Ukulungiswa kweinjini yokukhangela ye-SEO

I-SEO yinkqubo apho iwebhusayithi yakho ilungiselelwe iinjini zokukhangela. Oku kukunceda ukuba ufumane indawo engcono kwiziphumo zenjini yokukhangela kwaye utsale abathengi abanokubakho. Kwihlabathi lanamhlanje, abantu banokujonga kwi-intanethi xa bekhangela imveliso okanye inkonzo. I-SEO-Agentur iya kuqinisekisa ukuba indawo yakho iphuculwe ngokweenjini zokukhangela zangoku. Oku akuyi kwandisa ukugcwala kwewebhusayithi yakho kuphela, kodwa iyakwandisa ukubonakala kwakho kwimarike ye-intanethi.

Ukuphuculwa kwephepha

SEO (UPhendlo lweNjini yoKhangelo) yiseti yeendlela ezisetyenziswa ngabanini bewebhusayithi ukunyusa umgangatho wokukhangela. Obu buchule bubandakanya ukubhala okufanelekileyo, umxholo owodwa kunye nokubandakanya amakhonkco angaphakathi. Iwebhusayithi ke ivandlakanywa yinkqubo esebenzisa i-algorithm kunye nabafundi babantu ukumisela ukuba ngawaphi amaphepha afanelekileyo kwiimfuno zomkhangeli..

I-OffPage-SEO ikwadlala indima ebalulekileyo kusetyenziso lwe-injini yokukhangela, ukufaka isandla kwigunya lewebhusayithi kunye nobume bobuchwephesha. I-Backlinks ibalulekile, njengoko bebonisa iinjini zokukhangela ukuba isiza sinodumo lwengcali. Ngaphandle koko, I-OffPage-SEO ibandakanya ukwakha amakhonkco kwezinye iiwebhusayithi.

Kwihlabathi le-SEO, owona mba ubalulekileyo we-Offpage-Optimierung yi-Linkbuilding. Oku kubandakanya ukwenza uluhlu olusemgangathweni lweewebhusayithi ezikumgangatho ophezulu eziqhagamshela kwiwebhusayithi yakho. Oku kubalulekile ekutsaleni itrafikhi ekumgangatho ophezulu kunye nokunyusa umgangatho. Nangona kusenokubonakala ngathi ngumsebenzi odla ixesha, ukwakhiwa kwekhonkco yinxalenye ebalulekileyo yokufikelela kumanqanaba aphezulu.

I-Backlinks inokuza kwiifom ezahlukeneyo. Ezinye zi-redaktional, ngoxa abanye bengenjalo. Abanye banokuba yi-blackhat SEO. Ezinye iindlela zibandakanya ukuthunyelwa kweendwendwe kwezinye iisayithi. Obu buchule bubizwa ngokuba yi-linkmiete. Nangona iziphumo zezi ndlela zihlala zilungile, iindlela zomnqwazi omnyama zinokubangela iingxaki kwiiwebhusayithi.

Umfanekiso-SEO

I-Image-SEO luhlobo lwe-injini yokukhangela egxininisa ukwenziwa kwemifanekiso ekwiphepha. Inceda iiwebhusayithi ukuba zifikelele kwimigangatho ephezulu yemifanekiso kwiziphumo zokukhangela zikaGoogle, oko kwandisa i-traffic. Imifanekiso enenkcazelo sisixhobo esinamandla se-SEO. Ukongeza isihloko kunye nenkcazo kwimifanekiso kuya kwandisa ukufaneleka kunye nokubonakala.

Imifanekiso kufuneka ifomathwe ngophawu loyelelwano lwe-srcset, evumela iinjini zokukhangela ukuba zikhonze imifanekiso eyahlukeneyo ngokuxhomekeke kububanzi besikrini. Oku kunenzuzo ngakumbi kwizixhobo eziphathwayo. Elinye inyathelo elibalulekileyo kumfanekiso we-SEO kukuqinisekisa ukuba umfanekiso owukhethileyo ucinezelekile. Ubungakanani befayile yomfanekiso osiphumo kufuneka bube buncinci kangangoko, ngoko inokunikezelwa kwifayile enye. Imifanekiso ekumgangatho ophezulu kufuneka isetyenziswe.

Enye inkalo ebalulekileyo yomfanekiso we-SEO sisantya sesayithi. Imifanekiso engaxinzelelwanga inokwenza indawo yakho icothise ukulayisha, nto leyo eya kuchaphazela kakubi amanqanaba akho. UGoogle akafuni kukhetha amaphepha acothayo ukulayishwa. Ngethamsanqa, kukho iindlela ezininzi zokuphucula isantya sendawo yakho kunye nomxholo wayo. Ukuphucula imifanekiso kuya kwandisa isantya sesayithi kunye nokuphucula isalathisi ngeGooglebot. Imifanekiso ekhoyo 300 ipixels kwelinye icala zenzelwe uGoogle, kumgangatho oqhelekileyo wobungakanani bomfanekiso.

Ukongeza i-alt text kwimifanekiso kuya kuphucula ukufikelela kwayo kunye nokuphucula ukuhambelana kwazo kwiinjini zokukhangela. Kwakhona kubalulekile ukubandakanya amagama angundoqo we-SEO. Nangona kunjalo, Akufunekanga ulayishe ngaphezulu indawo yokubhaliweyo ngamagama angundoqo. Umbhalo we-alt kufuneka uchaze umfanekiso kunye nomxholo wawo. Okukhona kufanelekile isicatshulwa, abasebenzisi abalindelekileyo bayakutyekela ukucofa umfanekiso.

ULungelelaniso lwekhonkco

Uphendlo lwe-injini yokukhangela, okanye SEO, yinkqubo enceda iiwebhusayithi ukuba ziqatshelwe ziinjini zokukhangela. Ingasetyenziselwa ukuphucula ukubonakala kweewebhusayithi, ukwandisa i-organic traffic kunye nokwandisa ukuguqulwa. Nangona kunjalo, I-SEO idinga ixesha kunye nomgudu. Ayisosisombululo esikhawulezayo, kodwa utyalo-mali oluhlawulayo xa lukhokelela kwi-traffic ephezulu, iinguqu eziphezulu, kunye namaxabiso okucofa asezantsi.

Enye indlela yokufezekisa oku kukugxila kwisantya sewebhusayithi. Kungcono ukujolisa iphepha lokulayisha ngaphakathi 1.5 ukuya kwimizuzwana emithathu, okanye umsebenzisi uya kuhamba. Iireyithi ze-Absprung zixatyiswe kakhulu nguGoogle, kwaye unokugqiba ngokulula apho iwebhusayithi yakho ifuna ukuphuculwa usebenzisa iGoogle Pagespeed Insights.

I-SEO idinga ukuqonda kakuhle ukuba iinjini zokukhangela zisebenza njani. Kuya kufuneka uyazi indlela yokwenza iwebhusayithi yakho ibe phezulu kwiziphumo zokukhangela. I-arhente ye-SEO yobuchwephesha iya kuyazi indlela yokwandisa iiwebhusayithi kwiinjini zokukhangela. I-arhente oyiqeshileyo kufuneka ikwazi ukuhlangabezana nokulindela kwakho, nabo bamelwe kukuba nako ukunicacisela.

Esinye isitshixo kwimpumelelo ye-SEO kukufumana i-backlinks. I-Backlinks inceda ukunyusa umgangatho wekhasi kwaye ibalulekile kwi-algorithm yeGoogle. Qinisekisa ukwakha inethiwekhi ye-backlink enempilo. Ukudala nokugcina i-backlink network idinga ukucwangcisa kunye nomsebenzi ohambelanayo. Umxholo wewebhusayithi yakho ukwayinxalenye ebalulekileyo yokuphumelela kwe-injini yokukhangela.

Amakhonkco angaphakathi kufuneka afaneleke kwaye abe nengqiqo. Amakhonkco amaninzi angaphakathi angabhida abasebenzisi kunye nabarhuqi. Umzekelo, ungaqaqambisa abathengisi kakhulu kwi-Uberkategorie. Kodwa ukudibanisa kwiimveliso zomntu ngamnye kunokudideka kwaye zielführend.

Umxholo-ukuthengisa

Injini yokukhangela ye-SEO (SEO) kunye ne-Content-Marketing zizinto ezimbini ezibalulekileyo ekufuneka ziqwalaselwe xa usenza isicwangciso sokuthengisa kwi-intanethi. Zombini zijolise ekuphuculeni ulwazi lwe-brand kunye nokuthumela iimpawu kwiinjini zokukhangela. Bakwanceda ekutsaleni amakhonkco asemgangathweni kwaye banokunceda ekunyuseni umgangatho wendawo. Ukuze ufumane iziphumo ezingcono, kuya kufuneka uvelise umxholo wakho kwaye uwukhuthaze kwiinethiwekhi zentlalo ezijoliswe kubaphulaphuli bakho.

Umxholo-Ukuthengisa sisixhobo esinamandla kwaye sijolise kakhulu esenza ukuba utsale kwaye ugcine abathengi. Ngokungafaniyo neendlela eziqhelekileyo zokuthengisa, ukuthengiswa komxholo kunokuhanjiswa kuwo onke amajelo ahlukeneyo nangeendlela ezahlukeneyo. Kodwa, kufuneka ibe kumgangatho ophezulu kwaye ihambelane nabaphulaphuli ojolise kubo. Ukuba akunjalo, awuyi kubona iziphumo ezifunwayo.

Isinyathelo sokuqala kwinkqubo yokuthengisa umxholo kukufumana umxholo ofanelekileyo. Ukuba umxholo wakho awufumaneki, ayiyi kutyiwa, eyona njongo iphambili yokuthengisa umxholo. Oku kubaluleke ngakumbi kuba kuphela iqhezu elincinci lomxholo kwi-intanethi lifanelekileyo ebantwini.

I-SEO suchmaschinenoptimierung content-marketing ifuna ukuba uqiniseke ukuba umxholo wakho ufanelekile kwaye ukumgangatho ophezulu. Oku kuya kuphucula ukubonakala kwewebhusayithi yakho kwaye kuyenze ibonakale ngakumbi kubathengi abanokubakho. Ukuthengiswa komxholo kufuna nomphathi womxholo. Ezi ngcali zinokubhala umxholo olungiselelwe abathengi kunye neenjini zokukhangela.

Njengoko iinjini zokukhangela ziyinxalenye esisigxina yewebhu, zibalulekile kubasebenzisi. Bahlela umxholo kwiwebhu kwaye bancede abasebenzisi bafumane umxholo abawufunayo. Kubalulekile ukuqonda ukuba ezi njini zokukhangela zisebenza njani ukuze ulungelelanise umxholo wakho ukuba ufunyanwe ngaba matshini.

Amagama aphambili

SEO, okanye uPhendlo lweNjini yoKhangelo, yinxalenye ephambili yephulo lentengiso ye-intanethi eyimpumelelo. Kubandakanya ukwazi ukuba ii-injini zokukhangela zisebenza njani kunye nokuphucula indawo yezo zi-algorithms. Ibandakanya zombini kwiphepha kunye ne-off-page ubuchule bokuphucula. Le ngxelo ibandakanya iingcebiso zeengcali, imizekelo ebonakalayo, iingcebiso zohlalutyo, kunye nezixhobo.

Eyona ndlela yokuphucula i-injini yokukhangela i-website kukunyusa umxholo kunye ne-backlinks kuyo. Ukulungiselela ngaphandle kwephepha yinkqubo yokufumana amakhonkco kwezinye iisayithi, njengezinye iiwebhusayithi ezabelana ngezihloko ezifanayo. Ingenziwa ngokusebenzisa i-Link Partnerschaften kunye neZixhobo zoPhando loPhando, ekuvumela ukuba ufumane kwaye wakhe amakhonkco kwezinye iiwebhusayithi ezifanelekileyo.

Injongo ye-SEO kukubeka phezulu kwiziphumo zenjini yokukhangela, kunye nokwandisa i-traffic kwiwebhusayithi. Ngokuthe ngqo, I-SEO ijolise ekuphuculeni ukubonakala kwezinto eziphilayo (engahlawulwanga) uphendlo. Le nkqubo ibandakanya ukusebenzisa amagama angundoqo, umxholo, amakhonkco, kunye neteknoloji yokwenza iwebhusayithi ibonakale ngakumbi kwiziphumo zokukhangela.

Ukulungiswa kwe-injini yokukhangela yinxalenye ebalulekileyo yokuthengisa kwi-intanethi, kwaye ayisaphelelanga kuGoogle. Inyaniso, yenzeka naphi na apho abantu benza uphando. Ukwandisa ukubonakala kwakho kwezi njini zokukhangela kubalulekile ekwandiseni ishishini lakho. Oku kubangelwa ubukhulu becala ukuba umgangatho wakho umisela izinga lakho lokucofa.

Olunye uqeqesho olubalulekileyo lwe-injini yokukhangela kukwenziwa kweevenkile ezikwi-intanethi. Kubalulekile ukukhulisa amaphepha emveliso kwivenkile ekwi-intanethi ukufumana indawo ephezulu kwiinjini zokukhangela. Oku kungenxa yokuba iivenkile ze-intanethi zamandulo zihlala zinamakhulu okanye amawaka eemveliso. Oku kuthetha ukuba i-assortment yemveliso ihlala iguquka kwaye kunzima ukuyigcina. Enye indawo ebalulekileyo ye-SEO ngumfanekiso kunye nokulungiswa kwevidiyo. Imifanekiso isetyenziswa ziinjini zokukhangela ukujonga indawo yazo kunye nomxholo.