How to Succeed in Google SEO

How to Succeed in Google SEO

Uphendlo lwe-injini yokukhangela (SEO) is a key to increasing traffic to your website. Nokuba indawo yakho isimahla, okanye uhlawulela intengiso, I-SEO iya kwandisa i-traffic yakho kwii-injini zokukhangela. Ubuchule obusisiseko be-SEO bubandakanya iimephu zeSayithi, Amagama aphambili, Isakhiwo sekhonkco, kunye ne-SEO yobuGcisa. Ukongeza kokugxila kwi-organic traffic, Iithagethi ze-SEO ezihlawulweyo kunye ne-traffic ngqo. Nazi ezinye iindlela zokonyusa iwebhusayithi yakho yendalo kunye netrafikhi ehlawulweyo.

Imephu yesiza

Creating a Sitemap for Google SEO is a crucial step in ensuring that your website is seen by search engines. Nangona le ndlela ayiyomfuneko kwi-algorithm yeGoogle, kubalulekile ukukhumbula ukuba kuya kunceda indawo yakho yewebhusayithi ukuba ibe ngcono ukuba iqulethe ii-URL ezininzi kangangoko kunokwenzeka. Kukwabalulekile ukuqinisekisa ukuba i-URL ifakwe ngekhowudi ngokuchanekileyo. Ukwenza oku, kufuneka uqinisekise ukuba ubaleka naziphi na ii-ID zeseshoni okanye ezinye iimpawu ezikhethekileyo. Kufuneka uqinisekise ukuba ii-URL zikwi-UTF-8 encoding kwaye naziphi na ii-URLs zibalekile. Ukwengeza, iimephu zesayithi zilinganiselwe 50,000 Ii-URLs kwaye ayikwazi ukuba ngaphezu kwe-50MB ngobukhulu xa ingaxinzelelwanga. Ukuba imephu yesayithi yakho inkulu, ungathumela iifayile ezahlukeneyo okanye uzidibanise kwifayile enye.

Enye into ekufuneka uyiqwalasele yindawo yexesha. Ukuba iwebhusayithi yakho itshintsha rhoqo, ungafuna ukucinga ngokutshintsha izowuni yexesha ukubonisa utshintsho. Iisetingi zezowuni yexesha elingalunganga zinokubangela ukuba imephu yesayithi yakho iphelelwe lixesha, enokuchaphazela umgangatho wewebhusayithi yakho. Ekugqibeleni, qiniseka ukuba wongeza isitampu sexesha kwiphepha ngalinye, okanye uGoogle uyakuyihoya kwaye anike indawo yakho indawo ephantsi kwiziphumo zokukhangela. Ngokuqinisekisa ukuba imephu yesayithi yakho inesitampu sexesha esingaguqukiyo, uya kuphucula i-SEO yewebhusayithi yakho kunye nokugcwala.

Nje ukuba ugqibile ukwenza imaphu yesayithi, kufuneka uyingenise kuGoogle ngeGoogle Search Console. Ukuba sele usete iGoogle Search Console, cofa ku Crawl > Iimephu zesayithi ukuze uqalise. Nje ukuba ungenise imaphu yesayithi, ungayivavanya ukuqinisekisa ukuba akukho zimpazamo. Ukuba uyayingenisa, iwebhusayithi yakho iya kuba phezulu kuGoogle. Kodwa, ukuba awufuni ukuthatha ixesha, kukho ezinye iiplagi ezikhoyo kwiWordPress.

Amagama aphambili

Uphando lwegama elingundoqo kufuneka lube yinxalenye eqhubekayo yesicwangciso sakho sokuthengisa. Amagama angundoqo e-SEO abaluleke ngakumbi njengoko ixesha lihamba, kwaye igama elingundoqo elifanayo elisetyenziswe namhlanje linokuthi liphelelwe lixesha kwiinyanga ezimbalwa ukusuka ngoku. Nangona kunjalo, ngoncedo lophando lwegama elingundoqo, ungatyhila amagama amatsha aphucula iziphumo zakho kwaye utsale iindwendwe ezithile. Uphando lwamagama angundoqo lunokukunceda ufezekiseke kakhulu kwaye ufumane inqanaba eliphezulu le-injini yokukhangela. Ngezantsi kukho iingcebiso zokukunceda ukuba uphumelele ngophando lwegama elingundoqo. Kwaye khumbula ukuba bhetyebhetye xa uphanda amagama angundoqo amatsha.

Sebenzisa imifanekiso nanini na kunokwenzeka. Imifanekiso inomtsalane kumfundi kunye neenjini zokukhangela. Sebenzisa amagama angundoqo kwigama lefayile yemifanekiso. ukuba iintlobo zomxholo wakho zabelana ngoyilo, yongeza enye indlela (I-ALT) umlinganiswa ukuze iinjini zokukhangela zazi ukuzisa iwebhusayithi yakho kwiphepha lokuqala. Ukwengeza, sebenzisa i-anchor text ukudibanisa kwiphepha lakho ukusuka kwezinye iiwebhusayithi. Ukusebenzisa igama lakho elingundoqo njenge-affix text yenza kube lula kubakhangeli bakaGoogle ukufumana iphepha lakho lewebhu. Inyathelo lokuqala ekuphuculeni umgangatho we-injini yokukhangela kukufumana amagama akho aphambili.

Isicwangcisi segama elingundoqo likaGoogle sisixhobo esihle kakhulu sokucinga ukuba ngawaphi amagama angundoqo ahamba phambili kwaye abekwe kwiiSERPs.. Ibonelela ngeempawu zophando kunye neengcinga zegama elingundoqo kuzo zonke iindawo ezininzi. I-Keyword Planner yenye yezona zixhobo zidumileyo kubathengisi bomxholo. Iindlela zikaGoogle zikuvumela ukuba uphande izihloko ezihamba phambili kwaye ubeke iliso rhoqo lokukhangela ukufumana amagama afanelekileyo enqaku lakho. Emva koko, khetha enye okanye indibaniselwano yamagama angundoqo kwaye uwasebenzise kumxholo wakho.

Ngelixa uphando lwegama elingundoqo lubalulekile kwi-SEO, kubalulekile ukuphepha ukuyigqithisa. Ukuba uyayibaxa, umxholo wakho awuzukubonakala wendalo kwaye ungafundeki kubafundi. Hlala ubeka igama lakho eliphambili kwisihloko senqaku lakho. Oku kuya kuphucula izinga lakho le-SERP kunye ne-CTR. Musa ukuyigqithisa, kodwa sebenzisa iimodyuli zokongeza ukuze uphucule umxholo wakho. Umzekelo, sebenzisa ngaphezu kwegama elinye elingundoqo kwisihloko, okanye usebenzise amagama angundoqo ahlukeneyo, kuquka izithethantonye.

Isakhiwo sekhonkco

One of the most important strategies for achieving high search engine rankings is Google SEO link building. Ngexesha lale nkqubo, ujonge ukunyusa inani leekhonkco ezikumgangatho ophezulu ezingaphakathi kwiwebhusayithi yakho. Ngokusebenzisa ubuchule obuchazwe kweli nqaku, unokufikelela kumanqanaba aphezulu enjini yokukhangela kwaye uphucule ukubonakala kwewebhusayithi yakho iyonke. Funda ngakumbi malunga nale nkqubo ibalulekileyo. Kwaye ungalibali ukwenza rhoqo! Nanga amanyathelo ekufuneka uwalandele kwi-Google SEO yokwakha ikhonkco.

Isizathu esinyanzelisayo siyimfuneko xa kusakhiwa amakhonkco. Abantu abafuni ukunxibelelana nawe kuba becinga ukuba upholile. Kodwa ukuba ubhale umxholo osemgangathweni kwaye unike ulwazi oluxabisekileyo, ezinye iisayithi ziya kudityaniswa nawe. Le ndlela inokunyusa umgangatho wokukhangela kwiwebhusayithi yakho kwaye yandise ukuvezwa kwakho kwiwebhu. Ukusebenzisa esi sicwangciso, ungakonyusa ukuvezwa kwakho kwiinjini zokukhangela kwaye uvelise itrafikhi engaphezulu kunye nokuthengisa okwandisiweyo. Kukho iinzuzo ezininzi zokudibanisa isakhiwo, yaye ziwufanele umgudu!

Enye indlela yokomeleza iphrofayili yakho ye-backlink kukufumana iiwebhusayithi ezidibanisa nabakhuphisana nabo. Ngokujonga amakhonkco abo, unokubagqwesa kumanqanaba enjini yokukhangela. Ukuba awuqinisekanga ukuba uqale phi, sebenzisa isixhobo esifana ne-Ahrefs’ Xhumanisa i-Intersect ukufumana ngokukhawuleza amathuba e-backlink. Ukujonga ubunzima begama elingundoqo kunye nomthamo wokukhangela’ isixhobo sikubonisa ukuba zeziphi iiwebhusayithi okhuphisana nazo eziqhagamshelana nazo kwaye zeziphi eziqhagamshela kuzo. Oku kuya kwenza inkqubo ibe lula kakhulu.

Ukwenza amakhonkco ngesandla akukuniki nayiphi na inzuzo yokhuphiswano ngaphezu kwabakhuphisana nabo kwaye unokongezwa ngokulula ngabakhuphisana nabo. Kodwa amakhonkco ezandla ayindlela entle yokwakha amakhonkco kwiwebhusayithi yakho, kodwa kubalulekile ukukhumbula ukwenza uphando ngesandla ukuze ufumane iziphumo ezingcono. Enye yezona zinto zibalulekileyo zokwakhiwa kwekhonkco kukulinganisa umgangatho wephepha jikelele, eqwalasela ubunzulu bomxholo, injongo yomxholo, kunye nokuthembeka kwemithombo. Eminye imiba yewebhusayithi ibaluleke ngakumbi kuneminye, njengokuhamba okanye umgca we-byline.

I-SEO yobugcisa

Imiba yobugcisa bewebhusayithi yakho ibaluleke kakhulu kuluhlu lwenjini yokukhangela. Ezi zixhobo ziquka isantya sokulayisha, ukukhangela, kunye nokusebenziseka. Ngaphandle kokuphunyezwa kwe-SEO yobugcisa obufanelekileyo, Iinjini zokukhangela akunakwenzeka ukuba ziqaphele iwebhusayithi yakho njengomgangatho ophezulu, umthombo othembekileyo. Nangona kunjalo, ukuba awuyiqondi ukuba yintoni i-SEO yobugcisa, ukwindawo engalunganga. Ngombulelo, kukho iindlela zokwenza iwebhusayithi yakho ibe nobuchule ngakumbi ngaphandle kokuncama inqanaba lakho le-injini yokukhangela.

I-SEO yobuchwephesha ibandakanya ukulungiswa kwesiseko sewebhusayithi yakho ukuphucula i-injini yokukhangela isalathiso kunye nenqanaba lezinto eziphilayo. Iimpawu ezithile zobugcisa, njengewebhusayithi ekhuselekileyo, banikwa impatho ekhethekileyo ziinjini zokukhangela. La manyathelo abandakanya ukuqinisekisa ukuba indawo yakho iyafikeleleka, ikhuselekile, kwaye ihlangabezana nokulindelweyo kwi-injini yokukhangela. Nantsi ukujonga kwiindawo eziphambili ze-SEO yobugcisa kunye nendlela ongayisebenzisa ngayo kwindawo yakho. Ukuphumelela, kuya kufuneka wenze amaqhinga amaninzi, kuquka isicwangciso se-SEO sobugcisa.

Umbutho wesiza yenye into ebalulekileyo ye-SEO yobugcisa. Isakhiwo sakho sendawo kufuneka silungelelaniswe ngendlela yokuba i-bots yokukhangela ikwazi ukukhomba kwaye ifikelele kumaphepha afanelekileyo. Enye indlela yokwenza oku kukusebenzisa i-pagination, exelela iinjini zokukhangela ukuba ngawaphi amaphepha ayelelene. Umzekelo, Uluhlu lomxholo lunokwahlulwa lube ngamaphepha ewebhu amaninzi okanye izahluko, ukuze iibhothi zikwazi ukukhasa ngokulula amaphepha ahlukeneyo. Xa iphepha linokuphawulwa, iya kubonakala iphezulu kwiziphumo zokukhangela kwaye incede iwebhusayithi yakho ibeke phezulu kumagama angundoqo afanelekileyo.

Alexa rank

A website’s Alexa rank is an important element for Google SEO. Ibonisa indlela ethandwa ngayo iwebhusayithi kunye nokuba bangaphi abantu abayindwendwela yonke imihla. Okukhona inqanaba lakho le-Alexa liphezulu, Okukhona ibaluleke kakhulu iwebhusayithi yakho kubaphandi. Nazi ezinye iingcebiso zokuphucula isikhundla sakho se-Alexa. Funda ukuze ufumane ngakumbi. Ungayiphucula njani indawo yakho ye-Alexa kwaye ukhulise i-SEO yeGoogle? Masifumanise. Emveni kwakho konke, ukugcwala okuthe kratya kuthetha ukwenziwa ngcono kwe-injini yokukhangela kwiwebhusayithi yakho.

Nangona i-Alexa sisixhobo esixabisekileyo se-SEO, nayo ineengxaki zayo. Nangona inika iimbono ezixabisekileyo, Idatha ye-Alexa ilinganiselwe. Ayinguye wonke umsebenzisi we-Intanethi onesixhobo se-Alexa esifakwe kwikhompyuter yakhe, kwaye izigidi zeesayithi azinakuze zifumane isikhundla esihle, nokuba zingakanani na itrafikhi abanazo. Ngoko ke, Iziphumo ze-Alexa zinokuchaneka. Ngaphandle kwale nto, Idatha ye-Alexa yinto enhle kakhulu yokutsiba kubaphathi besayithi.

I-Alexa yinkonzo evela kwi-Amazon ebeka izigidi zewebhusayithi. Okona kusezantsi kwenqanaba lakho le-Alexa, kokukhona ithandwa kakhulu iwebhusayithi yakho. I-algorithms yayo isebenzisa i-traffic yewebhusayithi yakho kunye nedatha yokubandakanya umsebenzisi ukubala umgangatho wakho. Ukusebenzisa le bha yesixhobo ukukhuthaza iwebhusayithi yakho kuya kwandisa indawo yayo ye-Alexa ngokungathanga ngqo. Unokujonga kwakhona i-Alexa rankings yamva nje ukufumanisa ukuba iwebhusayithi yakho yenza kakuhle kangakanani xa kuthelekiswa nabakhuphisana nabo.. Xa kuziwa kwi-SEO, Umgangatho we-Alexa yeyona metric ephambili yokuphucula ukwenziwa kwe-injini yokukhangela yewebhusayithi yakho.

Ukuphucula umgangatho wakho we-Alexa, kufuneka usebenzise uphando lwamagama angundoqo. Ukusebenzisa i-Alexa kuya kukunceda ufumane amagama angundoqo amatsha onokuwasebenzisa kwiphulo lakho le-SEO. Ngokubeka iliso kwisikhundla sakho se-Alexa kunye nokuhambisa iwebhusayithi yakho kwiindawo ezidumileyo zeRSS, unokuphucula i-SEO yakho kwaye ufumane i-traffic eninzi. Ukongeza kuphando lwegama elingundoqo, I-Alexa iya kukunceda ukulinganisa ukusebenza kwewebhusayithi yakho ngokunxulumene nabakhuphisana nabo.. Okukhona kujoliswe ngakumbi kubaphulaphuli ojolise kubo, indawo ephezulu ye-Alexa iya kuba.