Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Ukuphucula injini yokukhangela akunzima njengoko kuvakala. Kukho inani lezixhobo ezahlukeneyo ezinokukunceda kule nto. Ezi ziquka igama elingundoqo-Recherche, Isicatshulwa se-ankile, XPath-Syntax, kunye nesantya sesiza. Ezi zixhobo zisetyenziselwa ukwandisa iwebhusayithi yakho kwiinjini zokukhangela. Nantsi imizekelo embalwa. Ukuba awuqinisekanga, jonga lonke inqaku. Ngethemba, kuya kukunceda uqonde ezinye zeziseko.

njengoko kusekho umngcipheko othile xa usebenzisa i-301 yokuqondisa kwakhona

Kukho iindlela ezininzi zokwandisa iwebhusayithi yakho kwiinjini zokukhangela. Uphando lwegama elingundoqo yinxalenye ebalulekileyo ye-SEO. Ikunceda ufumanise ukuba abathengi bakho bafuna ntoni kwaye ikunika isiseko sokwakha umxholo wakho ngokufanelekileyo. Kukho nezixhobo ezahlukeneyo ezikhoyo kwi-intanethi eziza kukunceda kwinkqubo. Izixhobo zophando zegama elingundoqo ziyahluka ekusebenzeni, ishishini kunye nelizwe, kwaye banokuba neziseko zedatha ezahlukeneyo okanye amagama angundoqo. Kuya kufuneka ukhethe isixhobo esilungele iimfuno zeprojekthi yakho.

Emva kokuba unoluhlu lwamagama angundoqo afanelekileyo, inyathelo elilandelayo kukusebenzisa ukucwangcisa umxholo wewebhusayithi yakho. Le nkqubo ibizwa ngokuba yi-Keyword-Strategy kwaye ibandakanya ukufanisa amagama angundoqo afanelekileyo kunye nesakhiwo sewebhusayithi yakho. Obunye ubuchule bubizwa ngokuba yi-Keyword-Mapping. Inkqubo ibandakanya ukuqwalaselwa kwamaphepha eprojekthi asele ekhona kunye nokucwangcisa amaphepha amatsha okumisa. Amagama angundoqo abelwa kumaqela asekelwe kumagama okukhangela ahambelanayo. Injongo kukwandisa iwebhusayithi yakho malunga namagama amahlanu ukuya kwasixhenxe, kodwa kuphela abo baphambili.

Ukuze wenze iwebhusayithi yakho ibe neenjini zokukhangela, Kubalulekile ukwazi ukuba abo bakhuphisana nabo babeka phi na. Oku kunokufezekiswa ngokuqhuba uphendlo lwegama elingundoqo kwiGoogle. Khumbula nje: iziphumo zophendlo lukaGoogle zohluka ngokwendawo. Ukuba iMunchner ichwetheza kwigama elingundoqo, uya kufumana iziphumo ezahlukeneyo kunomphandi oseBerlin. Ukwenza le nkqubo rhoqo kuya kukunceda ufumane inqanaba eliphezulu leenjini zokukhangela kwaye uphucule ukugcwala kwewebhusayithi yakho.

Ukongeza kuphando lwegama elingundoqo, isicwangciso segama elingundoqo sifuna ukuvavanya igama ngalinye lokukhangela kunye nokufaneleka kwalo kwiprojekthi yakho. Emva kokuvavanya imiqulu yegama elingundoqo, uya kuba noluhlu olubanzi lwemigaqo efanelekileyo onokuyisebenzisa kumxholo wakho. Beka phambili amagama angundoqo ngokusekelwe kukhuphiswano lwabo kunye nezinga lokuguqulwa. Emva kokuvavanya ezi metrics, uya kukwazi ukwenza isicwangciso esifanelekileyo segama elingundoqo. Unako kwakhona ukucokisa isicwangciso sakho segama elingundoqo ngokusebenzisa uluhlu lwamagama angundoqo afanelekileyo.

Isicatshulwa se-ankile

Yintoni ukuphuculwa kwe-SEO nge-Ankertext? Itekhnoloji esisiseko yeenjini zokukhangela isebenzisa umbhalo onxibelelanisa newebhusayithi. Isiqendu sekhonkco, eyaziwa ngokuba yi-Ankertext, iyacofa kwaye iqhele ukuba ngaphantsi kwe 60 abalinganiswa ubude. Injongo yayo kukuphembelela ukubekwa kwephepha ngokuqondwa ziinjini zokukhangela kunye nabafundi. Ezinye iibhrawuza zikwabonisa neengcebiso zesixhobo, nto leyo enokuba nefuthe ekubekweni kwakho. Ngezantsi, Ndiza kuchaza ukuba yintoni i-Ankertext kunye nendlela enokuphucula ngayo ukubonakala kwe-injini yokukhangela indawo yakho.

Ukuze ube nempumelelo, i-ankertext kufuneka ibonelele ngexabiso lokwenyani kubasebenzisi bayo. Isicatshulwa kufuneka sinike abatyeleli umbono wento abaya kuyifumana, ngelixa uphepha amagama aqhelekileyo. Ukongeza, kufuneka inike ulwazi olufanelekileyo kwiinjini zokukhangela. I-ankertext esebenzayo nayo ayiyi kuqulatha umxholo ongabalulekanga. Ngenxa yoko, kufuneka kusetyenziswe i-ankertext enegama elingundoqo. Nangona kunjalo, oku kufuneka kuthintelwe kwiphepha elinye, hayi kwiwebhusayithi yonke.

Ukusebenzisa amagama angundoqo kunye namabinzana ngendlela efanelekileyo kubalulekile kwi-SEO. Iingcali ze-SEO kufuneka zigweme ukusebenzisa igama elingundoqo elifanayo okanye ibinzana kumxholo wabo njengokhuphiswano. Ukusebenzisa amagama angundoqo ngendlela engekho ngokwemvelo yindlela eqinisekileyo yokufumana isohlwayo nguGoogle. Ngokufanayo, okubhaliweyo kwekhonkco kufuneka kuhambelane nephepha, ukuze kube lula ukuba isalathisi ngeenjini zokukhangela. Kungenxa yoko le nto i-Schlussworter ibalulekile. Kodwa, Lumka kwi-anker enegama elingundoqo: UGoogle uya kohlwaya indawo yakho ukuba umbhalo wakho unamagama angundoqo amaninzi.

I-Ankertext yinxalenye yoqhagamshelwano lwangaphakathi nangaphandle kwaye inokunceda iinjini zokukhangela zifumane umxholo. La makhonkco yindibaniselwano yokukhangela kunye ne-textkorper kwaye isebenze iinjongo ezimbini. Basebenza njengengcebiso kwaye baqinisekise iphepha. Umxholo wala makhonkco ubalulekile kuvavanyo lwewebhusayithi yakho, kodwa kufuneka ulumke ngokusebenza ngokugqithisileyo. Uqhagamshelo lwangaphakathi olugqithisiweyo lunokukhokelela ekuthinjweni ziinjini zokukhangela.

XPath-Syntax

Xa kuziwa ekuphuculeni iwebhusayithi yakho kwiinjini zokukhangela, I-XPath-Synthesis sisixhobo esiluncedo. Olu lwimi lombuzo likuvumela ukuba ulande idatha efumanekayo kuluntu. Ekubeni iqonda kuphela i-HTML kunye ne-XML, kulula kakhulu ukufunda. Ukwengeza, Awudingi ukuba ngumdwelisi oyingcali ukuze usebenzise le syntax. Esi sixhobo sinokusetyenziswa ngabakhandi bewebhu njenge-ScreamingFrog.

I-XPath-Synthesis inosetyenziso oluninzi kwaye yenza kube lula ukwenza iwebhusayithi yakho. Umzekelo, ungayisebenzisa ukukhetha into ethile kwi HTML ngokudwelisa iziqalelo zayo. Umzekelo omhle kukukhupha amakhonkco eYouTube kwi-div. Ii-SEO zihlala zifuna ukuhlaziya la makhonkco kwiiwebhusayithi zabo. Ngamaxesha athile, kufuneka benze uphicotho ukuze babone ukuba ezi vidiyo zisasebenza na.

Olunye usetyenziso oluqhelekileyo lwe-XPath-Synthesis kukuhlalutya umxholo wakho. Ukwandisa umxholo weenjini zokukhangela, ungasebenzisa isihluzi ukwahlula amagama namabinzana. Unokuyisebenzisa kwakhona ukuhlalutya i-HTML. I-XPath-Syntax isetyenziswa kwisoftware yohlalutyo lwewebhu. Ukuba awuqhelananga nayo, zama ukukhuphela ulwandiso lwasimahla kwivenkile yewebhu ye-chrome kwaye uyivavanye.

I-XPath-Syntheses ayiyondawo yeHTML. Ukuba uyisebenzisa ngokuchanekileyo, ungayenza ngokulula iwebhusayithi yakho kwiinjini zokukhangela. Uya kuqaphela ukuba umxholo wendawo yakho usebenza ngakumbi. Ukulungiswa kwe-SEO okwenziwe kakuhle kuya kukunceda ukwandisa i-traffic kunye nengeniso. Kodwa kufuneka wenze okungakumbi kunokubhala nje umxholo weenjini zokukhangela. Zininzi ezinye iindlela zokunyusa i-SEO yesayithi lakho.

isantya sesiza

UGoogle unike i-pagespeed eyona nto iphambili kwaye yayenza enye yezinto zayo zokubeka. Isantya sephepha lixesha elithathayo ukuba iphepha lewebhu lilayishe yonke imixholo yalo. Ukuba iyacotha ukulayisha, umtyeleli unokuziva ekhathazekile kwaye enze isigqibo sokushiya indawo. Ngesi sizathu, i-pagespeed yinxalenye ebalulekileyo ye-SEO. Ukwandisa isantya sephepha, landela la manyathelo:

Isantya sephepha ngumba obalulekileyo wokwenza injini yokukhangela (SEO). UGoogle uthatha isantya sephepha lewebhu kwiakhawunti xa emisela umgangatho walo. Iwebhusayithi ecothayo iya kubagxotha abathengi abanokubakho. Iwebhusayithi ekhawulezayo iya kugcina iindwendwe kwaye iphucule amazinga okuguqulwa. Ukuba unewebhusayithi elayisha kancinci, qinisekisa ukuba ikhuselekile kwaye inesantya esiphezulu sephepha. Ngokwenza indawo yakho ikhawuleze kangangoko, uya kuba ufumana inzuzo yokhuphiswano.

Ukubaluleka kwesantya sephepha akunakugxininiswa ngokugqithisileyo. UGoogle ufuna ukuba unikeze amava angcono kubasebenzisi bakho, kwaye ukulayisha ngokucothayo amaphepha ewebhu akuzukunceda nganto. Isantya sephepha sikwabalulekile kumazinga okuguqulwa kunye namanqanaba enjini yokukhangela. Ngokwandisa isantya sephepha, ungawaphucula amava omsebenzisi kwaye unyuse umgangatho we-injini yokukhangela. Kodwa khumbula: isantya sephepha asikhokeleli kumanqanaba. Ngaphandle koko, ukulayishwa ngokucothayo kwamaphepha okulimaza amazinga okuguqulwa kunye namava omsebenzisi. Kufuneka ufumane ibhalansi echanekileyo phakathi kwesantya sewebhusayithi kunye namava omsebenzisi.

Inkalo yesibini yesantya sewebhusayithi lixesha lokuphendula iseva. Isantya sewebhusayithi asixhomekanga kuphela kwixesha lokuphendula lomncedisi, kodwa nakwintsebenzo yewebhusayithi. Abasebenzisi kufuneka bakwazi ukusebenzisana nebhloko yokuqala yesibuko sokujonga ngaphandle kokulinda ukuba lonke iphepha lilayishe. Apha kulapho ii-LCPs zingena khona. I-LCPs inquma ukuba iwebhusayithi ikwazi ngokukhawuleza kangakanani ukubuyisela umxholo. Ixesha lokuphendula lomncedisi lixhomekeke kwizinto ezininzi, kuquka inani labasebenzisi kunye nobukhulu bomncedisi.

uphando

Ukuphuculwa kwe-injini yokukhangela sisenzo sokwenza iwebhusayithi kaGoogle. Igxininisa kumxholo, idatha yemeta, kunye namagama angundoqo, kwaye isekwe kwisenzo sobunzima esicwangciswe ngononophelo. I-arhente yenkonzo epheleleyo iya kukunceda usebenzise i-algorithms kaGoogle. Izixhobo zinokukunceda ukuchonga imisebenzi ethile, kodwa abadali okanye baphumeze izicwangciso ze-SEO. Kuya kufuneka ube nobuchule bokusebenzisa izixhobo ze-SEO ukwandisa indawo yewebhusayithi yakho.

Kuxhomekeke kumxholo wewebhusayithi yakho, ubudala, kunye nokhuphiswano, inkqubo iya kwahluka. Kumashishini akhuphisana kakhulu, umzekelo, inkqubo iya kwahluka kule domain non-competitive. I-tempo yenkqubo yokuphucula iya kumiselwa kwiinjongo ofuna ukuzifezekisa. Ezo njongo ziya kugqiba ukuba ufuna ukuba indawo yakho ilayishe ngokukhawuleza kangakanani. Ekugqibeleni, injongo yakho kukufumana iwebhusayithi yakho kwiphepha esinye seziphumo zokukhangela zikaGoogle.

Kwingingqi ye-D-A-CH, Iingcali ze-SEO zijolise kumagama angundoqo njenge “iwebhusayithi” kwiziphumo zophendlo. Iziqwengana zikhonkco kwiwebhusayithi yakho ebonisa i-meta-beschreibung, izihloko, kunye nezandiso. Zonke ezi zichazwa yinkcazo yeschema kunye nokuphawula. Umxholo wala maphepha ubalulekile. Ukwengeza, abanini bewebhusayithi kufuneka basebenzise umxholo ohambelana nabaphulaphuli babo. Ukongeza ekusebenziseni amagama angundoqo, Iingcali ze-SEO zihlalutya iifayile zelogi ze-spam, kwaye kufuneka bakuphephe ukuthenga amakhonkco angaphandle.

UGoogle uhlaziye i-Algorithmus rhoqo kwaye usebenzisa i-kinesthetic intelligence ukwenza izigqibo ezichanekileyo. Ukongeza kokubandakanya i-kinesthetic intelligence, UGoogle wenza uhlaziyo olungachazwanga. Ngenxa yokuba i-Algorithmus ilungiselelwe abasebenzisi ngabanye, imiba yomgangatho jikelele ayisenampembelelo kuluhlu 100%. Imibuzo yokukhangela eyahlukeneyo ineemeko ezahlukeneyo zokubeka, kwaye zihlala zixhomekeke kwenye. Oku kubalulekile kwi-SEO yakho. Kuya kufuneka ukwazi ukulungisa indawo yakho ngokufanelekileyo.