Uyenza njani iWebhusayithi yakho yokuPhucula i-injini yokukhangela

Uyenza njani iWebhusayithi yakho yokuPhucula i-injini yokukhangela

Ukuba awuqinisekanga ukuba ungayenza njani iwebhusayithi yakho kwiinjini ezahlukeneyo zokukhangela, Nazi ezinye izicwangciso zokukunceda. Umxholo osemgangathweni yenye yezona zinto zibaluleke kakhulu kwiikhonkco ze-organic organic. Umxholo olungileyo uya kukunceda ngeendlela ezininzi, kubandakanywa ukuqondwa okuphezulu kunye nokwanda kokubonakala. I-Google Suche ifuna umxholo owongezelelweyo, ezifana blogs, amanqaku, kunye noMxholo oveliswe nguMsebenzisi (UGC).

Funda ingxelo yethu ye-SEO

Ngaba ungumphathi wewebhu ofuna ukuphucula ukubonakala kwewebhusayithi yakho kwaye ufumane i-traffic eninzi? Ukuba kunjalo, emva koko ufunde ukuze ufunde ngakumbi malunga nendlela yokuphucula i-SEO yakho. Ukusuka kwisiseko ukuya kwiindlela eziphambili ze-SEO, yethu i-SEO-Gutachten inikezela ngolwazi oluxabisekileyo kubaphathi bewebhu. Awuyi kufunda iziseko kuphela, kodwa uya kufumana ukuqonda okunzulu malunga nendlela yokuphucula umgangatho wendawo yakho.

Abathengisi be-Intanethi babelana nenjongo efanayo: bafuna ukufunyanwa kwi-intanethi kwaye bafunyenwe ngabathengi. Abasebenzisi bakaGoogle basebenzisa iinjini zokukhangela ukwenza lula uphendlo lwabo. Liphepha lokuqala kuphela leziphumo zokhangelo eliqulethe iziphumo ezifanelekileyo. Ukuqinisekisa ukuba iwebhusayithi yakho inokufunyanwa nguGoogle kunye nabathengi bayo, phumeza i-SEO massnahmen ezahlukeneyo ukuphucula amanqanaba akho. Ukongeza ekunyuseni i-SEO yewebhusayithi yakho, zama ukuyenza ihambelane nabathengi bakho’ iimfuno.

Imifanekiso ekumgangatho ophezulu yenye indlela yokunyusa umgangatho wewebhusayithi yakho. UGoogle uyayithanda imifanekiso enomgangatho ophezulu, kodwa ukwenziwa komsebenzi kudla ngokungqubana neemfuno zemifanekiso kaGoogle. Ukuba awuqinisekanga ngendlela yokuphucula imifanekiso yakho, unokulinganisa ubungakanani besikrini usebenzisa iGoogle Analytics. Unokufumana iziphumo ezifanayo ngemifanekiso enesisombululo esiphezulu se-1280px. Ukuma kwakho akusayi kuphinda kuthandabuzeke!

I-SEO-Gutachten enhle kufuneka ilandelwe ukuphepha ukulahlekelwa ukubonakala kunye nengeniso. Kukho ezininzi ze-SEO-Agenttures ngaphandle apho ziya kwenza izithembiso zobuxoki kwaye zisebenze ngaphantsi. Rhoqo, i-SEO-Agent iya kuhoya imiba yephulo lakho le-SEO, okukhokelela ekuzikeni kweendawo zezithuthi kunye nokuncipha kokubonakala. Ngoko, qiniseka ukuba uyayifumana le nto uyihlawulelayo.

Sebenzisa isixhobo sethu se-SEO

Ungasebenzisa yethu i-SEO-Tool for Suchmaschinenoptimierung ukuphucula indawo yewebhusayithi yakho kwiinjini zokukhangela eziphambili.. Sidibanise i-Google Search Console kunye nezixhobo ze-webmaster kwiqonga lethu, ukuze ukwazi ukusebenzisa ezi zixhobo ukwenza iwebhusayithi yakho ibe ngcono. Isixhobo sethu sikwakubonisa amakhonkco kunye nomxholo iwebhusayithi yakho kufuneka ihambelane ngakumbi nabathengi abanokubakho. Le ndlela, unokuseka igunya phezu kwabaphulaphuli ojolise kubo kwaye ukwandise ukugcwala kwewebhusayithi yakho.

Isixhobo sethu se-SEO sisixhobo sobuchwephesha se-SEO esisetyenziswa ziiarhente ze-SEO, abafunda amabhongo, Iingcali ze-SEO, nabaqalayo. Ngesi sixhobo se-SEO, unokulandelela kwaye ubeke iliso ekusebenzeni kwewebhusayithi yakho. Abanye babathengi bethu baquka uAirbnb, I-Amazon eviwayo, Uxolo oluluhlaza, Iqela leMerck, kunye neTheNextWeb. I-301-Weiterleitung yazisa iinjini zokukhangela ukuba zingahoyi i-URL endala.

Isixhobo sakho se-SEO sinokwenza iwebhusayithi yakho ibonakale kwiinjini zokukhangela. Ngokuhlalutya indlela abantu abasebenzisa ngayo iinjini zokukhangela, iya kukunceda ukonyusa indawo yewebhusayithi yakho kunye nokugcwala. Iziphumo zemizamo yakho yokuphucula ziya kuba nokulinganiswa kwaye zilinganiseke. Isixhobo sethu se-SEO sibandakanya igama elingundoqo lehlabathi-prufung kwaye sixhasa zonke izixhobo ezifanelekileyo zokuthengisa kwi-intanethi. Isixhobo sisixhobo esikhulu sokuguqula idijithali. Xa uyisebenzisa, ungaqala ukuzuza kwi-SEO kwangoko ngaphandle kokuqesha i-arhente ye-SEO.

Isixhobo se-SEO sinokusetyenziselwa zombini kwiphepha kunye nangaphandle kwephepha. Injongo ephambili ye-On-Page-Optimization kukwenza iwebhusayithi yakho ibe lula ngakumbi kwi-injini yokukhangela. Oku kubandakanya ukunciphisa ixesha lokulayisha lesayithi kunye nokuphucula ukusetyenziswa kweselula. Ukusebenzisa i-SEO-Tool yethu ingasetyenziselwa iiwebhusayithi ezinkulu. Esi sixhobo siya kukunceda uphucule amanqanaba akho kwaye ukwandise ingeniso yewebhusayithi yakho.

Lungiselela iwebhusayithi yakho kwiinjini zokukhangela

Usenokuba awukayazi, kodwa usetyenziso lwe-injini yokukhangela (SEO) yinxalenye ebalulekileyo yobukho bakho bewebhu. Iinjini zokukhangela ezifana neGoogle zizama ukubeka iiwebhusayithi ngcono, ngoko ke kubalulekile ukuqiniseka ukuba umxholo wakho usemgangathweni olungileyo. Kukho iindlela ezininzi zokwenza oku, iquka ngokulungiselela okubhaliweyo kwewebhu, izihloko zamaphepha, Iinkcazelo zemeta, kunye nokuhamba. Ngokulandela la macebiso, unokufumana iwebhusayithi yakho iqatshelwe ngeenjini zokukhangela kwaye unyuse umgangatho wephepha.

Ukongeza umxholo ofanelekileyo yenye indlela yokutsala iindwendwe. Oku akuyi kutsala abathengi abanokubakho, iya kwenza iwebhusayithi yakho ibe luncedo ngakumbi kwiinjini zokukhangela. Imixholo efanelekileyo kufuneka igxininise kwizihloko ezithile kwaye iqondise iindwendwe kwimithombo yolwazi efanelekileyo okanye iiwebhusayithi. Ukudala umbono olungileyo wewebhusayithi yakho kubalulekile, ke qiniseka ukuba isicatshulwa ngasinye sichanekile ngokwegrama. Jonga ubuncinci 350 amagama kwiphepha ngalinye ukufumana ezona ziphumo.

Inkcazelo yakho ye-Meta yinkcazelo eboniswa nguGoogle kwiziphumo zophendlo. Ukuba iphepha lakho linxulumene negama elithile elingundoqo, Inkcazelo yakho yemeta kufuneka ibonise oku. Ukongeza inkcazo echanekileyo kuya kwandisa amathuba okuba iwebhusayithi yakho icofe. Kwaye iinjini zokukhangela zifana namazinga aphezulu okucofa. Ngoko, ngelixa usebenza kwinkcazelo yakho ye-Meta, ungalibali ukufaka iinkcukacha zakho zoqhagamshelwano kunye neenombolo!

Ukudala ulwakhiwo lokuqhuba lubalulekile. Ukusebenzisa imephu yengqondo kunokwenza inkqubo ibe nomdla ngakumbi kwaye isebenze. Ukuba awuqinisekanga ukuba ungenza njani ulwakhiwo lokukhangela olugqibeleleyo, sebenzisa imephu yengqondo ukucwangcisa uluhlu lwendawo yakho. Umxholo ngowona mbandela ubalulekileyo xa kuziwa ekuphuculeni injini yokukhangela, kunye neenkcazo zemeta zidlala indima yesibini kuphela. Ukwengeza, iinjini zokukhangela zigqiba umgangatho womxholo ngokuhlalutya ukuziphatha komsebenzisi. Ukuba umxholo uphantsi, abasebenzisi baya kuyishiya iwebhusayithi yakho, ukuthumela imiqondiso kwiinjini zokukhangela.

Amaqhinga okuphucula iwebhusayithi yakho kwiinjini zokukhangela

Enye yeendlela eziphambili zokwandisa iwebhusayithi yakho yokuphucula injini yokukhangela kukongeza umxholo omtsha. Umxholo omtsha unomtsalane ngakumbi kwiinjini zokukhangela kuba ubonisa umsebenzi kwiwebhusayithi yakho. Umxholo omtsha unika amagama angundoqo kunye namabinzana amatsha. Ngaphandle koko, umxholo omtsha ukhuthaza ukwabelana, enokuphucula ukubonakala kwakho. Le ndlela, unokufumana iindwendwe ezininzi kwiwebhusayithi yakho. Ukuba awuqinisekanga ukuba ungayenza njani iwebhusayithi yakho, unokuhlala uqesha umcebisi we-SEO oqeqeshiweyo.

Ukuqinisekisa impumelelo ye-SEO yewebhusayithi yakho, Kuya kufuneka usebenzise amagama angundoqo abaphulaphuli bakho abaza kuwasebenzisa ngokwenene. Umzekelo, ukuba iwebhusayithi yakho igxile kwiinkonzo zeB2B, kufuneka ujolise kumagama angundoqo afanelekileyo ukuqinisekisa ukuba iindwendwe zakho ziyakufumana. UGoogle ugxile kwiziphumo ezifanelekileyo, kwaye ukuba iwebhusayithi yakho ayiboneleli ezi, usengozini yokuba wohlwaywe kwiziphumo zokukhangela. Ukwandisa ukubonakala kwewebhusayithi yakho, ungasebenzisa uphawu lweSchema, eyenza ukuba iinjini zokukhangela zibonise ulwazi olufanelekileyo. Ungasebenzisa kwakhona iSchema Markup ukwenza iindawo zempendulo kunye nokubonisa imilinganiselo yeenkwenkwezi.

Ngelixa ulungiselela iwebhusayithi yakho kwiinjini zokukhangela, kuya kufuneka uphucule izinga lakho lokuguqulwa. Isicwangciso esiyimpumelelo se-SEO kufuneka sandise amazinga okuguqulwa kangangoko 125 ipesenti. Ukuphucula amazinga akho okuguqula, kufuneka uvavanye ezininzi ezahlukeneyo lossungen ukubona ukuba zeziphi ezinempumelelo kakhulu. Ukwengeza, kuya kufuneka uqhube uphando olunzulu kwimarike yakho ekujoliswe kuyo ukuchonga naziphi na iingxaki ezinokubakho. Ukusebenzisa iGoogle Analytics, unokulinganisa iintolo zentengiso yewebhusayithi yakho, phuma amaphepha, neengxelo zokuziphatha. Ngokuhlalutya ukuziphatha kweendwendwe zakho zewebhusayithi, uyakwazi ukubona imiba enokwenzeka kwaye uyilungise.

Ukwandisa umxholo wakho wokuphucula injini yokukhangela, kufuneka ufunde abantu okhuphisana nabo ngqo kwaye uqonde ukuba zeziphi iindlela zomxholo abazisebenzisayo. Ukubekwa kwamagama angundoqo kunye namaxesha amaninzi zizinto ezibalulekileyo. Ukuze ufumane i-injini yokukhangela eyona ilungileyo, okubhaliweyo kwakho kufuneka kuqulathe amagama angundoqo kuxinaniso phakathi kwesithathu nesihlanu ekhulwini. Ungasebenzisa kwakhona uhlalutyo lwe-WDF/IDF. Oku kuya kukunceda ubone eyona ndlela ilungileyo yokwenza iphepha lakho libe nokwaneliseka komsebenzisi. Ngaphandle kokusebenzisa amagama angundoqo, kufuneka ubeke ingqalelo kwisakhiwo sewebhusayithi yakho, amakhonkco angaphandle, kunye nokuhamba.

Inkqubo yokuphucula injini yokukhangela (SEO)

UPhendlo lweNjini yoKhangelo, okanye SEO, yindlela yokuthengisa ebandakanya ukusetyenziswa komxholo ofanelekileyo kunye namagama angundoqo ukunyusa ukubonakala kwewebhusayithi kwiinjini zokukhangela. Injongo ye-SEO kukubeka iwebhusayithi yenkampani kwiphepha lokuqala leenjini zokukhangela iziphumo. Le nkqubo iphumela kwitrafikhi yewebhusayithi yasimahla evela kwiindwendwe ezichwetheza ngokwemigaqo efanelekileyo. Kweli nqaku, siza kuphonononga ezinye zezinto eziphambili ze-SEO kunye nendlela enokuthi izuze ngayo iwebhusayithi yakho.

Ekuqaleni, makhe sichaze i-SEO. I-SEO imele ukusetyenziswa kwe-injini yokukhangela. Kubandakanya ukwenza iwebhusayithi ibonakale ngakumbi kubasebenzisi be-intanethi ngokuphucula ukubekwa kwayo kwiinjini zokukhangela. Oku kuthetha ukuba kufuneka iphuculwe kwiinjini zokukhangela ezahlukeneyo, kuquka uGoogle. Injongo yeenjini zokukhangela kukubonelela ngezona ziphumo zintle kubasebenzisi bazo, ngoko ke kubalulekile ukuba iwebhusayithi ilungiselelwe ezo ziphendlo. Inkqubo ibizwa ngokuba kukusebenzisa igama elingundoqo elikwikhasi.

Isibini, kukho ulungiselelo olungekho kwiphepha. Apha kulapho iwebhusayithi yakho ifumana ukubonakala okongeziweyo kwiinethiwekhi zentlalo. Amaqhosha eendaba ezentlalo anokongezwa kwiwebhusayithi ukwandisa ukubonakala kwayo kwezi intanethi. Ulungiselelo olungekho kwiphepha, kwelinye icala, ibandakanya ukujongana nemidiya yoluntu njengeGoogle +. Ngelixa ukuphuculwa kwe-injini yokukhangela kuyinkqubo engapheliyo, kukho ezinye izixhobo ezinokukunceda ukulawula ngcono. Zombini iindawo zobugcisa kunye ne-inhaltual zenkqubo zinokukunceda ukwandisa ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela.

Isithathu, kufuneka udale isicwangciso se-SEO. Isicwangciso esihle se-SEO kufuneka sibandakanye injongo ecacileyo, vavanya iziphumo zakho, hlalutya abo ukhuphisana nabo, kunye nokwakha amakhonkco. Nje ukuba iwebhusayithi yakho iphuculwe, unokulindela ukwanda okukhulu kwezithuthi kunye nengeniso kuyo. Nangona kunjalo, kufuneka uqaphele ukuba usetyenziso lwe-injini yokukhangela yinkqubo eqhubekayo, kwaye kufuneka ibandakanywe kulungiselelo olupheleleyo lwesayithi yakho. Ukuba awukwenzi oku, uya kusala eluthulini.