Ukulungiswa kweinjini yokukhangela ye-SEO

Injongo ye-SEO kukunyusa izinga lokucofa kwiwebhusayithi kunye nezinga lokuguqulwa. Inxalenye enkulu yoku kuyilo lwesnippet. I-snippet incinci, Isicatshulwa esekwe kwisicatshulwa sewebhusayithi. Le snippet inefuthe elikhulu ekumiseleni ukuba ngaba undwendwe luya kucofa kwiwebhusayithi.

Ubude benkcazo ye-Meta

Ukudala inkcazo yemeta yewebhusayithi yakho yinxalenye ebalulekileyo ye-SEO. Iinjini zokukhangela ezifana neGoogle zibonisa inkcazo yewebhusayithi yakho kwiziphumo zokukhangela njenge-snippet encinci. UGoogle usebenzisa le nkcazo ukumisela ukuba leliphi amaphepha akho afanelekileyo. Inkcazo ye-meta efanelekileyo iqulethe izinto ezibalulekileyo zokuqala 120 abalinganiswa. Oku kuthetha ukuba kufuneka uqinisekise ukuba uyigcina ingcaciso emfutshane kwaye imfutshane.

Iinkcazo zemeta kwiwebhusayithi yakho ayizizo iinjini zokukhangela kuphela – nabantu bayazifunda. Kubalulekile ukuba uyigcine imfutshane kwaye ichaza, ngaphandle kokufaka inkcazo yakho ngamagama angundoqo. Kufuneka kwakhona ugweme ukugxilwa kwegama elingundoqo kwaye usebenzise i-URL-Slug (inxalenye ye-URL) ukwazisa iinjini zokukhangela malunga nomxholo wewebhusayithi yakho. Ekugqibeleni, kufuneka usebenzise i-alt-text, inxalenye yekhowudi yakho yeHTML, ukuchaza umfanekiso kubabukeli.

Ubude benkcazo yemeta bunokuba bufutshane njenge 155 abalinganiswa. Ukuba usebenzisa abalinganiswa abaninzi kakhulu, iinjini zokukhangela ziyakucutha okubhaliweyo. Ukuba nje uyigcina imfutshane, uya kuba nethuba eliphezulu lokunyusa imizamo yakho ye-SEO.

Nangona iinkcazo zemeta azichaphazeli ngokuthe ngqo indawo yewebhusayithi yakho kwiiSERPs, banokuchaphazela kakhulu inani lokucofa kwiwebhusayithi yakho. Inkcazo yemeta isebenza njengethuba lakho lokubhengeza umxholo wakho kubakhangeli, kwaye ikwalithuba lomphandi lokuthatha isigqibo sokucofa kwiwebhusayithi yakho. Xa ibhalwe kakuhle, inokuchaphazela ukuziphatha komsebenzisi.

Ubuninzi begama elingundoqo

Kwi-SEO, Uxinaniso lwegama elingundoqo lilinganisa umlinganiselo wegama elithile elingundoqo okanye ibinzana elivela kwiphepha lewebhu. Inceda iinjini zokukhangela ukuba zibone ukubaluleka kwephepha lewebhu. Ukusebenzisa lo mlinganiselo, ungaphucula izinga le-injini yokukhangela. Nangona kunjalo, ayisiyondlela yomlingo.

Ngokufanelekileyo, akufuneki udlule kwisithathu ukuya kwisixhenxe sepesenti yoxinaniso lwegama elingundoqo. Oku kungenxa yokuba kunokukhokelela ekuphuculeni ngokugqithisileyo kunye nokungafundeki kakuhle. Kunoko, gxila kumxholo osemgangathweni kunye namava omsebenzisi. Ngelixa ukuxinana kwegama elingundoqo kunokuba luncedo, akufuneki ibe yeyona nto iphambili kumxholo wakho.

Omnye umba obalulekileyo ngumxholo womxholo. Ukuba umxholo wephepha awucacanga, UGoogle usenokucinga ukuba umxholo wephepha awubalulekanga. Oku kunokukhokelela kuluhlu olubi. Ukusebenzisa amagama amaninzi angundoqo kuyingozi, ke qiniseka ukuba usebenzisa amagama angundoqo afanelekileyo kulo lonke iphepha.

Unokuzama ukubala ubuninzi begama lakho elingundoqo emva kokuba ubhale inqaku lakho. Uxinaniso lwegama elingundoqo kufuneka ubuncinane 3.5 ipesenti yenqaku le-500-igama. Unokwenza ukubala emva kokuba upapashe inqaku lakho. Nangona kunjalo, Ubalo lwepesenti eguqukileyo kufuneka luqhutywe ukufumana inani elichanekileyo.

Ikhosi yoqeqesho ye-SEO yamahhala iya kukunceda ufunde malunga nokuxinana kwegama elingundoqo kunye neminye imiba ye-SEO. Nje ukuba ube nokuqonda izinto ezisisiseko, ungaqala ukwenza isicwangciso sakho se-SEO. Khumbula ukuba injongo kukunyusa i-traffic kwiwebhusayithi yakho. Ukuxinana kwamagama angundoqo aphezulu kuya kwandisa amathuba akho okuba ubekwe kuGoogle.

Ulungiselelo olukwiphepha

Kwiphepha le-SEO libhekisela kwinkqubo yokuphucula ukubonakala kwamaphepha ewebhu ngokusebenzisa iinjini zokukhangela. Oku kubandakanya ukwenziwa ngcono komxholo wephepha, kuquka i-meta-tags kunye nezihloko, ikhonkco kunye ne-ankile isicatshulwa, kunye nokubhala ikopi elungileyo. Inkqubo iye yatshintsha kakhulu ukususela kwiintsuku apho ii-injini zokukhangela zazintsha. Nangona kunjalo, ubuchule obuphambili kwiphepha le-SEO lihlala libalulekile ukuze uhlale uhambelana nokhuphiswano.

Into ephambili ye-SEO yephepha kukuphucula iphepha lakho lamagama angundoqo athile. Oku kwenziwa ngokulungelelanisa izinto zephepha kunye namagama angundoqo. Kwakhona kubalulekile ukuba namakhonkco angaphakathi ngaphakathi kwendawo, eya kukhokela i-bots kumacandelo abalulekileyo. Kwaye ukuba ujolise kwi-organic search traffic, ukudibanisa kwangaphakathi kuya kunceda ukuphucula ukuhamba kwabasebenzisi bokwenene kunye neenjini zokukhangela.

Enye into kwiphepha le-SEO kukusetyenziswa kwedatha eyakhiweyo. Oku kwenza ukuba iimveliso kunye neenkonzo ziboniswe kwi-Google Shopping carousel. Kukwabalulekile ukusebenzisa isicatshulwa se-anchor esichaza ngokuchanekileyo umxholo wephepha. Ukusebenzisa isicatshulwa se-anchor kwiikhonkco zangaphakathi yindlela efanelekileyo yokusabalalisa i-PageRank kwisayithi. Uninzi lwePageRank luhleli kwiphepha lasekhaya, ngoko ukudibanisa kumaphepha angundoqo ngaphakathi kwendawo kuya kunceda ukusabalalisa ukulingana kwekhonkco.

Ngelixa izenzo ze-SEO kwiphepha ziye zahlala zifana, ukuqhubela phambili ekufundeni koomatshini kunye nokulungiswa kolwimi lwendalo kuye kwavumela uGoogle ukuba aqonde ngcono injongo yabasebenzisi bewebhu. Nje ngeziphumo, kwiphepha le-SEO libe yindlela esebenzayo ngakumbi yokunxibelelana neempawu ezisemgangathweni kwiinjini zokukhangela. Kwiphepha le-SEO lincinci ixesha elide kune-SEO esekelwe kwigama elingundoqo, kodwa lusebenza ngakumbi ekwaziseni le miqondiso. Ngolu tshintsho, Abakhasi bakaGoogle abajongi igama elingundoqo elinye kwiphepha ngalinye, kodwa kwakhona misela ukuba iphepha leloqobo, nzulu, kwaye ibhalwe ngumbhali oyingcali.

I-Meta-tags

I-SEO suchmaschinenoptimierung meta-tag optimization yenye yezona zinto zibalulekileyo zokwenziwa kwephepha. Ayichaphazeli kuphela umgangatho kodwa kunye namazinga okucofa. Inkcazo yemeta yinkcazelo emfutshane yesiqulatho sephepha esivela kwiziphumo zophendlo. Isetyenziswa rhoqo ngokudityaniswa nethegi yesihloko.

Iinjini zokukhangela zineendlela ezininzi zokufumanisa ukuba yintoni umxholo wephepha kunye nokuwubonisa kwiziphumo zokukhangela. Ungasebenzisa i-meta-keywords ukubonisa ukuba yeyiphi imixholo equlathwe kwiphepha lakho. Ngelixa ezinye ii-injini zokukhangela ziye zavalwa ngokupheleleyo amagama angundoqo eemeta, ezinye iinjini zisaluxabisa olu lwazi. Ukongeza kwi-meta-keywords, Ungasebenzisa kwakhona iMetatag Robots ukwazisa injini yokukhangela ulwazi oluthile, iquka nokuba iphepha kufuneka lirhuqwe na okanye hayi. Iirobhothi zeMetatag zikwanakho ukukhupha iphepha ekurhubuluzeni okanye ukuthintela isigcawu ekulandeleni ikhonkco..

Ukongeza ekusebenziseni i-meta-tags ye-SEO yephepha, unokuzisebenzisa ukuphucula ukufundeka kwewebhusayithi yakho. I-Meta-tags ibekwe kwiNtloko-Bereich yamaxwebhu e-HTML kunye neenjini zokukhangela zisebenzise ukuchonga umxholo ofanelekileyo.. Oku kuthetha ukuba okukhona kufanelekile i-meta-tags kumxholo wakho, Okuphezulu iphepha lakho lizakurelwa kwiziphumo zophendlo.

Imeta-tag ikwalawula izalathiso zamaphepha ewebhu ewebhusayithi yakho. Ithegi ikwabonelela ngolwazi olongezelelweyo kwiinjini zokukhangela, njengokuba ikhonkco kufuneka lilandelwe, ingaba iyahambelana na nesihloko, okanye ingaba iphepha likhona kwisiza.