Phucula i-SEO yakho kaGoogle ngezi Teknikhi ze-SEO ezingaphandle kwePhepha

Kukho iinkalo ezahlukeneyo zeGoogle SEO. Uhlaziyo lweHummingbird ngumzekelo omnye. Izama ukunika ingxelo ngolwimi lwendalo kunye nophendlo lwelizwi, kwaye uphonononga unxulumano phakathi kwamagama namabinzana. Incede amashishini abekwe phezulu. Olunye uhlaziyo, Ijuba, luphuculo kwiziphumo zophendlo lwasekuhlaleni kwaye ihlaziya iqondo lokuqwalaselwa kwendawo kwimibuzo yophendlo. Amashishini axhomekeke kwitrafikhi yokukhangela yasekuhlaleni angazuza kolu hlaziyo. Ukwengeza, Ukuphunyezwa kwe-HTTPS/SSL kuye kwaba yinto esemgangathweni. Nje ngeziphumo, amashishini amaninzi akrwaqula ukufumana i-HTTPS iphunyezwe.

Ngaphandle kwephepha le-SEO

One of the most popular off-page SEO techniques is link building. Xa ezinye iiwebhusayithi zibuyela kwiwebhusayithi yakho, ubonisa igunya lakho kunye nobuchule. Njengoko i-algorithm kaGoogle ifuna ukukala iisayithi ezinokuthembeka okuphezulu, kufuneka ube namakhonkco akhomba kwiwebhusayithi yakho kwezinye iiwebhusayithi ezinxulumene neshishini lakho. Ngokufanayo, ikhonkco elivela kwiwebhusayithi ehloniphekileyo liya kukunceda ukuba ubeke phezulu kunabo bakhuphisana nabo.

I-SEO engaphandle kwephepha isebenza kwinani lamanqanaba. Isikhundla esiphezulu kwiiSERPs sibalulekile kuba kuya kukhokelela ekuvezweni okungakumbi, ucofa ngakumbi kunye notyelelo, kunye nenani eliphezulu lokukhankanya imidiya yoluntu. Ngelixa ukwakhiwa kwekhonkco kuseyinto ebalulekileyo ekusebenziseni injini yokukhangela, unokuphucula kwakhona i-pagerank yendawo yakho ngokubandakanyeka kwisakhiwo sekhonkco elimhlophe. Kubalulekile ukuqonda umahluko phakathi kokwakhiwa kwekhonkco kunye nokuthengiswa, kunye nendlela ezichaphazelana ngayo.

Ukhankanya uphawu, ezifana neeforam kunye namanqaku, ziimpawu ezibalulekileyo zikaGoogle. Ukukhankanywa kwebhrendi akusoloko kudityaniswa newebhusayithi yakho, kodwa abakhasi bakaGoogle banokuthatha kuzo kwaye benze umfanekiso opheleleyo wendlela abantu ababona ngayo uphawu lwakho. Ukwandisa ukukhankanya uphawu, landela ukukhankanywa okuhle kwewebhusayithi yakho kwaye uphendule kwizimvo ezingalunganga. Ukwengeza, kubalulekile ukugcina umxholo omtsha kwaye ufanelekile. Ukongeza kumxholo omtsha, Kwakhona kubalulekile ukukhankanya igama lakho lophawu kwiiforamu kunye nezinye iisayithi zemidiya yoluntu.

Enye yezona ndlela zibalulekileyo ze-SEO ezingaphandle kwephepha le-SEO kwiintengiso zasekhaya kukuphononongwa. Ngelixa uninzi lophononongo luya kuba nethegi ye-nofollow, basenakho ukuba nefuthe elihle kumanqanaba engingqi. UGoogle uthemba iiwebhusayithi ezinohlolo oluqinisekisiweyo, ngoko uphononongo oluvela kwiwebhusayithi ethembekileyo lunokuba nefuthe elihle kwindawo yakho. Indlela elungileyo yokufumana olu phononongo kukubanga iprofayile yeshishini kwiiwebhusayithi ezinkulu zokuphonononga kwaye ucele abathengi abonelisekileyo ukuba babhale uphononongo lweemveliso kunye neenkonzo zakho.. Oku kuya kwandisa ukuvezwa kwakho kwiinjini zokukhangela kwaye kukuncede wakhe ukuthembana nabasebenzisi.

Ukwakhiwa kwekhonkco yinxalenye ebalulekileyo ye-SEO ye-off-page ye-SEO ye-Google. Kodwa kufuneka ilungelelaniswe nemodeli yakho yeshishini elithile. I #1 Injongo yokwakhiwa kwekhonkco kufuneka ibe kukufumana amakhonkco asemgangathweni kwiiwebhusayithi ezigunyazisiweyo. Gxininisa kumgangatho phezu kobuninzi. Kuya kufuneka kwakhona ugxininise ekusekeni iwebhusayithi yakho njengegunya kunye nomthombo othembekileyo. Le yeyona ndlela isebenzayo ye-SEO engaphandle kwephepha. Awunakukwazi ukuyihoya! Kodwa qiniseka ukuba uyenza ngokuchanekileyo.

I-SEO engaphandle kwephepha ibalulekile kwi-SEO kaGoogle kuba inika iinjini zokukhangela umbono olungileyo wokuba zithini ezinye iiwebhusayithi malunga newebhusayithi yakho.. Iiwebhusayithi ezikumgangatho ophezulu zinokuba ne-backlinks evela kwezinye iiwebhusayithi, zikhankanyiwe brand kumajelo eendaba zentlalo, kwaye ufumane incwadi ephawulweyo kwaye kwabelwane ngayo phakathi koluntu lwabasebenzisi abanengqondo efanayo. Oku, ekujikeni, iya konyusa umgangatho wakho, kwaye umgangatho wakho uya kunyuka. Ngenqanaba elingcono, uya kuba netrafikhi eninzi.

I-SEO yobugcisa

Using techniques and methods that incorporate search engine optimization into the design of your website can improve its ranking and attract more visitors. Ngokuphucula iimpawu zobugcisa zewebhusayithi yakho, unokwenza kubelula kwiinjini zokukhangela ukugaqa kwaye uqonde imixholo yayo. Iisayithi eziphumeleleyo ze-SEO zobugcisa zibonelela ngamava alungileyo omsebenzisi, amaxesha okulayisha ngokukhawuleza, kunye namakhonkco athembekileyo, ukukhuthaza ukusebenzisana kwexesha elide kunye namaphepha. Xa ulungiselela imiba yobugcisa kwindawo yakho, Wongeza amathuba okuchukumisa i-bots ye-injini yokukhangela kwaye uvelise iireyithingi ezinomtsalane.

Ukuba indawo yakho iqulethe ezininzi 404 amaphepha, ungazilungisa ngokuzicima. 404 amaphepha asengamakhonkco azakukhokelela umsebenzisi kwiphepha elidlulileyo, ngoko kufuneka uzame ukuzisusa kwiwebhusayithi yakho. Oyena nobangela wokophuka kwamakhonkco lutshintsho lwe-URL okanye ukususwa kwephepha. Ukuphumeza a 301 ukuqondisa kwakhona kuya kuvumela abasebenzisi ukuba baye kwiphepha elitsha. Ngokususa ezi 404 amaphepha kwindawo yakho, unokuphucula i-SEO yakho yobugcisa.

Amazon SEO

Amazon SEO is an effective way to drive qualified traffic to your product listings. Inkqubo ibandakanya ukulungiselelwa kwamagama angundoqo kunye nokuhlalutya umthamo wokukhangela ukujonga ezona zifanelekileyo ukuzisebenzisa kuluhlu lwakho lwemveliso.. Uphando lwegama elingundoqo lubalulekile kwimpumelelo yephulo lakho le-Amazon SEO, kwaye kubalulekile ukusebenzisa izixhobo ezifanelekileyo. Kweli nqaku, Uya kufunda ukuba ungaluphucula njani uluhlu lwakho kwaye unyuse amanqanaba akho kwiAmazon. Ngesicwangciso esifanelekileyo segama elingundoqo, unokunxibelelana nabathengi bakho kwaye uhlangabezane neemfuno zabo.

Njengomthengisi, unokunyusa i-Amazon SEO yakho ngokuthengisa iimveliso ezininzi. Iimveliso ezithengisa kakuhle kwiAmazon zidla ngokubeka phezulu. Ngoko, ukuthengisa ukunyusa yenye yezona ndlela zisebenzayo zokunyusa intengiso yakho kunye nokufikelela kwinqanaba eliphezulu lephepha. Ukuba ufuna ukubona ukonyuka okubalulekileyo kwintengiso, ungaqhuba amaphulo eAmazon PPC. Yimeko yokuphumelela kubo bobabini. Ngethuba nje uphepha ukwenza nayiphi na imiphumo emibi kwizinga lokuguqulwa kwakho, I-SEO yakho ye-Amazon iya kuba sisixhobo esisebenzayo sokunyusa izinga lakho lokukhangela.

Ukuphucula iimveliso ezixhasiweyo kunye namaphulo e-PPC yinxalenye ebalulekileyo ye-Amazon SEO. Isicwangciso esilungileyo siya kufumana imveliso yakho idweliswe kwiPhepha lokuQala leemveliso ezixhasiweyo. Iindidi zemveliso, amanqaku omthengisi, kunye nebhrendi ziphakathi kwezinto ezininzi ezimisela ukuba imveliso ivela phi kwiziphumo zophendlo. Kubalulekile ukukhumbula ukuba i-algorithms kwiAmazon ikrelekrele ngokumangalisayo kwaye iya kuhluza iimveliso ezingahambelaniyo nemilinganiselo.. Nangona kunjalo, oku akufuneki kube ngumqobo kwimpumelelo.

Enye inkalo ebalulekileyo ye-Amazon SEO yi-keyword optimization. Uluhlu lwakho kufuneka luqulathe amagama angundoqo afanelekileyo kwisihloko, Indawo yembumbhuli, kunye nenkcazo. Qinisekisa ukuba usebenzisa amagama angundoqo kwezi ndawo ukucofa kunye nokuguqulwa. I-algorithm ye-Amazon iya kunika ubunzima obuninzi kwiimveliso ezinamagama angundoqo kwizihloko zabo ukuba zihambelana neenkcazo kunye nezihloko zabo.. Unokunyusa i-SEO yakho ye-Amazon kunye neendlela ezifanelekileyo zokusebenzisa igama elingundoqo. Emva kokuba ufumene amagama angundoqo afanelekileyo, izintlu zakho ziya kufaneleka ngakumbi kubathengi abanokubakho, kwaye uya kuxhamla ekuthengisweni okwandisiweyo.

Igama lakho lomthengisi liya kuba yenye yezona zinto zibalulekileyo zokubekwa kwiAmazon. Kufuneka usebenzise amagama angundoqo kwigama lakho lomthengisi ukwandisa ukubonakala, kodwa ulumkele igama elingundoqo-izinto. Ukufakwa kwegama eliphambili kuya kuthoba inqanaba lakho kwiAmazon, yenza isihloko sakho sibonakale si spammy, kwaye unciphise izinga lokucofa. Ukunqanda oku, sebenzisa indibaniselwano yamagama angundoqo kwaye uqinisekise ukuba alandelelana ngendlela eyiyo. I-algorithm ye-Amazon iya kuqwalasela enye indlela yokupela.

I-A9 yi-algorithm yobunikazi eyenzelwe yi-Amazon kwaye isetyenziselwa ukumisela umyalelo weziphumo. Ilinganisa iimveliso ngokufaneleka kwazo kunye nokuba kunokwenzeka ukuba zithengwe. IAmazon isebenzisa iintlobo ngeentlobo zeempawu zenqanaba, kuquka ukufaneleka kwegama elingundoqo, ukukhangela umthamo, kunye nesihloko semveliso. Qinisekisa ukuba isihloko siqulethe amagama angundoqo afanelekileyo kwimveliso. Ukuba awukwazi ukwenza i-algorithm yeAmazon, mhlawumbi ayiwufanele umgudu. Kodwa ukuba wenza umsebenzi wakho wasekhaya, usenako ukonyusa intengiso yakho kwiAmazon.