Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

SEO, okanye usetyenziso lwe-injini yokukhangela, is the process of making your content more relevant to searchers. Ngokulungiselela umxholo wakho kumagama angundoqo athile, iwebhusayithi yakho inokuvela phezulu kwiziphumo zophendlo. Oku kunceda indawo yakho ibonakale ngokukhawuleza kwaye ithembekile. Kwakhona ufuna ukwandisa inkcazo kunye nesihloko sakho, ukuze zihambelane nesihloko senqaku lakho. Oku kunokukhokelela kwitrafikhi engaphezulu.

Uphando lwamagama angundoqo

Keyword research can help you find the best keywords for your website. Amagama angundoqo yimiqathango abathi abasebenzisi bayibhale kwiinjini zokukhangela xa bekhangela into ethile kwi-intanethi. Okukhona amagama akho angundoqo efanelekile, kokukhona baya kuba nakho ukwenza itrafikhi. Amagama angundoqo angahluka ukusuka kumagama emveliso ukuya kwiindidi, ulwazi, ukukhangela, kunye nemiqathango yentengiselwano. Kukho ezininzi izixhobo zamagama angundoqo asimahla anokukunceda ukuba uqalise.

Uphando lwegama elingundoqo alunzima kangako. Ifuna nje ukuhlenga-hlengisa okuncinci kunye nokunciphisa. Sebenzisa isixhobo se-SEO ukukunceda ufumane amagama angundoqo angcono kwaye ubone ukuba kufuneka abekwe phi kwindawo yakho. Ukuba unengxaki yokuza namagama angundoqo alungileyo, zama isixhobo sengcebiso yegama elingundoqo njenge-Keyboost.

Amagama angundoqo anokukunceda ukwandisa ukubonakala kwewebhusayithi yakho kwiziphumo zokukhangela. Kukho iintlobo ezintathu zamagama angundoqo: ulwazi, intengiselwano, kwaye iphawulwe. La magama asetyenziswa ngabantu ukufumana iimveliso, iinkonzo, kunye neewebhusayithi. Zisetyenziswa kwiintengiso ezihlawulwayo, kwaye zisetyenziswa xa abantu befuna iimpawu okanye iimveliso ezithile.

Amagama angundoqo sisixhobo esinamandla esiya kukunceda uvelise ithrafikhi ekumgangatho ophezulu kunye nokwandisa ukuthengisa. Amagama angundoqo avelisa i-traffic ephezulu afanelekile kwi-SEO. Amagama angundoqo anevolumu yokukhangela ephantsi aya kubangela izinga eliphantsi lokuguqulwa, ngoko kungcono ukuba uhlale kude nabo. Izixhobo zophando lwegama elingundoqo zenza le nkqubo ibe lula ngokubonelela ngeendlela zokucoca.

Emva kokuba unamagama angundoqo afanelekileyo, ungaqala ukubhala umxholo. Oku kuya kunceda iwebhusayithi yakho ifumane ngakumbi i-traffic organic. Ukuba umxholo wakho ulungiselelwe loo magama angundoqo, abanye baba bantu baya kuba bekulungele ukuthenga. Ukuba wenze uphando lwakho lwegama elingundoqo, Uya kukwazi ukuba abaphulaphuli bakho bafuna ntoni kwaye bayikhangela njani.

Ukulungiselela kwikhasi

SEO optimization onpage focuses on improving the user experience while visiting a website. Inceda iinjini zokukhangela ngcono ukuthelekisa umxholo kubasebenzisi’ uphendlo. Kwiphepha le-SEO izenzo ziquka ukuphucula izihloko, Iinkcazelo zemeta, kunye nomxholo. Ezi zenzo zinokunceda iwebhusayithi yakho ukuba ifikelele kwinqanaba eliphezulu kwaye itsale i-traffic eninzi. Funda ukuze ufumanise ukuba ungayisebenzisa njani i-SEO yephepha kwiwebhusayithi yakho.

Ekuqaleni, kwiphepha le-SEO lokuphucula ligxile ekuphuculeni inani lotyelelo olufunyenwe kwiphepha lewebhu. UGoogle ebeqhele ukurekisha iiwebhusayithi ngokusekwe kumaxesha atyelelwe ngawo. Ingxaki ngale ndlela yayikukuba ishiye indawo encinci yewebhu ezityelelwa kancinci ukuphucula umgangatho wazo. Oku kubangele ukuba iindwendwe zivule isiphumo sokuqala, nto leyo edla ngokungavelisi miphumo mihle.

Ukulungiswa kwe-SEO kwiphepha likwagxile ekuphuculeni isantya sephepha. Isizathu soku kukuba uGoogle uthanda ukurekisha amaphepha alayisha ngokukhawuleza kunamaphepha athatha ixesha elide ukulayishwa. Ngokulungiselela isantya sephepha, ungafumana amaphepha amaninzi kwisalathiso sikaGoogle. Izinto ezininzi zinokuchaphazela isantya sephepha, kuquka nemifanekiso, Iifayile zeJavaScript, ugcino, kunye noxinzelelo. Landela esi sikhokelo ukuze ufunde ukwenza iphepha lakho ngokukhawuleza kwaye unyuse umgangatho wenjini yokukhangela yewebhusayithi yakho.

Kwiphepha le-SEO likwabandakanya ukwenza iithegi zakho zesihloko kunye neenkcazo zemeta. Iithegi zesihloko kunye nezihloko zinikwa ubunzima obuninzi ngeenjini zokukhangela. Qinisekisa ukuba ziyahambelana nomxholo wephepha. Ungakwenza oku ngokulandela ezona zenzo zilungileyo. Nangona kunjalo, khumbula ukuba kwiphepha le-SEO lithatha ixesha. Ngokulandela iindlela ezichanekileyo kwiphepha le-SEO, unokwenza iwebhusayithi eya kumelana naluphi na utshintsho lwe-algorithm.

Elinye icandelo lokuphucula kwiphepha kukuphucula i-URL. I-URL yendawo yakho yibha yedilesi yesikhangeli sewebhu. Qinisekisa i-URL iqulethe amagama angundoqo afanelekileyo kumxholo okwiphepha. Ukuphucula i-URL yakho kunceda abasebenzisi bobabini kunye ne-injini yokukhangela i-bots ukufumana iwebhusayithi yakho ngokulula.

Unxulumaniso lwangaphakathi

Internal linking is an important part of SEO. Ikuvumela ukuba udlule umxholo kunye negunya ukusuka kwelinye iphepha ukuya kwelinye. Inyaniso, UGoogle unika ubunzima obungakumbi kumaphepha anamakhonkco afanelekileyo. Kodwa usebenzisa njani amakhonkco angaphakathi kumxholo wakho? Ziliqela izinto ekufuneka ziqwalaselwe, kubandakanya umxholo wekhonkco kunye nenjongo yewebhusayithi yakho.

Amakhonkco angaphakathi akhomba umxholo obalulekileyo kwiwebhusayithi yakho, eyinceda ukuba ibeke phezulu kwiziphumo zophendlo. Bakwakunceda wenze amava omsebenzisi angcono. Banceda iinjini zokukhangela ukuba ziqonde indawo yakho ngcono kwaye zikhokela iindwendwe kumaphepha abaluleke kakhulu. Unokwenza amakhonkco angaphakathi ngokulandela izikhokelo ezithile. Oku kuya kukunceda wenze amava angcono omsebenzisi kwaye ukwandise ukubonakala kwe-injini yokukhangela.

Unokwenza amaqela ezihloko ukudibanisa kumxholo obalulekileyo kwiwebhusayithi yakho. Umzekelo, unokwenza iphepha lentsika ukwazisa isihloko esisodwa esiphezulu kwaye udibanise kwi-subtopics. Emva koko unokwenza izithuba zeblogi ezineenkcukacha malunga nesihloko, eyaziwa njengamaphepha eqela. La maphepha eqela adibanisa umva kwiphepha lentsika, kwaye inokudibanisa namanye amaphepha eqela. Amaqela ezihloko anokuba yindlela entle yokungqina kuGoogle ukuba uyingcaphephe kwindawo yakho. Bakwavumela uGoogle ukuba ahlele umxholo wakho ube yi-bitesize chunks.

Ukwandisa uqhakamshelwano lwakho lwangaphakathi, sebenzisa inkqubo yesoftware efana neSerpstat. Ihlalutya izixhumanisi zangaphakathi zewebhusayithi yakho kwaye inikeze iingcebiso ngezenzo ezingaphezulu. Unokuthatha ithuba lezinto zoqeqesho ezibonelelwa ziingcali kule nkalo, kwaye uvavanye ukufikelela kwisoftware phambi kokuba uthenge ilayisenisi. Ngelixa ukudibanisa kwangaphakathi kuyinkqubo enzima kwaye ebandakanyekayo, Lifanele ixesha kunye nomzamo wokwandisa itrafikhi yakho kunye nokunyusa ishishini lakho.

Rank Math SEO

Rank Math SEO is a powerful plugin that helps you optimize your site for search engines. Ineempawu eziphambili ze-SEO ezikunceda ukuba uphucule ukubonakala komxholo wakho kwaye ufumane indawo ephezulu yamagama aphambili athandwayo. Umzekelo, ungayisebenzisa ukongeza ngokuzenzekelayo iithegi zemeta kunye neethegi zesihloko kwizithuba zakho zebhlog. Unokusebenzisa i-Rank Math ukuze wenze umxholo weakhawunti yakho yemidiya yoluntu.

Isikhundla seMathematika sinento ekuvumela ukuba uqhagamshele iwebhusayithi yakho kwiinkonzo zikaGoogle, kuquka iGoogle Analytics kunye neGoogle Search Console. Ikwakuvumela ukuba ubone igama lakho eliphambili kunye nenqanaba lephepha. Ikwathumela ngokuzenzekelayo imephu yesayithi yakho kuGoogle, ngoko akuyomfuneko ukuba uyingenise ngesandla. Iplagin isimahla ukuyisebenzisa, kodwa kufuneka uzimisele ukuyinika ukufikelela kwiakhawunti yakho kaGoogle ukuze iqokelele ulwazi malunga nokusebenza kwewebhusayithi yakho.

Iplagi ye-SEO yeMathematika ithandwa kakhulu phakathi kwabasebenzisi be-WordPress. Iyafana neYoast SEO, kodwa unamandla ngakumbi. Ibandakanya iimpawu ezingaphezulu, njengeNqanaba leNqanaba yegama elingundoqo likaGoogle. Nangona kunjalo, inguqulelo yasimahla ye-Yoast SEO inemida, kwaye kufuneka uhlawulele i-premium version ukuze ufumane ukufikelela okupheleleyo kwiimpawu eziphambili. Isikhundla seMathematika SEO sikwabonelela ngesilingo sasimahla, ngoko ungayizama kuqala.

Isikhundla seMathematika SEO sinokungenisa izicwangciso kwezinye iiplagi ze-SEO. Ibhaqa ukuba zeziphi iiplagi ozifakile kwaye inikezela ngokhetho lokuba zeziphi iisetingi onokuzingenisa. Ukuba usebenzisa i-Yoast SEO, kulula ukungenisa useto lwakho kwiRank Math. Xa sele ugqibile, ungacofa “Gcina kwaye Uqhubeke” ukugcina utshintsho lwakho.

Yoast SEO

Yoast SEO optimizer is a WordPress plug-in that optimizes the content of your site for search engine results. Iphelile 5 Ufakelo lwesigidi olusebenzayo kwaye lukhutshelwe ngaphezulu 350 amaxesha ezigidi. Ukwengeza, iphelile 25,000 uphononongo lweenkwenkwezi ezintlanu kwiWordPress.org, eyenza ibe lukhetho oluphezulu lwe-SEO.

I-Yoast SEO optimizer isebenza ngokuhlalutya umxholo wakho ukumisela ukuxinana kwegama lakho eliphambili lokugxila. Emva koko ikuxelela into oyenzayo kakuhle kwaye yintoni efuna ukuphuculwa. Umzekelo, unokufuna ukongeza amanye amakhonkco angaphakathi, okanye sebenzisa amabinzana aphambili amaninzi kwizihloko zakho. I-Yoast SEO analyzer ikunceda ukuba wenze isigqibo sokuba loluphi utshintsho omele ulwenze.

I-Yoast SEO optimizer ikuvumela ukuba ubhale ngaphezulu useto olungagqibekanga. Unokukhetha ukuvumela okanye ukungavumeli iinjini zokukhangela ukuba zibonise umxholo wakho. Iya kukuvumela ukuba ucacise i-URL ye-canonical yomxholo wakho, ethintela umxholo ophindwe kabini. Unokukhetha ukufumana izaziso xa i-SEO optimizer yakho ibona imiba kwindawo yakho. Isaziso siya kunika imiyalelo yokulungisa ingxaki.

I-Yoast SEO inezinto ezininzi zokukunceda wenze iwebhusayithi yakho ibe ngcono. Ikunika iingcebiso ze-SEO njengoko ubhala iposti nganye yebhlog, ilandelela amakhonkco aphumayo, ikunceda wenze inkcazo yemeta, kwaye ikukhumbuza ukuba wongeze umbhalo wealt. Ikwabonelela ngezikhumbuzo zokuqinisekisa ukuba izithuba zakho zikubude obufanelekileyo.

I-Yoast SEO inenguqulo yamahhala, kodwa ifuna ukuhlawulela iimpawu zeprimiyamu njengenkxaso ye-URL ye-canonical. Inguqulo ye-premium ye-Yoast SEO iquka 24/7 inkxaso kunye nonyaka wohlaziyo. I-Yoast yiplagi ye-SEO enamandla enokukunceda ukuba uphakamise phezulu kwi-SERPs kwaye uqhube i-traffic kwiwebhusayithi yakho. Ikwanalo nojongano olusebenzisekayo olunokuthi lusetyenziswe nabaqalayo.