Uyisebenzisa njani i-SEO Optimizier ye-Google Search Console

Uyisebenzisa njani i-SEO Optimizier ye-Google Search Console

Xa kuziwa ekuphuculeni iwebhusayithi yakho, ukusebenzisa i-SEO optimizer ingaba sisixhobo esixabisekileyo. Ezi zixhobo zikunceda ukuba ubone ukuba ngawaphi amagama angundoqo afanelekileyo kwindawo yakho, kunye nokuhlalutya i-backlinks yakho. Ezinye izixhobo zijolise kumxholo, ngelixa ezinye zijolise ngakumbi kuphando lwegama elingundoqo. Ezi zixhobo zihlala zisebenza ngokubambisana neenkonzo ze-SEO zeengcali, kwaye iingcali zidla ngokuqeqeshelwa ukutolika imixholo eziyifumanayo. Ukuba awuqinisekanga ukuba sesiphi kwezi zixhobo oza kuzisebenzisa, cinga ngokuqesha ingcali ukuze ikuncede ngemizamo yakho yokuphucula.

Onma SCOUT

Ukuba ufuna i-SEO optimizer, I-ONMA scout lukhetho olukhulu. Baneminyaka emininzi yamava kwishishini kwaye baqonda iindlela ezilungileyo zokwandisa iwebhusayithi yakho. Ukongeza kusetyenziso lwe-injini yokukhangela, banikezela ngezinye iinkonzo ezifana nokuthengisa imidiya yoluntu kunye noyilo lwewebhusayithi. Unokubacela iingcebiso kunye namaqhinga endlela yokuphucula iwebhusayithi yakho. Baza kuba nolwazi olubanzi malunga nendlela yokufumana amanqanaba aphezulu kuGoogle.

I-ONMA scout SEO optimizierer lilungu elisebenzayo kakhulu loluntu lwezomthetho. I-ONMA scout isebenzisa ubuchule be-SEO ye-White Hat ukunyusa i-organic traffic kwiwebhusayithi. Basebenzisa obu buchule ukwenza iiwebhusayithi zibe nomtsalane ngakumbi kwiinjini zokukhangela kunye nokwandisa imveliso yazo. Baqinisekisa iindawo ezilishumi eziphezulu kubathengi. Uya kufumana isikhundla esimangalisayo ngoncedo lwabo! Ngoko, Ingaba ulunde ntoni? Nika i-ONMA umnxeba namhlanje kwaye ufumanise ukuba bangakunceda njani ukuba ufike apho!

Ukulungiswa kwe-injini yokukhangela yinkqubo enzima kwaye ifuna amava. Kubalulekile ukuqesha ingcaphephe ye-SEO ukuqinisekisa ukuba ufumana amanqanaba aphezulu kuGoogle. I-ONMA scout inamaqabane kaGoogle AdWords kwaye inokusingatha yonke imiba yokuthengisa kwakho kwi-intanethi. Bakwaqinisekisa ukuba iinkonzo zabo ze-SEO zenziwa ngokwemigaqo yeGoogle. Yiyo loo nto unokuqiniseka ukuba iwebhusayithi yakho iya kufumana umgangatho omkhulu.

Google Search Console

Ukuba ujonge indlela yokuphucula amanqanaba ewebhusayithi yakho, udinga i-SEO optimierer ye-Google Search Console. Esi sixhobo sinceda abanini bewebhusayithi ukuba baqonde ukubonakala kwe-injini yokukhangela kunye nemibono, kunye nenani lamaxesha abatyeleli becofa kwiziphumo xa besebenzisa uGoogle. Ngokusebenzisa esi sixhobo, ungayandisa iwebhusayithi yakho kwaye unyuse itrafikhi. Nazi ezinye iindlela zokuqalisa. Qhubeka ufunda ngeengcebiso malunga nendlela yokusebenzisa i-Google Search Console.

I-Google Search Console ibonisa ulwazi malunga nokuba mangaphi amaxesha amaphepha afakwe kwisalathiso, ivaliwe, okanye isusiwe, kunye namagama angundoqo adumileyo. Ulwazi luluncedo kwii-optimizers, ngubani onokuyisebenzisa ukuphucula umxholo wabo okanye acele isalathisi kwakhona. Ukwengeza, esi sixhobo sizakunceda ukuchonga idata elahlekileyo, phinda umxholo, kunye neminye imimandla edityaniswe kwiphepha. Ungakwazi kwakhona ukuseta isilumkiso se-imeyile yeempazamo, ukuze wenze ngokukhawuleza xa zisenzeka.

Olunye uphawu oluluncedo lwe-SEO optimierer yeGoogle Search Console yingxelo yesixhobo. Le ngxelo iya kukuxelela ukuba zeziphi izixhobo eziqhuba itrafikhi kwindawo yakho. Ngokophononongo lwakutsha nje olwenziwe nguGoogle Analytics, izixhobo eziphathwayo ziya kuvelisa uninzi lwabatyeleli 2020. Olunye undwendwelo luya kuvela kwiidesktop, iipilisi, kunye nezinye izixhobo. Ngokusebenzisa iConsole yoPhendlo, unokugqiba ukuba i-SEO yakho iyasebenza kangakanani kwaye zeziphi iindawo ezifuna ukuphuculwa ukwandisa i-traffic.

Kwiphepha le-SEO

I-OnPage SEO optimizers igxile ekuphuculeni amava omsebenzisi xa undwendwe luhlala kwiwebhusayithi yakho. Iwebhusayithi elungiselelwe nge-SEO ekwiphepha iya kubekwa ngcono kwiinjini zokukhangela kwaye incede iindwendwe zakho zifumane into eziyifunayo.. Inkqubo yokuphucula kwiphepha iqala ngokuqonda indlela iinjini zokukhangela ezisebenza ngayo kunye nokumisela amagama angundoqo onqwenela ukuwajolisa.. Ngokugxininisa kwigama elingundoqo elinye kwiphepha ngalinye lewebhusayithi yakho, unokuqinisekisa ukuba umxholo wakho uthathwa njengofanelekileyo kunye nomgangatho ophezulu kwiinjini zokukhangela.

Iithegi zesihloko kwiphepha lakho kufuneka ziqulathe amagama angundoqo ojolise kuwo, kwaye akufuneki ukuba igqithe 55 abalinganiswa. Unokusebenzisa isixhobo sophando segama eliphambili ukugqiba ukuba yintoni okhuphisana nabo abayenzayo kwaye udibanise oko kwisicwangciso sakho sethegi yesihloko.. Iithegi zesihloko akufuneki zibe ngaphezulu kune 50-60 abalinganiswa, nangona iGoogle ingenayo imithetho engqongqo. Ungabandakanya kwakhona inkcazo yemeta, evela kwiSERP, ukuvumela abasebenzisi ukuba bafunde ngakumbi malunga nomxholo wephepha lakho.

Kwii-arhente ezincinci ze-SEO okanye abanini bewebhusayithi ngabanye, Iphepha le-Optimizer Pro sisixhobo se-SEO sephepha esijolise ekuphuculeni umxholo wendawo yabo. Isixhobo sinikezela ngohlalutyo oluneenkcukacha lwamanani kunye nokuhamba komsebenzi okuguquguqukayo. Inceda umxholo wakho ubekwe phezulu kwiziphumo zokukhangela zikaGoogle. Ngokungafaniyo nezinye izixhobo, I-Page Optimizer Pro ingasetyenziselwa amaphulo e-SEO anzima kwiindawo ezikhuphisanayo. Ngenxa yobume bayo obuntsonkothileyo, esi sixhobo kunzima ukuyisebenzisa, kodwa idatha yayo ebanzi kunye nokuqonda okunzulu kuya kwenza inkqubo ibe lula kuwe. Isixhobo sikwakuvumela ukuba wenze uluhlu lwemisebenzi elulwelo olusekwe kukubaluleka kwamanani.

Imephu yeSayithi yeXML

Imephu yesayithi ye-XML yinxalenye ebalulekileyo yenkqubo ye-SEO. Kubalulekile ukuba iinjini zokukhangela zibonise zonke ii-URL zesayithi lakho, kodwa iindlela zokuphucula umgangatho azisoloko zanele. Kuya kufuneka usebenzise imaphu yesayithi equka iinguqulelo ezisemthethweni zazo zonke ii-URL zakho. Kwi-SearchAtlas, unokuseta uphicotho lwesayithi ukuze uqinisekise ukuba zonke ii-canonical URLs zibandakanyiwe kwisalathiso semephu yesayithi. Ukusuka apho, ungacela enye into ekhasayo kwaye ulungise nawaphi na amaphepha angakholakaliyo.

Imephu yesayithi ye-XML iqulethe ulwazi olupheleleyo lwendawo ye-URL. Oku kwandisa amathuba okuba indawo yakho ifakwe kwiinjini zokukhangela. I-xhtml:uphawu loyelelwano lwekhonkco lukwasetyenziswa ukubonisa ulwimi kunye nokwahluka kommandla. Ukwengeza, usebenzisa imephu yesayithi kuya kukhawulezisa ixesha lokulayisha kwiwebhusayithi yakho. Esi sisitshixo sempumelelo ye-SEO. Qiniseka ukuba ujonga iinkcukacha ngaphambi kokuba wenze imephu yesayithi yakho. Ngokulandela ezi zikhokelo, uya kuba usendleleni yokubeka phezulu kwiziphumo zophendlo.

Nje ukuba wenze imaphu yesayithi yakho, yingenise kuGoogle usebenzisa ikhonsoli yokukhangela. Emva kokwenza oko, ungajonga isalathiso semephu yesayithi yakho. Ukuba inani leekhonkco ozifakileyo kunye nesalathisi lihluke kakhulu, kukho ingxaki. Ukuba ufumana umahluko omkhulu, zama ukongeza amanye amakhonkco kwimephu yesayithi yakho. Kwiimeko ezininzi, Iimephu zesayithi ze-XML azikho luhlu.

Amakhonkco angaphakathi

Kukho iingenelo ezininzi zokunxibelelana kwangaphakathi kwiwebhusayithi yakho. Ngomnye, banokunyusa igunya lekhonkco lewebhusayithi yakho. Ngelixa amakhonkco angaphakathi aphantse abe namandla njengamakhonkco angaphandle, zisenako ukuhambisa inaliti. Eyona ndlela ilungileyo yokwandisa amakhonkco angaphakathi kukuchitha ixesha usakha ezangaphandle. Nanga amacebo ambalwa okukunceda ukuba uwasebenzise kangangoko:

Ekuqaleni, qinisekisa ukuba amaphepha akho ayafunyanwa. Amakhonkco angaphakathi abaluleke kakhulu ekusebenziseni injini yokukhangela, njengoko zichaza 20% yenqanaba lilonke lephepha lakho. Ngokufanelekileyo, onke amaphepha kwisiza kufuneka afikeleleke ngocofa kathathu okanye ngaphantsi kwiphepha lasekhaya. Ngaphandle kwamakhonkco angaphakathi, Abakhasi bakaGoogle abayi kukwazi ukubona amaphepha. Isibini, amakhonkco angaphakathi anceda uGoogle ahlele amaphepha adityaniswe kuwo ngokusebenzisa i-anchor text yawo.

Isithathu, amakhonkco angaphakathi abalulekile kumava omsebenzisi. Uhlobo olufanelekileyo lwamakhonkco angaphakathi luya kukhokelela iindwendwe zakho kulwazi olufunayo. Amakhonkco phakathi kwamaphepha aphucula amava omsebenzisi, qinisa uhambo lomsebenzisi, kwaye unyuse ixabiso le-SEO yewebhusayithi yakho. Ukwenza amakhonkco angaphakathi asebenze ngakumbi, sebenzisa izixhobo ze-SEO. Ungasebenzisa i-Google Search Console kunye neeplagi ze-Yoast Premium ukuze wenze ngesandla. Kwaye ukuba awufuni ukuchitha iiyure kunxibelelwano lwangaphakathi, ungade uzenzele inkqubo.

IsiHlomelo sikaGoogle sokuBhala kwakhona

Isilungisi se-SEO esilungileyo sisebenzisa iGoogle Title Rewrite Checker ukuqinisekisa ukuba iithegi zabo zesihloko azinde kakhulu.. Kubalulekile ukuba nesihloko esingekho mfutshane kwaye kulula ukusifunda, kodwa ikwabonakalisa umxholo wephepha. Kukho ezinye iimeko apho isihloko side kakhulu, ngoko uGoogle uyibhala kwakhona ukuze ilingane nendawo. Ngethamsanqa, kukho isixhobo sasimahla esinokukunceda ukujonga izihloko zakho ukuze ubhale kwakhona.

Ukusebenzisa i-ALL isihloko se-CAPS kuya kwenza kube nzima kwiindwendwe zokukhangela ukufunda, kwaye inokunqanda ngokuqatha inani lamagama uGoogle azakubabonisa. Oku kubaluleke ngakumbi ukuba isihloko sinegama lebrendi okanye amanye amagama afana nalawa angafane aqatshelwe ngabaphandi.. Ukunqanda le ngxaki, zama ukusebenzisa izihloko ezimfutshane ezinamagama angundoqo afanelekileyo. Ukusebenzisa isixhobo esifana ne-Zyppy's Title Optimizer kunokukunceda ukuba ukhangele ukuba isihloko siqulethe amagama angundoqo abaphulaphuli bakho ojolise kubo abaya kuwakhangela..

Ukuba unesihloko eside, UGoogle uya kulungelelanisa isihloko ukuze silingane indawo ekhoyo kwiSERP. UGoogle usebenzisa izinto zeheader ukujonga isihloko esiphinda sibhale kwaye iya kuthatha indawo yesihloko eside kakhulu nge-H1 ithegi yephepha.. Ukuba unesihloko esiphelelwe lixesha, UGoogle uza kuyifaka endaweni yalo nyaka, ngoko “Iinqobo zokwamkelwa – IYunivesithi yaseAwesome” iya kuba “Indlela yokwamkelwa – IYunivesithi yaseAwesome”.