed ​​iyinxalenye ebalulekileyo yokuthengisa kwi-intanethi. Ngesi sizathu, kufuneka uphucule isantya sephepha lakho namhlanje.

UGoogle usebenzisa isantya sephepha njengento esemthethweni yokubeka indawo. I-PageSpeed ​​ikwabizwa ngokuba yiLadetime, kwaye yinxalenye yoHlaziyo lwamava ePhepha likaGoogle. Kodwa isantya sephepha asinto intsha, kwaye uGoogle ebelinganisa impembelelo yayo kumanqanaba ukusukela oko 2009.

Uhlaziyo lukaJuni lukaGoogle lube nefuthe kwisantya sephepha, kwaye impembelelo yolu hlaziyo ayibonakali kuphela kwitrafikhi yendawo yakho, kodwa kunye namanqanaba akho kuGoogle. Ukuba unewebhusayithi yokulayisha kancinci, kusenokwenzeka ukuba ungasemva kumanqanaba enjini yokukhangela. UGoogle ebesoloko esebenza ukuphucula amava omsebenzisi kwiwebhusayithi yakhe, kunye nephepha elilayishayo elikhawulezayo liyakuthandwa yinjini yokukhangela.

Umxholo owahlukileyo

If you want to increase your website’s search engine rankings, kufuneka udale isicwangciso sokuphucula i-SEO. Esi sicwangciso siya kubandakanya umbono ocacileyo wemeko yakho yangoku kunye nokuphuculwa okunokwenzeka. Umxholo we-SEO ubhalwe ngokukodwa kwiinjini zokukhangela, kwaye kufuneka ihambelane neemfuno zabasebenzisi bakho. Kufuneka kwakhona ihambelane nezinga lokuguqulwa kwewebhusayithi yakho. Funda ukuze ufunde malunga nezona zenzo zibalaseleyo zomxholo we-SEO. Apha ngezantsi kukho iindlela ezimbalwa ongasebenzisa umxholo we-SEO ukunyusa umgangatho wakho we-injini yokukhangela.

Sebenzisa umxholo owodwa okumgangatho ophezulu kwaye ulungiselelwe iinjini zokukhangela. Ukuqesha i-SEO-ingcali yindlela ehlakaniphile yokwandisa umgangatho womxholo wakho. Abayi kukwandisa kuphela umxholo wakho kwiinjini zokukhangela, baya kugcina umgangatho wayo, kuquka negrama, upelo, isimbo, kunye nembonakalo. Ukongeza kokugxila kwi-SEO, okubhaliweyo kwakho kuya kufundwa ngabasebenzisi kwaye kukhonjiswe ngeenjini zokukhangela. Oku kuthetha ukugcwala ngakumbi kwiwebhusayithi yakho.

Xa kufikwa kumxholo, okukodwa kubaluleke kakhulu. UGoogle akanamdla kumxholo okhutshelweyo, nto leyo ekhokelela kwizinga eliphantsi le-injini yokukhangela. Ukwengeza, isiqulatho esisodwa kufuneka siquke iURL eyodwa, enokuphucula umgangatho we-injini yokukhangela. Isihloko ngasinye kufuneka sibe ne-URL eyahlukileyo. Ngokwenza iphepha elisezantsi ngalinye libe lodwa, awenzi nje umxholo ube nomtsalane ngakumbi kubatyeleli kodwa unceda iinjini zokukhangela ukuba zibeke iwebhusayithi yakho.

Lungiselela iwebhusayithi yakho kwiinjini zokukhangela ngokusebenzisa ii-alt-tags, inkcazo yombhalo wephepha kwi-URL. Oku kunokuba mfutshane njengezivakalisi ezibini, kuxhomekeke kubude. Ukuba awunayo i-alt-tag, UGoogle unokubonisa inxalenye yesihloko njengeyenziwe ngokuzenzekelayo. Imephu yesayithi yenye into ebalulekileyo ye-SEO. Ngaphandle kwemephu yesayithi, abakhangeli abanako ukukhomba amaphepha akho. Abakwazi ukwenza isalathisi naliphi na iphepha ngaphandle kwelinye.

Ukunxibelelana

Linkbuilding is one of the most important aspects of SEO optimization. Ibandakanya ukudala amakhonkco phakathi kwewebhusayithi yakho kunye nezinye iiwebhusayithi, nto leyo eya kuthi ikwenze ubonakale ngakumbi kubasebenzisi. I-Linkbuilding ikwabizwa ngokuba yi-SEO yangaphandle. Ukudala kunye nokukhuthaza amakhonkco kwezinye iiwebhusayithi yinxalenye ebalulekileyo ye-Offpage SEO. I-Linkbuilding yinto ebalulekileyo yomxube weNtengiso kwaye kufuneka isetyenziswe ngokubambisana ne-SEO yekhasi.

Olu buchule lufuna ukuba uyazi indlela yokwakha i-backlinks. I-Backlinks ibalulekile kwi-SEO kuba i-Google iyisebenzisa ukunyusa izinga lakho. Isikhundla sephepha saphuhliswa kwi 1998 kunye nezinto kumgangatho wamakhonkco. Kukho izixhobo ezininzi ezihlalutya umgangatho wee-backlinks, kuquka Ahrefs kunye SEMrush. Ungasebenzisa ezi zixhobo ukufumanisa ukuba ikhonkco elinikiweyo liyi-dofollow okanye i-nofollow. Ukuba i-backlink ikhonkco ye-nofollow, kungcono ukhethe iwebhusayithi engenazo iikhonkco zokulandela.