Ukulungiswa kwe-SEO – Amanyathelo aSisiseko ekuPhumelelweni kwe-SEO yokuPhumelela

Ukulungiswa kwe-SEO – Amanyathelo aSisiseko ekuPhumelelweni kwe-SEO yokuPhumelela

The basic steps to successful SEO optimization involve knowing the basic factors that will drive traffic to your website. Ezi zibizwa ngokuba ziiCore Web Vitals. Nantsi inkcazo yezona zinto zibalulekileyo. Funda ukuze ufumanise ukuba ungayenza njani iwebhusayithi yakho ibe nomtsalane kangangoko kubaphulaphuli ojolise kubo. Emva kokuba ufunde la manyathelo asisiseko, uya kuba nakho ukwandisa ishishini lakho kwi-intanethi’ ezinokubakho. Nazi ezinye iingcebiso ze-SEO onokuzisebenzisa ukuze uqalise:

njengoko kusekho umngcipheko othile xa usebenzisa i-301 yokuqondisa kwakhona

Search engine optimization is possible only with keyword research. Kuya kufuneka ukhethe amagama angundoqo afanelekileyo ngenjongo yokukhangela efanelekileyo. Izixhobo ezininzi zamagama angundoqo asimahla ziyafumaneka, kodwa kufuna ulwazi oluninzi kunye nobuchule. Ukuba awuqinisekanga ukuba ungayenza njani ngokufanelekileyo, cinga ngokuqesha i-arhente. Ezi ngcali zineminyaka yamava kwaye zinokukunceda ngeli nyathelo elibalulekileyo lenkqubo ye-SEO. Makhe sijonge indlela uphando lwegama elingundoqo elisebenza ngayo.

Unokufumana umbono olungileyo wenani lophendlo olufunyanwa ngamagama akho angundoqo. Emva koko ungasebenzisa iGoogle-Keyword-Planner ukumisela ukhuphiswano. Ukuba unebhajethi eyaneleyo kwaye uyazi imarike yakho ekujoliswe kuyo, unokufezekisa ukubekwa okuphezulu kumagama angundoqo akhuphisanayo. Ukuba ufutshane ngemali, ungaya kumagama angundoqo anomsila omde. Kodwa qiniseka ukuba awubanjwa kukhuphiswano – kusoloko kukho uGoogle, kunene?

Ukongeza kokugxila kubaphulaphuli bakho ekujoliswe kubo, unokujonga kwakhona amagama abawasebenzisayo xa bephendla kwi-intanethi. Unokuqaphela kwakhona ukuba zeziphi izihloko kunye namagama abawasebenzisayo kwiincoko ezingaxhunyiwe kwi-intanethi. Emva koko ungasebenzisa la magama njenge-SEO-Amagama angundoqo kwiwebhusayithi yakho. Enye indlela yokuqinisekisa ukuba amagama akho angundoqo ayasebenza kukukhangela i-Google Search Console. Esi sixhobo siya kukuxelela ukuba ngawaphi amagama okukhangela abasebenzisi abawasebenzisayo ukufumana indawo yakho. Ukusebenzisa ezi zixhobo kubalulekile kwisicwangciso sakho se-SEO.

Ngaphandle kwamagama angundoqo, unokunikela ingqalelo kwisihloko seMeta kunye nenkcazo yemeta. Izihloko zeMeta kunye neenkcazo zinceda indawo yakho ukuba ivelele kukhuphiswano. Banefuthe kwi-traffic kunye nokucofa amazinga. Intloko-amagama angundoqo kunye ne-Long-Tail-Keywords zombini iinketho ezilungileyo zophando lwegama elingundoqo. Qiniseka nje ukuba usebenzisa ezona zifanelekileyo kwiwebhusayithi yakho. Ukuba ukhetha amagama angundoqo angalunganga, iwebhusayithi yakho iya kuhoywa ngabaphulaphuli bakho ekujoliswe kubo.

Ukongeza ekusebenziseni i-SEO-Keywords ukuphucula indawo yewebhusayithi yakho, Uphando lwegama elingundoqo lunokukunceda ukuba uqonde ukuba abantu ojolise kubo bafuna ntoni. Ukusebenzisa i-SEO-Keywords kuya kukunceda ubhale umxholo ongcono kwaye uqonde abaphulaphuli bakho ekujoliswe kubo. Ngokusebenzisa i-SEO-Amagama angundoqo, unokwenza umxholo ofanelekileyo ngakumbi kwaye ukwandise amathuba akho okufumana abathengi abaninzi. Nje ukuba uyenzile loo nto, uya kuba kwindlela yakho yokutsala iindwendwe ezininzi kwaye wenze ukuthengisa ngakumbi.

Xa ukhetha amagama angundoqo, ungasebenzisa iindidi ezahlukeneyo kubaphulaphuli bakho ekujoliswe kubo. Amagama angundoqo akhethekileyo anokhuphiswano olulinganiselweyo kunye nenani elincinci lamaphepha ahambelanayo. Zifaneleke kakhulu kwiphulo elithile lokuthengisa. Iziphumo zokukhangela ziya kukunceda ufumane amagama angundoqo afanelekileyo kwiwebhusayithi yakho. Ngoko ke zeziphi iintlobo ezahlukeneyo zamagama angundoqo? Uluhlu olungezantsi lumbalwa lweendidi zamagama angundoqo aluncedo kwi-SEO. Qinisekisa ukujonga amagama angundoqo kwaye ufumane ukusetyenziswa kwawo.

Uphando lwegama elingundoqo lubalulekile kwiphulo lakho le-SEO. Iya kukunika ukuqonda kuhlobo lwabaphulaphuli imarike yakho ekujoliswe kuyo ifunayo. Isicwangciso sophando lwegama eliphambili elikumgangatho ophezulu liya kubandakanya amagama angundoqo afanelekileyo kunye nezithethantonye kunye nemigaqo ejikeleze ukwenziwa.. Ngophando lwegama elingundoqo, unokwenza isicwangciso somxholo ngokusekelwe kwiziphumo ze-SEO-uphando lwakho. Ukuba awuqinisekanga apho uqala khona, unokukhuphela itemplate yesicwangciso somxholo wasimahla.

Enye indawo ebalulekileyo ekugxilwe kuyo ngamagama angundoqo ngamazwe ngamazwe. Ukusebenzisa inkampani ye-SEO yeelwimi ezininzi kunokukunceda ukuba ubone awona magama abalulekileyo kwiimarike zakho ezijoliswe kuzo. Iqela le-SEO lamazwe ngamazwe liya kuqhuba uphando olubanzi lwegama elingundoqo ukuchaza amagama abalulekileyo afanelekileyo kwilizwe ngalinye. Oku kuya kunceda abathengi abanokuthi bafumane iwebhusayithi yakho. Ngokusebenzisa iwebhusayithi eyinkosi, unokwakha isicwangciso se-SEO samazwe ngamazwe kuloo modeli. Iseti yegama elingundoqo yehlabathi jikelele iya kuvavanywa kwaye ilungiselelwe iimfuno ezithile zemarike.

Isinyathelo esilandelayo kwisicwangciso sakho sokuphucula i-SEO kukusebenzisa intengiso ehlawulwayo. Iintengiso ezihlawulwayo zifakwe kwiiSERPs xa umsebenzisi echwetheza ngegama elithile elingundoqo. Ezi ntengiso zizakuvela ecaleni kwamagama okukhangela anxulumeneyo. Xa umsebenzisi ecofa intengiso, ihlawula umthengisi. Kwaye ukuba iwebhusayithi yakho ibekwe kwindawo yegama elingundoqo elinikiweyo, iphepha lakho linokubonwa ngabantu abaninzi.

Offpage-Optimierung vs Onpage-Optimierung

Onpage-Optimierung and SEO-Optimierung are two aspects of search engine optimization. Ngelixa ulungiselelo olukwiphepha lusebenza ukwenza ukuba iwebhu yakho ibonelele ngakumbi kubakhenkethi, i-off-page-optimization ibandakanya ukwakha amakhonkco aphezulu kwiwebhusayithi yakho. Zombini iintlobo zamakhonkco ziphucula indawo yewebhusayithi yakho kwiinjini zokukhangela. Apha ngezantsi kukho umahluko ophambili phakathi kwezi zimbini. Funda ngakumbi malunga nenkalo nganye.

I-Onpage-Optimierung yi-subset ye-SEO kwaye igxile ekwandiseni ukusebenza kwephepha lewebhu ngokuphucula umxholo wephepha.. I-Onpage-Optimization iluncedo kakhulu ekuphuculeni ukubonakala kwephepha lewebhu kwiziphumo zophando. Inceda ukuqinisekisa ukuba ii-injini zokukhangela zinokukhasa ngokufanelekileyo iwebhusayithi yakho kwaye zonyuse ukubekwa kwayo kwi-injini yokukhangela. Ngesi sizathu, kubalulekile ukwazi umahluko phakathi kwezi ntlobo zimbini zolungiselelo.

I-Onsite-Optimisation ibandakanya izinto zobugcisa zewebhusayithi. Oku kubandakanya ukuphuhlisa inguqulelo ephathwayo yewebhusayithi, Ukuqinisekisa ukuba indawo iyahambelana nemigangatho yezixhobo eziphathwayo kunye nedesktop. I-Onpage-Optimization ikwabandakanya utshintsho lwesakhiwo kwiphepha lewebhu ngokwalo. Kufuneka kwakhona ithathele ingqalelo ukusetyenziswa kunye nokufumaneka komncedisi. Kubalulekile ukukhumbula ukuba zombini i-Onpage-Optimization kunye ne-SEO-Optimierung inokuchaphazela ukusebenza kwendawo yakho..

Kwi-site-Optimierung yenye indlela ebalulekileyo yokuphucula ukubonakala kwe-injini yokukhangela yewebhusayithi. Ukulungiswa kwephepha kuphucula ukufikeleleka kwewebhusayithi kunye nokufaneleka. Inceda ii-injini zokukhangela isayithi njengento efanelekileyo kumbuzo womsebenzisi kwaye ihambelane nomxholo ofanelekileyo. Ngaphezu koko, ikwaphucula i-backlinks. Okukhona iwebhusayithi efanelekileyo kwi-injini yokukhangela, ngakumbi inokwenzeka ukuba ivele kwiSERP.

Kwiphepha-i-Optimierung ibandakanya ukujonga ubukho bamagama angundoqo kwi-h1 kunye ne-h2, kunye nemithetho yokufomatha umxholo. Umxholo unokuba kwimo yesicatshulwa, imifanekiso, iividiyo, kunye nemidiya esebenzisanayo. Oku kubalulekile njengoko iinjini zokukhangela azikwazi ukufunda iifayile zomntu kwaye azikwazi ukutolika intsingiselo ngaphandle kwamagama. Ngoko, kufuneka usebenzise amagama angundoqo ngononophelo kwaye usebenzise isicatshulwa esichazayo.

Ii-URLs zinokwandiswa. Qinisekisa ukuba usebenzisa ii-URL zamanani. Gcina ukhumbula ukuba uGoogle ukhetha ii-URL ezimfutshane ezinamagama angundoqo kufutshane negama lesizinda. Ikhonkco yangaphakathi yenye indlela yokuphucula ijusi yekhonkco. Ii-backlinks zibalulekile kuba zizisa i-traffic enkulu kwiwebhusayithi yakho. Ukongeza kwikhonkco yangaphakathi, kufuneka usebenzise amakhonkco angaphandle kwezinye iiwebhusayithi. Ukusebenzisa ezi ndlela kuya kuphucula umgangatho wewebhusayithi yakho iyonke.

Ukwenziwa kwephepha elingaphezulu kufuna ukuphuculwa komxholo. Ukongeza kokubhala isicatshulwa esihambelana neemfuno zabaphulaphuli bakho ojolise kubo, kufuneka uquke imifanekiso kunye neevidiyo. Umxholo obhaliweyo kufuneka ube nolwazi kwaye wanelise. Nangona kunjalo, kufuneka uphephe igama elingundoqo-haufen, kwaye qiniseka ukuba okubhaliweyo kuphawulwe ngokuchanekileyo. I-H1-Uberschriften ibaluleke kakhulu kusetyenziso lwe-SEO. Bakwanyusa ukufundeka kwephepha, lelinye iqhosha lokubeka kwi-injini yokukhangela.

Zombini iindlela zokuphucula kufuneka ziphelele, efanelekileyo kwaye igxininise kumagama angundoqo athile. Ukufakwa kwegama elingundoqo kunokuthintela injini yokukhangela kaGoogle. Kunoko, kugxilwe kwamagama angundoqo kufuneka avele ngokwendalo kwiindawo ezinengqiqo. Kufuneka uqinisekise ukuba umxholo kulula ukuhamba. Oku kuthetha ukuba kufuneka uphephe ukufaka amagama angundoqo kwaye usebenzise iindlela ezisebenzayo zolwimi kulo lonke iphepha lakho. Kufuphi, zombini iindlela zokuphucula ziya kwandisa amanqanaba ewebhusayithi yakho.

I-OnPage-SEO ibalulekile kwimiba yobugcisa kunye nomxholo wewebhusayithi yakho. Ubude be-URL yinto ebalulekileyo kwi-OnPage-Optimization. Kufuneka ugweme ukusebenzisa ii-URL ezingaphezulu 10 amazwi, njengoko zingenakuqondakala kubabukeli babantu. Unokwenza kwakhona ii-URL zokuthetha ezinika imikhondo ecacileyo kwi-webcrawlers. Umahluko phakathi kwe-OnPage optimization kunye ne-SEO optimization ubalulekile.

Imephu yesayithi yenye inkalo ebalulekileyo ye-SEO-Optimierung. Iimephu zesayithi ziluncedo ekuboniseni amaphepha ewebhusayithi yakho kwiinjini zokukhangela. Iimephu zesayithi zinoluhlu lwee-URL. Ezi mephu zesayithi zithunyelwe kwii-injini zokukhangela ukuze zikwazi ngokukhawuleza isalathisi sangaphantsi kwamaphepha esayithi yakho. Ezi mephu ze-XML-Sitemaps zikwalumkisa iinjini zokukhangela utshintsho. Isakhiwo sewebhusayithi kufuneka sibe lula ukuhamba kwaye siqulathe amagama abalulekileyo afanelekileyo.

Inkcazo yeMeta: Le nto iqulethe ulwazi malunga nomxholo wephepha lakho lewebhu kwaye inokonyusa unqakrazo lokugqitha kunye netrafikhi. Xa umsebenzisi esenza uphando, iNkcazelo yeMeta iya kuboniswa nguGoogle. Ikwanika iindwendwe umbono wokuqala wewebhusayithi yakho kwaye ibalulekile kumanqanaba enjini yokukhangela. Ukuba ithegi yesihloko ayinalwazi, baya kulishiya iphepha. Ithegi yenkcazo kufuneka isondele kumxholo wephepha kwaye kufuneka ichaze kangangoko. Nangona ingeyonto yokubeka, inokuphucula i-CTR (isixa seendwendwe esifunyanwa yiwebhusayithi).