I-Optimierung engaphandle kwephepha kunye noHlalutyo lwegama eliPhambili kwi-Google Search Engine Optimization

Ukuba ufuna ukubeka indawo yakho kuGoogle, kufuneka wazi iziseko ze-SEO – UPhendlo lweNjini yoKhangelo. Eli nqaku liza kukwazisa ukuba uphume kwiphepha le-Optimierung, uhlalutyo lwegama elingundoqo, kunye neminye imiba ebalulekileyo ye-SEO. Funda ukuze ufumane eyona miba ibalulekileyo yewebhusayithi yakho. Emva koko, ungaqalisa ngokwakho. Ukuba uqinisekile ngezakhono zakho, ungazama ukuyenza ngokwakho, kodwa khumbula ukuba ifuna inqanaba elithile lolwazi kunye nokubeka iliso rhoqo utshintsho ukuze kuqinisekiswe ukubekwa okuphezulu kunokwenzeka. Ngeso sizathu, unokufuna ukuqesha i-SEO optimiser yangaphandle.

SEO

Whether you’re running a small, phakathi, okanye ishishini elikhulu, Injini yokukhangela ibalulekile kwimpumelelo yakho. Nangona kunjalo, ayizizo zonke iiwebhusayithi eziya kufuna ukuphululwa okufanayo, Ngoko ke kubalulekile ukuqonda amandla okhuphisana nabo kunye neendawo zabo ngaphambi kokuba uqale. Ngethamsanqa, kukho izinto ezimbalwa ezibalulekileyo ekufuneka ishishini ngalinye liziqwalasele. Funda ngakumbi kwezi ziqendu ezimbalwa. Kwaye ungalibali ukulinganisa inkqubela yakho!

Isinyathelo sokuqala kukufumanisa ukuba yeyiphi amagama angundoqo afanelekileyo kumxholo wewebhusayithi yakho. Amagama angundoqo ekugxilwe kuwo ngawona okhetha ukuwasebenzisa ngaphakathi komxholo wakho. Uxinaniso lwegama elingundoqo lusetyenziswe ukuba lube yinto ekubekweni kwewebhusayithi, kodwa uGoogle uyithathele indawo le ngomxholo kunye nezinye izinto. Ufuna ukuba iwebhusayithi yakho ifumaneke kumagama angundoqo afanelekileyo, ke khetha amagama angundoqo ogxininise ngononophelo. Emva koko, yenza kwaye ulungise umxholo wakho ngokusekelwe kumagama angundoqo afanelekileyo kwishishini lakho.

SEO – UPhendlo lweNjini yoKhangelo

SEO, okanye usetyenziso lwe-injini yokukhangela, yinkqubo yokulungiselela iwebhusayithi yakho ukuba ibonakale kwiziphumo zophendlo lwendalo. Kubandakanya ukudala umxholo ofanelekileyo ukuba ii-injini zokukhangela kunye neendwendwe ngokufanayo ziya kufumana uncedo. Ngokuphucula umgangatho womxholo kwisayithi yakho, ungalindela ukufumana itrafikhi yasimahla kwiinyanga ezizayo. Kodwa yintoni kanye kanye SEO? Masiyicalule ngokwezona nxalenye zayo zisisiseko. Eli nqaku liza kukunika isishwankathelo se-SEO. Funda ukuze ufunde indlela yokusebenzisa i-SEO ukwandisa ukubonakala kwewebhusayithi yakho.

I-Organic search traffic isimahla kwaye inokunceda ishishini lakho livelise iROI elungileyo, kodwa akuqinisekwanga. Iinjini zokukhangela zitshintsha i-algorithms yazo rhoqo. I-CEO kaGoogle u-Eric Schmidt uqikelele ukuba kwi 2010 batshintsha algorithm yabo nge-avareji 1.5 amaxesha ngosuku. Okuchasene, ii-arhente ezihloniphekileyo zisebenzisa izixhobo ze-SEO zobugcisa kwaye zichaze ukuba kutheni izixhobo ezithile zisebenza ngakumbi kunezinye. Kodwa kumnini-shishini ophakathi, kungcono ukushiya uphando lwegama elingundoqo kwiingcali.

Ukuphuculwa kwephepha

Offpage optimization refers to various actions that are taken outside of a website to improve its search engine rankings. I-SEO ye-Offpage ibandakanya izicwangciso kunye namaqhinga okufumana amakhonkco kwezinye iiwebhusayithi. I-backlinks ngakumbi ifumana iwebhusayithi yakho, kokukhona isayithi lakho liya kuba nalo igunya kuGoogle. Ngaphezu koko, i-backlinks ilinganisa igunya lephepha, kwaye ke uGoogle uzithathela ingqalelo xa emisela indawo yewebhusayithi.

Uhlalutyo lwegama elingundoqo

The first step in Keyword Analysis for Google Search Engine Optimization is to get a clear understanding of the competition for the keywords you want to target. Ngelixa amanye amagama angundoqo anokuba lula ukuwabeka kwaye abe nomthamo ophantsi wokukhangela, abanye kunokuba nzima ngakumbi ukujolisa, zifuna izixhobo ezingaphezulu, kwaye ifuna isicwangciso sexesha elide. Ukufumana amagama angundoqo angcono, sebenzisa i-Google Keyword Planner ukujonga idatha yegama elingundoqo. Lungiselela idatha kwikholam A no-B, kwaye ubhekisele kweyokuqala “Uhlalutyo lwegama elingundoqo” isithuba ukunqanda uphindaphindo.

Xa kusenziwa uHlahlelo lwegama eliPhambili, kufuneka uthelekise iziphumo zabakhuphisana bakho nezakho. Uhlalutyo lwegama elingundoqo luya kutyhila ukuba ngaba abakhuphisana nabo bakwinqanaba legama elithile elingundoqo, okanye ukuba babeka kwinqanaba legama elingundoqo elihambelana ne-niche yakho okanye ishishini. Olu lwazi luya kuba luncedo ekuphuculeni iinzame ze-injini yokukhangela yewebhusayithi yakho. Ukuba ukhuphiswano lwakho sele lubekwe kakuhle kwibinzana elithile elingundoqo, kufuneka uzame ukuyijolisa ngokwakho.

Schema für Offpage Optimierung

Ukuphuculwa kwephepha (SEO) yinto ebalulekileyo ekwandiseni ukubonakala kwewebhusayithi. Oku kubandakanya ukufumana amakhonkco kunye neempawu zentlalo ezixelela uGoogle ukuba umxholo uthembekile. Vuselela unxibelelwano olukhoyo kwaye wenze ezintsha ukunceda uGoogle aqonde umxholo wakho. I-Optimierung ye-Offpage kufuneka ibe yinxalenye ephambili yesicwangciso se-SEO yewebhusayithi.

Ukongeza kwi-off-page optimization, Kukwabalulekile ukubandakanya iziqwengana ezityebileyo kumxholo wakho. Ezi ziqwengana ziya kuvela ngokucacileyo kwiziphumo zenjini yokukhangela. Enye into ebalulekileyo kukusetyenziswa kwamagama angundoqo kwiithegi zesihloko. La magama angundoqo kufuneka avele ngaphambili kakhulu kunomnye umbhalo kwithegi yesihloko. Ungasebenzisa izixhobo zasimahla ukuchonga iithegi zesihloko eziphindwe kabini. Ukuba ubona iithegi eziphindwe kabini zesihloko, emva koko kufuneka uqiniseke ukuba umxholo wewebhusayithi yakho uhambelana nabakhuphisana nabo.

Isakhiwo se-JSON-LD sivumela ii-injini zokukhangela ukuba zifunde idatha ecwangcisiweyo ngendlela ekulula ukuyifunda. Ingasetyenziswa ngendlela efanayo ne-HTML, kodwa akunyanzelekanga ukuba ibandakanywe ngokuthe ngqo kwikhowudi yemvelaphi. Yifomati ekhaphukhaphu enokusetyenziswa nakweliphi na iphepha lewebhu. Isetyenziswa ngokubanzi ukuphumeza i-schema kwiiwebhusayithi. Iwebhusayithi inokusebenzisa i-JSON-LD ngoMphathi weTag kaGoogle.

Methoden zur Verbesserung von Offpage Optimierung

There are several methods to improve your Offpage-Suchmaschinenoptimierung, kodwa ukwakha ikhonkco yeyona ndlela iqhelekileyo. Nangona amakhonkco angathengwa, zikwanzima ukuzilawula. Ukwakhiwa kwekhonkco okungekho mgangatho kunokukwenza wohlwaywe nguGoogle-Algorithmus. Ukufunda malunga nendlela yokwenza izinto ezingaphandle kwekhasi kwiwebhusayithi yakho, funda esi sikhokelo silandelayo.

Enye yeendlela ezilungileyo zokunyusa umgangatho wakho kukufumana izabelo ezininzi ze-echte zentlalo. Inani eliphezulu lezabelo zentlalo liya kwandisa umgangatho wakho, kunye nokucaphula okuninzi kuthetha iimbono ezininzi zabasebenzisi. Kwakhona kubalulekile ukwenza amakhonkco kunye nomxholo osekelwe kwi-zielgruppen yakho. Zombini ezi ndlela ziya kuba nefuthe kwisikhundla sakho, kodwa i-Offpage-SEO inzima kakhulu. Kukho ezinye izinto eziya ekumiseleni umgangatho wakho, ezifana isakhiwo link kunye nezinye massnahmen zokuthengisa zemveli.

ikhonkco izicatshulwa – La ngamagama okanye iitekisi ezikrwelelwe umgca ngaphantsi ngekhonkco. I-Linktexte idla ngokuba zizivakalisi ezifutshane ezichaza into ekwelinye icala lekhonkco. Kuphephe umdlalo onzima ankertexte njengoko ezi zithambekele ekuphuculeni kakhulu. UGoogle uxabisa ikhonkco leprofayile ezendalo kangangoko kunokwenzeka. Ukuba usebenzisa umdlalo onzima ankertexte, kuya kufuneka ujonge umbhalo wekhonkco lendawo yakho kunye neSitudiyo seDatha sikaGoogle.

Cost of Offpage Optimierung

The cost of Offpage Google Suchmaschinenoptimation will depend on the type of backlinks you have pointing to your website. Njengokuba, umgangatho ophezulu we-backlinks uya kubiza ngaphezu kwekhwalithi ephantsi. Kwelinye icala, iintengiso ezihlawulelwayo ziya kubiza ngaphezulu kwezasimahla, njengoko uGoogle kuza kufuneka akuhlawulele ngentengiso yabo. Iindleko ziya kuxhomekeka apho ubeka khona iimveliso zakho kunye nenani lokucofa okufumanayo.

Offsite Optimierung

Offsite SEO is a key part of your website’s strategy. Okukhona unamakhonkco amaninzi akhomba indawo yakho, ngcono. Nangona kunjalo, kufuneka uhlale ulungisa la makhonkco ukuwagcina esematsha kangangoko. Nokuba abasasebenzi, basenokwandisa ukuthandwa kwewebhusayithi yakho. Ingqwalasela ephambili yokwenziwa kwangaphandle kwekhasi kukwakha amakhonkco akumgangatho ophezulu. Ukufezekisa oku, kufuneka uguqule iprofayile yakho yekhonkco.

Enye yezona ndlela zisebenzayo zokwenza oku kukutyalomali kwisicwangciso somxholo ophezulu. Ngaphandle koko, Iiprofayili zemidiya yoluntu zinezibophelelo ezithile kwi-OffSite-Optimierung. Njengomzekelo, Izikhokelo zoVavanyo loMgangatho kaGoogle zicacisa ukuba isidima sidlala indima ephambili kwiziphumo zophando. Ezi zikhokelo zisetyenziswa ngabasebenzi bakaGoogle ukumisela ukuba zeziphi izinto ezisebenza kakuhle kunye nendlela yokuziphucula. Ngaloo ndlela, ukusebenzisa iprofayile yemidiya yoluntu ekumgangatho ophezulu yindlela esebenzayo yokonyusa ukubonakala kwakho kwi-intanethi.