I-SEO engaphandle kwephepha, Ungeniso lwegama elingundoqo kwiithegi zemeta, Content-Audit, kunye nokuSebenzisa

Ukukhangela injini yokukhangela okanye i-SEO yinxalenye ebalulekileyo yokuthengisa kwi-intanethi. Kukho iinkalo ezininzi ezahlukeneyo ze-SEO. Kweli nqaku, siya kujonga kwi-Offpage SEO, Ungeniso lwegama elingundoqo kwiithegi zemeta, Content-Audit, kunye nokuSebenzisa. Injongo kukuphucula umgangatho wakho kuGoogle nakwezinye iinjini zokukhangela eziphambili.

I-SEO engaphandle kwephepha

I-SEO suchmaschinenoptimierung yinkqubo yokuphucula ukubonakala kwewebhusayithi ngeenjini zokukhangela. Ijolise kwiziphumo zophando lwendalo kwaye ayibandakanyi izibhengezo ezihlawulwayo. Ifuna ukudalwa kwewebhusayithi ekhangayo kunye nokudibanisa kwe-Offpage-SEO kunye ne-Onpage-SEO. I-Onpage-SEO ibandakanya ukwenza uhlengahlengiso lwesakhiwo kunye nobugcisa kwiphepha lewebhu. Ijolise ekudaleni umxholo ofanelekileyo kunye noluncedo.

Ukwakhiwa kwekhonkco yinxalenye ebalulekileyo ye-SEO. Ayincedi kuphela ekubekeni umgangatho wewebhusayithi, kodwa ikwakhuthaza abatyeleli ukuba bahlale kwiwebhusayithi ixesha elide. Ngaphezu koko, UGoogle ubona umxholo onxibelelene kakhulu njengofanelekileyo. I-linktexte esetyenziselwa ukudibanisa kwiphepha ekujoliswe kulo kufuneka ihambelane nomxholo welo phepha. Umzekelo, ukuba iphepha ekujoliswe kulo limalunga nokuseka umphathi wethegi kaGoogle, ke i-linktexte kufuneka ibe “Seta umphathi wethegi kaGoogle”.

Iziphumo ze-SEO zinokuthatha ixesha elide ukuba zibonakale. Ixesha lexesha lixhomekeke kwizinto ezininzi, kodwa ngokubanzi, ziinyanga ezintathu ukuya kwezintandathu. Ukugcina iziphumo, iwebhusayithi kufuneka iphuculwe kwaye yandiswe rhoqo. Nangona kunjalo, ukuba yenziwe ngokuchanekileyo, kunokubangela inzuzo ephezulu kumnini wewebhusayithi.

I-SEO ibandakanya yonke i-masnahmen ejolise ekwandiseni ukubonakala kwewebhusayithi kwiinjini zokukhangela. Ikwabandakanya ukuphuculwa kwephepha kunye ne-offpage. Eyokuqala ibandakanya ukulungiswa komxholo wewebhusayithi. Ukongeza i-meta-inkcazelo, iithegi zesihloko, kwaye iimarkups zinokuphucula ukubonakala kwewebhusayithi kwiinjini zokukhangela. I-SEO yobuchule ikwabandakanya ukuphuculwa kokuziphatha komsebenzisi, isakhiwo sekhonkco, kunye nokwenza ngcono ngaphandle kwephepha. Iimasaji zokuthengisa zingasetyenziselwa ukuphembelela iziphumo zokukhangela.

I-SEO enhle ifuna umonde kunye nexesha. Kukwafuna ukuqonda okulindelweyo kwi-injini yokukhangela. Uhlobo lwesibini lwe-SEO lubandakanya iintengiso zokukhangela ezihlawulweyo. Ezi zibizwa ngokuba yiNtengiso yeNjini yoKhangelo okanye iNtengiso yeNjini yoPhando.

Ungeniso lwegama elingundoqo kwiithegi zemeta

Injini yokukhangela izigcawu ingafumana imixholo yephepha lakho leHTML ngokuphendla amagama angundoqo aqulathwe kwiimetatags.. Ezi thegi zivumela ii-injini zokukhangela ukuba zidwelise umxholo wakho kwaye ziwugcine kwisalathiso sabo. La magama angundoqo anokunceda kwakhona ekufumaneni umxholo kwiphepha lakho ukuba iphepha lakho linamagama angapelwanga kakuhle. Nangona ukufihla la magama akukhuthazwa, ungalungisa upelo lokubhaliweyo kwakho kwiphepha lakho.

Content-Audit

Ukwandisa iwebhusayithi yakho kwiinjini zokukhangela, kufuneka uqinisekise ukuba umxholo wakho ubhalwe ngokufanelekileyo kwaye ulungiselelwe. Uphicotho lomxholo yinxalenye ebalulekileyo yale nkqubo. Ikunceda ukuba uchonge iindawo ezibuthathaka zewebhusayithi yakho kunye nomxholo wayo osebenza kakuhle. Yinxalenye yenkqubo eqhubekayo yokuphucula ehlala icokisa umxholo wakho. Ngokwenza i-tweaks encinci kumxholo wakho, unokuphucula umgangatho wayo jikelele kunye nokuthembeka.

Uphicotho lomxholo we-SEO luluhlu olusebenzayo lomxholo wewebhusayithi yakho, ikuvumela ukuba uchonge umxholo ophindwe kabini, ukutyiwa kwabantu, kunye neminye imiba. Ikwachonga amathuba ezihloko kunye neengcinga ezitsha. Ukuba umxholo ochanekileyo awukhonjiswanga, uya kuphoswa amathuba okufumana itrafikhi engakumbi, ikhokela, kunye neentengiso.

Ezona webhusayithi zisebenzayo zilungiselelwe hayi nje iinjini zokukhangela, kodwa nakubafundi ngokunjalo. Ngelixa ii-algorithms zinefuthe ekubonakaleni komxholo, abafundi babantu bamisela ukuthandwa kwephepha okanye iwebhusayithi epheleleyo. I-SEO suchmaschinenoptimierung ngophononongo lomxholo yeyona ndlela ibalaseleyo yokufumana ukuqonda okucokisekileyo komxholo wakho kunye nokuchonga amathuba okukhula.. Ukudala umxholo osemgangathweni kunokuthatha ixesha elininzi kunye nomgudu.

Ukusebenziseka kwe-SEO

Ukusetyenziswa kwewebhusayithi kunokuchaphazela umgangatho we-injini yokukhangela. Ukuba uphawu luhlala luvela phezulu kwiziphumo zophendlo, abasebenzisi banokungafaneli bandwendwele iwebhusayithi yolo phawu. Nangona kunjalo, ukuphucula ukusetyenziswa kunokuba nemiphumo emihle kwi-rankings ye-injini yokukhangela, ngokunjalo. Nangona ukugxininiswa kakhulu kwi-SEO kuyingozi kumava omsebenzisi, indlela elungeleleneyo ekusebenziseni inokunyusa amathuba okuba iwebhusayithi ibonakala phezulu kwiziphumo zophando.

IiWebhusayithi kufuneka ziyilwe ukuba zibe lula ukuhamba kwaye zibe nomtsalane emehlweni. Iinjini zokukhangela, ngakumbi uGoogle, ixabiso eliphezulu CTR (ireyithi yokucofa). Ukusebenziseka kwewebhusayithi kufuneka kukuthathele ingqalelo oku. Ukusebenziseka kakuhle kuya kwandisa amazinga okuguqulwa. Ukusetyenziswa kwewebhusayithi kunokuphucula inani letrafikhi eliyifumanayo.

Iiwebhusayithi ezinokusebenziseka kakubi zinezinga eliphezulu lokugxuma kwaye azinakuguquka. Ukunyuka kwesantya sokunyuka kuya kuchaphazela kakubi umgangatho wephepha lephepha kunye nomgangatho we-injini yokukhangela. Abasebenzisi kunokwenzeka ukuba babelane kwaye bathande iiwebhusayithi ezinokusebenziseka kakuhle. Ukusebenziseka kwewebhusayithi kunempembelelo enkulu kumanqanaba kunokubekwa kwayo.

Ukusebenziseka kwewebhusayithi kunokuphucula ngokusebenzisa amabinzana alula kwaye aqondakalayo. Ukusebenzisa amabinzana alula kulula kumsebenzisi, kwaye iphucula i-SEO yesakhiwo. Iziphumo zokukhangela kufuneka zixinene, ukudibanisa kumxholo ofundekayo. La manyathelo anokwenza kube lula kubasebenzisi ukukhetha iwebhusayithi kunye nokuphucula amava omsebenzisi.

Ukusebenziseka ngundoqo wokuphucula injini yokukhangela. Xa zombini izinto zihambelana, iwebhusayithi ibonelela ngamava angcono omsebenzisi. Ukuba ezi zinto zimbini azivisisani, UGoogle uya kohlwaya iwebhusayithi ukuze ilungiselelwe iziphumo zenjini yokukhangela kodwa ingaboneleli ngexabiso lokwenyani kumsebenzisi.

Igama elingundoqo-uLungiso kwiNtsika-Umxholo

Ukuphuculwa kwe-injini yokukhangela kwi-Pillar-Content yindlela entle yokunyusa i-traffic kunye nenqanaba elifanelekileyo kumagama angundoqo anomthamo omkhulu. Esi sicwangciso siquka ukuseka amaphepha eentsika anika ulwazi olubanzi ngezihloko eziphambili. Oku kunceda ii-injini zokukhangela ezona khonkco zifanelekileyo kwaye ziya kukhokelela kumanqanaba anamandla kwiiSERPs.

Xa udala iphepha lentsika, kuyanceda ukuyidibanisa kumxholo onxulumeneyo. Iphepha lentsika kufuneka ligubungele isihloko esinye esiphambili, bamba imixholwana, kunye nekhonkco kwisithuba seblogi esineenkcukacha. Ezi zaziwa njengomxholo weqela kwaye kufuneka ziqhagamshelane kwakhona kwiphepha lentsika.

Ngomxholo wentsika, kungcono ukusebenzisa amagama angundoqo abanzi kunye nedatha yendlela efanelekileyo kunye nomthamo wokukhangela. Ukwenza isicwangciso esisebenzayo segama elingundoqo, kuya kufuneka uqhube uphando lwegama elingundoqo ngendlela ebanzi. Ukuthi ngqo, kufuneka uthathele ingqalelo umthengi wakho’ imibuzo kunye namanqaku entlungu kwinqanaba ngalinye lohambo lomthengi. Yale, ungasebenzisa isixhobo esifana nePhendula Uluntu ukubona ukuba abantu bakhangela ntoni.

Xa udala intsika-umxholo, khumbula ukuba injongo yephepha ngalinye lentsika kukukhokela umsebenzisi ngokunzulu kumxholo wakho. Oku kuthetha ukuba iphepha lentsika kufuneka libe namagama angamawaka amabini ukuya kwamahlanu ubude. Iphepha lentsika lelona phepha lakho lokufika eliphambili ngaphakathi kwendawo yakho yomxholo. Iphepha lentsika likwasebenza njengegumbi le-echo kumxholo wakho. Kufuneka kwakhona ibe namakhonkco kumanqaku anxulumeneyo.