IiNjini zoPhando zokuSebenza eziBalulekileyo

Ngaphandle kobunzima be-SEO, kukho izinto ezisisiseko ekufuneka uzigcine engqondweni kwishishini lakho le-intanethi. Oku kubandakanya ukwakhiwa kwekhonkco, Ukufaneleka komxholo, Ubume bobugcisa, kunye nokuSetyenziswa kwewebhusayithi yakho. Ngaphandle kwezi zinto, UGoogle akakwazi ukubeka uluhlu lwamaphepha akho ewebhu. Ukuqonda ezi ziseko kuya kukunceda uphumeze isicwangciso esisebenzayo se-SEO.

Isakhiwo sekhonkco

Isakhiwo sekhonkco sisicwangciso esibaluleke kakhulu se-SEO esisetyenziswa ngokuqhelekileyo ukwandisa igunya lesizinda. Oku kuya kukhokelela kumanqanaba aphezulu kunye nokugcwala kwezithuthi. Eli qhinga likwayindlela egqwesileyo yokuvelisa i-traffic traffic ngamanye amajelo. Ngokwakha ulwalamano olomeleleyo nabavakalisi abathembekileyo, ungatsala i-traffic yokuthunyelwa eyahlukileyo ngokusebenzisa amakhonkco aqinileyo.

Kodwa ukwakhiwa kwekhonkco akusiso isisombululo sobusuku. Sisicwangciso ekufanele sihlakulelwe ekuhambeni kwexesha ukuze sibe neziphumo eziphezulu. Okukhona unamakhonkco asemgangathweni, iphezulu igunya lakho lesizinda liya kuba. Nangona kunjalo, umkhankaso wokwakha ikhonkco unokubuyisela umva xa wenziwa ngokungalunganga. Qaphela ukuba ungafumani i-backlink kwisayithi elingenalo igunya.

Ukuba uyakha amakhonkco kwiwebhusayithi yakho, qiniseka ukuba ukhetha iisayithi ezinomxholo onxulumeneyo. Iilinki ezisuka kwiiwebhusayithi ezifanelekileyo zinceda uGoogle ahlele umxholo wakho. Umzekelo, ukuba iblogi ithumela malunga nesixhobo, ke ikhonkco kweso sixhobo iya kuba yimfuneko. Kwaye ukuba inqaku alihambelani neshishini lakho, ungakhathazeki ukucela iblogger ukuba idibanise kwiwebhusayithi yakho.

Ukwakhiwa kwekhonkco le-SEO kunokunceda iwebhusayithi yakho ifumane i-traffic yokuthunyelwa ngakumbi, zibeke njengenkokeli yengcinga, kwaye wakhe uphawu lwakho. Nangona kunjalo, kufuneka ugweme ukugxila kakhulu kubuninzi beekhonkco, njengoko kunokukhokelela kunxibelelwano olukumgangatho ophantsi. Ukuqinisekisa ukuba amakhonkco akho afanelekile kwindawo yakho, kufuneka usebenzise izixhobo ukumisela inqaku legunya lewebhusayithi ezinxibelelanisa nawe.

Ukufikelela kubanini bewebhusayithi kunokuba yindinisa, kodwa kunokuba lula ngezixhobo ezifanelekileyo. Ungaqhagamshelana nabanini bewebhusayithi ngokuthe ngqo ukuze ucele i-backlinks, okanye ungasebenzisa iSixhobo soKwakha ikhonkco ukulawula amaphulo akho okufikelela.

Ubume bobugcisa

Iwebhusayithi enesimo esihle sobugcisa kulula ukukhasa kwiirobhothi ze-injini yokukhangela kunye nokukhawuleza kubasebenzisi. Ubuchwephesha obulungileyo bukwanceda iinjini zokukhangela ukuba ziqonde umxholo wendawo yakho kwaye ziphephe izitrato ezifileyo ezibangelwa yimixholo ephindwe kabini kunye namakhonkco aphukileyo.. Ukuba unayo nayiphi na imibuzo okanye iinkxalabo, qhagamshelana nengcali ye-SEO. Ezi zilandelayo ziingcebiso eziluncedo zokukunceda wenze iwebhusayithi yakho ivakale ngobuchule.

Ukufaneleka komxholo

Ngeenjini zokukhangela ezingcono kakhulu, iiwebhusayithi kufuneka zibe nomxholo ofanelekileyo obonisa injongo yomphandi. Ukufaneleka komxholo kubalulekile kumzekelo weshishini lomnikezeli wokukhangela kuba ubavumela ukuba banike iziphumo ezihambelana nenjongo yomsebenzisi.. Ukufaneleka komxholo kukwanyusa ukuthembeka kweziphumo zophendlo. Ababoneleli bokukhangela ngamashishini orhwebo enza ingeniso kwiintengiso kumaphepha eziphumo zophando.

Amagama angundoqo adlala indima enkulu kwi-SEO. La magama angundoqo abonisa iinjini zokukhangela ukuba umxholo wakho unokuphendula umbuzo womphandi. Ukongeza kwigama lakho eliphambili, cinga ukusebenzisa amagama angundoqo amane ukuya kwamathandathu anxulumene nesemantic kumxholo wakho. Ezi kufuneka zilukwe kumxholo ngokwemvelo. Ngokulandela la macebiso, uya kuphucula ukufaneleka komxholo wakho.

Ukufaneleka komxholo kubalulekile kuba ayinyusi nje ukubonakala kwendawo yakho kwiinjini zokukhangela, kodwa ikwaphucula igunya lewebhusayithi yakho. UGoogle kunye nezinye iinjini zokukhangela ziya zixabisa ngakumbi iiwebhusayithi ezinegunya eliphezulu. Ukwandisa igunya lakho kuya kwandisa amathuba okufumana izikhundla eziphezulu kunye netrafikhi engaphezulu. Ukuba awusebenzisi amagama angundoqo kumxholo wakho, uphoswa yitrafikhi exabisekileyo.

Ngaphandle kokusebenzisa amagama angundoqo afanelekileyo, ungasebenzisa kwakhona inkcazo yemeta ukwandisa ukubonakala kwakho. Inkcazo yemeta sisishwankathelo esifutshane somxholo wephepha lewebhu, edla ngokuvela kwiiSERPs. Ukuba inkcazo yakho yemeta ifanelekile, Inkcazo yemeta iya kufumana awona manqanaba aphezulu enjini yokukhangela.

Ukuphanda abaphulaphuli bakho linyathelo elibalulekileyo lokuphucula umxholo wakho. Ngokuqhuba uphando, unokwazi ukuchonga iintlungu zabo kunye nezihloko ezinxulumene neemveliso kunye neenkonzo zakho. Oku kuya kukunceda ugxininise kubaphulaphuli abafanelekileyo kwaye unqume amagama angundoqo afanelekileyo ekujoliswe kuyo kwisicwangciso sakho se-SEO.

Ukusebenziseka kwamaphepha ewebhu

Ukusebenziseka kwewebhusayithi kunye nokuphuculwa kwenjini yokukhangela ziingqikelelo ezinxulumene ngokusondeleyo. Ngelixa i-SEO imalunga nokwenza iwebhusayithi yakho ibonakale ngakumbi kwiinjini zokukhangela, Ukusetyenziswa kumalunga nokwenza indawo yakho ibe lula ukuhamba kwaye isebenziseke lula kangangoko. Xa kuziwa kwiiwebhusayithi, inyathelo lokuqala kukugqiba ukuba zeziphi iinjongo zewebhusayithi yakho. Ezi njongo ziya kukunceda uqiniseke ukuba indawo yakho ilungiselelwe abaphulaphuli ozama ukufikelela kubo.

Umxholo kunye nesakhiwo sokukhangela zombini yimiba ebalulekileyo yokusebenza. I-algorithm yenqanaba likaGoogle livuza iiwebhusayithi ezibonelela abasebenzisi ngamava angenamthungo. Oku kuthetha ukuba ulwakhiwo lokukhangela indawo yakho lunomdla kwaye luyakhawuleza, kwaye umxholo wakho uhlaziywa rhoqo. Oku kuya kuphucula umgangatho wakho we-SERP kunye nokunyusa amazinga okuchofoza. Ngexesha lokukhangela, abasebenzisi bathanda ukucofa into yokuqala abayibonayo kuGoogle. Nangona kunjalo, ukuba ikhonkco inika ulwazi ngevumba elibi, akunakwenzeka ukuba bacofe kuyo.

Ngaphezu koko, ukusetyenziswa kubalulekile ekuthinteleni impazamo yomsebenzisi. Ngesiqhelo, Abaphandi bachitha imizuzwana elishumi ukuya kwamashumi amabini kwiwebhusayithi ngaphambi kokuba bayishiye. Ukuba iphepha lewebhu lithatha ixesha elide ukulayishwa, abasebenzisi bayakuyishiya kwaye baye kwenye indawo. Izifundo eziqhutywe nguGoogle zibonise ukuba abasebenzisi banelisekile ngakumbi ngeewebhusayithi ezilayisha ngokukhawuleza, kunye neesayithi eziphendula ngokucothayo zidla ngokulahlekelwa ngabatyeleli.

Njengoko i-algorithm yokukhangela kuGoogle isiya isiba yinkimbinkimbi, kubalulekile ukuba abanini webhusayithi baqinisekise ukuba iisayithi zabo zisebenziseka lula. I-algorithm yokukhangela izohlwaya iiwebhusayithi eziphinda igama lokukhangela ekujoliswe kulo amaxesha amaninzi. Ukwengeza, yohlwaya iisayithi ezinezinga eliphezulu lokuncamathela kwepogo.

I-algorithm kaGoogle

Ukuba ujonge iindlela zokubeka phezulu kwiziphumo zokukhangela zikaGoogle, mhlawumbi uvile nge-algorithm kaGoogle yokuphucula injini yokukhangela, okanye SEO. UGoogle uhlala ehlaziya i-algorithms yakhe, kwaye akukho ndlela-nye-ilingana-yonke indlela ye-SEO. Njengoko inani lokukhangela lisanda kwizixhobo eziphathwayo kunye nezinto ezikhethwa ngumsebenzisi ziyavela, ngoko ke i-algorithm iyatshintsha.

I-algorithm yokukhangela kuGoogle isebenzisa amakhulu emiqondiso kunye nezinto zokubeka iiwebhusayithi. Oku kubandakanya ukuxinana kwamagama angundoqo kunye nokuphambili kwegama ngalinye elingundoqo kwiphepha. Ikwathathela ingqalelo ixesha lokulayisha kunye nokuthembeka. Ukongeza, i-algorithm ibona ugaxekile kwaye ihluze iziza eziphula izikhokelo ze-webmaster.

UGoogle ukhupha uhlaziyo lwe-algorithm amaxesha amaninzi ngonyaka. Olona hlaziyo lwamva nje, eyaziwa ngokuba yiRankBrain, wangena 2015. I-RankBrain ihlalutya injongo yokukhangela kwaye ikhuthaza owona mxholo ufanelekileyo. Oku kuthetha ukuba abathengisi kufuneka baphande injongo yomsebenzisi emva kwegama ngalinye elingundoqo kwaye babhale umxholo osemgangathweni ophezulu ukuze bafezekise umgangatho ophezulu.

UGoogle unephepha likawonke-wonke eliqulethe uluhlu lweenguqu ze-algorithm. Oku kuluncedo ngakumbi kwiingcali ze-SEO. Kuba uGoogle uhlala etshintsha i-algorithms yabo, kubalulekile ukuba uhlale phezulu kolu tshintsho ukuqinisekisa ukuba iwebhusayithi yakho inethuba elihle lokubeka kwiziphumo zophando. Ukuba awuqinisekanga malunga notshintsho lwe-algorithm yamva nje, funda iziKhokelo zoVavanyi boMgangatho woPhando lukaGoogle.

Omnye umsebenzi obalulekileyo we-algorithm ngu “imodeli yolwimi lwenjini yokukhangela,” esebenzisa amagama angundoqo ukuhambisa ezona ziphumo zifanelekileyo ezihambelanayo. Amagama angundoqo ayinxalenye ebalulekileyo ye-organic search engine optimization kunye nesiseko sokuhlawula-per-click intengiso kwiinjini zokukhangela..