Ukulungiswa kwe-SEO – 5 Ways to Optimize Your Off-Page SEO

Ukulungiswa kwe-SEO – 5 Ways to Optimize Your Off-Page SEO

Ukulungiswa kwe-SEO (Search Engine optimisation) sisixhobo sokuthengisa esibalulekileyo esinokwandisa kakhulu ukufikelela kwakho. Abathengi bayanda ukusebenzisa iinjini zokukhangela ukufumana amashishini kunye neemveliso, kwaye oku kuyinyani ngakumbi kuGoogle. Inyaniso, IAmazon kunye ne-E-Commerce-Plattformen zombini zihlala zithathwa njengeenjini zokukhangela imveliso, kodwa uGoogle sele egqithile kula maqonga. Ngoko ke, ukuba awukasebenzisi i-SEO kwinzuzo yakho, ngokuqinisekileyo kufuneka ucinge ngokwenza oko ngoku.

Igama elingundoqo-uPhando

Ukulungiswa kwe-injini yokukhangela yinkqubo enzima. Ngelixa iinkampani ezinkulu ezinohlahlo lwabiwo-mali olukhulu lwentengiso zinokuqesha iifemu ze-SEO ukuba zandise iiwebhusayithi zazo, Abaqalayo kufuneka bazame ukwenza ibhola iziqengqe ngokwabo kuqala. Uphando lwegama elingundoqo yinxalenye ebalulekileyo ye-SEO. Ngokuqonda iziseko zophando lwegama elingundoqo, ungaqala ukwenza iwebhusayithi yakho ibengcono namhlanje. Nazi ezinye izixhobo zokucebisa zamagama angundoqo asimahla anokukunceda. Sebenzisa ezi zixhobo ukwandisa ukubonakala kwewebhusayithi yakho!

I-SEMrush ibandakanya uphando lwegama elingundoqo. Esi sixhobo siya kukunceda ufumane amagama angundoqo afanelekileyo kwaye sikunike isishwankathelo sokugcwala kwewebhusayithi yakho. Inokukubonisa ukugcwala kwabantu okhuphisana nabo kunye nabo bakhuphisana nabo. Iya kukuxelela nokuba mangaphi amaxesha akho angundoqo asetyenziswayo, kunye nesikhundla sabo sokhuphiswano. Unokwenza iiprojekthi zomntu ngamnye ukuhlalutya ngakumbi idatha. Ukwenza uninzi lophando lwegama eliphambili, sebenzisa i-SEMrush! Nje ukuba ukhuphele esi sixhobo, bhalisela uvavanyo lwayo lwasimahla.

ISistrix sesinye isixhobo sokusebenzisa. Esi sixhobo sithelekisa amagama angundoqo omsila omde kunye nomsila omfutshane. Kananjalo unomsebenzi we-alamu kwaye uhlalutya ukubekwa kwegama elingundoqo kunye nokubonakala. Isimahla ukuyisebenzisa kwaye iyafumaneka ngesiJamani. Kufanelekile ukuzama! Ungayijonga kwiwebhusayithi yabo okanye ukhuphele inguqulelo yasimahla. Nje ukuba ukhuphele inguqulelo yasimahla, uya kuba nombono ongcono wokuba uphando lwegama elingundoqo lusebenza njani kwiwebhusayithi yakho.

Kwiphepha-SEO

There are two primary forms of SEO optimization: Kwiphepha le-SEO kunye ne-Off-Page SEO. Zombini zijolise ekuphuculeni umgangatho wewebhusayithi kwiziphumo zenjini yokukhangela. Ukusebenzisa zombini ezi ntlobo zokuphucula kunokukunceda ukuba ufikelele kumanqanaba aphezulu kwaye ukhulise ishishini lakho kwi-intanethi. Kwiphepha le-SEO liphucula izinto zobugcisa zewebhusayithi, ngelixa i-Off-Page SEO ibandakanya imisebenzi ye-SEO engaphandle kwendawo. Inkxaso yenyanga yeenkonzo ze-SEO idla ngokuqhubekayo.

Ngelixa ezi ndlela zimbini ziyahambelana, akunyanzelekanga ukuba bahambe bebambene ngesandla. Ukuzama ukukhulisa enye okanye enye ngaphandle kohlalutyo olubanzi kuya kwenzakalisa kuphela inqanaba legama elingundoqo lewebhusayithi yakho kunye nokunciphisa amazinga okuguqulwa.. Ukongeza kukubaluleka kokuphucula umxholo, kwiphepha le-SEO likwathathela ingqalelo isantya sexesha lokuphendula leseva yewebhusayithi. Ukuba icotha kakhulu, isenokungabekwa kakuhle ngokwaneleyo ukutsala iindwendwe.

Kwiphepha le-SEO libandakanya yonke into ekwiphepha. Ngokuqinisekisa ukuba umxholo kwiphepha lakho uphezulu kwaye ufanelekile, ungayenza isayithi yakho yeenjini zokukhangela kwaye uyenze isebenziseke ngakumbi. Iimpawu ze-HTML ziibhloko zokwakha ze-SEO kwiphepha. Zibandakanya isihloko sewebhusayithi yakho, ekwaziwa njengethegi yesihloko. Okukhona kufanelekile kwaye unolwazi umxholo wewebhusayithi yakho, ngakumbi kunokwenzeka ukuba iqatshelwe ngeenjini zokukhangela kunye nokuqhuba i-traffic.

Ngaphandle kwePhepha-SEO

Off-page SEO is a vital component of search engine optimization (SEO). Ukongeza ekunyuseni ukubonakala kwewebhusayithi yakho, ikwanceda ukuba ufumane iindwendwe ezifanelekileyo ezivela kwezinye iiwebhusayithi. Le ndlela, unokwenza i-traffic eninzi kwaye wenze imali eninzi. Nazi ezinye izicwangciso zokuphucula i-SEO yakho ye-off-page. Qhubeka ufunda ukuze ufunde ngakumbi malunga nobu buchule bubalulekileyo. Funda ukuze ufumane phezulu 5 iinzuzo ze-SEO engaphandle kwephepha kwishishini lakho.

Uphando lwegama elingundoqo luyimfuneko ekuphunyezweni kwe-injini yokukhangela ngempumelelo. Uphando lwegama elingundoqo luya kukunceda uchonge imigaqo esetyenziswa ngabaphulaphuli bakho ukufumana imveliso yakho. Amagama angundoqo kufuneka ahambelane nento abasebenzisi abayifunayo. Izixhobo zophando lwegama elingundoqo ziyafumaneka kwiwebhu ukukunceda ngale nkqubo. Amagama angundoqo abalulekile ukuphucula umgangatho wakho, kodwa akwanelanga ukugxila nje kwezona zifanelekileyo. Kufuneka kwakhona ubeke ingqalelo kumxholo kwiwebhusayithi yakho. Le ndlela, UGoogle uya kwazi ukuba usebenzisa amagama aphambili afanelekileyo.

I-SEO engaphandle kwephepha ibandakanya ukusebenzisa izixhobo kunye namaqhinga okukhuthaza iwebhusayithi yakho. Isihloko sewebhusayithi yakho, inkcazelo, kunye neethegi zemeta zonke zinefuthe kuluhlu lukaGoogle. Iithegi zesihloko zikwanika umxholo wephepha lakho igunya elingakumbi kwaye unokunyusa ukubonakala kwewebhusayithi yakho. Ukwengeza, baphucula amava omsebenzisi. I-algorithm kaGoogle ijonga amagama angundoqo kwiithegi zesihloko ukujonga ukuba umxholo wephepha ufanelekile kangakanani. Ngokuphumeza iindlela ze-SEO, uya kufumana amanqanaba angcono kwiwebhusayithi yakho kwaye wenze imali eninzi.

Amagama angundoqo e-LSI

When you’re looking for a way to boost your SEO ranking, cinga ngokulungiselela iphepha lakho usebenzisa amagama angundoqo eLSI. Ezi ziyafana namanye amagama angundoqo, kodwa ayenzelwanga ngokuthe ngqo ukukhulisa amagama ngamanye. Amagama angundoqo e-LSI anokukunceda ukuba wenze umgangatho ophezulu kwimimiselo ehambelana negama lakho eliphambili. Ungasebenzisa la magama angundoqo kwimibuzo, iinkcazelo, kunye neengxelo zokubonelela ngexabiso kubafundi bakho.

Enye indlela yokufumana amagama angundoqo e-LSI kukusebenzisa isixhobo sokucwangcisa igama elingundoqo leGoogle. Esi sixhobo sizakuvelisa amagama okukhangela anxulumeneyo onokufuna ukuwasebenzisa. Nje ukuba uyenzile loo nto, ungajonga iziphumo kwaye ubone ukuba zeziphi ezinowona mthamo uphezulu wokukhangela kunye nokhuphiswano oluphantsi. Le ndlela, unokwenza umxholo wakho unyanzelise kwaye ugqame kwiziphumo zokukhangela. Emveni kwakho konke, injongo yakho kukutsala abathengi abanokubakho. Kodwa ungawafumana njani amagama aphambili e-LSI?

Eyona ndlela isisiseko yokufumana amagama angundoqo e-LSI kukusebenzisa ibha yokukhangela yeGoogle. Nanini na xa uchwetheza umfanekiso kwibar yokukhangela, uya kubona uluhlu lwamagama anxulumeneyo ngaphezulu kweziphumo zophendlo. Ukufumana ezinye iimbono zamagama angundoqo e-LSI, Ungasebenzisa kwakhona izixhobo zegama elingundoqo le-LSI. Izixhobo ezibini ezinjalo ngamagama e-LSIKeywords kunye ne-LSIGraph. Qinisekisa ukuba uzama enye yazo.

Meta-Amagama angundoqo

Although most search engines ignore meta-keywords, kukho izibonelelo ezithile zokuphucula iwebhusayithi yakho kunye nabo. Nangona amagama angundoqo e-Meta awaboniswa kwiziphumo zokukhangela, bayayidlala indima ekwenziweni kwamanqaku. Mandulo, babengumqondiso obalulekileyo wokuphucula injini yokukhangela. Ukongeza kwisihloko semeta kunye nenkcazo yemeta, Kukwabalulekile ukukhulisa ithegi yakho yesihloko ukunyusa amazinga onqakrazo.

Ukongeza kwithegi yesihloko kunye nenkcazo, ungasebenzisa kwakhona i-meta-keywords ukugxila umxholo wakho kubathengi abanakho. Uphando lwakutsha nje lwabathengisi beenjini zokukhangela luveze ukuba 70% kubo rhoqo okanye phantse basoloko besebenzisa le ndlela ukwenza ngcono iiwebhusayithi zabo. Ukuqulunqa uluhlu lwamagama angundoqo e-meta kunokukunceda ukuba ujolise kumaqela athile abathengi. Unokwenza i-meta-keywords ngesandla okanye usebenzise isoftware, kodwa khumbula ukusebenzisa amagama angundoqo afanelekileyo kwiphepha lakho.

Mandulo, abathengisi kunye neengcali ze-SEO ziya kusebenzisa i-meta-keywords ukuchaza umxholo wephepha lewebhu. Nangona kunjalo, uninzi lweenjini zokukhangela zaqala ukukhupha obu buchule malunga neminyaka engamashumi amabini eyadlulayo. Ngu 2009, UGoogle wachaza ngokucacileyo ukuba ayisasebenzisi meta-amagama angundoqo njengemeko yenqanaba. Namhlanje, abakhangeli bewebhusayithi bagxile kumxholo obanzi kunye nemibuzo yokukhangela efanelekileyo. Ngaphandle kokuncipha kwe-meta-keywords, ukusetyenziswa kwazo kusabalulekile.

Ukulungiswa kweinjini yokukhangela kuGoogle

Optimierung of your website for the search engines such as Google is crucial to increasing your web traffic and ultimately the profitability of your business. Kukho iindlela ezininzi zokwenza oku, kodwa ezona zisebenzayo zenziwa ngokwendalo, ngaphandle kwawo nawuphi na umxholo worhwebo. Ngamanye amazwi, awukwazi ukukopela inkqubo okanye usengozini yokuphulukana nenqanaba lendawo yakho. Ukwengeza, Kungcono ukuphepha ukusebenzisa iindlela ezingalunganga zokwandisa, njengoko uGoogle eza kuzibamba ngokukhawuleza ezi. Kunoko, jolise kusetyenziso oluzinzileyo lwe-injini yokukhangela, eluncedo kuzo zombini iinjini zokukhangela kunye nabasebenzisi.

Inkqubo ye-SEO isekelwe kuphando lwegama elingundoqo. Kubalulekile ukwazi ukuba abantu ojolise kubo bafuna ntoni, ukuze ukwazi ukwandisa umxholo wakho kule njongo. UGoogle uza kubonisa kuphela iiwebhusayithi ezinomxholo ofanelekileyo, ngoko ukubaluleka kwamagama angundoqo akunakugxininiswa ngokwaneleyo. Nangona le nkqubo idinga ixesha elininzi kunye nomonde, ifanelekile ekuhambeni kwexesha. Ukuba awuqinisekanga ukuba ungayenza njani ngokwakho, unokuhlala uqesha i-arhente ye-SEO enokukwenzela yona.

Xa ukhetha amagama angundoqo, hlala ukhumbula ukuba uGoogle usebenzisa i-algorithm ye-E-A-T. I-E-A-T imele ubuNgcali, Igunya, Ukuthembeka. Ngoko ke, ngakumbi i-E-A-T iwebhusayithi yakho inayo, ukuba phezulu kuya kuba kumgangatho wayo. Le ndlela ikwanyusa inani labantu abanokuthi bacofe kwindawo yakho. Ngaphezu koko, ikunceda ukuba ufumane iindwendwe ekujoliswe kuzo kwaye ukhulise ukuthengisa.