UPhendlo lweNjini yoKhangelo – Ubonyusa njani ubukho bakho kwi-Intanethi

UPhendlo lweNjini yoKhangelo – Ubonyusa njani ubukho bakho kwi-Intanethi

Kukho amanyathelo abalulekileyo abalulekileyo kusetyenziso lwe-injini yokukhangela onokuthi uwathathe ukuphucula ubukho bakho kwi-intanethi. Ezi ziquka ukulungiselelwa kwephepha, isakhiwo sekhonkco, kunye nolawulo lwesidima. Ukwenza omathathu la manyathelo kubalulekile kwimpumelelo ye-intanethi. Ukuba awuwalandeli la manyathelo ngokuchanekileyo, iwebhusayithi yakho inokuba yinkcitho epheleleyo yexesha. Apha ngezantsi kukho iingcebiso ezibalulekileyo zendlela yokwandisa ubukho bakho kwi-intanethi. Qhubeka ufunda ngolwazi oluthe kratya ngakunye. Kwakhona funda iblogi yethu ukuze ufunde ngakumbi ngokubaluleka kokwenza injini yokukhangela.

Ukulungiselela kwikhasi

Ukwenzela ukubeka kakuhle naliphi na igama elingundoqo, indawo yakho kufuneka ilungiselelwe yona. Oku kuthetha ukusebenzisa idatha ecwangcisiweyo ukwenza uGoogle aqonde ukuba yintoni umxholo wakho malunga ngcono. Umzekelo, ukuba uthengisa iikeyiki zetshokolethi, kufuneka ubandakanye ulwazi lwemveliso kumxholo womzimba wephepha lakho. Ngaphandle kwedatha eyakhiweyo, UGoogle akazukwazi ukutolika ulwazi, kwaye uya kuphelelwa ngamaqondo aphantsi. ukuba iintlobo zomxholo wakho zabelana ngoyilo, UGoogle uhlala ebonisa idatha ecwangcisiweyo kwiziphumo zokukhangela ngokuthe ngqo, yaziwa njenge “iziqwengana ezityebileyo” – eyenza ukuba umxholo ucofa ngakumbi.

Kwiphepha le-SEO yinkqubo enzima. Iindlela ezahlukeneyo zokuziphatha kunye neeparameters zisetyenziswa ekuphuculeni kwiphepha, ukwenza inkqubo entsonkothileyo efuna umgangatho ophezulu wobuchule ukuze ulunge. Ngethamsanqa, ungaqesha inkampani ye-SEO yobungcali ukuba yenze lo msebenzi kuwe. Nazi iingcebiso ezimbalwa kunye netemplate yokuqalisa. Iyakunceda ukuba ubekwe phezulu kuGoogle – kwaye uya kuba neendwendwe ezininzi, ngokunjalo!

Ukudala umxholo ekulula ukuwufunda kubalulekile ekunyuseni umgangatho wakho kwiinjini zokukhangela. Ukudala umxholo abasebenzisi abafuna ukuwufunda kwaye obonisa igunya liya kwandisa i-traffic kunye nemigangatho. Ukudala umxholo kunye nomsebenzisi engqondweni kuya kukunceda uphendule imibuzo yabo kunye nokusombulula iingxaki zabo. Ekugqibeleni, umxholo wakho uya kuvuzwa kwirenki kunye netrafikhi. Ukuba uvelisa umxholo ofanelekileyo, umdla, kwaye iluncedo, uyakonwabela isikhundla esiphezulu kuGoogle.

Enye inkalo ebalulekileyo ye-SEO yephepha idala iinkcazo zemeta. Iinkcazo zeMeta ziboniswe ngaphantsi kwesihloko sephepha kwaye zibalulekile ekunyuseni umgangatho we-injini yokukhangela. Bakwanceda abasebenzisi baqonde umxholo wephepha, eyandisa amazinga okucofa. Zikwakhutshelwa ngokuzenzekelayo kumajelo asekuhlaleni, enokuqhuba itrafikhi eyongezelelweyo kwindawo yakho. Inkcazo yemeta ingaba mfutshane nje 150 ukuya 160 abalinganiswa, ngoko zimele zibhalwe kakuhle kwaye zichaze.

Ukongeza ekuphuculeni okubhaliweyo kwephepha ngalinye, abaphathi bewebhu banokwenza ulwakhiwo lwekhonkco oluya kudibanisa kwakhona kwindawo yakho. La makhonkco aya kunceda injini yokukhangela iqonde ngcono umxholo wesayithi yakho. Oku kuvumela uGoogle ukuba avavanye ngcono iwebhusayithi yakho kwaye ayenze ifaneleke ngakumbi kubathengi bakho. Ukuba unesicwangciso esisebenzayo sokwakha ikhonkco, ungabeka phezulu kuGoogle kungekudala. Kubalulekile ukugcina iliso kuhlaziyo kwiwebhusayithi yakho ukunqanda ukuphazamiseka okanye eminye imiba engalindelekanga.

Sebenzisa i-ankile isicatshulwa esifanelekileyo kwiikhonkco zangaphakathi. Umbhalo we-Anchor ngumbhalo ocofayo kwaye ukrwelelwe umgca ngaphantsi okanye ublowu. Isicatshulwa kufuneka sihambelane nomxholo wephepha. Ngokwenjenjalo, uya kwenza indawo yakho ifikeleleke ngakumbi kubathengi abanokubakho kunye neerobhothi ze-injini yokukhangela. Kwaye, ngokubandakanya ii-URL ezinobuhlobo ze-SEO kuyo yonke indawo yakho, uzakwenza kubelula kuGoogle ukukhomba amaphepha akho. Eyona ndlela ingcono yokwandisa indawo kukuyilungiselela zombini iinjini zokukhangela kunye nabasebenzisi.

Ulawulo lodumo

Ulawulo lodumo lokuphucula injini yokukhangela yinxalenye ebalulekileyo yalo naliphi na ishishini’ isicwangciso sokuthengisa kwi-intanethi. Ukugcina iziphumo zophendlo ezingalunganga kungundoqo, njengoko uthatha inyathelo malunga nokulawula isidima sakho kwi-intanethi. Ukuba ufuna ukufunyanwa ngabantu abakhangela igama lebrand yakho, kubalulekile ukubakho kwiphepha lesibini leziphumo zikaGoogle. Ngethamsanqa, kukho iindlela ezininzi onokuzisebenzisa ukwenza oku. Nantsi imizekelo embalwa yendlela onokulusebenzisa ngayo ulawulo lwesidima sokwenza injini yokukhangela ukuphucula ukubonakala kweshishini lakho..

Enye yezona ndlela zisebenzayo zokunyusa isidima sakho kwi-intanethi kukwenza ividiyo. Oku kunokubekwa kwindawo yokubamba ividiyo kwaye kufuneka ibe nolwazi ngaphandle kokuba kude kakhulu. Okukhona unokunxulumana nesihloko sevidiyo yakho, ngcono. Ukuze ividiyo yakho ibekwe kwinqanaba, qiniseka ukuba inombhalo opheleleyo kunye nesihloko esongeziweyo. Inkcazo kufuneka iquke amakhonkco kwiphepha lakho levidiyo. Ukwengeza, iividiyo ezenziwe kakuhle ziluncedo kakhulu kulawulo lwesidima sokwenza injini yokukhangela.

Enye yezona ndlela zisebenzayo zokulawula isidima sakho kwi-intanethi kukusebenzisa ubuchule be-SEO. I-SEO ibandakanya iindlela ezahlukeneyo zobuchule, kuquka ukuphuculwa kwesakhiwo sewebhusayithi kunye ne-backlinks. Kubalulekile ukuba nobukho bewebhu obugcweleyo obubonisa inkcubeko yenkampani. Ngethamsanqa, ezona zenzo zibalaseleyo ze-SEO zikwabandakanya nolawulo lwesidima. Ukuba awunayo nayiphi na kwezi zicwangciso endaweni, ungazifumana ungahoywa ngabathengi.

Enye indlela yokulawula isidima sakho kwi-intanethi kukukhuthaza abathengi bakho ukuba bashiye uphononongo. Abathengi bafunda uphononongo kwi-intanethi ngaphambi kokuba bathenge. Ngaphezu koko, 86% yabasebenzisi bafunde uphononongo phambi kokuba bathenge. Ukuba uphononongo lubi, qiniseka ukuba uphendule ngobungcali, ngokucela uxolo okanye isisombululo. Abahlalutyi abaninzi bahlaziya ingxelo yabo emva kokuba amava abo etshintshile. Ukuba uwusombulule umcimbi, umhlalutyi uya kuba nako ukunika ithuba lesibini.

I-SEO kunye nolawulo lwesidima kwi-intanethi kunokuba nzima kakhulu ukululungisa, kodwa bahlobene ngokusondeleyo. Kufanelekile ukubeka ingcamango kwinto nganye ukuqinisekisa ukuba igama leshishini lakho likhuselekile. Ukuba awunalo ixesha kunye nemali yokunikela kulawulo lwesidima, kusenokuba kusemva kwexesha ukwenza naluphi na uphuculo. Kungcono ukugxila kwiinzame ezisekelwe ekusebenzeni. Le ndlela, ungajonga kwaye ulawule inkqubela yephulo lakho ngokuhamba kwexesha.

Ulawulo lodumo lweenkonzo zokuphucula i-injini yokukhangela igubungela iindlela ezahlukeneyo zobuchule bokuthengisa idijithali. Nje, Ulawulo lwesidima kwi-Intanethi lubandakanya ukukhankanywa kokubeka esweni malunga nenkampani yakho kwiiwebhusayithi nakwimidiya yoluntu. Ukulawula ingxelo engalunganga kunokunceda ishishini lakho liqatshelwe kwaye liphucule isidima salo ngokubanzi. Kukho a $5 ibhiliyoni yoshishino olunikezelwe kule ndawo yokuthengisa idijithali. Kubalulekile ukwazi ukuba ulawulo lodumo lweenkonzo ze-SEO lubandakanya iinkalo ezininzi zentengiso yedijithali.

Isakhiwo sekhonkco

Ukwakhiwa kwekhonkco yinxalenye ebalulekileyo ye-SEO. Yinkqubo yokwakha amakhonkco ukusuka kwezinye iiwebhusayithi ukuya kweyakho. Umgangatho ongaphezulu wekhonkco iwebhusayithi yakho enayo, iphezulu indawo yekhasi lakho kuGoogle iya kuba. Kodwa ungawafumana njani amakhonkco afanelekileyo kwindawo yakho? Nanga amanye amacebiso okwakha ikhonkco olusebenzayo:

Yakha amakhonkco ukusuka kwincinci, iiwebhusayithi ezingaphantsi kune-ezigqibeleleyo ezinxulumene nentsimi yakho. IiWebhusayithi ezigxile ekuhlaleni zinokukunceda ukuba wakhe iprofayile yakho yekhonkco. Ezi webhusayithi ziqaphela amakhonkco afanelekileyo. Unokucela imvume kwezo webhusayithi kwaye uthumele umbuzo wakho. Nje ukuba ukhusele ikhonkco, Yabelana ngekhonkco kunye neeblogi zasekhaya kunye namanye amashishini amatsha. Ungalibali ukubandakanya uphawu lwekhonkco ukuba kunokwenzeka. Yeyona ndlela ilungileyo yokufumana i-backlinks ngaphezulu.

Xa ukhetha amaqabane, qwalasela ubudlelwane bakho bobuqu. Abantu abanonxibelelwano lobuqu neshishini lakho banokuphenjelelwa ukuba banxibelelane nawe ukuba ubabonelela ngemveliso okanye inkonzo yasimahla.. Ngokunjalo, unokufikelela kwiiwebhusayithi zendawo ukuze ufumane amakhonkco kubo. Ukudala ubudlelwane babantu kunokukunceda ufumane iziphumo ezingcono kunokuhlawula iimali eziphezulu zokwakha ikhonkco. Khumbula ukuba ukwakha ikhonkco kufuna ixesha elininzi kunye nomzamo.

Uqhagamshelwano olusuka kwiindawo ezidumileyo nezithembekileyo zifaka isandla kwi-algorithm kaGoogle. UGoogle uxabisa amakhonkco ahlukeneyo, kwaye uyayiqonda imeko yaloo makhonkco. Umzekelo, kufuneka ujolise kumaphepha ambalwa ahlukeneyo kwiwebhusayithi yakho – enye yi-arhente ye-SEO, kwaye enye luluhlu lwamanqaku okanye imagazini. Unako kwakhona ukudibanisa websites zangaphandle ukuba sesichengeni ngakumbi kunye nokuthembeka. Kubalulekile ukukhumbula ukuba ayizizo zonke iikhonkco ezenziwe ngokulinganayo – amakhonkco angaphandle axabiseke ngaphezu kwangaphakathi.

Ukwakha amakhonkco kwezinye iisayithi kwakhona luncedo kwiiwebhusayithi ezinegunya eliphezulu lesizinda. Ezi backlinks ezivela kwiiwebhusayithi ezifanelekileyo ziya kunceda uGoogle aqonde ukuba unegunya elithembekileyo. Ekugqibeleni, i-backlinks iya kunceda iwebhusayithi yakho iphakame phezulu kwiziphumo zokukhangela. Yingakho ukwakhiwa kwekhonkco kubaluleke kakhulu. Ngoko, ungawafumana njani amakhonkco afanelekileyo? Kuya kufuneka ube namakhonkco asemgangathweni ukunyusa amanqanaba ewebhusayithi yakho. Ngoko, qala ukwenza amakhonkco namhlanje!

Ukwakhiwa kwekhonkco le-SEO kuya kukhulisa indawo yewebhusayithi yakho kuGoogle, kwaye iya kukhulisa isixa setrafikhi esiyifumanayo. Isicwangciso sokwakha ikhonkco esenziwe kakuhle siya kuphucula i-traffic yewebhusayithi yakho kunye nomfanekiso webrand. Ekuqhubekeni, igama lophawu liya kwanda ngo 10 amaxesha okanye ngaphezulu, kunye nekhonkco elivela kwindawo ephezulu iya kuphakamisa itrafikhi yayo. Ukuba iwebhusayithi yakho inokuba ligama lekhaya, umthamo wokukhangela uya kunyuka ngokuphindwe kalishumi.

Xa yenziwe ngokuchanekileyo, Ukwakhiwa kwekhonkco kunokunyusa umgangatho wendawo yakho kwaye kukunike umda phezu kokhuphiswano lwakho. Xa yenziwe ngokufanelekileyo, Ukwakhiwa kwekhonkco kuya konyusa umgangatho wakho kuGoogle, qhuba itrafikhi exabisekileyo kwaye ekugqibeleni ikuncede ukuba uziguqule zibe yingeniso yokwenyani. Kuya kufuneka uqale ngokufumana amakhonkco asemgangathweni kwiiwebhusayithi ezidumileyo. Imithombo ethembekileyo ngakumbi, kokukhona zixabiseke kakhulu kwishishini lakho. Oko kuya kwenza ishishini lakho libukeke linobuchule ngakumbi kwaye lithembekile eluntwini.