I-injini yokukhangela i-Basic Basics

I-injini yokukhangela i-Basic Basics

Mhlawumbi uvile malunga nokuSebenza kwe-injini yokukhangela, okanye SEO, kodwa yintoni kanye kanye? Uthini umahluko phakathi kwe-SEO yehlabathi kunye ne-SEO yendawo? Ngaba ezi ntlobo zimbini ze-SEO zahluke njani? Nguwuphi umahluko kwimiba yabo yenqanaba? Kwaye, i-algorithm kaGoogle ichaphazela njani le miba? Eli nqaku liza kukunika ukuhla kwezi zinto zibalulekileyo. Ukuqala uhambo lwakho lokuphucula injini yokukhangela, ziqhelanise neziseko. Uphando lwamagama angundoqo, Izihloko zeMeta, kunye neemephu zesayithi ziya kukunika isiseko sokuqalisa.

Uphando lwamagama angundoqo

Elinye lamanyathelo okuqala kwi-SEO elungileyo lenza uphando lwegama elingundoqo kwi-niche yakho. Unokufumana uluhlu olubanzi lwamagama angundoqo anxulumene niche yakho, kodwa imarike yakho ekujoliswe kuyo iya kugqiba ukuba ngawaphi amagama angundoqo oza kuwasebenzisa. Kwimeko yeblogi yokuhamba, ungafuna ukubeka amagama angundoqo anxulumene nokunyuka intaba. Ngelixa amagama entloko etyebileyo ehlala efumana izikhundla eziphezulu, amagama angundoqo anomsila omde awakhuphisani kwaye amele inxalenye ebalulekileyo ye-organic traffic. Ukuqinisekisa ukuba amagama akho angundoqo afanelekile kwi-niche yakho, zama ukuphanda abo ukhuphisana nabo.

Ngelixa usenza uphando lwegama elingundoqo, Kwakhona kubalulekile ukukhetha amagama angundoqo amade kwaye acacileyo. Oku kunokuba nzima kuba uphendlo olucetyisiweyo kuGoogle luthatha ixesha elibalulekileyo. Ukuphepha ukuchitha ixesha, ungasebenzisa kwakhona isixhobo sophando segama elingundoqo esandisa amagama akho angundoqo ngokusekelwe kwindlela yokukhangela yomsebenzisi kunye nedatha. KeywordsFX ibonelela ngoluhlu lwealfabhethi lokwahluka kukaGoogle. Nje ukuba uchonge amagama aphambili aphambili kwi-niche yakho, lixesha lokuba ukhethe ezimbalwa oza kuzisebenzisa kwiwebhusayithi yakho.

Ukumisela ukuba ingakanani i-traffic igama elingundoqo elifumanayo, zama ukuyikhangela kuGoogle. Iya kutyhila nayiphi na imigaqo yokukhangela ehambelanayo ehambelana niche yakho. Ungazama ukusebenzisa i “ezinxulumene” inqaku kuGoogle ukwenza izimvo. Uphando lwegama elingundoqo lelona nyathelo libalulekileyo lokufumana umxholo wakho uqatshelwe kwiinjini zokukhangela, ke ungoyiki ukwenza iwebhusayithi yakho ibonakale kwabanye. Xa usebenzisa uphando lwegama elingundoqo ngokuchanekileyo, uya kukwazi ukuchonga i-niche abanye abangekayiphononongi.

Izihloko zeMeta

Eyona nto ibalulekileyo ekufuneka uyigcine engqondweni xa ubhala izihloko zemeta zokuphucula i-injini yokukhangela kukuba kufuneka zitsale umdla kwaye zibe nomtsalane kubaphulaphuli bakho.. Ukuba ubhala umxholo we-SEO kwiwebhusayithi yokuthengisa umxholo, mhlawumbi uya kufuna ukubhala isihloko esivusa imvakalelo yegunya kunye nobuchule. Njengokuba, isihloko sekhosi ye-intanethi inokuba yinto efana neyona sikhokelo sokugqibela somqali wokufaka ibinzana lakho elingundoqo. Enye ingcamango enkulu kukubhala isihloko se-SEO esivakala sinegunya, njenge “yonke into okufuneka uyazi malunga nokufaka ibinzana lakho elingundoqo”.

Ukongeza ekubhaleni isihloko esitsala umdla, Inkcazelo yakho yemeta nayo ibalulekile. Isihloko semeta kufuneka sibambeke kwaye siqulathe igama elingundoqo abantu abaya kufuna ukucofa kulo. Oku kunokufezekiswa ngokwenza uphando kwiziphumo zophando ezifanayo. Ngokwenjenjalo, unokubona ukuba yintoni eyenza iziphumo ezilungileyo zegama elithile elingundoqo okanye ibinzana. Ukusebenzisa ulwazi olufunyenwe kwezi ndawo kuya kukunika inkuthazo oyifunayo ukuze wenze isihloko esiya kubamba ingqalelo yabasebenzisi benjini yokukhangela..

Ungasebenzisa i-geolocation kwisihloko sakho ukuba ujolise kubaphulaphuli basekhaya. Iimpawu zeGeolocation kuGoogle zokuba inkonzo yakho okanye imveliso yeyasekuhlaleni. Ukwengeza, ungasebenzisa kwakhona inkcazo yemeta ukunika isishwankathelo esifutshane somxholo kwiwebhusayithi yakho. Nangona kunjalo, kubalulekile ukukhumbula ukuba inkcazo yemeta ayisiyonto yokwenyani yomgangatho, kodwa inokukhokelela ngokungathanga ngqo ekubonakaleni kokukhangela okuphezulu ngokuzibandakanya okwandisiweyo.

Iimephu zesayithi

Ukuphucula injini yokukhangela indawo yakho, kufuneka uthumele imephu yesayithi yakho kuGoogle kunye ne-Bing. Iimephu zesayithi zixelela iinjini zokukhangela ukuba ngawaphi amaphepha akwiwebhusayithi yakho. Bazisa ii-injini zokukhangela malunga namagama aphambili apho indawo yakho inxulumene kakhulu. UGoogle kunye ne-Bing baya kusalathisa indawo yakho ngokukhawuleza xa ifumana imephu yesayithi. Ngokwenza imephu yendawo yewebhusayithi yakho, ungafumana umgangatho ophezulu wephepha, nyusa itrafikhi yakho, kwaye uphucule amava akho omsebenzisi.

Iinjini zokukhangela zikhasa iwebhusayithi yakho ukujonga i-meta-tags kunye nenye idatha. Ukuba nemephu yesayithi ye-HTML kwiwebhusayithi yakho kubanceda bakhase yonke indawo kwaye babonise iphepha ngalinye. Iimephu zesayithi zivumela iindwendwe ukuba zijonge iphepha ngalinye lesayithi yakho kuzo zonke izixhobo. Amaphepha amaninzi athetha ukubekwa kwamaphepha aphezulu. Ukongeza ekunyuseni ukubonakala kwendawo yakho, iimephu zesayithi zikwaphucula amava omsebenzisi ngokuphucula isantya sewebhusayithi yakho. Nazi ezinye iingenelo zeemephu zesayithi zokuphucula injini yokukhangela:

Ukwenziwa kwemephu yesayithi kunokutya ixesha, kodwa lutyalo-mali olufanelekileyo lwe-SEO yewebhusayithi yakho. Ukwenza imephu yesayithi kuya kuqinisekisa ukuba izigcawu ziya kukhwela indawo yakho kwaye zibonise yonke imixholo yayo. Ngaphandle kweemephu zesayithi, umxholo wakho awuyi kufumana isalathisi kwaye, ke ngoko, ayizukwazi ukutsala abasebenzisi kwaye ifumane ingeniso. Uya kuphinda uphoswe ngamathuba entengiso ukuba indawo yakho ayifakwanga kuGoogle.

I-algorithm kaGoogle

I-algorithms esetyenziswa nguGoogle iyimfihlo egcinwe ngokusondeleyo, njengoko ukuzityhila kungalonakalisa kakhulu ixabiso lenkampani. Ngaphandle kokukhulula ezi algorithms, nabani na angabaxhaphaza kwaye enze iziphumo zokukhangela ezingancediyo. Isiphumo siya kuba yi-Intanethi embi kakhulu. Nantsi into ekufuneka uyazi malunga ne-algorithm kaGoogle yokuphucula injini yokukhangela. Nazi iingcebiso ezintlanu ezibalulekileyo zokubeka phezulu kuGoogle:

Papasha umxholo onika ixabiso kubafundi bakho. UGoogle uya kukhetha umxholo osemgangathweni, ke qiniseka ukuba amanqaku akho kunye nezithuba zeblogi ziqulethe umxholo onomdla. UGoogle ukwalinganisa amava omsebenzisi kwaye enze uhlengahlengiso kwii-algorithms rhoqo. Umzekelo, i-algorithm yokubeka iphepha elitsha iya kuthathela ingqalelo ukusetyenziswa kweselula kunye nokusetyenziswa kwe-HTTPS, eya kukunceda ufumane i-traffic engaphezulu yendalo. Papasha umxholo osemgangathweni, kwaye musa spam. I-algorithm kaGoogle iyaqhubeka nokuvela kwaye iya kuhlala itshintsha. Kungakhathaliseki inqanaba lakho lamava okanye imvelaphi kwi-SEO, kubalulekile ukuba uhlale phezulu kwiinguqu zamva nje.

Esinye sezizathu eziphambili zotshintsho kwi-algorithm yeGoogle kukubaluleka komxholo wekhwalithi. Isayithi elinomxholo ophezulu womgangatho liya kubeka phezulu kwi-SERPs kaninzi kunesayithi elinomxholo ongaphantsi. InqanabaBrain, Ukukhangela kwe-algorithm kaGoogle, igxile kwinjongo yomsebenzisi ukukhuthaza owona mxholo ufanelekileyo. Ukuba ufuna ukubeka kakuhle kuGoogle, kufuneka uyazi ukuba yintoni injongo yomsebenzisi emva kwegama ngalinye elingundoqo, kwaye ubhale umxholo ofanelekileyo ophendula loo mibuzo.

Ukusebenziseka kwephepha

SEO (usetyenziso lwe-injini yokukhangela) yinkqubo yokuphucula iwebhusayithi yakho ukwandisa i-organic traffic kunye ne-injini yokukhangela amanqanaba. Ngaphambili, Amaphepha anobungane be-SEO apakishwe nje ngamagama angundoqo kunye namakhonkco okubhaliweyo. Kodwa uGoogle utshintshile i-algorithms kwaye ngoku ugxile ngakumbi ekusebenziseni kunangaphambili. Ukuba ufuna iwebhusayithi yakho ibekwe kakuhle kuGoogle, yenze isebenziseke kangangoko! Nazi ezinye iingcebiso zokwandisa ukusetyenziswa kwakho:

Abasebenzisi abanakukwazi ukukhumbula igama lewebhu okanye iwebhusayithi ngaphandle kokuba isayithi ihambeka lula. Nangona kunjalo, Abaphandi banokuthi bakhumbule amagama angundoqo kwaye ucofe umxholo kwi-SERP. Ngokuphucula ukusetyenziswa kwewebhusayithi yakho, unokwenza ukuba ukhumbuleke ngakumbi kwaye wandise amathuba okubuya kweendwendwe. Abasebenzisi bakwathanda ukukhetha iindawo eziqhelekileyo, ngoko ke ukuba iwebhusayithi ayikho intuitive, mancinane amathuba okuba babuyele kuyo.

Sebenzisa ii-icon ezaziwayo kunye neebar zemenyu kwiwebhusayithi yakho. Yenza inkqubo yakho yokukhangela ibe lula ukuyilandela kunye namaphepha aphawulwe ngokucacileyo ento nganye enomdla. Yongeza umxholo onyanzelisayo kwaye ugcine uhlaziywa rhoqo. Xa kudityaniswa neendlela ze-SEO, ezi zicwangciso zibini aziyi kwandisa kuphela i-SERP rankings, kodwa ukwandise ukucofa. Oku kungenxa yokuba abasebenzisi banotyekelo lokucofa ukubetha kokuqala xa befuna ulwazi. Abasebenzisi abangayifumaniyo into abayifunayo abayi kucofa ikhonkco lakho.

Amakhonkco angaphakathi

Amakhonkco angaphakathi angakonyusa usetyenziso lwakho lwe-injini yokukhangela. Iinjini zokukhangela zijonga inani leekhonkco ezibhekiselele kwiwebhusayithi yakho xa umisela umgangatho wokukhangela. Amakhonkco angaphakathi asemgangathweni aya kubonisa ukuba iwebhusayithi yakho isisityebi esigunyazisiweyo kwindawo yesifundo. Baya kwandisa amathuba okuba iwebhusayithi yakho ibekwe phezulu kukhangelo olunxulumeneyo. Nangona kunjalo, ayingawo onke amakhonkco angaphakathi enziwe alinganayo. Kubalulekile ukusebenzisa isicatshulwa esichanekileyo se-ankile ukwenza ikhonkco elingaphakathi elikumgangatho ophezulu.

Amakhonkco angaphakathi avela kwiiwebhusayithi ezikumgangatho ophezulu ngumthombo olungileyo wonxibelelwano olungenayo. Ngelixa inani lamakhonkco angenayo kwixesha elithile linokwahluka, iiwebhusayithi ezidumileyo zinamakhonkco amaninzi. Umzekelo omhle wendawo ethandwayo edibanisa ne-ABC Bakery yiWikipedia. I-ABC Bakery inokucela indawo eqhagamshelweyo ukuba itshintshe i-ankile isicatshulwa sayo “iimuffins” ukwandisa imigangatho yayo yeemuffins. Abalawuli abakumgangatho ophezulu baya kunceda i-SEO yakho.

Xa udala amakhonkco angenayo, hlala ukhumbula ukuba ukuguquguquka kwamaxesha onyaka kumakhonkco angenayo yinto eqhelekileyo. Eyona ndlela yokulawula oku kukuqhuba iphulo lokwakha ikhonkco rhoqo ngekota. Chitha iiveki ezintandathu ukuya kwezisibhozo uphanda ngamathuba anokwenzeka kunye nokujoliswa kwamakhonkco angenayo kwinyanga yokugqibela yekota. Emva kwephulo ngalinye, qinisekisa ukuba ulucoca uluhlu lwakho lwethemba. Susa amakhonkco aphelelwe lixesha kunye namathuba angasebenziyo. Emva koko, qala kwakhona kwisigaba sophando.