Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Ukulungiswa kwe-SEO ayikokwenza nje iwebhusayithi yakho ukutsala iindwendwe ezininzi. Kukwabandakanya ukunyusa izinga lokubandakanya iindwendwe zewebhusayithi yakho. Ukwandisa uthethathethwano, ungasebenzisa i-infographics ukuchaza iikhonsepthi ezinzima. Ungasebenzisa i-ALT-Tag ukufaka amagama angundoqo kwimifanekiso. Ukongeza i-infographic kwindawo yakho kunokuphucula i-SEO yakho. Kukho inani leendlela ongazisebenzisa ukuphucula i-SEO yakho. Funda kwiingcebiso kunye namaqhinga okwenza indawo yakho ibe nomtsalane ngakumbi kubasebenzisi.

Kwiphepha le-SEO

Ukuba ufuna ukwenza iwebhusayithi ibonakale ngakumbi kubathengi, kufuneka ukhulise i-SEO yePhepha layo. Kukho iindlela ezininzi ezilungileyo zokuphucula iwebhusayithi yakho. Okokuqala, wandise umxholo, ekufuneka ibandakanye amagama angundoqo amabinzana afanelekileyo. Okulandelayo, lungiselela i-H1-, I-H2 kunye ne-H3-imithetho. Emva koko, sebenzisa iitemplates zegama elingundoqo kwaye uqinisekise ukuba iwebhusayithi yakho ilungiselelwe ukukhangela kweselula.

Kuqikelelwa ukuba ukuya kuthi ga 90% yabathengi baqhuba uphendlo lwasekhaya kwi-intanethi. Kungoko, ukufumana i-SEO kubaluleke kakhulu kumashishini asekuhlaleni. Isebenza kuzo zombini iindawo ze-intanethi kunye nezomzimba. Ukwengeza, inceda ekutsaleni abathengi abaninzi. Ngokulungiswa okufanelekileyo, iwebhusayithi yakho iya kubonakala kubathengi abafuna iimveliso okanye iinkonzo. Ukwengeza, uya kukwazi ukusebenzisa imiqondiso yokukhangela indawo yendawo ukutsala iindwendwe ezininzi. Kwaye ngenxa yokuba uGoogle uya ngokuya ekhuphisana, zininzi izixhobo ze-SEO zokunyusa umgangatho weshishini lakho.

Ukuba ufuna ukufumana okuninzi kwi-injini yokukhangela yewebhusayithi yakho, kufuneka usebenzise izixhobo ezifanelekileyo. Izixhobo ezifana ne-SEMrush zibalaseleyo kuphando lwegama elingundoqo. Esi sixhobo sihlalutya i-backlinks, uhlalutyo lokhuphiswano, kunye ne-SEO. Ngeakhawunti yasimahla, ungasebenzisa ezinye zeempawu zayo kunye nezixhobo. Isebenzisa i-algorithms yobunikazi kunye nababoneleli bedatha abathembekileyo. Ngoko ke, unokuthembela kwesi sixhobo sophando oluchanekileyo lwegama elingundoqo.

Ngaphandle kwePhepha-SEO

I-SEO engaphandle kwephepha ibalulekile kuluhlu lwewebhusayithi yakho kwiinjini zokukhangela. Xa unomxholo okumgangatho ophezulu, abantu baya kubhekisela kuyo. Ngokunjalo, ukuba iimveliso kunye neenkonzo zakho ziyafikeleleka kwaye ziluncedo, baya kufumana ukuthunyelwa. Ezi zinto ziya kubonwa ziinjini zokukhangela. Nangona kunjalo, Ukwandisa i-SEO yephepha lakho akwanelanga. Kuya kufuneka wenze ezinye izinto ezininzi ukwandisa igunya lendawo yakho kunye nokwamkelwa.

Ukwakhiwa kwebhrendi liqabane elincedisayo kwi-SEO. Ukwakhiwa kwebhrendi kujolise ekuphuculeni ukuthembeka kwebrendi kunye nokuguqulwa okukhokelayo. Izinto ze-SEO ezingaphandle kwephepha ziquka i-backlinks – amakhonkco kwezinye iiwebhusayithi ukuya kweyakho. Ii-algorithms zikaGoogle ziqwalasela ezi backlinks xa umisela indawo yewebhusayithi yakho. Ingcali yakho ye-SEO iya kukwazi ukuhamba nawe kule nkqubo. Ukwenza uninzi lweendlela ze-SEO ezingaphandle kwephepha, kufuneka udale ubukho bemidiya yoluntu kwi-brand yakho.

Iiblogi ezinempembelelo zineziseko zokufunda ezinkulu kunye nokulandelayo kwabalandeli. Ngokusebenzisana nezi bhlogi, ungafumana igama malunga nebhrendi yakho. Unokubanika inkuthazo efana nezithuba ezixhasiweyo, uphononongo lwemveliso yasimahla, oonozakuzaku, iipodcasts, kunye neziganeko. Ukuba ukhetha iblogi ekumgangatho ophezulu, uya kuxhamla ekuthembekeni okwandisiweyo kunye nokuphuculwa kwesiza esingcono. Ngoko, qiniseka ukuba ukhetha echanekileyo! Kubaluleke kakhulu ukuba nobudlelwane obuhle kunye neblogger yakho.

ukwenziwa komfanekiso

Ukuba ufuna ukonyusa iziphumo zenjini yokukhangela yewebhusayithi yakho, Ukulungiswa komfanekiso we-SEO yinto ephambili. Inokuba neenzuzo ezininzi, kubandakanya indawo engcono kwi-Google-Bildersearch, apho izigidi zabasebenzisi zinokukhangela kwimifanekiso kwaye zikhethe eyona ifanelekileyo. Ngemigaqo esisiseko ye-SEO, unokuphucula umgangatho womfanekiso wewebhusayithi yakho, nto leyo eya kukunceda ufumane i-traffic eninzi. Kwaye, kunjalo, Ukusefa kwiwebhu okungenazithintelo kuhlala kulungile.

Imifanekiso kunye nevidiyo zezona ndlela zidumileyo zokukhuthaza iiwebhusayithi, ngenxa yesakhono sazo sokujonga. Imifanekiso inokudlulisa imiyalezo kwaye ibalise amabali, kwaye zisebenza ngokukodwa kwimidiya yoluntu, iivenkile ze-intanethi, kunye neewebhusayithi zeenkampani. Injini yokukhangela kunye nevidiyo nazo zihlobene ngokusondeleyo. Imifanekiso yinxalenye ebalulekileyo yentengiso kunye neewebhusayithi ze-E-Commerce, kunye nokubeka ulwazi oluqulethwe kumxholo yinjongo ephambili ye-SEO. Ngoko ke, ukulungisa imifanekiso yakho yinxalenye ebalulekileyo yaso nasiphi na isicwangciso sokuthengisa.

Ukongeza ekuphuculeni imifanekiso yakho yeenjini zokukhangela, Kuya kufuneka wongeze ithegi yesihloko kwiwebhusayithi yakho. Ithegi yesihloko ibonakala xa abasebenzisi bendanda phezu komfanekiso, kwaye inokuqulatha igama eliphambili. Ngelixa i-tag-tag idlala indima encinci kwimifanekiso, iphucula amava omsebenzisi kunye nokuma kwesemantic yephepha lewebhu. Abasebenzisi be-TYPO3 banokuzuza koku ngokongeza i-tag-tag kumxholo wabo.

isantya sephepha

Nokuba uthengisa iimveliso kwi-Intanethi okanye unevenkile yemveli yezitena kunye nodaka, isantya sewebhusayithi yakho sibalulekile kwimpumelelo yeshishini lakho. Iwebhusayithi elayisha ngaphantsi kwemizuzwana emithathu ithathwa njenge “umsantsa wokufa,” oku kuthetha ukuba amazinga okuguqulwa aya kuhla ukuya kuthi ga kwiipesenti ezisixhenxe ukuba iphepha lithatha ngaphezu kwemizuzwana emithathu ukulayisha. Ngethamsanqa, Kukho iindlela ezininzi zokwandisa isantya sephepha lakho lewebhu ukonyusa amava omsebenzisi kunye nokuqhuba ukuthengisa.

Ukonyusa isantya sephepha lewebhu lakho kunokunyusa umgangatho wakho we-injini yokukhangela ukuya kuthi ga 300%. I-algorithm kaGoogle isekwe kwindlela iindwendwe zakho ezinokujonga ngayo umxholo wakho. Oku kwenza isantya somthwalo wewebhusayithi kunye nobuchule bokusebenzisana bubaluleke kakhulu kwi-SEO yayo. Isantya somthwalo wewebhusayithi sichaphazela amava omsebenzisi kunye nomgangatho wabo jikelele. Yingakho isantya siyinxalenye ebalulekileyo ye-SEO kwaye kufuneka ibekwe iliso rhoqo.

Ixesha lokulayisha iphepha lixesha elithatha iwebhusayithi yakho ukuhambisa izinto eziceliweyo kunye neHTML ehamba nayo. Isantya somthwalo wephepha sinefuthe elithe ngqo ekubekweni kwendawo yakho kwiziphumo zenjini yokukhangela. Iinjini zokukhangela zisebenzisa i-algorithms yobunikazi ukumisela ukuba iphepha lilayisha ngokukhawuleza kangakanani, kubandakanywa ukusetyenziswa kwayo kakuhle kunye nexesha lokuphendula. Ngokwandisa isantya sephepha lakho, uya kuphucula umgangatho wakho kwaye uphucule amava omsebenzisi. Ukuba awulongezeli ixesha lokulayisha iphepha lakho, uphoswa yitrafikhi exabisekileyo.

Schattendomains

Ukuba ufuna ukubeka phezulu kuGoogle, kufuneka wenze isayithi yakho ilungele abarhubuluzi. Ezi nkqubo zisebenzisa i-html ukunika amaphepha ewebhu. Le ndlela, balungele ukuzalanisa. Imarkup esetyenziswe kwi-SEO optimization inceda ukuvelisa iziphumo ezifanelekileyo kubasebenzisi kwezinye iifomathi. Ukuba ucinga ukusebenzisa isixhobo esinjalo kwindawo yakho, kufuneka uyazi into enokuyenza kwishishini lakho. Funda ukuze ufumane ulwazi oluthe kratya.

Inyathelo lokuqala ekuphuculeni injini yokukhangela kukhetha amagama angundoqo afanelekileyo. Unokusebenzisa imithombo yedatha yasimahla efana neGoogle AdWords Keyword Tools ukufumana amagama angundoqo kunye nomthamo wabo wokukhangela wenyanga. Okulandelayo, unokwahlula iwebhusayithi yakho ibe ngamaphepha ngamanye. Ungawenza ngcono la maphepha usebenzisa amagama angundoqo kunye nesibini, okanye indibaniselwano yezi zimbini. Emva koko, sebenzisa amaphepha anesiphumo kuphendlo olwahlukileyo. Ukusebenzisa la maphepha, indawo yakho inokulinganisa amagama angundoqo amaninzi kanye.

Enye inxalenye ebalulekileyo ye-SEO kukulungelelaniswa kwe-off-page. Olu hlobo lokuphucula lugxile kwiimfuno zobugcisa ze-URL yewebhusayithi kunye nomxholo. Ezi mfuno zobugcisa ziphucula umgangatho wewebhusayithi kunye nesalathisi. Umxholo ofanelekileyo uya kukhokelela kumava afanelekileyo omsebenzisi. Umgangatho wamaxwebhu ewebhusayithi nawo uvavanywa nguGoogle, kwaye ukuba zifanelekile, iwebhusayithi yakho iya kubekwa kakuhle. Ke ukuba ujonge eyona ndlela ilungileyo yokubeka phezulu kuGoogle, cinga ngokusebenzisa ubuchule obukhankanywe ngasentla.

uphando & Co.

Uphendlo lwe-injini yokukhangela (SEO) yinkqubo yokuphucula ukubonakala kwewebhusayithi. Injongo yayo yonke kukuzisa iindwendwe ezininzi ezivela kuGoogle kwiwebhusayithi efanelekileyo. Iintengiso ezihlawulweyo zingenye indlela ye-organic traffic, kodwa zixabisa imali. Ukuma kwe-injini yokukhangela kubalulekile ekutsaleni abathengi abatsha, ngakumbi kwizigaba zokuqala zohambo lwabathengi. Nanga amanye amacebiso okunyusa izinga lakho le-SERP. Uyenza njani lento?

Ekuqaleni, iphepha lakho lokuqala kufuneka liqhagamshele kumaphepha akho aphambili (amaphepha andwendwelwe kakhulu): ezi zezo zinezinga eliphezulu kunye netrafikhi eyomeleleyo. Umbhalo wakho wekhonkco kufuneka uqulathe igama elingundoqo. I-Linktext kufuneka ihlangabezane neemfuno ezisemgangathweni zikaGoogle. Umgangatho we-linktext yakho kufuneka ube phezulu njengomxholo wewebhusayithi yakho. UGoogle uyakuvuza ngokufanelekileyo. Ukuba i-linktext ibuthathaka, umgangatho wewebhusayithi yakho uya kubandezeleka. Isenokuphumela nakwisohlwayo.

Ekugqibeleni 20 iminyaka, I-SEO ibaluleke ngakumbi kunanini ngaphambili. Ukukhula kweendaba zoluntu kunye neeplatifti ze-imeyile kubonisa ukuba umdla kunye nemfuno ye-SEO iyakhula. Ngokophando lwamva nje lwedijithali, engaphezulu kwe 92% yabasebenzisi be-intanethi basebenzisa iinjini zokukhangela. Amazon, njengokuba, ibe yindawo yokuqala yokusingwa yophendlo lwemveliso. Akumangalisi ukuba iinjini zokukhangela ziye zabhenela kwiiplatifti ze-E-Commerce ukufumana umgangatho ongcono.