Iimfihlo zokuSebenza kwe-injini yokukhangela zityhiliwe

Ukuphuculwa kwe-injini yokukhangela imalunga nokwenza indawo yakho ihambe lula. A good navigation system not only makes it easy for visitors to find what they are looking for, ikwanceda iinjini zokukhangela ukuba ziqonde ukuba kubaluleke kangakanani umxholo wakho. uphando, umzekelo, uthanda ukubona ukuba iphepha elithile lingena njani kumfanekiso omkhulu. Le ndlela, umxholo wakho uya kufaneleka ngakumbi kubasebenzisi.

Kwiphepha le-SEO

On-page SEO is the process of incorporating keywords into the content on your website. Le nkqubo inokukunceda ukonyusa i-traffic yakho yendalo kunye nokunyusa amazinga okuguqula. Kuya kufuneka uqale ngokumisela amagama angundoqo abaphulaphuli bakho abawakhangelayo, kwaye uqalise ukusebenzisa loo magama kumxholo wakho. Ungasebenzisa izixhobo zegama elingundoqo ukukunceda ngale nkqubo.

Enye inxalenye ebalulekileyo ye-SEO yephepha kukuqinisekisa ukuba iwebhusayithi yakho inobungane. Iinjini ezininzi zokukhangela zithanda iiwebhusayithi ezilayisha ngokukhawuleza. I-algorithm yokukhangela kaGoogle igxile ekuziseni abasebenzisi kwiiwebhusayithi ezikhawulezayo. Ngokugxininisa kwisantya, ungafumana ngaphezulu komxholo wakho kwisalathiso sokukhangela sikaGoogle. Isantya sephepha sichatshazelwa zizinto ezininzi, kuquka nemifanekiso, Iifayile zeJavaScript, ugcino, kunye noxinzelelo. Nazi ezinye iingcebiso zokukunceda wenze iphepha lakho ngokukhawuleza.

Enye inkalo ebalulekileyo ye-SEO yephepha kukudibanisa kwangaphakathi nangaphandle. Xa udala amakhonkco angaphakathi, zama ukuqiniseka ukuba usebenzisa amagama angundoqo afanelekileyo kwisicatshulwa se-ankile. Oku kubalulekile ngenxa yezizathu ezibini: inceda abasebenzisi ukuba bafumane umxholo ohambelanayo kwindawo yakho kwaye iphucula i-SEO yakho. Unxulumaniso lwangaphakathi lukwavumela iinjini zokukhangela ukuba zibonise umxholo omtsha kwindawo yakho.

Enye yeendlela ezilungileyo zokunyusa i-SEO yakho yephepha kukongeza amaphepha amatsha kwiwebhusayithi yakho. Oku kuya kubonisa uGoogle ukuba uyasebenza kwi-intanethi kwaye usebenza nzima kubathengi bakho. ukuba iintlobo zomxholo wakho zabelana ngoyilo, zama ukufumana kunye nokuphelisa nawuphi na umxholo ophindwe kabini. Isiqulatho esiphindiweyo senza ukuba i-algorithms zikaGoogle zibhideke kwaye kwenza kube nzima ukumisela ukuba leliphi iphepha omawulwe ngalo.

Ngaphandle kwephepha le-SEO

Off-page SEO is important for search engine optimization because it helps search engines understand how other websites view your site. Xa ii-injini zokukhangela zirhubuluza iwebhusayithi, basebenzisa inani lemiba ukumisela umgangatho wayo, kubandakanywa nenani le-backlinks ezikhomba kwiwebhusayithi yakho. Ukuba namakhonkco asuka kwezinye iiwebhusayithi ezigunyazisiweyo kwandisa amathuba akho okubekwa phezulu.

Enye indlela enkulu yokuvelisa amakhonkco kunye negunya kukujoyina iiforum ezifanelekileyo kunye nokubandakanya iingxoxo. Ngelixa akufanele ukhuphe iiforum ze-spam, ukunceda amanye amalungu kuluntu kunye nokubandakanyeka kwiingxoxo yindlela enhle yokwakha ukuthembeka. Ukongeza koku, landela amakhonkco adlulise igunya lePageRank kwiwebhusayithi yakho.

I-SEO engaphandle kwephepha ibaluleke njengomsebenzi owenzayo kwiwebhusayithi yakho. Isebenza ngesandla kunye newebhusayithi yakho ukubonelela ngeenjini zokukhangela ngombono opheleleyo webrand yakho. Inika iinjini zokukhangela umbono webhrendi yakho kunye nendlela abasebenzisi abanxibelelana ngayo nayo. I-SEO ye-Off-page ayikhawulelwanga kwisakhiwo sekhonkco; ikwabandakanya ukuthengisa kwimidiya yoluntu, ukuthengiswa komxholo, kunye nokucaphula kunye nokwakhiwa kophawu. Ukusebenzisa zonke ezi ndlela kunokukunceda wenze uphawu olunamandla kwaye ukhulise igunya lewebhusayithi yakho.

Ukudala amakhonkco kwiwebhusayithi yakho yinxalenye ebalulekileyo ye-SEO engaphandle kwephepha. Xa uqhagamshela kwezinye iiwebhusayithi, qinisekisa ukuba umbhalo we-anchor ufanelekile kumxholo oyintloko wephepha. Umbhalo we-Anchor kufuneka ubandakanye igama elingundoqo ekujoliswe kulo kodwa kungekhona igama elifanayo ngokuphindaphindiweyo.

Ukukhangela kwe-algorithm kaGoogle

SEO is the art of making a website visible to users through search engines. Inokufezekiswa ngeendlela ezahlukeneyo zobuchule. Enye indlela esebenzayo kukongeza isicatshulwa esifanelekileyo se-anchor kwiphepha lewebhusayithi yakho. Umbhalo we-anchor ofanelekileyo unobunzima obuninzi kunezo zingabalulekanga. Iinjini zokukhangela zine-algorithm emisela ukuba ngawaphi amaphepha afanelekileyo.

I-algorithm iqulethe izinto ezininzi. Ezi zinto ziquka amagama okukhangela omsebenzisi, indawo yokukhangela, kunye nodidi lwesixhobo asisebenzisayo. Ikwathathela ingqalelo ukufaneleka kwamaphepha ewebhu kunye nokwakheka kwawo. Ukubaluleka kwezi zinto zitshintsha ngokuxhomekeke kwi-algorithm ye-Google yangoku.

I-algorithm kaGoogle yePenguin ikhutshwe ngaphakathi 2012. Le algorithm entsha igxile ekuhlalutyeni iphrofayili ye-backlink yewebhusayithi. Ijonge ukususa amakhonkco athandabuzekayo anokuthi achaphazele indawo yewebhusayithi. Ngokungafaniyo nePanda, i-algorithm ye-Hummingbird igxininisa kwizinto ezahlukeneyo kwiphepha.

I-algorithm yokukhangela kuGoogle iqulethwe ngamakhulu ezinto. Umzekelo, ithathela ingqalelo izithethantonye ukuvavanya zonke iimpendulo ezinokubakho kumbuzo othile. Ngaphezu koko, ikwamisela nokuba ukhangelo lubanzi okanye luthile. Ukongeza, imisela ukuba ingaba ukhangelo lufanelekile okanye hayi kwaye nokuba iziphumo zihamba phambili. Nje ngeziphumo, kokukhona ucacisa ngakumbi umbuzo, aphezulu amathuba okubonisa amaphepha afanelekileyo.

Ukusebenzisa i-algorithm kaGoogle ngokuchanekileyo kubalulekile ekuphuculeni injini yokukhangela. Inokukunceda ukuba uhlele kakuhle amagama angundoqo athile kunye nokuphucula amava omsebenzisi. UGoogle ukwajonga uluhlu lweziqulatho, isihloko, izihlokwana, kunye nokubhaliweyo komzimba ukufumana amaphepha aqulathe la magama angundoqo.

Ukuqhagamshela ngasemva

Backlinks are an essential part of search engine optimization. Babhekisa kumakhonkco avela kwezinye iiwebhusayithi ukuya kumthombo wakho wewebhu. Ezi zixhobo zingamaphepha, abalawuli bewebhu, okanye iiwebhusayithi. Babonelela ngomthombo okumgangatho ophezulu wetrafikhi yezinto eziphilayo kwindawo yakho. Ukudala i-backlinks ekumgangatho ophezulu yenye yeendlela ezilungileyo zokunyusa i-traffic yakho yezinto eziphilayo kunye nokubonakala kwewebhusayithi.

I-Backlinks ifana neevoti eziphezulu kwi-Quora – zibonelela ngombono olungileyo kwiinjini zokukhangela ukuba iphepha lakho lewebhu likumgangatho ophezulu. Oku kuthetha ukuba indawo yakho izakubonisa phezulu kwiziphumo zophendlo. Ukufumana amakhonkco amaninzi kwiindawo ezikumgangatho ophezulu kuya kwandisa amathuba okuba kwiphepha lakho lewebhu lidweliswe kwindawo ephezulu yeziphumo zophendlo..

Xa une-backlinks esemgangathweni kwiindawo ezithembekileyo, UGoogle ubona iwebhusayithi yakho ithembekile kwaye ithembekile. Okukhona iziza ezihloniphekileyo nezifanelekileyo, indawo ephezulu yekhasi lakho iya kuba. Ukwandisa igunya lakho lesizinda kunye nee-backlinks ezihloniphekileyo ziya kwandisa umgangatho wekhasi lewebhusayithi yakho. Oku kubaluleke ngakumbi ukuba ufuna iwebhusayithi yakho ifunyanwe ngabantu abaninzi.

Ii-backlinks zibalulekile kwi-SEO kuba ziqhuba i-traffic ekujoliswe kuyo kwindawo yakho. Qinisekisa ukuba uqhuba ukukhasa kwindawo yakho kwaye ujonge amagama angundoqo adityaniswe nomxholo wakho. Oku kuya kukunceda uthathe isigqibo sokuba yeyiphi ikhonkco lakho eliya kuqhuba itrafikhi kwindawo yakho.

Intent in search engine optimization

Intent is the thought behind a user’s search. Abasebenzisi baya kufuna iimpendulo ezithile okanye izixhobo, kwaye baya kulindela iziphumo ezithile. Ukuba umsebenzisi uphendle “eyona brand yevolleyball,” baya kulindela ukubona izithuba zobuchwephesha zokujikeleza kunye nophononongo lwe 10 iimpawu, kwaye hayi umtya ongapheliyo wamakhonkco kwiwebhusayithi engacwangciswanga.

Ukuqonda injongo kunokukunceda uqonde ukuba ungabeka ntoni na kwiziphumo zophando. Umzekelo, ukuba uthengisa ii-headphones, kunokuba kubalulekile ukubeka phezulu 'ingxolo yokurhoxisa ii-headphones.’ Nangona kunjalo, ukuba umntu okhangela le mveliso unenjongo yolwazi kuphela, usenokuba akathengi ngelo xesha.

Ukuthathela ingqalelo isayikholoji emva kwemibuzo yomphandi kubalulekile ukuba ufuna ukufumana intembeko kwi-intanethi kwaye wenze intengiso. Ingaba injongo yeyorhwebo okanye ulwazi, ukwandisa umxholo wakho kuzo zombini iindidi zeenjongo kuya kuqinisekisa ukuba abaphulaphuli bayakwazi ukufumana ulwazi abaludingayo. Oku kuya kwandisa amathuba okuguqulwa, okuya kukhokelela kwitrafikhi eninzi kunye neentengiso.

Xa kufikwa kumxholo, eyona nto ibalulekileyo ekufuneka uyikhumbule kukuba uGoogle ubeka phambili umxholo onolwazi. Akunandaba nokuba ungakanani umxholo ukuba unxulumene negama elithile elingundoqo. Ngaphezu koko, Izikhokelo zoMlinganiseli woMgangatho zikaGoogle zijolise kule nto. Nje ngeziphumo, iimpawu zenqanaba lemveli azisabalulekanga kangako ukuba iphepha aliyonelisi injongo yomphandi.

Common myths about search engine optimization

Search engine optimization is a tricky field to master. Uninzi lolwazi olukhoyo kwi-Intanethi luphelelwe lixesha okanye aluchanekanga. Umzekelo, UGoogle ubanga ukuba kukho malunga 10,000 Iimpawu eziphembelela iziphumo zophendlo lwayo, kodwa kunzima kakhulu ukubakhumbula bonke. Nje ngeziphumo, zininzi iintsomi phaya, kwaye ezinye zazo zinokuba yingozi.

Umzekelo, kukho uluvo olungalunganga oluqhelekileyo lokuba ikopi ende yeyona ndlela yokunyusa umgangatho wakho. Nangona oku kunokuvakala njengengqiqo ekuqaleni, UGoogle ucace gca ukuba umxholo womgangatho ubaluleke ngaphezu kobuninzi. Ukudala umxholo omkhulu kunye nokuwuthumela rhoqo kwindawo yakho kuya kukuzisela itrafikhi engaphezulu kunye nethuba elongezelelweyo lokubeka kakuhle amagama athile angundoqo..

Ngaphezu koko, iinjini zokukhangela zikholisa ukuvuza iisayithi nge “emangalisayo” umxholo. Ingxaki kukuba umxholo womgangatho uxhomekeke kwaye kunzima ukuwulinganisela, ngakumbi xa kuziwa kumxholo wakho. Nangona umxholo wakho unokuba ngcono kunabakhuphisana nabo, UGoogle usenokungacingi ukuba iyahlangabezana nenjongo yokukhangela. Ukusebenzela ngaphezulu kunokuthoba umgangatho womxholo wakho.

Ngelixa kuyinyani ukuba akukho mpendulo iqinisekileyo malunga neyona nto ilungileyo yokwenza injini yokukhangela, kukho imiba ethile esisiseko ekufuneka igcinwe engqondweni. Enye yezona ntsomi zixhaphakileyo kukuba uGoogle akazithatheli ngqalelo izibonakaliso zentlalo kwi-algorithm yenqanaba. Le ntsomi idla ngokusasazwa ngabadali bomxholo beGoogle, abangengabo abachwephesha be-SEO kwaye banolwazi oluncinci lokuphucula injini yokukhangela.