UPhendlo lweNjini yoKhangelo lweGoogle

Uphendlo lwe-injini yokukhangela, okanye SEO, is a technique of website promotion that can help you achieve high rankings on Google. Abantu abaninzi abayazi indlela yokusebenzisa i-SEO, kodwa yinkqubo eluncedo kakhulu kuye nabani na. Nanga amacebiso alula aza kukunceda uqalise:

I-arhente ye-SEO ikhethekileyo kuyo, dass Google Suchmaschinenoptimierung seit jeher fordert

The aim of an SEO campaign is to increase the number of visitors to a website. Oku konyusa inani labathengi abalindelekileyo. Inyaniso, iiwebhusayithi ezininzi zenza ngaphezulu kwe 50% yetrafikhi yabo evela kwiinjini zokukhangela. Ukuphucula ukuguqulwa kwakhona kwenza inxalenye ye-SEO. Ngelixa iimpendulo ezimfutshane zidla ngokungafumaneki lula kwi-intanethi, amanqaku anomxholo othe kratya anika iwebhusayithi yakho ithuba elikhulu lokubeka amagama angundoqo aliqela ngaxeshanye.

I-SEO Agentur igxile ekudaleni iiwebhusayithi ezikumgangatho ophezulu ezinomxholo ogqwesileyo kunye namava omsebenzisi. Bagxininisa ekudaleni umxholo ofanelekileyo kwiinjini zokukhangela kunye nokukhuthaza unxibelelwano olulandelwayo. Ezi zicwangciso zibonakaliswe ukuba zisebenza ukususela ngoko 2004. UGoogle ubonelela ngolwazi oluneenkcukacha kuyilo lwewebhu, SEO, kunye nokudibanisa kwiiwebhusayithi. UGoogle ukwapapasha isikhokelo esibanzi se-SEO. Iingcali ze-SEO zinokuthatha ithuba lesi sikhokelo kwaye zifunde ngakumbi malunga nokwenza injini yokukhangela.

Ukuphumelela kwe-injini yokukhangela kufuna ukucwangciswa okucwangcisiweyo kunye nokubekwa kwegama elingundoqo elikrelekrele. Ukufakwa kwegama elingundoqo elilula kubonwa njengogaxekile ngeenjini zokukhangela, ngelixa umxholo ojoliswe kuwo unceda iwebhusayithi yakho ifikelele kumazinga aphezulu. I-arhente ye-Optimerch SEO iyayiqonda indlela yokuchonga amagama angundoqo acwangcisiweyo kunye nokuthengisa ngobukrelekrele ukuze kwandiswe amathuba omgangatho ophezulu we-SEO.. Ishishini lakho liya kuxhamla kolu rhwebo lukrelekrele.

Der exakte Ablauf der Suchmaschinenoptimierung für Google richtet sich nach den Gegebenheiten der Domain

The exact flow of Search Engine Optimization for Google is dependent on the domain’s gegebenities. Eminye imiba yobuchwephesha yokuphucula injini yokukhangela ayixoxwa apha. Kunoko, siya kugxininisa kwisemantics kunye nenjongo yabaphandi. Ngele ndlela, ukuphuculwa kwe-injini yokukhangela kunokuphumelela njengezinye iindlela zokuthengisa. Ngoku makhe sijonge imizekelo embalwa yezicwangciso ze-SEO.

Ukujolisa abaphulaphuli bakho ngundoqo wokuphucula injini yokukhangela. Ngokufika kwe-internetriesen, oku ngoku kulula ukwenza. Ungajolisa abaphulaphuli bakho ngokusekwe kufutshane, ukuthenga amandla, kunye nendawo. Abathengisi be-Intanethi banokusebenzisa olu lwazi ukwenza imikhankaso yabo ibe yeyakho ukujolisa kubantu abalungileyo kunye nokwandisa ukuthengisa. Ukuba awunazo izixhobo zokuqesha iqela lonke, unokubhalisa uncedo lwenkampani ye-SEO. Ezi arhente zinenethiwekhi yabacebisi be-SEO kunye nezibonelelo kumazwe abo kunye nezixhobo zehlabathi. Eyona ndlela ilungileyo yokufumana isicwangciso se-SEO esilungiselelwe isizinda sakho kukusebenza kunye nengcali ethembekileyo ye-SEO.

Ngaphandle kwemiba yobuchwephesha yokuphucula injini yokukhangela, iwebhusayithi idinga ukuhlaziywa rhoqo. Iiwebhusayithi ezinkulu, iiwebhusayithi ezinzima, iivenkile ze-intanethi, kunye neendawo ezifumana izohlwayo zikaGoogle zifuna ulungiselelo oluqhubekayo. Izithintelo eziphezulu zokungena kunye nabakhuphisana abasebenzayo banokuthintela imizamo yakho. Nangona kunjalo, kusenokwenzeka ukuphucula i-injini yokukhangela yewebhusayithi yakho. Kungumbandela nje wokwenza umgudu.

Der Budget ist entscheidend für den zeitlichen Verlauf der Suchmaschinenoptimierung für Google

You can use search engine optimization to add links to your website. Ukuphuculwa kwe-injini yokukhangela yeyona ndlela ibalaseleyo yokwenza amakhonkco. Ngaphandle koko, inokutsalela ingqalelo kweminye imithombo. UGoogle uyazi ukuba uwenzile wonke lo msebenzi, ngoko bafuna ukuba abantu bakufumane! Nangona kunjalo, kufuneka ulumke ungabhengezi kakhulu. Oku kuya kuphazamisa igama elipheleleyo lewebhusayithi yakho, ngoko gcina uhlahlo lwabiwo-mali lwakho lwentengiso.

Xa ufuna ukufumana ithrafikhi ekumgangatho ophezulu kwiwebhusayithi yakho, Kuya kufuneka uqonde i-algorithms kaGoogle. Oku kuya kugqiba ukubonakala kwakho, traffic, kunye nengeniso. Akukho mfowunelwa womlingo okanye umnxeba woncedo kuGoogle, ngoko kufuneka ulungele ukujongana nebhokisi elimnyama. Ngombulelo, kukho iinkampani ezijongene noku. Kukho izinto ezininzi ekufuneka zithathelwe ingqalelo xa ukhetha inkampani yokukhangela injini yokukhangela.

I-SEO-Massnahmen sisiseko sentengiso yedijithali. Banokukunceda ufumane ingqalelo yabaphulaphuli abafanelekileyo. Ukuba yenziwe ngokuchanekileyo, esi sicwangciso sinokunyusa ukufikelela kwenkampani yakho. Abathengi basebenzisa ngakumbi ii-injini zokukhangela ukufumana iimveliso ezintsha kunye namashishini. Oku kuyinyani ngakumbi kuGoogle. Nangona i-E-Commerce-Plattformen efana neAmazon ithathwa njengeenjini zokukhangela imveliso, UGoogle sele ubagqithile.

Link Building ist eine wichtige Komponente der Suchmaschinenoptimierung für Google

Inbound and outbound links are important to websites. Basebenza njengemiqondiso yegunya kunye newebhusayithi enamakhonkco amaninzi aya kubeka phezulu kwiziphumo zenjini yokukhangela. Nangona kunjalo, kukho inkalo ebaluleke ngakumbi yokwakha ikhonkco kunokwakha amakhonkco. Ukongeza ekuncedeni iwebhusayithi yakho ibeke phezulu kwiziphumo zenjini yokukhangela, isakhiwo ikhonkco inika iingenelo ezininzi ishishini lakho. Makhe sihlolisise ezinye zeenzuzo.

Esinye sezicwangciso ezisebenzayo zokwakhiwa kwekhonkco kukuthengisa umxholo. Ukuba abantu bafumana iwebhusayithi yakho iluncedo, banokuthi babelane ngomxholo wakho nabahlobo babo kunye noogxa babo. Nangona kunjalo, kufuneka ukhumbule ukuba iiplatifomu zeendaba zoluntu azifuni ukuba uzifake kwi-spam. Ufuna ukwakha amakhonkco akho ngendlela yendalo, kwaye ungazami ukubathumela kwi-spam. Kunoko, yenza imvelaphi, umxholo womgangatho.

Enye inkalo ebalulekileyo yokwakhiwa kwekhonkco kukufikelela. Ukwakhiwa kwekhonkco le-Manual kubandakanya ukuqhagamshelana nabanini bewebhusayithi ukufumana i-backlinks kwindawo yakho. Oku kufuna ixesha elininzi, kodwa inokwenziwa ngokufanelekileyo ngakumbi usebenzisa isixhobo. Isixhobo soKwakha ikhonkco sinokukunceda ufumane amathuba kwaye ulawule amaphulo akho. Ukwakhiwa kwekhonkco le-Manual yindlela yakudala yokubeka amakhonkco, kodwa ayisasebenzi njengakuqala. Ngesixhobo esifana neSixhobo soKwakha ikhonkco, ungalawula amaphulo akho ngaphandle kokuchitha iiyure ezininzi ufikelela ebantwini.

Erfolgreiche Suchmaschinenoptimierung für Google

Successful search engine optimization requires both onpage and offpage tactics. Ubuchule be-Onpage kufuneka bujoliswe kubaphulaphuli abafanelekileyo kunye nexesha elifanelekileyo, ngelixa amaqhinga angaphandle kufuneka agxininise ekulinganiseni i-zielführende metrics. Ubuchule be-offpage kufuneka bulungiselelwe ukuzisa i-traffic evela kwiinjini zokukhangela ngaphandle kokutsala i-spammers. Ukuphumelela kwe-injini yokukhangela ibandakanya amaqhinga akwiphepha nangaphandle kwephepha, kokubini kwi-intanethi nakwi-intanethi. Ukwengeza, Izicwangciso ze-SEO eziyimpumelelo kufuneka zibandakanye iintlobo ezahlukeneyo zeendaba zoluntu, imibhalo efihliweyo, I-pixel-egqibeleleyo yemizobo ene-alt-text, kunye nokusetyenziswa kwe “amagama anetyhefu” kwisihloko, umbhalo ongezantsi, kunye nomzimba wephepha lewebhu.

Ukuqinisekisa ukuba iwebhusayithi yakho ifumana ukuvezwa okuphezulu kwiphepha leziphumo zenjini yokukhangela, kufuneka ibe nenqanaba eliphezulu lephepha. Kwi 2016 UGoogle une 90 ipesenti yesabelo semarike. Yeyona njini yokukhangela idumileyo eJamani. Ukwengeza, ikwayeyona idumileyo ehlabathini. Ukuba uyasokola ukufumana iwebhusayithi yakho ifunyenwe kwiiSERP zikaGoogle, kukho iindlela ezimbini zokufikelela kwinqanaba eliphezulu lephepha: hlawula umcebisi, okanye usebenzise isoftware ezenzekelayo.

Ukufezekisa umgangatho wephepha eliphezulu kuGoogle yinjongo ephambili yokuphucula injini yokukhangela. Oku kufezwa ngokusetyenziswa kwamagama okukhangela afanelekileyo kunye namaphepha ewebhu. Le nkqubo yenza ukuba iwebhusayithi yakho ibonakale kwiphepha lokuqala leziphumo zophendlo lukaGoogle. Ikwabizwa ngokuba yi-SEO ekwiphepha. Ngokulungisa umxholo wakho, uphucula i-SEO yendawo yakho. Ukongeza ekuphuculeni ikhowudi yesayithi, iwebhusayithi yakho kufuneka ibe nobuqhetseba.

Kosten des Suchmaschinenoptimierungsprozesses

Using a search engine optimization provider is a great way to drive traffic to your website. Ukulungiswa kwe-injini yokukhangela yinkqubo yexesha elide kwaye ifuna umonde kunye nokuthembela kumnikezeli wakho. Nangona kunjalo, ukuba ulandela ukuthengisa ngokukhawuleza, Kuya kufuneka ucinge ngentengiso ye-injini yokukhangela endaweni yoko. Ngelixa i-injini yokukhangela intengiso isimahla, ifuna isixa esithile sokulungiswa kwewebhusayithi ukunyusa umgangatho.

Kukho iinzuzo ezininzi kule nkqubo. Ekugqibeleni, iya kuhlawula ngexesha elide. Utyalo-mali lokuqala olwenziweyo lufanelekile. Rhoqo, inokuvelisa amakhulu amawaka eendwendwe ngenyanga. Ngezixhobo ezifanelekileyo, Iphulo lakho le-SEO linokuvelisa amawaka eedola. Ukuba awunayo uhlahlo lwabiwo-mali lokutyala imali kwi-SEO ebiza kakhulu, qwalasela indlela onokwenza ngayo umkhankaso we-SEO wamahhala.

Iindleko zinokwahluka ngokuxhomekeke kubukhulu bewebhusayithi yakho kunye namava e-arhente yakho ye-SEO. Unokuba uhlawula ngaphezulu kwe-SEO-Agentur enkulu kuneyona encinci. ukuba iintlobo zomxholo wakho zabelana ngoyilo, iindleko zinokwahluka phakathi kweewebhusayithi ezinokubonakala okuphezulu kunye nolwazi lwesizinda. Ukuba uyisayithi entsha kraca, unokuba uhlawula ngaphezu kwewebhusayithi enolwazi oluninzi lwesizinda. Ngoko, qiniseka ukuba uphanda iinketho zakho ngaphambi kokuba uqeshe i-arhente ye-SEO.