Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Mandulo, mhlawumbi uvile nge-OnPage SEO kunye ne-Meta-Keywords, kodwa uyithathele ingqalelo iGoogle Search Console? Ezi zixhobo zonke ezibalulekileyo zokuphucula iwebhusayithi yakho. Unokude umangaliswe kukwazi ukuba banokunyusa umgangatho wendawo yakho kwiinjini zokukhangela. Ukuba awuqhelananga nezi zixhobo, unokufunda ngakumbi malunga nabo kweli nqaku. Ngaphandle koko, Kukwafanelekile ukuba uqaphele ukuba ezi zixhobo zikhululekile.

Kwiphepha le-SEO

I-OnPage SEO optimizers isebenza ukuphucula umgangatho we-injini yokukhangela iphepha. Umxholo omhle yinto ephambili ekuphuculeni izinga leenjini zokukhangela iphepha. UGoogle uqwalasela amakhulu eemeko xa emisela ukuba zeziphi iiwebhusayithi ekufuneka zivele ngaphezulu kweziphumo zokukhangela, ngoko akunakwenzeka ukuba nefuthe ngesandla kubo bonke. Ukuze kuphunyezwe oku, Ii-arhente ze-SEO zisebenzisa izixhobo ezikhethekileyo kunye nobuchule okufuneka buhlaziywe rhoqo. Nangona kunjalo, kubalulekile ukuqonda inkqubo ye-OnPage SEO ngaphambi kokuba uthathe isigqibo ngekhondo elifanelekileyo.

Iindidi yinxalenye ebalulekileyo ye-OnPage SEO. Okukhona kucaca ngakumbi iindidi zakho, ngakumbi abantu baya kuzisebenzisa ukufumana oko bakukhangelayo. Umzekelo, iblogi yokuhamba inokuququzelela iindidi ngesixeko okanye umhlaba. Ukwengeza, iwijethi zodidi ziluncedo ukongeza kwibar esecaleni yeposti, eya kuthi iqondise abafundi kwezinye izithuba ezinxulumene nesixeko esithile. Isakhiwo esifanelekileyo sodidi negalelo kwi-OnPage SEO kwi-WordPress.

Iiarhente ze-SEO zisebenzisa izikhokelo ezisemthethweni zikaGoogle ukwandisa iwebhusayithi yakho kuzo zonke iinjini zokukhangela eziphambili. Bakwasebenzisa imilinganiselo ye-SEO ukwenza iwebhusayithi yakho ihambelane ne-algorithms ye-injini yokukhangela. Bakwaphumeza i-SEO-Plugins kunye nolunye ulungelelwaniso lobugcisa ukwenza indawo yakho ilayishe ngokukhawuleza. Ekugqibeleni, I-SEO ye-OnPage iphucula inkangeleko yephepha lewebhu kwaye inyuse izinga lenjini yokukhangela. Oku kuthetha ukuba uGoogle uya kuyibona njengewebhusayithi ekumgangatho ophezulu kwaye ithathelwe ingqalelo njengento ebalulekileyo yokubeka.

Ngaphezu koko, kukho iindlela ezahlukeneyo zokusebenzisa i-OnPage SEO. Ezi ndlela zinokusetyenziswa kulo naluphi na uhlobo lwewebhusayithi, kuquka iivenkile ze-intanethi. Eyona nto ibalulekileyo ekufuneka uyikhumbule xa ukhetha le ndlela kukuqesha i-arhente ye-SEO enamava. I-arhente ye-SEO efanelekileyo iya kunika imilinganiselo ekujoliswe kuyo kwaye ikucebise ngeyona ndlela ingcono yokuphucula umgangatho wakho ekuhambeni kwexesha. Iingenelo ziwufanele umgudu, ngokunjalo nembuyekezo enokwenzeka kutyalo-mali lwakho. Ngoko, musa ukulibazisa usetyenziso lwakho lwe-injini yokukhangela kwaye uyisebenzise njengesixhobo sokuthengisa.

Meta-Amagama angundoqo

Xa ulungiselela iinjini zokukhangela, Imeta-amagama angundoqo ayinxalenye ebalulekileyo yenkqubo. Kuphando lwakutsha nje lweSEM Pro, 70% yabaphenduli bathi bahlala besebenzisa amagama angundoqo e-meta, kwaye akukho mntu uthe bayenza ngamaxesha athile kuphela. Isenzo esilungileyo kukuqulunqa uluhlu lwamagama angundoqo anxulumene nomxholo wephepha lakho lewebhu kwaye wandise i-meta-keywords yakho ngokufanelekileyo.. Kubalulekile ukukhumbula ukuba abakhangeli bajonge iinkonzo ezifanelekileyo kukhangelo lwabo.

Amagama angundoqo e-Meta adlala indima ephambili kuluhlu, kodwa bahlala bengahoywa. Azibonakali kwiziphumo zophendlo, kodwa zibalulekile kwi indexation. Nje, Iingcali ze-SEO zincoma ukusebenzisa amagama angundoqo amane ukuya kwalishumi kwicandelo ngalinye le-meta-keyword. Ukuba umxholo wakho umalunga nezinja, zama ukusebenzisa iinguqu ezahlukeneyo zaloo magama angundoqo. Nangona iirobhothi ziwahoywa amagama angundoqo ongezelelweyo, akufanele usebenzise ngaphezu kweshumi.

Iithegi zeMeta zikwabalulekile ekuveliseni unqakrazo oluninzi. UGoogle uzisebenzisa ukuchonga ukufaneleka kweziphumo zokhangelo. Ukuphucula i-meta-keywords kumagama akho angundoqo kuya kwandisa izinga lokucofa. Ireyithi yokucofa ibhekisa kwixabiso elihambelanayo labasebenzisi abajonga iwebhusayithi yakho kwiziphumo zokukhangela xa kuthelekiswa nabo bacofa kuyo. Ukonyusa izinga lokucofa, qinisekisa ukuba iinkcazelo zakho kunye nezihloko ziqulathe amagama aphendliweyo. Okona kunomtsalane ngakumbi iziphumo zophendlo, Okukhona kunokwenzeka ukuba umsebenzisi anqakraze kuyo.

Emva kokuba i-meta-keywords idume, abathengisi abaninzi baqala ukuwafefa ngamagama angundoqo angenamsebenzi ukunyusa umgangatho wabo. Ngaphandle kwento yokuba uGoogle akadwelisi meta-amagama angundoqo kumaxwebhu ayo, Kubalulekile ukukhumbula ukuba zisasetyenziswa kwezinye iziphumo zophendlo. Ukuba usazisebenzisa, kufuneka ucinge ngokuzilahla ngokupheleleyo. Ngalo ndlela, UGoogle unokujolisa ingqalelo yakhe kumxholo wewebhusayithi yakho.

Umxholo owahlukileyo

Ukudala uMxholo owahlukileyo yinxalenye ebalulekileyo yokuphucula injini yokukhangela. Ngokungafaniyo nomxholo ophindwe kabini, Umxholo oyingqayizivele unikezela ngomxholo wokuqala owenza abafundi bafune ukuhlala kwiwebhusayithi yakho. Kukho iindlela ezininzi zokuvelisa uMxholo owahlukileyo, kuquka ukubhala eyakho, ukuthenga umxholo, kunye nokutshintshiselana ngomxholo nabanye abanini bewebhusayithi. Nangona kunjalo, kufuneka uqinisekise ukuba amalungelo osetyenziso agqithiselwa ngokufanelekileyo. thenga amazwi, iminikelo yeendwendwe, kunye nomxholo owenziwe ngumsebenzisi (UGC) konke kunokunceda ukuvelisa uMxholo owahlukileyo kwiwebhusayithi yakho. Izicwangciso zomxholo zinokukunceda ukuba udale kwaye ulawule i-Unique Content.

Nangona isicwangciso somxholo sibalulekile, ayisiyiyo yodwa into kwiphulo le-SEO eliyimpumelelo. Umxholo wewebhusayithi kufuneka ugxininise ngokucacileyo kubaphulaphuli ekujoliswe kubo, hayi nje injini yokukhangela. Ngokudibanisa umxholo wokuqala kunye nomxholo ofanelekileyo kunye nowodwa, iwebhusayithi yakho iya kuma ngaphandle kwesihlwele. UGoogle uvuza umxholo osemgangathweni, exhaswa ngumxholo oqulathe ixabiso elongezelelweyo. Ngexesha lohlaziyo lwe-algorithm kaGoogle, umxholo owodwa yeyona ndlela yokunyusa izinga lakho kumaphepha eziphumo zophendlo (IINKONZO).

Umxholo oyingqayizivele uya kwandisa i-traffic kwiwebhusayithi yakho. Ukusebenzisa isicwangciso esikhethekileyo somxholo kuya kukunceda uvelise i-traffic entsha, ukwandisa ukuzibandakanya kwakho komsebenzisi, kunye nokukhuthaza ukwabelana ngentlalo. Ukongeza, ukuba unomxholo owodwa, ungakha igama kunye nabaphulaphuli ojolise kubo kwaye ukhulise umkhankaso wakho wokuthengisa. Kungenjalo, usengozini yokuphulukana nabafundi kunye nodumo. Kwaye ukuba umxholo wakho awufani, akukho mntu uya kufumana iwebhusayithi yakho. Esi sicwangciso sisisiseko sempumelelo ekuphuculeni injini yokukhangela.

Ukongeza ekudaleni umxholo owodwa, Uphando lwegama elingundoqo lubalulekile. Ukwenza uphando lwegama elingundoqo kuya kukuvumela ukuba wenze umxholo oza kubeka kakuhle amagama abalulekileyo afanelekileyo. Uphando lwegama elingundoqo luya kukuvumela ukuba uhlele amagama abalulekileyo afanelekileyo, umthamo wabo wokukhangela, kunye namaqela abo abasebenzisi. Nje ukuba uyazi ukuba ngawaphi amagama angundoqo afunwa ngabaphulaphuli bakho, ungasebenzisa olu lwazi ukunyusa i-SEO yakho kunye nokunyusa izinga lakho. Ngokwenza umxholo ofanelekileyo kwezi parameters, iindwendwe zakho ziya kuba lula ukuthenga kwiwebhusayithi yakho.

Google Search Console

Xa uzama ukuphucula ukubonakala kwewebhusayithi yakho, Kuya kufuneka ucinge ngokusebenzisa iGoogle Search Console ukuhlalutya iiwebhusayithi ezikhuphisana nazo. Esi sixhobo simahla, kwaye ikubonelela ngolwazi oluneenkcukacha malunga nokusebenza kwewebhusayithi yakho kwiziphumo zokukhangela. Nangona ayinikezeli naluphi na uncedo oluthe ngqo, isenokuba sisixhobo esibalulekileyo sokunyusa imizamo yakho ye-SEO. Kweli nqaku, siza kuhlolisisa izibonelelo zokusebenzisa i-Google Search Console ukuphucula ukubonakala kwewebhusayithi yakho.

I-Google Search Console yindlela efanelekileyo yokubeka esweni ukusebenza kwewebhusayithi yakho kwaye ufumane iingxaki. Isofthiwe ibonelela ngezibalo kunye nolwazi malunga ne-indexation kunye ne-traffic. Ikwakuvumela ukuba uhlalutye iindlela ezingalunganga ze-SEO kwaye uchonge iindlela zokuphucula amanqanaba ewebhusayithi yakho. Ngokulandela la macebiso, uya kuba usendleleni eya kwi-injini yokukhangela engcono. Kukwabalulekile ukukhumbula ukuba uGoogle unokutshintsha i-algorithms nangaliphi na ixesha.

Okokuqala, kufuneka ujonge ingxelo ye-Web Vital engundoqo. Le ngxelo ikubonisa ukusebenza ngokubanzi kwewebhusayithi yakho kwaye ikwazisa ukuba yeyiphi i-optimizations esebenzileyo kunye nengazange isebenze. UGoogle uya kunika i “kulungile” Ukalo kwii-URL ezidibana nomda othile. Ukuba ufumana ezinye iingxaki kwindawo yakho, ungasoloko uyithumela kwakhona kuGoogle Search Console. UGoogle uya esiba ngogxile kubasebenzisi, kwaye ngoMeyi 2021, IiVithali zokuHlola eziPhambili ziya kusetyenziswa njengophawu lomgangatho kwiziphumo zophando.

Nje ukuba ugqibe ukufunda izikhokelo zikaGoogle, lixesha lokusebenzisa iGoogle Search Console ukuphucula indawo yewebhusayithi yakho. Sisixhobo sasimahla esiya kukubonelela ngolwazi olubalulekileyo malunga nokusebenza kwewebhusayithi yakho. Njengokuba ubona, ukubeka phezulu kuGoogle yinkqubo yokhuphiswano. Kubalulekile ukuqonda ukhuphiswano lwakho ukuze ukwazi ukwandisa indawo yakho ngokufanelekileyo. Izixhobo zomntu wesithathu ezifana nee-Ahrefs ziya kukubonisa indlela okhuphisana nabo abaqhuba ngayo kunye nendlela abaqhuba ngayo.

I-PageSpeed ​​Insights

Ukuba ucinga ngokulungiselelwa kwe-SEO, unokuba uyazibuza ukuba usetyenziswa njani iPageSpeed ​​​​Insights. Ngelixa esi sixhobo sasimahla siyindlela entle yokugcina iliso ekusebenzeni kwewebhusayithi yakho, kananjalo inezinye iingxaki. Ukusebenzisa isixhobo ngokungalunganga kunokubangela ukusebenza kakubi kunye nokuchitha ixesha. Ukunqanda le ngxaki, kufuneka uqhube iitshekhi rhoqo kwiwebhusayithi yakho. Ukuba awukwazi ukuphucula ukusebenza kwewebhusayithi yakho, ungasebenzisa ezinye iindlela zokuphucula ukufumana iziphumo ezingcono.

Enye yeendlela ezilungileyo zokuphucula ukusebenza kwephepha lakho kukulenzela i-algorithm ye-PageSpeed ​​kaGoogle.. I-algorithm isebenzisa idatha yexesha langempela ukujonga ukuba ngaba amaphepha akho ewebhusayithi alayisha ngokukhawuleza kunye neempazamo ezincinci. Xa iphepha lakho licotha kakhulu, iindwendwe aziyi kuhlala ixesha elide. Ukongeza koku, iwebhusayithi ecothayo ingayenza ingathandwa kakhulu kwiinjini zokukhangela. Ukuqinisekisa ukuba iwebhusayithi yakho ilayisha ngokukhawuleza, sebenzisa i-PageSpeed ​​Insights.

Into ephambili ekufuneka uyikhumbule xa usebenzisa iPageSpeed ​​​​Insights kukukhumbula ukuba amanqaku owabonayo ayisiyiyo kuphela into echaphazela iziphumo zokukhangela zikaGoogle.. I-algorithm yeGoogle isebenzisa kuphela inxalenye encinci yezinto ukumisela isantya sephepha. Ngoko ke, ukuba iPageSpeed ​​​​Insights inqaku liphezulu, kufuneka ugxininise ekunciphiseni ixesha elithathayo ukulayisha iphepha. Ukusebenzisa isixhobo esinje ngePingdom ukuhlalutya isantya sewebhusayithi yakho kuya kuqinisekisa ukuba iindwendwe zakho azishiywanga kwidaze..

Esinye isixhobo esiluncedo yiPingdom Speed ​​Test. Ivavanya ixesha lokulayisha lewebhusayithi yakho usebenzisa uqhagamshelo lweselula. I-PageSpeed ​​​​Insights iya kukunika iziphumo ezivela kubasebenzisi beselula kunye noqhagamshelwano lwe-4G. Aba basebenzisi balindele ukuba iiwebhusayithi zilayishe ngokukhawuleza nakunxibelelwano olucothayo. Uvavanyo lwesantya sePingdom luya kukunika umbono olungileyo wokuba indawo yakho ilayisha ngokukhawuleza kangakanani. Ke unokubona ukuba luhlobo luni lweziphumo onokuzilindela xa ukhulisa ngePageSpeed ​​​​Insights.