Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Xa umsebenzisi ekhangela ulwazi ngesihloko esithile, UGoogle kufuneka ahlele kwiibhiliyoni zamaphepha ewebhu. I-injini yokukhangela isebenzisa i-algorithms ukuvavanya ukufaneleka kolwazi olunikeziweyo. Ukuba umsebenzisi ukhangela isihloko esithile, UGoogle uya kubeka phambili ezo ziphumo ngokusekwe ekuphatheni kwazo kwisihloko. Oku kuthetha ukuba kufuneka ukhulise iphepha lakho lewebhu ukwandisa amathuba okuba umxholo wakho ufunyenwe.

Igama elingundoqo-Ukugxotha

Ukufakwa kwegama elingundoqo yindlela eqhelekileyo ye-SEO esele ikho iminyaka. Esi senzo sasikhe saba liqhinga le-SEO elisemthethweni, kodwa ngoku, iinjini zokukhangela ziphucukile kakhulu. UGoogle uhlaziye ialgorithms yakhe ukuze abone ngcono ukufaneleka kombhalo wakho, ukwenza amagama angundoqo agxininise into engaqhelekanga.

Ukufakwa kwegama elingundoqo yindlela engasebenziyo engayi kuphucula umgangatho wewebhusayithi yakho. Ukongeza ekunciphiseni ixabiso lomxholo wakho, nayo ayifundeki. Olu qheliselo alunakukunceda ukuba ufumane i-injini yokukhangela ephezulu, kwaye ayiyi kutsala ingqalelo yabathengi abanokubakho. Ngaphaya koko, ukungabikho kokufundeka kuya kubangela amazinga aphantsi okuguqulwa.

Ngethamsanqa, kukho iindlela ezininzi zokusebenzisa amagama angundoqo. Endaweni yokuzama ukonyusa umgangatho wakho ngokusetyenziswa kwamagama angundoqo, ungagxila ekubhaleni umxholo oya kuba nomdla kubafundi bakho. Ngokusebenzisa izixhobo ezahlukeneyo ze-OnPage-SEO, ungalungisa amaphepha akho ngaphandle kokusetyenziswa kwegama elingundoqo.

Ukongeza kwi-keyword stuffing, obunye ubuchwephesha be-SEO obungqineke bungasebenzi kukubethelela isicatshulwa sakho ngamagama angundoqo. Nangona inokuba yasebenza kwixesha elidlulileyo, iinjini zokukhangela ziphucukile ngakumbi ngoku kwaye ziyaluqonda ulwimi lwabantu kunye nonxibelelwano. Bayazi ukuba kungokwemvelo ukusebenzisa izithethantonye kunye ne-umschreibungs kunamagama angundoqo. Ngaphezu koko, iinjini zokukhangela azifuni ukufunda iqela lamagama angundoqo kwiifom ezingaqhelekanga; bafuna umxholo wendalo.

Ukunxiba

I-Cloaking yindlela yokuphucula iphepha lewebhu elikuvumela ukuba ubonise amaphepha amabini ahlukeneyo kubasebenzisi kunye neenjini zokukhangela. Ikuvumela ukuba usebenze umxholo ohlukeneyo kwiindwendwe ezisekelwe kwiidilesi zabo ze-IP, kwaye ikwenza ukuba unyuse izinga lakho ngokongeza amagama angundoqo kwisiza. Ukuvala kwenziwa ngokusebenzisa umbhalo ohambelana nedilesi ye-IP yondwendwe kunye nomtya wokubhaliweyo we-User-Agent.. Iskripthi emva koko silayisha inguqulelo eyahlukileyo yephepha xa umsebenzisi ecela iphepha elifanayo kwisikhangeli sakhe.

Nangona le ndlela ilula ukuyiphumeza, yaphula izikhokelo zenjini yokukhangela. uphando, umzekelo, inemithetho engqongqo ngokuchasene newebhusayithi yokunxiba. Ezi sayithi zinokufakwa kuluhlu olumnyama yi-injini yokukhangela, okuthetha ukuba umxholo wabo awuboniswa kwabanye abasebenzisi. Ukwengeza, kukho ezinye iziphumo zokusebenzisa isoftware yokunxiba.

Ukuvala indawo yakho kukwachasene neziKhokelo zeWebmaster zikaGoogle, kwaye inokubangela ukuba wohlwaywe. Ukuba uGoogle ufumanisa, ungaphulukana netrafikhi yendalo kunye nenqanaba, kwaye unokuvalwa kwi-injini yokukhangela ngokupheleleyo. Ngethamsanqa, kukho izicwangciso zokubuyisela ezinokukunceda ukuba ubuyele kwindlela kwaye ugcine iwebhusayithi yakho phezulu kwiinjini zokukhangela. Ngolwazi oluchanekileyo lwekhowudi kunye noncedo lweengcali, unokulungisa iingxaki ze-SEO zewebhusayithi yakho.

I-Cloaking yindlela ye-SEO evumela ukuba wenze iinguqulelo ezimbini zewebhusayithi. Enye inguqulelo iboniswa kwiindwendwe ezingabantu, kwaye enye iboniswa kwi-injini yokukhangela i-bots. Esi sicwangciso sineenzuzo ezininzi, kodwa ithathwa njengento engekhoyo. Ngelixa inokunceda iwebhusayithi yakho ibekwe kwiziphumo zenjini yokukhangela, ikwajongwa njengokwaphulwa kwezikhokelo zeWebmaster zikaGoogle.

Ikhonkco-Ulwakhiwo

Ukwakhiwa kwekhonkco kuyinkalo ebalulekileyo ye-SEO kwaye akufanele ihoywe. Inokunceda iwebhusayithi yakho ifumane amanqanaba aphezulu enjini yokukhangela. Olu hlobo lwe-link-structured optimization lufuna ulwazi lwengcali yokuphucula injini yokukhangela. Kukho imigaqo embalwa esisiseko ekufuneka igcinwe engqondweni xa usenza olu hlobo lwe-SEO.

Ekuqaleni, iwebhusayithi yakho kufuneka ibe yimfuneko. Okukhona amakhonkco akho ehambelana newebhusayithi yakho, ngakumbi ukuba indawo yakho iya kubeka phezulu kwiinjini zokukhangela. Okwesibini, indawo yakho kufuneka ibe ngumsebenzisi-friendly kangangoko kunokwenzeka. Yale, kufuneka ukhulise umxholo wewebhusayithi yakho. Ngele ndlela, iindwendwe zakho ziya kuba ngakumbi ukuthemba iwebhusayithi yakho.

Okulandelayo, iwebhusayithi yakho kufuneka ibandakanye inkcazo yemeta tag. Inkcazo yemeta tag iya kwenza kube lula kwiinjini zokukhangela ukufumana amaphepha akho e-SEO. Oku kubalulekile kuba abasebenzisi banokukhangela amaphepha amaninzi e-SEO ngaphakathi kwendawo enye. Olunye uncedo lwale ndlela yolwakhiwo lwekhonkco kukuba luyakwazi ukuzenzekelayo. Iithegi zemeta ezizenzekelayo zingenziwa ngokusekelwe kumxholo wakho, nto leyo eya kwenza ukuba ukukhangela kube lula kubasebenzisi bewebhusayithi yakho.

I-SEO ibalulekile kwiwebhusayithi yakho kunye nenkampani. Abathengi baya beguqukela ngakumbi kwiinjini zokukhangela ukufumana iimveliso kunye neenkonzo. Ngelixa uGoogle iyeyona njini yokukhangela idumileyo, IAmazon ikhawuleza ibe liqonga elidumileyo lokukhangela imveliso. Le yokugqibela ide yodlula uGoogle kule ndawo.

Umsebenzisi-Ubuhlobo

Ukulungiswa kwe-SEO yinxalenye ebalulekileyo yempumelelo yewebhusayithi. Ukuba iwebhusayithi yakho iyacotha kwaye kunzima ukuhamba, iindwendwe zakho kunokwenzeka ukuba zihambe. Akunjalo kuphela, kodwa ii-bots nazo zohlwaya iiwebhusayithi ezicothayo. Isisombululo kule ngxaki luyilo lwewebhu oluphendulayo. Uyilo lwewebhu oluphendulayo luvumela indawo yakho ukuba ibonise umxholo ngendlela efanayo kuso nasiphi na isixhobo, ukwenza iwebhusayithi yakho isebenziseke ngakumbi.

I-SEO yobugcisa

Ukulungiswa kwe-SEO yobuchwephesha yinkqubo yokuphucula ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela. Le nkqubo ibandakanya ukufunda iimpawu zewebhusayithi, njengesakhiwo seHTML, kunye nokusebenzisa i-algorithms ukudala iimeko eziza kutsala abasebenzisi bewebhu. Injongo yokugqibela ye-SEO yobugcisa kukwandisa i-organic traffic kwindawo yakho. Nje ukuba ube ne-organic traffic, ungasebenzisa i-SEO yobugcisa ukuguqula loo nto itrafikhi ibe ngabathengi abahlawulayo.

Ikhonkco eliqhekekileyo, ikhowudi ye-HTML eyaphukileyo, okanye indawo enekhowudi ye-spaghetti inokulimaza kakhulu i-SEO yakho. Ngethamsanqa, kukho inani lezixhobo apho ezinokukunceda ufumane amakhonkco aphukileyo kwaye uwalungise. Ngelixa i-SEO yobugcisa ayisosisombululo sobusuku, inokwenza umahluko kumanqanaba enjini yakho yokukhangela.

Ukuphuculwa kwe-SEO yobuchwephesha kubandakanya ukuphucula amacandelo obugcisa bewebhusayithi ukuyenza ngokukhawuleza, kulula ukukhasa, kwaye iqondakala ngakumbi kwiinjini zokukhangela. Njengoko iGoogle iphucule i-algorithms yayo, imiba yobuchwephesha yewebhusayithi iya ibaluleka ngakumbi kumanqanaba ayo. Oku kuthetha ukuba iGoogle bots ivavanya izinto ezifana nexesha lokulayisha iphepha kunye nokusebenzisana, kwakunye nokuzinza komxholo wayo.

Amakhonkco aphukileyo angakhokelela kwi 404 iimpazamo, enokuthi ichaphazele kakubi inqanaba lakho le-injini yokukhangela. Ukusebenzisa isixhobo sokujonga ikhonkco simahla kunokukunceda ukuba uchonge naziphi na iikhonkco ezaphukileyo kwindawo yakho. Iikhonkco ezaphukileyo zinokuchaphazela kakubi ukuthembeka kwendawo yakho, kunye namava ephepha lakho ngokubanzi.

Umnqwazi omnyama we-SEO

Ukulungiswa kwe-SEO ye-Black Hat kubandakanya ukusebenzisa izicwangciso ezingavunywanga ziinjini zokukhangela. La maqhinga abandakanya ukusebenzisa amagama angundoqo angabonakaliyo angahambelani nomxholo wewebhusayithi. Ukusebenzisa amagama angundoqo angabonakaliyo kwiziphumo zophendlo kunokubhida abasebenzisi kwaye kwenze kube nzima kubo ukufumana umxholo abawufunayo.. Umzekelo, iwebhusayithi yomnqwazi omnyama inokusebenzisa umbala ongasemva onombala ofanayo nombhalo wayo.

Ukulungiswa kwe-SEO ye-White Hat yeyona ndlela ilungileyo kunye nesemthethweni yokuthengisa iwebhusayithi. Umnqwazi omnyama we-SEO, kwelinye icala, ayinasimilo kwaye inokonakalisa isidima seshishini. Ukwengeza, lo mkhuba unokuqhuba abathengi kukhuphiswano lwakho. Kungenxa yoko le nto ungaze usebenzise iindlela zokuphucula i-Black Hat SEO kwiwebhusayithi yakho.

I-SEO ye-Black Hat ayikho mthethweni, kodwa yaphula izikhokelo ze-webmaster injini yokukhangela. Ingakhokelela kwizohlwayo eziqatha ezifana newebhusayithi yakho ukuba iwiswe kwiziphumo zokukhangela okanye isuswe ngokupheleleyo. Oku kuya kuchaphazela kakubi igama lewebhusayithi yakho kwaye kubangele ukuba ulahlekelwe ngabathengi. Ukusebenzisa umnqwazi omnyama we-SEO amaqhinga kuya kwenzakalisa igama lewebhusayithi yakho kwaye kunciphise ukugcwala kwayo.

Olunye ubugcisa bomnqwazi omnyama kukuhlohlwa kwegama elingundoqo. Olu buchule lubandakanya ukongeza ikhonkco kwiwebhusayithi yakho kwingxelo yebhlog. La makhonkco anokulandelwa ngokungagqibekanga kwaye athotywe ngeenjini zokukhangela. Kunoko, kufuneka zifihlwe emva kokubhaliweyo kweankile.