Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Kuya kufuneka wazi ukuba kukho iindlela ezahlukeneyo zokuphucula i-SEO yewebhusayithi yakho. Ezi ndlela ziquka i-On-Page SEO, Amagama angundoqo e-LSI, Iimvavanyo ze-A/B, kunye nohlengahlengiso lwesicatshulwa. Ukuba unomdla wokufunda ngakumbi malunga nenkqubo, funda uqhubeke. Eli nqaku libonelela ngamagqabantshintshi amaqhinga ohlukeneyo okuphucula iwebhusayithi. Ukuba uceba ukwenza iwebhusayithi entsha, kufuneka uqwalasele ukongeza i-SEO-friendly features eziya kuphucula ubukho bakho bewebhu.

Kwiphepha le-SEO

Kukho iintlobo ezininzi ze-SEO optimization, kodwa enye yezona zinto zibalulekileyo kwi-SEO yePhepha. Kwiphepha le-SEO libhekisa kwizinto zewebhusayithi ezilungiselelwe ukufaneleka. Ngokwandisa ezi zinto, indawo yakho kuya kuba lula ukuyiqonda kubasebenzisi kunye nabakhasi. Oku kuya kunceda iGooglebot ifumane iwebhusayithi yakho kukhangelo olufanelekileyo kwaye ibonise ngokufanelekileyo. Ukufunda ngakumbi, funda eli nqaku. Kwaye khumbula: akukho nto ifana neqhinga eligqibeleleyo le-SEO!

Ngaphandle kokulungiswa komxholo, kwiphepha le-SEO likwabandakanya ukubhala isicatshulwa esikumgangatho ophezulu kwiwebhusayithi yakho. Bhala i-fett okanye i-kursiv, kodwa qinisekisa ukuba ubonelela ngomxholo okumgangatho ophezulu kwiindwendwe zakho zewebhusayithi. Sebenzisa iithegi ze-H1-H6 ukulungelelanisa umbhalo wakho. Uphando lwamagama angundoqo ngomnye umba obalulekileyo wokubhala umxholo. Ukusebenzisa i-Schlusselworter kwithegi yakho yesihloko kunye nethegi yenkcazo iya kuphucula umgangatho jikelele wendawo yakho.

Izicwangciso zokukhangela injini yokukhangela

Uphendlo lwe-injini yokukhangela (SEO) Kubalulekile ukuba ufuna ukubeka phezulu kwiziphumo zophendlo. Iinjini zokukhangela zisebenzisa iithegi ukuqonda iiwebhusayithi kunye nokuphembelela amanqanaba. Ukwandisa iwebhusayithi, kufuneka usebenzise amagama angundoqo kunye neethegi zemeta, eziziinkcazo ezimfutshane zomxholo wendawo yakho. Kweli nqaku, siza kuxoxa ngeengcebiso ezintathu zokuphucula umgangatho we-injini yokukhangela. Kuya kufuneka kwakhona wenze isihloko esinyanzelisayo sewebhusayithi, inkcazelo, kunye ne-meta tags.

I-SEO yinxalenye ebalulekileyo yesicwangciso sokuthengisa ngokubanzi. Inceda iwebhusayithi yakho ibonakale phezulu kwiiSERPs, enempembelelo enkulu kwizithuthi kunye nengeniso. Ukuze uqalise, qala ngokuphuhlisa isicwangciso esilungileyo somxholo. Emva koko, yongeza kuyo ngokuhamba kwexesha. Ngokuphumeza esi sicwangciso, unokwandisa ukubonakala kwewebhusayithi yakho ngokuhamba kwexesha. Kwaye khumbula: umxholo ngukumkani! Isicwangciso esikhulu somxholo siya kutsala ingqalelo ye-algorithm yeGoogle kwaye ikuncede ukuba uphakamise phezulu kwiiSERPs.

Umxholo onomxholo omtsha ubalulekile. Oku kubonisa ukuba iwebhusayithi yakho iyasebenza kwaye ihlaziywa rhoqo. Ikwabonelela ngamagama angundoqo namabinzana amatsha. Uya kufumana ukuvezwa ngakumbi ukuba abantu abaninzi babelana ngomxholo wakho kumajelo eendaba ezentlalo kunye namanye amajelo. Kumashishini asekuhlaleni, umxholo ubalulekile. Ukuba umxholo wesayithi yakho awumtsha, iindwendwe aziyi kuhlala ixesha elide ngokwaneleyo ukuba zifunde. Ukuba nomxholo omtsha kwiwebhusayithi yakho kuya kukhulisa ubukho bakho kwiziphumo zokukhangela kwaye kuphucule ukubonakala kwendawo yakho.

Kwiphepha le-SEO

Usenokuba uvile nge-Auf-Page SEO, kodwa uyazi ukuba yintoni na? Yinkqubo yokuphucula umgangatho wewebhusayithi ngokusetyenziswa kwamagama angundoqo kunye neenkcukacha zemeta. Ubuchule be-SEO bubandakanya amanyathelo ahlukeneyo aya kugutyungelwa kweli nqaku. Ikwabandakanya uphando lwegama elingundoqo kunye nempilo yewebhusayithi. Ukusebenzisa isixhobo esifana neYoast okanye i-SEMrush kunokukunceda ufezekise iziphumo ezifunwayo. Apha ngezantsi zezinye zeendlela eziqhelekileyo.

Amagama angundoqo e-LSI

Ukuphucula ukubonakala kokhangelo lwakho, kubalulekile ukuba ukhulise umxholo wakho ngamagama angundoqo e-LSI. Amagama angundoqo e-LSI ayinxalenye yemigangatho yeGoogle, oko kuthetha ukuba banokunceda ukuphucula umxholo kunye nokufaneleka komxholo wakho. Ukuqinisekisa ukuba ujolise kumagama okukhangela afanelekileyo, nanga amanye amacebiso. Ukusebenzisa amagama angundoqo e-LSI kumxholo wakho yindlela ebalaseleyo yokwandisa ukubonakala kwayo kunye nokuphucula umgangatho wakho.

Amagama angundoqo e-LSI luhlobo lwesithethantonye olunika igama lakho eliphambili elingundoqo intsingiselo entsha. Amagama ongezelelweyo kwisivakalisi okanye kumhlathi anika umxholo kumxholo wephepha. Olu hlobo lwegama elingundoqo yinxalenye ephambili yezicwangciso ze-SEO zanamhlanje, kwaye xa isetyenziswe ngokuchanekileyo, inokukunceda ufikelele kwiphepha lokuqala likaGoogle. Uya kufumana amanqanaba angcono egama lakho eliphambili. Ukuba usebenzisa amagama angundoqo e-LSI ngokufanelekileyo, uya kwandisa izinga lakho le-injini yokukhangela.

Amagama angundoqo e-LSI nawo abalulekile kwiwebhusayithi ye-SEO. Benza ulwazi olunamandla lweenjini zokukhangela, kwaye ke ngoko ukwandisa amathuba okubekwa okuphezulu. La magama angundoqo angasetyenziselwa naluphi na uhlobo lomxholo, ukusuka kwiiblogi ukuya kuphononongo lwemveliso. La magama angundoqo kufuneka afakwe kumxholo wakho naphi na apho kunokwenzeka. Umzekelo, ungasebenzisa igama elingundoqo elithile kwisithuba seblogi ukuqhuba i-traffic kwinqaku malunga neelaptops. Kwaye ungalibali ukusebenzisa igama elingundoqo elahlukileyo kwinqaku ngalinye.

Inkcazo ye-Meta-Tag

Ukulungiswa kwe-injini yokukhangela akukhona nje malunga nomxholo wewebhusayithi – imalunga nokwenza inkcazo ye-Meta-Tag nayo. I-Meta-Tags ngamaqhekeza amancinane ombhalo afunyenwe kwintloko yoxwebhu lweHTML. Ngelixa iindwendwe aziboni ezi thegi, ii-injini zokukhangela zizisebenzisa ukumisela ukubaluleka kwephepha kwi-algorithm yazo yenqanaba. Nje, Imeta-tags inamacandelo amathathu: isihloko, inkcazelo, kunye ne-URL. Ungakhankanya nolwimi, umbhali, ilungelo lokushicilela, kunye ne indexability.

Ithegi yesihloko isebenza njenge-Uberschrift yephepha lewebhu kwiziphumo zophendlo kwaye ivela kwi- titlezeile yesikhangeli. UGoogle ubonisa izihloko zamaphepha ukuya kuthi ga 65 abalinganiswa; iyaziqhelanisa kububanzi bepixel. Inkcazo ye-Meta-Tag ayisebenzisi njongo ye-SEO, kodwa iyabazisa abasebenzisi malunga nomxholo wephepha lewebhu. Xa isihloko kunye ne-URL ziboniswa, inkcazo iboniswa phantsi kwazo.

Uyilo oluphendulayo

Iwebhusayithi ye-RWD ephuhliswe kakuhle kufuneka inike amava afanayo nakwesiphi na isixhobo. Ugxininiso ekusebenziseni i-multi-platform yenze i-RWD idume ngakumbi phakathi kwabasebenzi be-SEO. Inkxaso yakutsha nje evela kuGoogle ikhuthaze ngakumbi ukusetyenziswa kwayo. Izibonelelo zoyilo oluphendulayo lwe-SEO azibonakali nje kuphela: inokunyusa i-traffic yewebhusayithi kunye nokunciphisa amaxabiso okunyuka. Ikwavumela ukujolisa kubasebenzisi bokukhangela kumaqonga ahlukeneyo. Nazi izizathu ezimbalwa zokuba kutheni kufuneka usebenzise uyilo oluphendulayo lwewebhusayithi yakho.

Enye yezona zinto zibalulekileyo ekuqinisekiseni impumelelo ye-SEO linani labasebenzisi beselula abatyelela iwebhusayithi. Ngokutsho kweStatista, phantse isiqingatha sabo bonke abasebenzisi beselula bajonga iwebhu besebenzisa isixhobo esiphathwayo. UGoogle ucebisa ukuphumeza uyilo oluphendulayo lweewebhusayithi ezinokuziqhelanisa ngokulula nazo zonke iisayizi zesikrini. Ngaphezu koko, Uyilo oluphendulayo kulula ukuhlaziya nokugcina. Ukwengeza, UGoogle uyakuvuyela ukukala iisayithi eziphendula iimfuno zabasebenzisi. Ukuba ungumnikazi weshishini elincinci, uyilo oluphendulayo sisisombululo esihle kakhulu.

Isakhiwo se-backlink

Isinyathelo esilandelayo sophicotho lwekhonkco kukuchonga i-backlinks kumazwe afanelekileyo ekujoliswe kuwo. Oku kunceda ukuchonga i-backlinks efanelekileyo kubaphulaphuli bakho ekujoliswe kubo. Iqela loPhononongo lingathathwa njengefolda esebenzayo yophicotho lwe-backlinks. Ingxelo yophicotho lwe-backlink iqulethe umthombo kunye ne-URL ekujoliswe kuyo, iankile, ubutyhefu kunye negunya amanqaku, kunye nekholamu yezenzo. Ngokuxhomekeke kwiinjongo zophicotho lwakho lwe-backlink, ungafuna ukuthatha inyathelo kwenye okanye ngaphezulu kwezi linki.

Ii-backlinks ezikumgangatho ophezulu zonyusa igunya lephepha lakho. Mandulo, abantu basebenzisa amaqhinga okwakha ikhonkco njengeefama zekhonkco, utshintshiselwano link, kwaye “ulungiselelo olukhulu” yombhalo we-anchor ukuvelisa igunya lokwenziwa. Ngoku, kukho iindlela ezisebenzayo zokunyusa igunya lephepha lakho. Ukongeza ekuboniseni umxholo ofanelekileyo kunye nonegunya, umgangatho ophezulu we-backlinks uvela kwiindawo ezithenjwa yiGoogle kwaye zibekwe kwindawo eveleleyo kwiphepha. Ngaphaya koko, ezi backlinks zivela kwiindawo ezinxulumene neshishini lakho.

UPhuculo lwamava oMsebenzisi

I-SEO yindlela ebalaseleyo yokuqhuba umgangatho wetrafikhi kwiwebhusayithi ngaphandle kokuchitha imali eninzi. Amava omsebenzisi yinxalenye ebalulekileyo ye-SEO, kuba elungileyo inceda abasebenzisi ukuba bafumane ulwazi abalufunayo ngokukhawuleza nalula. Ikwaqaqambisa ubuchwephesha bakho kwaye yonyusa ulwazi lwebrendi. Kwimarike yanamhlanje ekhuphisanayo kwi-intanethi, amava omsebenzisi abaluleke kakhulu kunangaphambili. I-algorithm kaGoogle ithanda iiwebhusayithi ezinamava alungileyo kubasebenzisi. Ukongeza ekuphuculeni amanqanaba okukhangela kunye netrafikhi, i-UX elungileyo yonyusa ulwazi lophawu kwaye inyusa ukuzibandakanya kwabasebenzisi.

Ngaphandle kokwenza amava omsebenzisi abe mahle kangangoko kunokwenzeka, iwebhusayithi kufuneka kwakhona iqwalasele indlela uyilo lwayo oluchaphazela ngayo i-SEO yayo yonke. Njengokuba, ukuba i-header ayihambelani nesihloko se-SEO, Abaphandi banokulishiya iphepha kwaye baye kwelinye. ukuba iintlobo zomxholo wakho zabelana ngoyilo, I-clutter kunye nemifanekiso inokufihla umhlathi wokuqala. Ekugqibeleni, uyilo lunokuchaphazela isantya sokulayisha sewebhusayithi. Imifanekiso engeyomfuneko kwaye ichumile iphazamisa abasebenzisi kwaye icothise isantya sokulayisha iphepha.