Ukulungiswa kwe-SEO – Iziseko ze-SEO

I-SEO Optimierung yintsimi ehlala ivela. Kodwa iziseko zilula ngokufanelekileyo. Kweli nqaku, Siza kujonga iziseko ze-SEO kwaye sikubonise indlela yokwandisa iwebhusayithi yakho ukwandisa ukubonakala kwe-injini yokukhangela. Siza kuthetha nangamagama angundoqo kunye nokulungiswa kwephepha. Kwaye siza kuthetha ngesakhiwo sokudibanisa kwangaphakathi, lelinye lawona macandelo abalulekileyo e-SEO.

Amagama aphambili

Optimizing a page involves using the correct keywords to attract search engines. La magama angundoqo anokuba kwisihloko, inkcazo yemeta, okanye umxholo wephepha. Ukwengeza, imifanekiso kunye namakhonkco emenyu kufuneka ahambelane nomxholo wephepha. Amakhonkco angaphakathi nawo adlala indima ebalulekileyo. UGoogle unika ubunzima obuninzi kwiikhonkco zangaphakathi ukuba zihambelana ngqo. Uphando lwegama elingundoqo olufanelekileyo lubalulekile ukuze ufumane okuninzi kwisicwangciso sakho se-SEO. Nje ukuba uyazi ukuba ngawaphi amagama angundoqo oza kuwasebenzisa, unokuphumeza iindlela ezifanelekileyo kwiwebhusayithi yakho.

Ukusebenzisa i-SEO-Tools kunokukunceda ukuchonga amagama angundoqo kunye nezihloko zomxholo. Uninzi lwala magama angundoqo sele sele egqibeleleyo izihloko zeposi kunye ne-URL-Slugs. Emva koko unokuguqulela la magama angundoqo abe ngamabinzana amafutshane kwaye uwafake kumxholo wakho. Iphepha elinobuhlobo be-SEO kufuneka libandakanye isakhiwo somxholo, amakhonkco angaphandle, kunye nokukhangela okubonisa amagama angundoqo kunye nesihloko sephepha.

Ukuphucula iwebhusayithi kunokuthatha ixesha kunye nolungelelwaniso. Kungathatha iinyanga, okanye iminyaka, ukwenza iwebhusayithi. Kufuneka ulungelelanise iinzame phakathi kwamasebe amaninzi, kubandakanya abaphathi bewebhusayithi, abayili, kunye nabathumela imiyalezo. Ukwengeza, qinisekisa ukuba iwebhusayithi isebenziseka lula.

On-Page

SEO optimization involves many different factors, kuquka ukubhala okubhaliweyo, usebenzisa iithegi ze-H1-H6 ukulungelelanisa umbhalo, kunye nokuqinisekisa ukuba umxholo ugxile kumagama angundoqo. Unokuphucula iinzame zakho ze-SEO ezikwiPhepha ngezixhobo zasimahla ezivela kuGoogle. Ezi zixhobo zinokukunceda ukwandise umxholo wakho kwaye ulinganise iziphumo zakho. Ngokusebenzisa ezi zixhobo, unokonyusa ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela.

Isantya sephepha (ixesha lokulayisha iphepha) ngumba ophambili wokubekwa kwinqanaba. UGoogle ukholisa ukunika izikhundla ezingcono kwiiwebhusayithi ezinamaxesha asezantsi omthwalo. Kungoko, ukwandisa isantya sephepha lakho kuya kwandisa amathuba akho okungena kwisalathiso sokukhangela. Izinto ezininzi zinokuchaphazela isantya sephepha lakho, kuquka nemifanekiso, Iifayile zeJavaScript, ugcino, kunye noxinzelelo. Nazi ezinye iingcebiso zokunyusa isantya sephepha.

Amakhonkco angaphakathi abalulekile kwi-SEO. Bavumela iGooglebot ukuba ibonise iphepha lakho kwaye ibonise umxholo ofanelekileyo. Ngokulungisa amakhonkco angaphakathi, unokunyusa umgangatho we-SERP yekhasi lakho. Amakhonkco angaphakathi kufuneka ahambelane nomxholo wephepha.

Off-Page

Off-Page SEO is the process of increasing the visibility of your website by gaining links from other websites. La makhonkco, eyaziwa ngokuba yi-backlinks, ukwandisa itrafikhi kwiwebhusayithi yakho. I-Backlinks nayo ibalulekile kuGoogle kuba inokutolikwa njengophawu oluhle. Nangona kunjalo, Izicwangciso ze-SEO ezingaphandle kwephepha zahlukile kulawo akwiphepha.

I-SEO engaphandle kwephepha ngumba obalulekileyo wokuphucula injini yokukhangela. UGoogle ujonge amakhonkco akumgangatho ophezulu kwiiwebhusayithi zangaphandle kwaye uya kuvuza iiwebhusayithi nge-SEO entle ngaphandle kwephepha. Injongo ye-SEO ye-off-page kukunyusa i-traffic yephepha kunye nenqanaba eliphezulu kwiinjini zokukhangela. Intengiso yangaphakathi yenye indawo ye-SEO engaphandle kwephepha.

I-SEO engaphandle kwephepha ibandakanya ukwakha i-backlinks kwezinye iiwebhusayithi, iiblogi, kunye nemidiya yoluntu. Nangona kunjalo, ngaphambi kokugxila ekwakheni i-backlinks, kubalulekile ukuqonda iindidi zamakhonkco kunye nezinto ezimisela ixabiso labo. Uhlobo lokuqala lwekhonkco luyinto yendalo, intsingiselo yafika kuwe ngokwemvelo. Eli khonkco linokwenziwa ngumlandeli okanye uphendlo.

Internal Link Structure

Having an effective internal link structure can greatly improve your website’s performance in search engines. Esi sakhiwo sinceda iinjini zokukhangela ziqonde umxholo wakho ngcono, kwaye ikwanceda ukukhokela iindwendwe zakho kwindawo oyifunayo. Nangona unxibelelwano lwangaphakathi ayisiyombumbulu yomlingo, ibalulekile kwimpumelelo yewebhusayithi yakho.

Okokuqala, kufuneka udale isakhiwo sekhonkco sangaphakathi esenza kube lula kubasebenzisi ukuhamba. Oku kuthetha ukongeza amaphepha okukhangela, ukusebenza kubo kwisakhiwo sakho sekhonkco langaphakathi, kunye nokuqinisekisa ukuba onke amaphepha aqhagamshelwe kwelinye. Kufuneka usebenzise i-ankile isicatshulwa esifanelekileyo esibonisa umxholo wamaphepha abalulekileyo.

Amakhonkco angaphakathi kwiwebhusayithi angabandakanya amakhonkco kwimenyu, iphepha lasekhaya, kunye nomxholo. Ezi khonkco zikhomba abasebenzisi kulwazi olunxulumeneyo, evumela iinjini zokukhangela ukuba ziqinisekise ukubaluleka kwephepha ngalinye. Amakhonkco amaninzi akhomba kwiphepha elifanelekileyo, okubaluleke ngakumbi elo phepha kwiinjini zokukhangela. Ngoko ke, Unxibelelwano olulungileyo lwangaphakathi luyimfuneko kwi-SEO.

Image optimization

Image optimization has become an increasingly important aspect of SEO. Kulula ukuyisebenzisa kwaye inokunceda ukuphucula ukubonakala kwewebhusayithi yakho kumaphepha eziphumo zenjini yokukhangela. Kukho izinto ezininzi ezahlukeneyo ekufuneka ziqwalaselwe xa ulungiselela imifanekiso, kodwa kukho iindlela ezimbalwa ezilula ekufuneka uzilandele ukuze ubone iziphumo ezilungileyo. Ukusebenzisa imifanekiso kwisicwangciso sakho se-SEO kunokunyusa ukubonakala kwakho kwiinjini zokukhangela, phucula amava akho omsebenzisi, kwaye ikuncede utsale iindwendwe ezininzi.

Xa ulungiselela imifanekiso ye-SEO, qiniseka ukusebenzisa amagama eefayile ezichazayo. La magama efayile kufuneka aqulathe amagama angundoqo afanelekileyo. Ukwengeza, zama ukunqanda ukusebenzisa inqaku okanye iziqalelo kumagama eefayile zomfanekiso. Ezi ntlobo zamagama azibonwa kwiirobhothi ze-injini yokukhangela. ukuba iintlobo zomxholo wakho zabelana ngoyilo, sebenzisa iqhagamshela ukwahlula igama ngalinye.

Omnye umba obalulekileyo wokulungiswa komfanekiso kukucinezela. Ukucinezela imifanekiso kuya kunciphisa ubungakanani babo kwaye kukhawulezise amaxesha okulayisha iwebhusayithi. Imifanekiso emikhulu kakhulu iya kucothisa ixesha lokulayisha iwebhusayithi kwaye ibe nefuthe elibi kwi-UX. Ngokubanzi, 150 iikhilobhayithi ngomfanekiso ngowona bungakanani obufanelekileyo kwiiwebhusayithi ezininzi.

I-Meta-Tags

Meta-Tags are a vital part of SEO for your website. Abagcini nje ukunika ulwazi kwiinjini zokukhangela, banokutsala ingqalelo kwiphepha lakho kwaye banyuse umgangatho wakho. Kubalulekile ukukhulisa ezi thegi rhoqo. Ungajonga i-meta-tags usebenzisa esinye sezixhobo ezininzi.

I-Meta-Tags luhlobo lwe-HTML equlethe idatha malunga nenye idatha. Ngokubanzi, meta-beschreibungs kufuneka malunga 930 pixels ubude. Qinisekisa ukuba awusebenzisi oonobumba be-ASCII, njengoko uGoogle engazixhasi ezi. Kuya kufuneka ukuphephe ukongeza ikhonkco okanye naluphi na olunye uphawu olunokubangela ukuba i-meta-beschreibung yakho inqunyulwe..

Eyona meta tag eqhelekileyo yiNgcaciso yeMeta. Inkcazo iya kuboniswa kwiiSERPs (amaphepha eziphumo zenjini yokukhangela) njengesishwankathelo esifutshane sephepha. Nangona oku kungaphembeleli ngokuthe ngqo ukubekwa kwephepha lewebhu, inyusa amazinga okucofa. Oku kungenxa yokuba abantu banokuqonda ngcono umxholo wephepha. Ngoko ke, Iinkcazo zeMeta ezikumgangatho ophezulu zingabaluleka kwi-SEO.

Schema

If you want to rank better in Google, Kuya kufuneka usebenzise iSchema Markup ukuphucula iwebhusayithi yakho. Ungasebenzisa olu phawu ngeendlela ezininzi, kuquka namanqaku akho, iividiyo, kunye nemifanekiso. Unokuyisebenzisa ukuphucula i-SEO yakho iyonke. Kukho izixhobo ezininzi ezikhoyo zokukunceda wenze iwebhusayithi yakho ibe ngcono, kuquka iiplagi ze-SEO zesayithi lakho le-WordPress.

Esinye isixhobo siSixhobo soVavanyo lweDatha eStructured. Esi sixhobo sihlalutya umxholo wewebhusayithi yakho kwaye sicebisa utshintsho olusekelwe kwiziphumo. Isixhobo sikwanika iingcebiso zeyona fomati ye-schema igqwesileyo ngokuxhomekeke kwinkqubo yakho yokuthega kunye nesakhiwo sewebhusayithi. Njengokuba, ungasebenzisa i-JSON-LD kwischema sakho. Unokuthetha nomphathi wakho wewebhu malunga nokunikezela ngemisebenzi ethile, ezifana nee-URL zemephu kunye neendidi kwi-schema. Kusenokuba luncedo ukwahlula amaxabiso aguqukayo kunye ne-static kwi-schema sakho.

Imarkup yeSchema iluncedo phantse kulo naluphi na uhlobo lwewebhusayithi. Inokukunceda ibhlog yakho, ivenkile ye-intanethi, kunye neewebhusayithi zamashishini asekuhlaleni, kuba ivumela ii-injini zokukhangela ukuba loluphi ulwazi ekufuneka lubonise. Inokukunceda ukuba wenze ngcono kwaye ufumane i-traffic eninzi ngokwandisa ukubonakala kwewebhusayithi yakho kwiiSERPs.

Uhlalutyo lukaGoogle

It’s crucial to understand your customer base and understand how your website can be optimized to make it more attractive to them. Ukuba iwebhusayithi yakho ayibekwanga phezulu kwiinjini zokukhangela ezifana neGoogle, iwebhusayithi yakho iya kuba lilize. UGoogle usebenzisa izinto ezahlukeneyo ukukala iwebhusayithi yakho, kuquka umxholo, amagama angundoqo, kunye namakhonkco kwindawo yakho. Uhlalutyo lukaGoogle lunokukunceda uqonde indlela iindwendwe zakho ezihamba ngayo kwindawo yakho kunye nento abafuna ukuyibona.

Ungasebenzisa kwakhona iGoogle Analytics ukujonga ukusebenza kwewebhusayithi yakho kwaye ubone ukuba ngaba wenza impembelelo kubaphulaphuli bakho. I-Google Analytics ineempawu ezinokulandela ukuziphatha kwabatyeleli, ukulandelela impumelelo umsebenzi wentengiso, kunye nokuchonga abantu ekujoliswe kubo. Ukusebenzisa le datha kunokukunceda ukuba ubone naziphi na iindawo ezinengxaki kwiwebhusayithi yakho. Umzekelo, inokukuxelela ukuba umxholo wakho uyasebenza, okanye kufuneka usebenze kwakhona. Ukudibanisa okufanelekileyo kwamagama angundoqo kunye nomxholo unokukunceda uphucule ukusebenza kwendawo yakho.

Esinye sezona zixhobo zidumileyo zentengiso kwiwebhu, Uhlalutyo lukaGoogle lubonelela ngomfanekiso obanzi weenkcukacha-manani zewebhu, kuquka ixesha eliphakathi elichithwe kwiphepha, izinga lokutsiba, kunye nokuninzi. Ikwabonelela ngedatha yedemografi kubaphulaphuli bakho kwaye ikuvumela ukuba udibanise ngokulula nezinye izixhobo ezinje ngeAdsense kunye neGoogle Plus.. Kodwa, njengaso nasiphi na esinye isixhobo, kubalulekile ukwazi into omawuyijonge kwaye emva koko uthathe inyathelo.