Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

I-SEO imele i-Injini yoPhando kwaye ibhekisa kwinkqubo yokuphucula iphepha lewebhu kumanqanaba aphezulu kwiinjini zokukhangela.. Isebenza nakwiindawo eziphathwayo kunye namaphulo eentengiso. Eli nqaku liza kukunika isishwankathelo seendlela ezahlukeneyo onokuzisebenzisa ukwenza iwebhusayithi yakho ibe ngcono. Injongo ephambili kukunyusa inani leendwendwe kwindawo yakho kunye nokwandisa izinga le-injini yokukhangela. Kodwa ngaphambi kokuba uqale, kungcono ukwazi ukuba abaphulaphuli bakho bajonge ntoni.

Amagama aphambili

Ukulungiswa kweenjini zokukhangela yinkqubo eqhubekayo ebandakanya ukuhlalutya indawo yakho kunye nokuphumeza izicwangciso ezisebenzayo. Ukukhetha amagama angundoqo afanelekileyo yinxalenye ebalulekileyo ye-SEO optimization. Ukusebenzisa isixhobo sokuhlalutya igama elingundoqo njenge-Google Analytics kuya kukunceda ukuba ubone ukuba yiyiphi amagama angundoqo afanelekileyo kwiwebhusayithi yakho. Kubalulekile ukukhetha la magama angundoqo ngononophelo ukuze abonise isihloko sewebhusayithi yakho. Umzekelo, ukuba ufuna ukuthengisa iHundewelpen, igama lakho elingundoqo linokuba “Ihotele Hundstünge”.

Iinjini zokukhangela zibeka iiwebhusayithi ezisekelwe kubuninzi begama elingundoqo. Amagama angundoqo angaphezulu kwirenki yesayithi, ngcono. Nangona kunjalo, xa kuziwa kuphando lwegama elingundoqo, kufuneka uqinisekise ukuba awugqithisi. Ukulungiselela okuninzi kunokwenza iphepha lakho libukeke njengogaxekile kwaye kubangele ukuba uvele kumanqanaba asezantsi. Inokubangela ukuba iindwendwe zakho zizive zingathembeki kangako malunga nomxholo wakho, kuba umxholo uhlohlwe kakhulu ngamagama angundoqo. Kubalulekile ke ngoko ukuba uqonde ukuba iinjini zokukhangela zibeka njani indawo yakho.

Ukwenza kube lula ukuba iindwendwe ziqonde iwebhusayithi yakho, cinga ukusebenzisa i-SEO. Iwebhusayithi engcono kuya kuba lula ukuyifunda, into ethetha ukuba iya kufumana umgangatho ophezulu. Amagama abalulekileyo abalulekileyo kufuneka avele kwiindidi eziphezulu zewebhusayithi, apho ziya kuba nokubonwa ngakumbi ziinjini zokukhangela. Iindidi ezisezantsi ziya kuba nokubaluleka okuphantsi, ngoko ke kungcono ukuzibeka kumacandelo aphezulu. Ukuphucula iwebhusayithi yakho kwiinjini zokukhangela kuqala ngokulungisa ubume bewebhusayithi yakho.

Ukubeka indawo yakho kwindawo kwiziphumo zikaGoogle akuyonkqubo yexesha elinye. Endaweni yoko, yinkqubo eqhubekayo enokuziqhelanisa ne-algorithms yeGoogle ehlala iguquka. Kuya kufuneka uqiniseke ukuba iwebhusayithi yakho iqulethe umxholo osexesheni kwaye uvelise i-backlinks. Nangona i-backlinks inenzuzo, banokulimaza i-rankings yakho ukuba ayiveli kwiwebhusayithi esemgangathweni. ukuba iintlobo zomxholo wakho zabelana ngoyilo, kungcono ukuphepha i-backlinks kwiiwebhusayithi ezingenayo umxholo ofanelekileyo wesihloko.

Meta-Amagama angundoqo

Iinjini zokukhangela zisebenzisa amagama angundoqo eemeta ukulinganisa iiwebhusayithi. Ukusetyenziswa kwamagama angundoqo eemeta akunyanzelekanga, kodwa iluncedo kwintengiso ye-injini yokukhangela. Nangona kunjalo, baye bagxekwa ngokuba ndlongondlongo ngokugqithisileyo ngokufaka igama elingundoqo kunye nokudumba iQuellcode.. Kungcono ukuphepha ukusebenzisa i-keyword-combinations kwaye ugxininise kumagama ambalwa abaluleke kakhulu. Uluhlu olungezantsi ngamanye amacebiso okuphucula iwebhusayithi yakho ngamagama angundoqo e-meta.

Sebenzisa isixhobo esilungileyo sophando lwegama elingundoqo. Zininzi izixhobo ezinokukunceda wenze indawo yakho ibe neenjini zokukhangela. Sebenzisa i-meta-keywords ukukhetha amagama abalulekileyo afanelekileyo kwiwebhusayithi yakho. La magama angundoqo akwabizwa ngokuba yiSchlusselworter, kwaye ukhetho lwabo lubalulekile. Ngoxa i-SEO yinkqubo eqhubekayo, Imeta-amagama angundoqo akunceda ukuba ufumane inqanaba eliphezulu kwiinjini zokukhangela. Ukusebenzisa i-meta-keywords kuya kukunceda ufezekise iinjongo ozibekele iwebhusayithi yakho.

Zama ukunqanda ukusebenzisa amagama angundoqo afanayo kwisayithi yakho yonke. Zama ukwahlula amagama angundoqo emeta kumaphepha ahlukeneyo kunye nemimandla. Umzekelo, unokusebenzisa amagama angundoqo afanayo endawo yakho kunye neCMS. Amagama angundoqo e-Meta aya kunceda iinjini zokukhangela ukuba zeziphi izihloko ezigutyungelwe kwiphepha lakho. Kodwa, Kufuneka uqaphele ukuba amagama angundoqo e-meta awasetyenziswanga ziinjini ezinkulu zokukhangela. Zisetyenziswa ikakhulu ziinjini zokukhangela ezincinci, njenge Yandex. Ukuba ufuna ukubeka kakuhle kwiinjini zokukhangela, qiniseka ukuba iwebhusayithi yakho ihambelana namagama angundoqo abaphulaphuli bakho ekujoliswe kubo.

I-Meta Keyword Element yayithandwa ngeenjini zokukhangela kwi-1990s, kodwa kamva yamiswa ziinjini zokukhangela eziphambili. Kwi 2009, UGoogle wenze isigqibo sokuyeka ukusebenzisa i-meta-keywords njengento esemgangathweni. Ngelixa uBing wayesebenzisa amagama angundoqo eemeta kwixesha elidlulileyo, iye yashiywa. Isebenzisa ezinye izinto ukumisela umgangatho wephepha. Oku kuthetha ukuba i-meta-keywords ayiyona nto inqanaba, kwaye akunakwenzeka ukuba zisetyenziswe kwixesha elizayo.

Kungumbono olungileyo ukwenza uluhlu lwamagama angundoqo kwiphepha ngalinye kwiwebhusayithi yakho, njengoko oku kuya kukunceda ugxininise kuhlobo lwabathengi iwebhusayithi yakho eya kujongana nayo. Into ephambili kukufumana amagama angundoqo achaza kakuhle umxholo wephepha lakho. Ngamanye amazwi, i-meta-keywords yakho akufanele ibonise kuphela iimveliso okanye iinkonzo ozinikezelayo, kodwa ikwabonisa ithoni yomxholo kwiphepha ngalinye. Unokwenza uluhlu lwamagama angundoqo okanye usebenzise isofthiwe ukuvelisa amagama angundoqo e-meta. Xa unoluhlu, qiniseka ukuba uzisebenzisa ngobulumko.

Uphawu lweSchema

Ngelixa kusenokungabonakali ngathi kuyimfuneko ukusebenzisa iSchema-Markup ngeenjongo ze-SEO, idatha ecwangcisiweyo equlethwe yinxalenye ebalulekileyo yesakhiwo sewebhusayithi. Ngokudibanisa iSchema-Markup kwiwebhusayithi yakho, unokonyusa ukubonakala kwewebhusayithi yakho kwiziphumo zokukhangela kwaye unyuse itrafikhi yakho yezinto eziphilayo. Unokusebenzisa iSchema-Markup ukuqaqambisa ishishini lakho’ ubuchule kunye nokwenza imiboniso ecwangciswe ngokufanayo kwiziphumo zophendlo.

Unokufumana isishwankathelo seSchema-Markup yephepha lewebhusayithi yakho usebenzisa iGoogle Search Console. Cofa kuhlobo lophawulo onomdla kulo kwaye ingxelo iya kuvela. Ingxelo iya kudwelisa inani le-gultige markups kwiwebhusayithi yakho kunye nazo naziphi na iimpazamo ezizibonileyo.. Olu lwazi lwenziwa ngokuzenzekelayo ngokurhubuluza kukaGoogle. ukuba iintlobo zomxholo wakho zabelana ngoyilo, qiniseka ukuba ujonge i-Rich Snippet-Markup, eyenza i-traffic ekumgangatho ophezulu kunye nengqalelo.

Ngaphandle kokwenza umxholo wakho unyanzelise kwaye unomdla kubaphandi, ulwazi olongezelelweyo luya kwandisa indawo yewebhusayithi yakho kunye nokubonakala. Ulwazi olufanelekileyo olunikezela kubasebenzisi, ngakumbi ukuba baya kucofa kwiziphumo zesayithi yakho. Oku kubangela amazinga aphezulu okucofa kunye netrafikhi efanelekileyo. Kukho kwakhona i-ROI ecacileyo kunye neendaba ezihlawulwayo, ke kufanelekile ukuvavanya indawo yakho ngeSchema-Markup ukubona ukuba isebenza njani kakuhle kwiwebhusayithi yakho.

Ukuba awuqinisekanga malunga nendlela yokusebenzisa iSchema-Markup, Ungasebenzisa iSchema Markup Generator nguMerkle. Kulula ukuyisebenzisa, kwaye kuya kukunceda uphephe naziphi na iimpazamo. Iya kukubonisa ithempleyithi yekhowudi yeschema yenqaku lakho. Le template iya kudwelisa isihloko senqaku, igama lombhali, i-URL yelogo yomshicileli, kunye nomhla wokupapashwa. Qinisekisa ukuba uyisebenzisa ngokuchanekileyo.

Olunye uncedo lokusebenzisa i-Schema-Markup kukuba inceda iinjini zokukhangela ukuqonda umxholo. Bangasebenzisa iklasi kunye neethegi zexabiso ukuqonda umxholo womxholo wakho. Oku kuthetha ukuba iwebhusayithi yakho iya kubonakala ngakumbi kubasebenzisi kwiGrafu yoLwazi. Nje ngeziphumo, indawo yewebhusayithi yakho iya kwanda. Oku kunokubalelwa kwinto yokuba iwebhusayithi yakho yakhiwe ngakumbi, kwaye kulula kwiinjini zokukhangela ukuyifunda.

Iikhonkco ze-Intanethi

Iikhonkco zangaphakathi zisetyenziselwa ukuqondisa iindwendwe kumxholo ofanelekileyo ngaphakathi kwewebhusayithi. Oku kunceda ukunyusa izinga lokucofa kunye nokunciphisa amaxabiso e-bounce. Ikwaphucula amava omsebenzisi kunye nohambo lwabathengi. Amakhonkco angaphakathi afanelekileyo kufuneka akhokele abasebenzisi kumxholo onxulumeneyo. Kuxhomekeke kumxholo wakho, amakhonkco angaphakathi angafunyanwa kumxholo, ifooter, okanye ibar esecaleni. Zinokubekwa ngobuchule kuyo yonke isiza ukwandisa ukusebenza kwazo. Apha ngezantsi kukho iingcebiso zokwandisa unxibelelwano lwangaphakathi lwewebhusayithi yakho.

Amakhonkco angaphakathi abaluleke kakhulu kuluhlu lwenjini yokukhangela. Banceda ukusasaza amandla ekhonkco ngokufanelekileyo kwaye benze kube lula kwiinjini zokukhangela ukufikelela kumxholo kwindawo yakho. UGoogle unamalungelo awodwa omenzi wechiza kwiikhonkco zangaphakathi, eyona nto ilungileyo kusetyenziso lwewebhusayithi yakho kunye nenqanaba lenjini yokukhangela. Bakufumana kwakhona ijusi yekhonkco eninzi. Ngokusebenzisa amakhonkco angaphakathi, uya kubona ukwanda kweereyithi zokucofa kunye nokuzibandakanya komsebenzisi. Kwaye abasebenzisi bewebhusayithi yakho baya kuwuxabisa umzamo.

Ukwandisa amakhonkco akho angaphakathi, qinisekisa ukuba bakhomba umxholo ofanelekileyo ngaphakathi kwendawo yakho. I-Google ixabisa izixhumanisi zangaphakathi ezifanelekileyo kumxholo kwaye ziqulethe igama elingundoqo. I-CMS (Umxholo-woLawulo-Inkqubo) iinkqubo zenza kubelula ukungena ezi parameters, kwaye iya kukunceda ufikelele kumanqanaba angcono kunye namava omsebenzisi. Bakuvumela ukuba usebenzise izixhobo zokucebisa zikaGoogle ukongeza amava akho. Ngoko, ukuba ufuna ukubeka phezulu kuGoogle, ukulungelelanisa amakhonkco angaphakathi kuyimfuneko!

Amakhonkco angaphakathi anokuba kwiphepha eliphambili okanye amakhonkco angaphantsi. Basenokuba ngamanqaku kwizihloko ezinxulumeneyo, okanye iindidi zemveliso. Banceda ii-injini zokukhangela ukuba ziqonde ukuba umxholo odibeneyo ungantoni. Ngokusebenzisa i-Ankertexte efanelekileyo, uya kuphucula ukuvavanywa kwekhonkco lesayithi lakho. Uya kufumana amanqanaba angcono xa uGoogle ebona ukuba amakhonkco akho angaphakathi anomxholo olungileyo. Ukwengeza, la makhonkco akunceda ukuba unxibelelane nabasebenzisi kwaye ubagcine bebandakanyeka.