I-SEO ye-Offsite kwi-Google Search Engine Optimization

I-SEO ye-Offsite kwi-Google Search Engine Optimization

If you want your website to rank high on Google, kufuneka wenze usetyenziso lwe-injini yokukhangela (SEO). Obu buchule budla ngokubizwa ngokuba “ulungiselelo olungekho kwiphepha” okanye “ukuthengwa kwekhonkco kunye nekhonkco lokurenta.” Ngokusisiseko, kubandakanya ukwenza umxholo wewebhusayithi yakho ulungele ngakumbi kwiinjini zokukhangela. Ukugcina iGoogle Richtlinien engqondweni ngelixa usenza ezi zicwangciso kuya kuqinisekisa impumelelo yewebhusayithi yakho. Kodwa uyenza njani le nto?

Uphendlo lwe-injini yokukhangela

I-SEO imele ukusetyenziswa kwe-injini yokukhangela, leyo yindlela esebenzayo yokwandisa ukubonakala kwe-injini yokukhangela yewebhusayithi yakho. Ijolise kwi-traffic ehlawulweyo kwaye engahlawulwanga kwaye isebenza ukwenza iwebhusayithi yakho ibonakale ngakumbi kubasebenzisi. Kukho iinzuzo ezininzi ze-SEO. Funda ukuze ufunde ngakumbi malunga neentlobo ezahlukeneyo ze-SEO. Nazi ezimbalwa zazo:

Uninzi lwe-SEO yeGoogle ibandakanya ukudala umxholo ofanelekileyo kubathengi. Umxholo usenokuba sisicatshulwa, ividiyo, okanye imifanekiso, kodwa uninzi luya kubandakanya zonke zontathu. Umxholo kufuneka ube negama elingundoqo-elilungiselelwe iinjini zokukhangela, kugxininiswa ekufundekeni. Amagama aphambili kufuneka abekwe kwimixholwana nakwizihloko. Umxholo ophuculweyo wegama elingundoqo ukhuthazwa kakhulu ukutsala ingqalelo yabathengi kunye nabathengi abanakho. Kunyanzelekile ukuba iwebhusayithi yakho ibonakale kwiinjini zokukhangela kwaye inePageRank ephezulu.

Ukubonakala kwe-injini yokukhangela yewebhusayithi yakho kuxhomekeke kwindlela afaneleke ngayo amaphepha akho kubaphulaphuli bakho. Ngokuphumeza i-SEO yeendlela zikaGoogle, ukwandisa ukubonakala kwekhasi lakho lewebhu kwi-intanethi. Oku, ekujikeni, iyakwandisa ukubonakala kwewebhusayithi yakho kuGoogle. Ekujikeni, iwebhusayithi yakho iya kuvela kwiziphumo zophendlo, okuya kukhokelela kwiindwendwe ezininzi kunye nengeniso eninzi. Oku kuya kuthatha ixesha kunye nomgudu, kodwa iziphumo zinokufaneleka. Kwaye, okona kubalulekileyo, ungalindela ukubona iziphumo kwiinyanga nje ezimbalwa!

Ukuphuculwa kwephepha

Offpage optimization is a method of search engine optimization that involves steps taken outside of the website to increase the relevance of the content. Ngelixa ukuphuculwa kwephepha kugxile ekwandiseni umxholo kwiwebhusayithi, ukusebenzela ngaphandle kwephepha kukwajolise ekunyuseni ukuthembeka kunye nobunkokeli bengcinga bewebhusayithi ngokusebenzisa amakhonkco kwimithombo ethembekileyo.. I-algorithms kuGoogle jonga ngaphezulu 200 izinto ezahlukeneyo ukumisela indlela yokubeka iiwebhusayithi, kunye nomxholo yenye yezona zinto zinzima ukugweba. Izinto zokuphucula ngaphandle kwephepha zinceda i-algorithm yenze isigqibo esichanekileyo somgangatho, kuba ezinye iiwebhusayithi ziyakwazi ukubonelela ngovavanyo oluthe kratya lwewebhusayithi yakho.

Umgangatho we-backlinks yinxalenye ebalulekileyo ye-SEO engaphandle kwephepha, kwaye kubalulekile ukukhumbula ukuba ubuninzi abufani nomgangatho. Ukufumana i-backlinks kwiiwebhusayithi ezifanelekileyo ze-niche kubalulekile, kodwa idomeyini eninzi kakhulu inokubonwa njengekhohlisayo nguGoogle. Ngokwandisa isicatshulwa sakho se-ankile, ungafikelela kwiphepha lokuqala leziphumo zophendlo. Ezi ngcebiso zilandelayo ziya kukunceda ukhulise igunya lamakhonkco akho kwaye uwafumane kwiiwebhusayithi ezikumgangatho ophezulu.

Linkkauf und Linkmiete

There are several reasons to use Linkkauf and Linkmiete when it comes to SEO. Enye yazo kukuba ikhonkco lokuthenga libonelela ngeziphumo eziqinisekisiweyo. Enye inzuzo yokuthenga ikhonkco kukuba amakhonkco akho aya kubonakala esidlangalaleni kwaye alawuleke. Unokukhetha ukwenza inethiwekhi yekhonkco eyodwa. Nangona kunjalo, ulwakhiwo lwekhonkco olungenakuziphatha ibe yidabi eliqhubekayo likaGoogle ukusukela oko “Uhlaziyo lwePenguin” kwi 2012.

Kwisakhiwo sekhonkco, injongo yeyokuqala kwaye iphambili kukuphucula iSohmaschinenranking yewebhusayithi. Kufuphi, amakhonkco anceda i Suchmaschinen ukutolika ukubaluleka kwephepha lewebhu. Amakhonkco amaninzi akhomba kwiwebhusayithi yakho, Okukhona kuya kuvela kwiziphumo zophendlo. Ii-backlinks zibekwe kwezinye iiwebhusayithi, kwaye zinokutolikwa njengeengcebiso. Amakhonkco kwiwebhusayithi yakho anokuthengwa kwaye athengiswe kwezinye iinkampani.

Kulwakhiwo lwekhonkco, ufuna amakhonkco angaphandle ukonyusa iwebhusayithi yakho yokukhangela iinjini. Oku kwenziwa nge-linkbaiting kunye ne-link-exchange-exchange strategy. Ngelixa imikhankaso yokutshintshiselana ngekhonkco inokunyusa ukugcwala kwewebhusayithi, abakhuthazwa ukuba bafikelele kwinqanaba eliphezulu. Esona sizathu siphambili soku lixesha elifunekayo ukwakha nokugcina la makhonkco. Ngaphandle kokuba ulungele ukuchitha iiyure ezininzi ekwakhiweni kwekhonkco, akunakwenzeka ukuba ufumane naziphi na iziphumo.

I-tempo yomsebenzi we-SEO iya kwahluka ngokuxhomekeke kwizinto ezininzi, kubandakanya iminyaka yesizinda kunye nomgangatho womxholo. Inqanaba lokhuphiswano nalo libalulekile. Iindawo ezikhuphisanayo kufuneka ziphuculwe ngokwahlukileyo kwezo zingekhoyo. Injongo yephulo lakho le-SEO iya kuba yinto emisela ukuba umsebenzi uya kugqitywa ngokukhawuleza kangakanani. Ukuba uceba ukwandisa itrafikhi kwaye wenze ingeniso eninzi, kufuneka uchithe imali eninzi ekwakheni ikhonkco.

Offsite Optimierung

Offsite SEO bei Google suchmaschinenoptimmierung refers to a variety of factors that impact search engine ranking. Ezi ziquka imiba yobugcisa bephepha kunye nobukho beempawu zentlalo. Zombini kwi-SEO kunye ne-offsite ye-SEO zibalulekile ekubonakaleni kwe-injini yokukhangela kunye nokugcwala okufanelekileyo. Ngelixa imiba yobugcisa ibalulekile ekubonakaleni kwewebhusayithi, imiba ye-offsite inokunyusa umgangatho wakho. Nazi ezinye iingcebiso ze-Offsite SEO kuGoogle:

I-SEO engaphandle kwendawo ibalulekile kwiwebhusayithi ukuze ifumane isikhundla esiphezulu kuGoogle. Iziphumo zokukhangela zakuqala zophawu zibonisa uvavanyo lukaGoogle kunye nokuqonda kwayo. Ngenxa yoko, Amanyathelo okwakhiwa kwe-brand sisicwangciso esibalulekileyo se-SEO ye-offpage. Ixesha elidlulele, esi sicwangciso siya kukunceda wenze uphawu olomeleleyo ukuba ngokwendalo etsala amakhonkco kunye erwahnungen. Umxholo wophawu kufuneka ube wodwa kwaye ube nolwazi oluninzi oluluncedo.

I-SEO engaphandle kwendawo ibalulekile kwiinguqu ze-algorithm zikaGoogle. Kubandakanya ukudala kunye nokubeka i-backlinks efanelekileyo ukusuka kwezinye iiwebhusayithi ukuya kweyakho. Olu hlobo lokuphucula kunzima kakhulu ukulawula kune-Onsite SEO, kwaye kuxhomekeke kumgangatho wephepha lakho. Ngaphandle komxholo ofanelekileyo, I-SEO engaphandle kwendawo ibandakanya i-ubersichtlich topicsaufbereitung kunye nesipho esihlaziywa rhoqo. Nangona kusenokuvakala njengomsebenzi omninzi, kunokuba luncedo kakhulu xa kwenziwe ngokuchanekileyo.

Using social media for search engine optimization

Publishing relevant content on social media can make a significant difference in the success of your online marketing strategy. I-injini yokukhangela i-bots iya kukhwela izithuba zakho zemidiya yoluntu, ibonisa umxholo ofanelekileyo kumaphepha eziphumo zophendlo. Njengoko iindwendwe ezininzi zabelana ngezithuba zakho, amathuba akho okufumana amakhonkco aya kwanda. Nazi ezinye iingenelo zokusebenzisa imidiya yoluntu ekuphuculeni injini yokukhangela. Eli nqaku liza kugubungela nganye nganye ngokweenkcukacha. ukuba iintlobo zomxholo wakho zabelana ngoyilo, funda indlela yokusebenzisa imithombo yeendaba zentlalo ekuphuculeni injini yokukhangela.

Ukuba ufuna ukwandisa iinzame zakho ze-SEO, sebenzisa imidiya yoluntu ukukhuthaza umxholo wakho. Iyakwandisa ukubonakaliswa kwebhrendi yakho kwaye iya kuphucula isidima seshishini lakho. Kukho ngaphezu 2.77 abasebenzisi beebhiliyoni zemidiya yoluntu kwihlabathi jikelele. Sisixhobo esihle kakhulu sokwandisa ukubonakaliswa kwebhrendi, ukuqhuba itrafikhi kunye neentengiso. Ngokunyusa umxholo wakho kwimidiya yoluntu, unokuphucula uluhlu olubanzi lweemethrikhi ze-SEO. Ukufunda ngakumbi, jonga ikhosi yethu yoqeqesho kwimidiya yoluntu.

Imidiya yoluntu inokunyusa umgangatho wewebhusayithi yakho kwiinjini zokukhangela. Ukusebenzisa imidiya yoluntu ukukhuthaza umxholo kwisayithi yakho kunokunyusa ukuthengisa kunye nokwazisa uphawu, ngokunjalo nenkonzo yabathengi. Ukusebenzisa imidiya yoluntu ekuphuculeni injini yokukhangela kuya kunceda ithemba lakho likufumane ngophendlo olunye lukaGoogle. Unokwenza iwebhusayithi ekhethekileyo yeshishini lakho kwaye uyikhuthaze ngokusebenzisa amaqonga eendaba ezentlalo ezahlukeneyo. Abantu abaninzi abandwendwela amaphepha akho eendaba zoluntu, Okukhona kuya kuba phezulu umgangatho wakho we-injini yokukhangela.