UPhendlo lweNjini yoKhangelo (SEO)

UPhendlo lweNjini yoKhangelo (SEO)

UPhendlo lweNjini yoKhangelo (SEO) is an essential part of web marketing. UGoogle ukhangela iimpawu zokuthembela, ezinje ngophononongo, iiforam, kunye nebhlog izimvo. Umsebenzi omhle wabasebenzisi malunga nomxholo wakho kunye nemveliso yenye indlela yokwakha ukuthembela kwishishini lakho. Eli nqaku liza kugubungela kwiphepha kunye ne-offpage ubuchule bokwenza ngcono. Ukwengeza, siza kujonga ukubaluleka kwegama elingundoqo-Eintragungen kwiMetatags. Ekugqibeleni, siza kuchukumisa ukubaluleka kweGoogle-Ranking.

UkuSebenzisa kwiPhepha

Uphendlo lwe-injini yokukhangela, okanye SEO, kubandakanya ukwenza utshintsho olunzulu kumxholo wewebhusayithi yakho ukuze uyisebenzisele iinjini zokukhangela. Eyona miba ibalulekileyo ye-SEO yokulungelelanisa yi-Meta-Title kunye ne-Uberschriftenstruktur yangaphakathi. Olu tshintsho lwenziwa ngoncedo lwe-SEO-style yokubhala, ngokusekelwe kuphando kumagama angundoqo. Emva kokuba olu tshintsho lwenziwe, uya kudinga ukuhlaziya ukwenziwa kwe-onpage ukugcina umgangatho wakho ophezulu we-injini yokukhangela.

Omnye umba wokwenziwa kwephepha ugxile kulwakhiwo lwe-URL. Kubandakanywa iirobhothi metatag “noindex” kwiphepha yenye yezona ndlela zisisiseko SEO izenzo. Oku kuya kuthintela iwebhusayithi yakho ekuboniseni iziphumo zophendlo lwamaphepha angenawo nawuphi na umxholo. Ukusebenziseka yenye into ebalulekileyo xa uyila iwebhusayithi namhlanje. Imizobo esetyenziswa rhoqo ziinguqulelo ezilula kwezo bezisetyenziswa ngaphambili. Oku kuya kwandisa ukusebenza kwephepha. Ukwengeza, ungafuna ukubuyisela usetyenziso lweJavaScript ngezinye ezilula.

Elinye icandelo le-SEO ekwiphepha libandakanya ukwenza indawo yakho ibe lula kwi-injini yokukhangela i-bots ukuqonda. Oku kubanceda baqonde umxholo wewebhusayithi yakho ngcono, nto leyo eya kwandisa amathuba ewebhusayithi yakho ukuba afumaneke kumaphepha amathathu okuqala okukhangela. Oku kwenziwa ngokusebenzisa amagama angundoqo afanelekileyo kunye nezithethantonye kuyo yonke iwebhusayithi yakho. Xa kuziwa ekubhaleni iinjini zokukhangela, umxholo ngukumkani! Kwaye ukuphuculwa kwe-SEO kwiphepha kubandakanya ukwenza iwebhusayithi yakho ibe lula ukuyifunda kunye nokukhangela amagama angundoqo.

Ukuphuculwa kwephepha

Offpage SEO is an important part of search engine optimization. Igxininisa kwiindlela ezingaphandle kwewebhusayithi, kodwa usenokuphucula umgangatho wewebhusayithi. Ezinye zezi ndlela ziquka ukwakha ikhonkco kunye nolawulo lwesidima. Ngokuhlalutya umgangatho kunye nobuninzi beekhonkco ezifanelekileyo, ungafumana ukuqonda ukuba zeziphi iintlobo zamakhonkco ukwenza kunye nendlela yokuwaphumeza. Ukwandisa iwebhusayithi yakho ye-SEO yangaphandle, kufuneka ugxininise kwii-backlinks ezivela kwiiwebhusayithi ezifanelekileyo.

Uphendlo lwe-injini yokukhangela, ekwabizwa ngokuba yi-SMO, igxile kwiziphumo zophendlo lwendalo. Injongo kukwenza iwebhusayithi yakho ibonakale ngokucacileyo kwiziphumo zenjini yokukhangela ngaphandle kokuhlawula iintengiso. Zombini ezi ndlela ze-SEO zibandakanya ukwenza iwebhusayithi yakho ibonakale inomtsalane kwiinjini zokukhangela usebenzisa ubunzulu kunye nohlengahlengiso lobuchwephesha.. Nangona kunjalo, ukusebenzela ngaphandle kwephepha kugxile kumxholo kwaye kwenze kube lula ukufunyanwa. Kuya kufuneka uzithathele ingqalelo zombini iindidi ze-SEO xa uthatha isigqibo sokuba yeyiphi oza kuyiqesha kwiwebhusayithi yakho.

I-SEO yinkqubo eqhubekayo kwaye inokuthatha iinyanga ukubonisa iziphumo. Nangona kungekho xesha liqinisekileyo le-SEO, kufuneka ulindele ukubona iziphumo kwiinyanga ezintathu ukuya kwezintandathu. Emveni kwalonto, iziphumo zomsebenzi we-SEO yewebhusayithi yakho ziya kubonakala. I-SEO sisicwangciso esibanzi sokuthengisa kwi-intanethi, kwaye inengeniso eqinisekisiweyo enokubakho. Ukongeza kwimiba yobugcisa, i-offpage optimization ibandakanya imidiya yoluntu.

Ungeniso lwegama elingundoqo kwiithegi zemeta

Google has been ignoring the keywords metatag for years. Abasiboni isidingo sokutshintsha ipolisi yabo nanini na kungekudala. Ngoko, siwasebenzisa njani amagama angundoqo kumaphepha ethu ewebhu? Nazi ezinye izinto ekufuneka uziqwalasele:

Google-Ranking

Uphendlo lwe-injini yokukhangela (SEO) yinkqubo yokuphucula umgangatho wewebhusayithi kwiinjini zokukhangela ezifana neGoogle kunye neYahoo! Igxininisa kwindlela ekhangeleka ngayo iwebhusayithi kwaye iboniswe kwiziphumo zophando. Ngelixa le nkqubo ibalulekile ekwandiseni itrafikhi yewebhusayithi yakho, Kukwabalulekile ukugcina umgangatho wakho ophezulu. Ukulungiswa kwe-injini yokukhangela kufuna ukuhlaziywa rhoqo kunye nohlalutyo. Izixhobo ezifana neSistrix, Uhlalutyo lukaGoogle, kunye neGoogle Search Console luncedo olukhulu kule nkqubo.

Kubalulekile ukwazi ukuba abathengi bakho bajonge ntoni xa ukhangela imveliso okanye inkonzo. I-SEMrush ibonelela ngokhuphiswano kunye nophando lwentengiso. UGoogle ulawula ukhangelo lwewebhu kumazwe amaninzi. NgesiNgesi, UGoogle ujongwe ngu 88 ipesenti yabasebenzisi bewebhu. Ukugcina iwebhusayithi yakho iphezulu kwiziphumo zenjini yokukhangela, qinisekisa ukuba umxholo wakho uyafundeka kwaye uyafikeleleka kangangoko. Ukwenza oku, sebenzisa i-SEMrush, enokukunceda ukuba uqikelele abo ukhuphisana nabo’ amazinga.

Ngelixa i-SEO ibalulekile ekubonakaleni kwewebhusayithi yakho, kufuneka wenze okungakumbi kunokuhlawula iziphumo. Kufuneka ukwazi ukugcina ukuzibophelela kwexesha elide kwinkqubo. I-SEO yinkqubo yoshishino ezinzileyo efuna ixesha elininzi kunye namandla. Umkhankaso we-SEO owenziwe kakuhle unokukunceda ufumane i-traffic oyifunayo, ngelixa uvelisa imbuyekezo enempilo kutyalo-mali lwakho. Kodwa musa ukukhohliswa kukuthandwa kwayo.

ULungiselelo olungekho kwiphepha

Off-page optimization refers to the strategies that are performed to improve the website’s search engine rankings outside of its own website. Iindlela zokuphucula ngaphandle kwephepha ziquka ukudibanisa kwangaphandle, ezinje ngezalathisi zeblogi kunye notyikityo lweforum, kunye nokwandisa igunya lommandla. Injongo ye-SEO engaphandle kwephepha kukufumana indawo ephezulu kunabo bakhuphisana nabo. Ukwenziwa kwephepha elingekho kwiphepha lelinye lamatye ekona amabini e-SEO. Nazi iindlela ezintathu zokuphucula umgangatho wendawo yakho:

Ulungiselelo olungekho kwiphepha: Ukongeza kula maqhinga akhankanywe ngasentla, kukho ezinye iindlela zokunyusa umgangatho wendawo, kuquka nokudalwa kweblogi okanye iprofayili yemidiya yoluntu. Ukongezwa ngaphandle kwephepha yindlela yokuthengisa kwihlabathi elingaxhunyiwe kwi-intanethi kwaye kubalulekile ekuphumezeni ukukhangela okuphezulu. Unokonyusa indawo yewebhusayithi yakho kwiPoiske kaGoogle ngokunyusa umxholo wakho.

Ukuhanjiswa kwenqaku: Ukuhanjiswa kwenqaku kuneenzuzo ezininzi, ezifana ne-backlinks kunye ne-bios yombhali. Ukuba iwebhusayithi yakho ikhankanywe kwinqaku, ungabandakanya ikhonkco kuyo kwibhayolo yakho yombhali. Esi sicwangciso siya kwandisa ubukho bewebhusayithi yakho kwi-intanethi kwaye sonyuse itrafikhi, kodwa inokukufumana wohlwaywe nguGoogle. Ii-backlinks ziyinxalenye ebalulekileyo ye-SEO engaphandle kwephepha, njengoko zibonisa igunya lesiza.

UkuSebenzisa kwiPhepha

Uphendlo lwe-injini yokukhangela (SEO) yinxalenye ebalulekileyo nasiphi na isicwangciso sokuthengisa kwi-intanethi, nokuba uzama ukutsala abathengi abaninzi kwiwebhusayithi yakho okanye ukonyusa ulwazi lwakho lophawu. Ngelixa inokwenziwa ngumntu ongenamdla, Iinkonzo ze-SEO zobuchwephesha zinobuchule kunye nezixhobo ezifunekayo ukonyusa umgangatho wewebhusayithi yakho. Iindleko zeenkonzo ze-SEO zobuchwephesha zinokusuka kumakhulu ukuya kumawaka eedola ngenyanga. Qhubeka ufunde ukuze ufunde ngakumbi malunga nokwenziwa kwephepha.

Inkqubo ye-SEO yinde, kufuna umonde kunye nokuthembela kumboneleli. Ngelixa kuyinyani ukuba unokonyusa amanqanaba kwindawo yakho ngobusuku, kuya kuthatha ixesha ukuvelisa i-ROI. Ifuna utshintsho oluninzi lwewebhusayithi kwaye lunokwenziwa kuphela ngokubambisana nezinye iindlela zokuthengisa kwi-intanethi. Kwabo bafuna iziphumo ezikhawulezileyo, Injini yokukhangela intengiso yindlela yokuhamba. Le ndlela yokuthengisa inikezela ngetrafikhi yasimahla kunye nehlawulelwayo kwiwebhusayithi.

Ukulungiswa kwephepha kugxile ekuphuculeni imiqondiso ejongwa ziinjini zokukhangela ezifana noGoogle xa ulinganisa iphepha. Yinkqubo enzima, Ibandakanya izinto ezininzi eziya ngaphaya kweemeta tags kunye namagama angundoqo. Yaye ngenxa yokuba ibandakanya izinto ezininzi, ukusebenzela kwiphepha kunokuba nzima. Ukuba awuqinisekanga ukuba uqalise njani, nanga amanye amacebiso abalulekileyo. Ayithathi ingcali ye-SEO yokwenza iwebhusayithi ibe ngcono kwiinjini zokukhangela.