Kwiphepha kunye ne-Off-Page SEO

SEO (usetyenziso lwe-injini yokukhangela) yinkqubo yokuphucula inani leendwendwe ezifunyanwa yiwebhusayithi yakho kwiinjini zokukhangela. Ijolise ekungahlawulwanga, ihlawulwe, kunye nokuhamba ngokuthe ngqo. Ngokulandela iziseko, unokuphucula ukubonakala kwendawo yakho. Ukwengeza, I-SEO inokukunceda ukutsala abathengi abatsha. Eli nqaku liza kuxoxa nge-SEO yephepha kunye ne-off-page.

Kwiphepha le-SEO

Enye yezona zinto zibalulekileyo zokubeka phezulu kuGoogle kwiphepha le-SEO, okanye ukuphucula iwebhusayithi. Le misebenzi inokwenza okanye yaphule iwebhusayithi. Ngelixa eminye yale misebenzi ithe ngqo, ezinye zinokuthabatha iiveki okanye iinyanga eziliqela ukuvelisa iziphumo ezibonakalayo. Nazi ezinye iingcebiso zokugcina engqondweni ukufumana iziphumo ezilungileyo kwi-SEO yephepha.

Ekuqaleni, kufuneka uqonde indlela iinjini zokukhangela ezisebenza ngayo kwaye uchonge amagama akho angundoqo. Amagama angundoqo ngamagama asetyenziswa ngabantu ukukhangela iimveliso kunye neenkonzo kwi-intanethi. Ukusebenzisa la magama angundoqo kuya kukuvumela ukuba wenze indawo yakho ibonakale ngakumbi kubaphandi, kubangele ukugcwala kuGoogle ngakumbi. Ukwengeza, ngokuphumeza izicwangciso ze-SEO kwiphepha, ungalodlula ukhuphiswano lwakho.

Ukusebenzisa izihloko ezifana ne-H1 kunye ne-H2 ukuchaza umxholo wakho lelinye inyathelo elibalulekileyo. Izihloko yinxalenye ephambili yomxholo wakho, kwaye kufuneka ichaze ngokucacileyo umxholo ophambili wephepha. UGoogle usebenzisa i-H1 njengomba wokuhlela iphepha, njengoko iyinkcazo elungileyo yomxholo wephepha. Ukubandakanya amagama angundoqo kwi-H1 kuya kukunceda ukhulise i-SEO yakho yephepha kunye nokuphucula ukusetyenziswa.

Ngaphandle kwephepha le-SEO

I-SEO engaphandle kwephepha lelona candelo libalulekileyo lokunyusa ukubonakala kwe-injini yokukhangela yewebhusayithi. Ibandakanya ukuvelisa amakhonkco kwezinye iisayithi, ukuvelisa ukukhankanywa kwebhrendi kunye nezabelo zomxholo, kunye nokufumana iivoti zokuzithemba kwimithombo engaphandle kwewebhusayithi. Izixhobo ezininzi ziyafumaneka kwi-intanethi ukunceda amashishini amisele amandla emizamo yawo ye-SEO engaphandle kwephepha. Ezi ziquka i-Link Explorer kunye nesixhobo sokuthandwa kwekhonkco.

Enye yezona zinto zibalulekileyo ze-SEO ye-off-page ngumxholo ophezulu. Umxholo osemgangathweni olungileyo ukwabelwana ngawo kwaye uqhagamshelwe, ukwandisa amathuba okuba iwebhusayithi yakho ibekwe kakuhle. Ukongeza kumxholo, kukwanceda ukuba nesicwangciso semidiya yoluntu. Nangona ezi zizinto ezibalulekileyo, azanelanga ukwenza iwebhusayithi yakho ibekwe phezulu.

Ukudala i-backlinks esemgangathweni lelinye icandelo elibalulekileyo le-Off-page SEO ye-SEO yeGoogle. Injongo kukwakha i-backlinks kwiindawo ezihloniphekileyo kwiwebhusayithi yakho. Kubalulekile ukusebenzisa abalawuli, blog directory, iiforam, kunye nezinye iisayithi ezihloniphekileyo ukukhuthaza umxholo wakho. Ngokwakha la makhonkco, uya kuphucula umgangatho wekhasi lakho kwaye ufumane isikhundla esiphezulu kwiiSERPs.

Imephu yesiza

Xa usenza imaphu yesayithi yakho, khumbula ukuba kubalulekile ukubandakanya kuphela amaphepha afanelekileyo kubaphulaphuli bakho. Oku kuthetha ukuba akukho 404 amaphepha okanye ii-URL eziphinda ziqondiswe. Kufuneka ugcine imephu yesayithi yakho ilula kwaye kulula ukuyifunda. Ungasebenzisa i-Yoast SEO ukwenza imephu yesayithi. Qiniseka nje ukwenza umsebenzi wemephu yesayithi ye-XML kuqala.

Imephu yesayithi luxwebhu olukhokela i-bots kaGoogle yokukhasa kwiwebhusayithi yakho. Ibonisa ukuba ngawaphi amaphepha abaluleke kakhulu kwaye inceda injini yokukhangela ukuqonda ukubaluleka kwendawo yakho. Kukho iindidi ezimbini zeemephu zesayithi: HTML kunye XML. Iimephu ze-HTML azifundwa ngabantu, kodwa kuphela i-bots ye-injini yokukhangela enokufunda imephu yesayithi ye-XML. Ukusebenzisa imephu yesayithi enomxholo oguqukayo kunokunceda ukunyusa umgangatho wesayithi lakho.

Imephu yendawo kufuneka iqulathe i-URL eyodwa kwiphepha ngalinye, kwaye kufuneka yenziwe kwifomati ye-XML. Iinjini zokukhangela zikhetha iimephu zesayithi ze-XML. Kufuneka kwakhona iqulathe isihloko kunye neethegi zenkcazo ezichaza ngokuchanekileyo umxholo wephepha ngalinye. Ezi zizinto ezibalulekileyo zokuphucula ukubonakala kwe-injini yokukhangela kunye nenqanaba. Ukwengeza, imephu yendawo kufuneka iqulathe kuphela uguqulelo lwecanonical lwesiqulatho sakho. Ungathumela imephu yesayithi yakho ngeGoogle Search Console.

Imephu yesayithi ye-XML

Eyona nto ibalulekileyo ekufuneka uyikhumbule xa usenza imephu ye-XML ye-SEO yeGoogle kukuba kufuneka iqulathe kuphela amaphepha afanelekileyo kwi-niche yakho.. Kungcono ukushiya ii-URL ezingabalulekanga, ezinje ngokuqhagamshelana nathi okanye imigaqo-nkqubo yabucala, ezingabalulekanga kwishishini lakho. Kunoko, Gxila kumaphepha ongathanda ukuba iinjini zokukhangela zigxile kuwo, njengezithuba zeblogi, amaphepha okumisa, kunye neenkcazo zemveliso.

Imephu yesayithi ye-XML kufuneka ingeniswe kuzo zombini i-Google Search Console kunye ne-Bing Webmaster Tools. Ezi zixhobo aziyi kukunceda nje ukuba indawo yakho ifakwe kwisalathiso ngokukhawuleza, kodwa baya kukunceda ukuba uchonge imiba ethintela ukuhanjiswa kwewebhusayithi yakho.

Igunya

Domain Authority (KUNYE) Yimetric ebalulekileyo yokubeka ingqikelelo ukuba inokuba iwebhusayithi inokuba njani kakuhle kwiphepha leziphumo zenjini yokukhangela yeGoogle (I-SERP). Ukwandisa i-DA yakho yindlela esebenzayo yokulandela inkqubela yakho ye-SEO kunye nokuqinisekisa ukuba indawo yakho ifumana itrafikhi elungileyo. Kukwabalulekile ukukhumbula ukuba abantu okhuphisana nabo bazama ukuzuza iDA ephezulu.

Xa uthatha isigqibo malunga neqhinga legama elingundoqo, kufuneka uqwalasele izinto ezininzi zokwandisa igunya lakho. Nje, igunya eliphezulu lephepha lithetha i-traffic efanelekileyo ngakumbi kunye namazinga aphezulu. Unxulumano olufanelekileyo kunye nomgangatho onalo, ngcono. Kufuneka kwakhona ujonge ukubhala umxholo wokuqala. Ngokulandela la manyathelo angasentla, unokuphucula igunya lephepha lakho kwaye ngaloo ndlela, ukwandisa amandla ayo okuma.

Into ephambili ekunqumeni igunya lakho linani le-backlinks oyifumanayo. Ukufumana i-backlinks ezilungileyo kwiiwebhusayithi ezithembekileyo yindlela efanelekileyo kakhulu yokunyusa igunya lakho. Qinisekisa ukuba uyakha intsebenziswano kunye neendawo eziphezulu zeDomain Authority. Kufuneka wenze izithuba zeendwendwe zibe yinxalenye yocwangciso lwakho lwenyanga. Ngokufanelekileyo, kufuneka wenze enye okanye ezimbini ngenyanga.

Amava ephepha

Amava ephepha yimetric entsha ethi uGoogle ayifake kwi-algorithms yokukhangela enjini yokukhangela. Le metric entsha ihambelana neenguqu zamva nje kwintengiso yokukhangela kunye neemfuno zabasebenzisi banamhlanje. Idibanisa ukubaluleka komxholo, isantya sephepha kunye namava omsebenzisi kunye nekhowudi-level optimization. Sisicwangciso esiphuhlileyo sobugcisa be-SEO efuna ubuchule bophuhliso lwewebhu.

UGoogle unike amashishini kunye nabanini bewebhusayithi isilumkiso kwangaphambili ngolu hlaziyo. Iya kuba nefuthe elikhulu kuyilo lwewebhu oluphendulayo, I-SEO yobugcisa kunye ne-SERPs rankings. Isiza esingalulungiseleli uhlaziyo sinokubona a 100 ukuhla kweepesenti kumanqanaba kunye nokuncipha okukhulu kwezithuthi. Ukusukela koku kubhalwa, kuphela 12 ipesenti yeziphumo zeselfowuni ziphumelele uvavanyo lwe-Google Core Web Vitals. Nangona kunjalo, Ii-URL ezikwindawo enye kwiiSERPs zi 10 ipesenti engaphezulu yokuba nenqaku elihle leCore Web Vitals.

Uhlaziyo lwamava ephepha elitsha kulindeleke ukuba lenze kube nzima kakhulu kwiiwebhusayithi ezingaboneleli ngamava omgangatho ophezulu womsebenzisi ukuba abekwe kakuhle.. IiWebhusayithi ezinikezela ngamava alungileyo omsebenzisi ziya kufumana ibheji eya kubekwa nguGoogle kwiindawo zabo. Ngaphandle kwale bheji, abasebenzisi banokungahoyi isiza ngokupheleleyo. Ukwandisa i-Core Web Vitals ngumsebenzi onzima wobugcisa, ke ezinye iinkampani zikhupha umsebenzi okanye zisebenzise isoftware eyenzelwe lo msebenzi.

Ubuninzi begama elingundoqo

Ekuphuculweni kwe-injini yokukhangela, Ubuninzi begama elingundoqo ngumlinganiselo wepesenti yebinzana elithile okanye igama elingundoqo kwiphepha lewebhu. Inceda ii-injini zokukhangela ukuba ingaba iphepha liqulethe umxholo ofanelekileyo. Ukuba iphepha linoxinaniso lwegama elingundoqo eliphezulu, izakuvela kwiziphumo zophendlo kwaye kuya kuba lula ukwenza itrafikhi.

Ubuninzi begama elingundoqo yinto ebalulekileyo kwi-algorithm yeGoogle. Ukuba iphezulu kakhulu, indawo inokuqwalaselwa “umdlalo” kwaye ufumane iirenki ezisezantsi. Kufuneka uhlale uzama ukunciphisa ubuninzi begama lakho elingundoqo ukuya kwinqanaba elifanelekileyo. Oku kuya kunceda umxholo wakho uhlale ufanelekile kwaye uthandeka kubafundi babantu. Khumbula, nangona kunjalo, ukuba uxinaniso lwegama elingundoqo lodwa akwanelanga.

Isitshixo kwi-keyword density kukubhala ngokwemvelo kwaye ubandakanye ibinzana lakho legama elingundoqo kanye okanye kabini kwiphepha. Ukusebenzisa isixhobo sophando lwegama elingundoqo yindlela ebalaseleyo yokuqinisekisa ukuba usebenzisa umgangatho ophezulu, igama elingundoqo elifanelekileyo. Ezi zixhobo aziyi kukunceda kuphela ukumisela amagama angundoqo angcono, kodwa qinisekisa ukuba umxholo wakho ulungiselelwe uGoogle.

I-metric yegunya

I-metric yeGunya ye-SEO kaGoogle yinto eqhelekileyo engaqondiyo. Nangona kunokuba luncedo, akusiyo umlinganiselo ogqibeleleyo wegunya lewebhusayithi. Isetyenziswa kakhulu njengemetric engamampunge kunayo nayiphi na enye into, ngonxulumano oluncinci kumgangatho wokwenyani wewebhusayithi. Endaweni yoko, yi-proxy yokuthengiswa kwewebhusayithi, ukuthandwa, kunye nokuthandwa kwekhonkco.

Ngelixa uGoogle ebala igunya lesizinda, ithanda ukwenza njalo kwiphepha-ngephepha. Oku kungenxa yokuba nesiza esidumileyo sinokuba namaphepha akumgangatho ophantsi. Yi, ke ngoko, kubalulekile ukuqonda ukuba uGoogle ulibala njani igunya. Nangona ingeyonto esemthethweni yokubeka uGoogle, kukho izixhobo ezininzi ezinokukunceda ukuba ubone igunya lewebhusayithi yakho.

Into yokuqala kwigunya lesizinda linani leekhonkco ezingenayo. Le metric ikwajongana nenani lemimandla ekubhekiselelwe kuyo. Kubalulekile ukukhumbula ukuba inani lamakhonkco kwisayithi libalulekile, kodwa kunjalo umgangatho wekhonkco ngalinye. Ukuba uninzi lwamakhonkco lukhomba kwindawo enikezela ngolwazi oluxabisekileyo, ukuba igunya lesizinda sewebhusayithi linokunyusa.

Umxholo weDivi

Ukuba ufuna ukonyusa itrafikhi kwiwebhusayithi yakho yeDivi, unokwenza oku ngokwenza umxholo. Nangona kunjalo, kufuneka ukwazi ukubhala umxholo ngokufanelekileyo. Umxholo wakho kufuneka ucwangciswe ngendlela yokuba abakhasi banokukhupha lula ulwazi oluxabisekileyo kwaye babeke amaphepha akho phezulu. Ukusebenzisa umxholo olungiselelwe ukhangelo lukaGoogle yindlela elungileyo yokwenza oku.

I-Divi iza noluhlu olubanzi lweemodyuli ezenzelwe ukwandisa amandla ayo e-SEO kunye nokusebenza. Umzekelo, imodyuli yeDivi Breadcrumbs inceda abakhasi ukuba babonise amaphepha ngokulula. Iplagi eYandisiweyo yeDivi Testimonial yongeza ischema sokulinganisa inkwenkwezi kubungqina ukuze zibonakale kwiziphumo zokukhangela zikaGoogle njengeziqwengana ezityebileyo.. Unokufakela iplagi yeDivi Plus ukongeza indlela-kwiSchema, FAQSchedule, kunye neemodyuli zokukala kweMveliso.

Enye yezona zinto zibalulekileyo kwisicwangciso sakho se-SEO yithegi yesihloko sephepha lakho. Ithegi yesihloko iqulethe amagama abalulekileyo asetyenziswa ziinjini zokukhangela ukubeka iwebhusayithi yakho kwiziphumo. I-Divi ikuvumela ukuba uchaze ithegi yesihloko kwizithuba kunye namaphepha. Ngaphaya koko, ixhasa imeta yesihloko.