Kwiphepha kunye ne-Offpage SEO

Kwiphepha kunye ne-Offpage SEO

Uphendlo lwe-injini yokukhangela, ikwabizwa ngokuba yi-SEO, is the process of improving your site’s ranking in search engines. Ngeendlela ezifanelekileyo ze-SEO, unokwenza iwebhusayithi yakho ibonakale iphezulu kwiziphumo zenjini yokukhangela. Obu buchule bubandakanya ukuSebenzisa kwi-Onpage kunye ne-Offpage Optimization. Funda ngakumbi ukuze ufunde ngakumbi ngayo yomibini le miba. Apha ngezantsi kukho iingcebiso zazo zombini. Qinisekisa ukuba usebenzisa ubuchule ngamnye ngokufanelekileyo. Emveni kwakho konke, yiwebhusayithi yakho!

UkuSebenzisa kwiPhepha

Onpage-Optimierung bei SEO is the implementation of technical and in-depth optimization measures on a webpage, ijolise ekuphuculeni izinga layo kwiziphumo zophendlo. Ibandakanya izinto ezifana nokwakheka kwephepha, ukuhanjiswa komfanekiso, kunye nokufomatha. Ubuchule obungakumbi obusekhasini obusebenzisayo, iphezulu indawo yakho izakubalwa kwiziphumo zophendlo. Nanga amanye amacebiso okuzuza i-Onpage-Optimization engcono. Kufuneka uziphumeze kumsebenzi wakho womxholo wemihla ngemihla.

Inyathelo lokuqala ekuphuculeni kwiphepha licacile, iphepha elibhaliweyo. Injongo kukubonelela ngamava abalaseleyo omsebenzisi ngelixa ubonisa umxholo ofanelekileyo. Ukongezwa kwephepha kubandakanya izinto ezininzi, kuquka uphando lwegama elingundoqo kunye notshintsho oluthe ngqo kwiwebhusayithi yakho. Eyona njongo iphambili kukubonelela ngamava alungileyo omsebenzisi ngelixa usenza ukuba i-injini yokukhangela yewebhusayithi ilunge. Ngelixa iindlela zokuSebenza kwiphepha zingaphucula izinga lenjini yokukhangela, abanako ukuthatha indawo yobungcali be-SEO eyingcali.

Umxholo obalaseleyo uyingqayizivele kwaye ubonelela ngexabiso kubasebenzisi. Ngaphandle koko, ayizukubekwa kakuhle kwiinjini zokukhangela. Kunoko, Umxholo kufuneka unike ixabiso kumfundi kwaye ungqinelane nenjongo yabo. Okukhona umxholo ofanelekileyo awufumanayo umsebenzisi, indawo ephezulu iya kukala. Ngaphezu koko, umxholo akufuneki ulandele iidichte zegama elingundoqo okanye ube mde kakhulu. Umxholo wevidiyo kunye nomfanekiso unokudlala indima ebalulekileyo kwi-SEO. Ukubaluleka kwayo akunakugxininiswa ngokwaneleyo.

Phakathi kweendlela ezahlukeneyo ze-SEO, ulungiselelo lwamaphepha ludlala indima ephambili. Umxholo kufuneka ube nolwazi kwaye ube nemifanekiso efanelekileyo, infographics, kunye neetekisi. Kufuneka kwakhona ikhululeke kumxholo ophindwe kabini. Qinisekisa ukuba uyazi kakuhle indlela okhuphisana nabo benza ngayo i-SEO. Ngokwazi okwenziwa ngabakhuphisana nabo, Uya kuba nakho ukuphucula indawo yewebhusayithi yakho kuGoogle. Isenokubonakala ingumsebenzi olula, kodwa inokuba yinxalenye ebalulekileyo yesicwangciso sakho sonke.

I-Onpage-Optimierung yinkqubo ehlala itshintsha. Ayikhe a “isiphelo sehlabathi” imeko. Kufuneka uhlale uhlalutya iimeko zemarike zangoku kunye nokulindela kunye neminqweno yabaphulaphuli bakho ekujoliswe kubo. Emva kokuba uyifumene le nto, uya kuba nakho ukuhlala phezulu kwiziphumo zokukhangela. Kodwa nangona kukho utshintsho oluqhubekayo, kubalulekile ukukhumbula ukuba i-SEO yinkqubo eguquguqukayo kwaye ayiyeki ukuguquka.

Ukuphuculwa kwephepha

Offpage SEO is all about optimizing your website in a way that increases its ranking in the search engine. Ngokungafaniyo nokwenziwa kwephepha, emalunga nokubandakanya amagama angundoqo kumxholo, I-SEO ye-offpage igxile kwiindlela eziphucula indawo yewebhusayithi ngaphandle kwewebhusayithi. Oku kubandakanya ukusetyenziswa kwemidiya yoluntu, iiblogi, kunye nokungeniswa kovimba weefayili. Ngelixa ukwenziwa kwamaphepha kubalulekile, akwanelanga ukonyusa izinga lenjini yokukhangela. Kubalulekile ukubandakanya i-backlinks ngokunjalo.

I-Offpage optimization isebenzisa ubuchule obufana nokuphawula kunye nokubloga kweendwendwe ukuqhuba i-traffic kunye nokudala ukulingana kwekhonkco. Ngokuthatha inxaxheba kuluntu lwe-intanethi kunye nokuphawula kwezinye iisayithi, unokwenza amakhonkco afanelekileyo aya kuqhuba i-traffic kwiwebhusayithi yakho. Iya kwandisa amanqanaba ewebhusayithi yakho kwaye itsale iindwendwe ezininzi. Ukufunda ngakumbi malunga nolungiselelo olungekho kwiphepha, funda uqhubeke. Siye sachaza ezinye zeendlela eziqhelekileyo ngezantsi. Ngoncedo olongezelelweyo, bona i-SEO 101.

Ukwakha ikhonkco yeyona ndlela idumileyo yokuphucula iphepha. Injongo yokwakhiwa kwekhonkco kukudala izixhumanisi zangaphandle ezikhomba kwiwebhusayithi yakho. Eyona njongo iphambili yale ndlela kukubeka phezulu kunabo bakhuphisana nabo. Iisignesha zeforum kunye nezikhombisi zeblogi ziindawo ezintle zokuqalisa ukwakha i-backlink kwiwebhusayithi yakho. Ezinye izicwangciso ezisebenzayo zokwakha ikhonkco ziquka iisignesha zeforum kunye nesakhiwo sekhonkco esimhlophe. Xa kufikwa kwi-offpage optimization, cinga kakhulu!

I-SEO ye-Off-page ibandakanya ukwakhiwa kwekhonkco kunye nokuthengiswa komxholo. Ukwakhiwa kwekhonkco kunceda ukwandisa indawo yewebhusayithi yakho ngokuxelela uGoogle ukuba abanye abantu bacinga ntoni ngayo. Abantu ngokubanzi bacaphula kwaye babhekisele kumxholo abawufumana uluncedo. Imveliso ekumgangatho ophezulu ikwatsala ukuthunyelwa kwelizwi kubathengi abonwabileyo. Isicwangciso esiphumeleleyo sokuphucula ngaphandle kwephepha sinokunyusa kakhulu amanqanaba akho. Kodwa ngaphambi kokuba sixoxe ngendlela ezi zicwangciso zokuphucula i-off-page zisebenza ngayo, qwalasela oku:

Isitshixo sokwakhiwa kwekhonkco olusebenzayo kukuhambelana. Kubalulekile ukuba nedatha ye-NAP engaguqukiyo. Ukuba unewebhusayithi enegama elahlukileyo kunelo likwiphepha lakho lasekhaya, akulindelekanga ukuba ibekwe phezulu kwiziphumo zophendlo. Oku kubaluleke kakhulu kumagama angundoqo asekuhlaleni, njengabatywini baseNew York. Ngaphezu koko, Ucaphulo lunokunceda ukonyusa indawo yewebhusayithi yakho ngokuthe ngqo. Ukongeza kwikhonkco kwiwebhusayithi yakho, ungabanga igama lebrand kwiiblogi ezifanelekileyo kunye nemidiya yoluntu.

On-page-optimierung

On-page SEO refers to the measures taken to optimize web pages for search engine results. Inkqubo yenza amaphepha abe lula kwi-injini yokukhangela i-bots ukuqonda kwaye ibonelele kubasebenzisi bomxholo wephepha. Kufuneka kuqhutywe ngefilosofi ukuba “umxholo ngukumkani.”

Kwiphepha le-SEO libandakanya izinto ezahlukeneyo, kuquka iithegi zesihloko, izihloko, kunye nokubhaliweyo kwe-alt. Xa yenziwe ngokufanelekileyo, kwiphepha le-SEO linokuphucula i-website ye-injini yokukhangela i-rankings kunye nokuphucula amava omsebenzisi xa u tyelela indawo. Iwebhusayithi enendibaniselwano elungileyo yeethegi zesihloko, meta tags, kwaye umxholo ulindeleke ukuba ubekwe phezulu kwiziphumo zophendlo. Ukusebenzisa izihloko kunye neenkcazo zemeta yenye inxalenye ebalulekileyo ye-SEO yephepha.

UGoogle unomthamo omangalisayo womxholo – phantse 49 amaphepha ewebhu ezigidigidi nangaphezulu 2 million blog posts – kwaye ukuba wonke lo mxholo awulungiswanga, bekungathatha ixesha elingunaphakade ukuyifumana! Ke iinjini zokukhangela zifuna uncedo lokufumana umxholo wakho. Isicwangciso esinamandla se-SEO sephepha siya kuqinisekisa ukuba iwebhusayithi yakho ibonakala kubantu abaninzi kangangoko. Ukuba awuyinyusi indawo yakho ngokufanelekileyo, awukwazi ukulindela ukufikelela phezulu kwiziphumo zokukhangela.

Umhlathi wokuqala kufuneka ube negama elingundoqo ekujoliswe kulo, eya kunceda i-algorithm yokukhangela ukuba yintoni umxholo wephepha lakho. Ukuba iphepha lakho limalunga nezinja, ke kufuneka ukhankanye iintlobo ezahlukeneyo kunye neentlobo zezinja. Ngaphandle kolu lungiso lobugcisa, iphepha lakho alinakuze libekwe kwindawo yegama elingundoqo ekujoliswe kulo. Umxholo kufuneka ulungiselelwe igama eliphambili ekujoliswe kulo. Nangona oku kubonakala kulula, kubalulekile ukuqinisekisa ukuba umxholo wakho ulungiselelwe i-algorithm ye-injini yokukhangela kunye negama elingundoqo.

Kuya kufuneka uqinisekise ukuba indawo yakho ihambelana neselula. UGoogle uthanda iiwebhusayithi ezilayisha ngokukhawuleza kwizixhobo eziphathwayo. Ukusebenzisa i-breakpoints efanelekileyo kunye nokutshintsha ubungakanani beendaba kubalulekile kusetyenziso lweselula. Ukongeza, qinisekisa ukuba zonke izibonelelo ziyakhasa kwaye izigcawu ze-injini yokukhangela ziyakwazi ukufunda kwaye zibonise. Indawo esebenziseka lula kulula ukuyihlaziya kwaye uyigcine. Oku kunokonyusa umgangatho wakho kunye nokugcwala kwiwebhusayithi yakho. Inkcazo yemeta inceda umphandi aqonde ukuba iphepha lingantoni.

Off-page-optimierung

Off-page SEO can improve your search engine rankings in a number of ways. Ukongeza kwi-backlinks, ezi ndlela zinceda ukwandisa ubukho bophawu lwakho kwi-intanethi. Nangona i-SEO ayikho inkqubo yobusuku, iinzame ezingaguqukiyo ziya kuhlawula ekuhambeni kwexesha. Ukuba unokubambelela kwisicwangciso, ungalindela ukuba indawo yakho inyuke iye phezulu kwiphepha leziphumo zikaGoogle. Kodwa uyiphucula njani i-SEO yakho engaphandle kwephepha? Eli nqaku liza kukunika iingcebiso eziluncedo.

Ekuqaleni, I-SEO engaphandle kwephepha inceda iinjini zokukhangela ukuba zithini abanye abantu malunga newebhusayithi yakho. UGoogle ucinga ukuba unomxholo olungileyo, oko kufanele, kuba abantu babhekisela kuphela kwaye bacaphule iindawo ezibonelela ngeemveliso eziluncedo nezifikelelekayo. Eyona ndlela yokuphumelela kubasebenzisi kukwakha imveliso enkulu. Xa abantu bethanda into abayibonayo, baya kwabelana ngayo nabanye. Yiyo loo nto i-SEO engaphandle kwephepha ibaluleke kakhulu.

Inkalo yesibini ebalulekileyo ye-SEO ye-off-page yi-link yokwakha. Ukusebenzisa isicwangciso sokwakha ikhonkco, unokwenza kwaye upapashe umxholo ofanelekileyo kwezinye iiwebhusayithi ezidibanisa neyakho. Ezi khonkco zinokunyusa igunya lakho lewebhusayithi ngokubanzi, eyona nto ibalulekileyo kwi-SEO ephumeleleyo ngaphandle kwephepha. Ngokugxininisa kumgangatho endaweni yobuninzi, I-SEO engaphandle kwephepha inokuba nefuthe elikhulu kwitrafikhi yesayithi yakho kunye namanqanaba. Nje ukuba uzenzele igama elihle kwaye ube nomxholo osemgangathweni, ungaqalisa ukuvelisa amakhonkco amaninzi.

Into yesithathu kunye neyokugqibela ye-SEO ye-off-page kukusetyenziswa kwamakhonkco. UGoogle usebenzisa i-backlinks ukumisela ixabiso lewebhusayithi kunye nenqanaba. Ii-backlinks ezingaphezulu zithetha irenki ephezulu kunomnye ongakhankanywanga kwi-Intanethi. Iinjini zokukhangela zisebenzisa olu lwazi ukumisela umgangatho wewebhusayithi yakho kunye nokufaneleka kwekhasi lakho. Ngaphandle kolungiselelo olungekho kwiphepha, iphepha lakho liya kuba yi “akukho-mboniso.”

Isishwankathelo, I-SEO engaphandle kwephepha ibalulekile kusetyenziso oluyimpumelelo lwe-injini yokukhangela. Yeyona ndlela isebenzayo yokuphucula umgangatho wakho ngaphandle kokuhlaziya umxholo kwiwebhusayithi yakho. Iindlela ze-SEO ezingaphandle kwephepha ziquka ukwakha amakhonkco, izithuba kwimidiya yoluntu, kunye nokunye okukhankanyiweyo kwiwebhu. Ukusebenzisa obu buchule kuya kunceda iinjini zokukhangela ukuba ziqonde iwebhusayithi yakho kwaye zikhulise igunya lakho, ithemba, kunye nokufaneleka. Kwaye, yeyazimahla! Ngoko ke ulindele ntoni? Qala ukuphumeza ezi zicwangciso namhlanje!