Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

SEO Optimierung is a long-term process and requires a lot of dedication. Xa kusithiwa, kuwufanele ngokupheleleyo umgudu. Nanga amanye amacebiso ewebhusayithi yakho:

Ngaphandle kwephepha-SEO

Offpage-SEO is the process of external activities to improve your website’s search engine ranking. Ngokungafaniyo kwiphepha le-SEO, I-OffPage-SEO igxile kwiseti encinci yemisebenzi, kodwa usenako ukuvelisa iziphumo ezibalulekileyo. Iingcali ze-Offpage-SEO zibonelela ngoluhlu olubanzi lweenkonzo zokwakha ikhonkco, ukusuka kwi-backlink enzulu ihlalutya ukuya kwindlela yexesha elide ukwenzela ukulungiswa kwexesha elide. Eli nqaku liza kujonga iindlela ezahlukeneyo zokwandisa izinto zewebhusayithi yakho.

Isitshixo se-Off-page SEO silele ekusebenziseni i-backlinks. Njengoko i-backlinks iyona nto ibaluleke kakhulu ekunqumeni i-website ye-injini yokukhangela i-rankings, kufuneka ugxininise kumagama angundoqo anomsila omde. Amagama angundoqo anomsila omde kulula ukuwabeka, ukubenza babe lukhetho olukhulu lokuphucula umgangatho wokukhangela kwakho. UGoogle usetyenziwe 12.1 million imibuzo ngoJanuwari 2022, ke kuya kufuneka usebenzise amagama angundoqo anomsila omde ukunyusa umgangatho wendawo yakho.

Iindlela ze-SEO ze-Off-Page nazo zibandakanya iiforamu. Ngelixa iiforamu ezininzi zibonelela ngeeforamu apho amalungu angathumela amakhonkco kwiiwebhusayithi zabo, Lumka ungafaki spam – kungekudala uza kuvalwa. Kunoko, nceda amanye amalungu eforum kwaye ikhonkco lakho liya kuxabiswa. Ukuba ukwiforum, khangela iilinki zokulandela – baya kudlula igunya lePageRank kwiwebhusayithi yakho. I-Quora yindawo entle yokuqalisa nge-SEO engaphandle kwephepha.

Ubudlelwane boluntu lelinye icandelo elibalulekileyo le-Off-Page SEO. Ubudlelwane boluntu buphucula ulwazi lwebrendi kwaye buvelise i-buzz, ngelixa i-PR yedijithali ikubeka njengengcali kwintsimi yakho. I-Digital PR iphinda ikhuthaze inkokeli yokucinga kwaye iqhube i-traffic traffic. Umxholo ongalunganga we-intanethi unokuba neziphumo ezibi kwindawo yakho, ngoko ke ulawulo lwesidima lubalulekile ukunqanda ukuhla kumanqanaba. Le ndlela ikwasebenza ekuveliseni ulingano lwekhonkco. Le ndlela iya kunyusa umgangatho we-injini yokukhangela kwaye yandise ukubonakala kwewebhusayithi yakho.

Kwiphepha-SEO

The H1 tag is considered the most crucial factor for Onpage-SEO optimization. Ukusebenzisa amagama angundoqo ngaphakathi kwethegi ye-H1 kwandisa ukuhambelana negama eliphambili ekujoliswe kulo. Eyesibini eyona nto ibalulekileyo kukusetyenziswa kwezihloko, eyenye into edlala indima ekuphuculweni kwe-SEO kwiphepha. Ezi thegi zinika isishwankathelo somxholo wephepha lewebhu. Kukho iindlela ezininzi zokwenza ithegi ye-H1 ifaneleke ngakumbi, kwaye ezi zilandelayo zezinye zazo.

Uluhlu lwewebhusayithi: Iiwebhusayithi kufuneka zibe namanqanaba angaphezu kwamane, njengoko oku kuvumela i-injini yokukhangela i-bots ukugaqa kumaphepha asezantsi ngokulula. Sebenzisa iimephu zesayithi ukwalathisa abasebenzisi kunye ne-injini yokukhangela abarhubuluzi kwindawo yonke. Kuphephe ukuphindwa komxholo ngokusebenzisa iithegi zecanonical kunye nophawu lwenoindex. Ezi ndlela ziya konyusa ukusetyenziswa kunye nenqanaba lewebhusayithi yakho ngokubanzi. Ukuba ufuna ukunyusa izinga lakho le-injini yokukhangela, kunyanzelekile ukuba iwebhusayithi yakho ibe nengcali ye-SEO ekwiphepha.

Unxulumaniso lwangaphakathi: Amakhonkco angaphakathi ayindlela enamandla yokunyusa ukufaneleka kwegama elingundoqo kunye negunya lezihloko. Ungasebenzisa kwakhona isicatshulwa se-anchor esisityebi ngegama elingundoqo kwiikhonkco zangaphakathi kwaye ungeze iDatha eyakhiweyo kumaphepha akho ewebhu. Olu phawu lunceda iinjini zokukhangela ziqonde umxholo wesiza sakho kwaye ziphucule umgangatho wakho. Ngokuphucula i-SEO yakho yekhasi, unokutsala iindwendwe ezininzi kunye nabathengi abanokubakho. Kwaye ngenxa yokuba unokuguqula iwebhusayithi yakho ngokulula, Iphepha le-SEO alisekho nzima kangako.

Schema-Markup

If you’re looking to improve your website’s search engine results, Kuya kufuneka ucinge ngokusebenzisa iindlela zokusebenzisa i-SEO ezifana neSchema-Markup. I-Schema-Markup luhlobo lwedatha yemeta ekuvumela ukuba uqaqambise iindawo ezibalulekileyo zewebhusayithi yakho. Ukusetyenziswa kwe-schemas kunceda iinjini zokukhangela ziqonde ngcono iwebhusayithi yakho, ekhokelela ekubekweni ngcono kwiSERPS. Ukusebenzisa iSchema-Markup akuyomfuneko kuyo yonke iwebhusayithi, kodwa iyakunceda ukuphucula umgangatho wakho kwiziphumo zophendlo.

Kubalulekile ukuqonda ukuba injongo ye-Schema-Auszeichnung kukunceda iinjini zokukhangela ziqonde umxholo wewebhusayithi.. Ukusetyenziswa kwe-schema-tags kunye -auszeichnung ibonelela ngolwazi oluxabisekileyo kubakhasi kunye neenjini zokukhangela. Ukongeza i-schema kwiwebhusayithi yakho kunokunceda iwebhusayithi yakho ukuba ifumane iziqwengana ezityebileyo kwiiSERPs, eziphawulwe kukhangelo olujoliswe kuko. Oku kunokunyusa umgangatho wakho we-injini yokukhangela. Zininzi izibonelelo zokusebenzisa iSchema-Markup kwiwebhusayithi yakho.

Ngaphandle kokwenza iwebhusayithi yakho ibonakale ngcono kwiiSERPs, I-schema markup inceda iinjini zokukhangela ukubonisa iziqwengana ezityebileyo. Isiqwenga esityebileyo, umzekelo, ibonisa ikhalenda yeziganeko ehotele. Olu lwazi lubaluleke kakhulu kubasebenzisi. Ulwakhiwo lwewebhusayithi luchaphazela indlela iinjini zokukhangela ezibonisa ngayo umxholo kwaye ziwubuyisele kwiziphumo. Ukuba usebenzisa i-schema-Markup kwindawo yakho, iya kwenza iwebhusayithi yakho ibonakale kwiiSERPs ngokucacileyo kwaye iya kwandisa izinga lakho lokucofa.

isantya sephepha

You can optimize your website for page speed in many ways, kuquka ukwenza kube lula ukukhuphela kunye nokulayisha. Into nganye ekwiphepha lakho inegalelo kwisantya esipheleleyo sephepha lewebhu, kuquka ikhowudi ye-HTML, CSS, imifanekiso, iividiyo, kunye nemultimedia. Eli nqaku liza kukubonisa iingcebiso ezimbalwa ezikhawulezayo zokwenza amaphepha akho alayishe ngokukhawuleza. Emva koko, makhe sijonge indlela yokusebenzisa ezi ngcebiso kwiwebhusayithi yakho. Uya kuvuya ukuba uyenzile!

Ukuphucula isantya sephepha lakho kubalulekile ekuphuculeni umgangatho wakho. UGoogle ngumxhasi omkhulu wamava omsebenzisi okhawulezayo, kunye newebhusayithi ekhawulezayo iya kuvuzwa. Ukufumana okuninzi kwiinzame zakho ze-SEO, gxila ekulungiseleleni isantya sephepha. Ngokwenza amaphepha akho alayishe ngokukhawuleza, iindwendwe zakho ziya kuba lula ukuguqula kwaye uthenge iimveliso kunye neenkonzo zakho. Oko kuthetha ingeniso engakumbi! Ilula ngolo hlobo! Qhubeka ufunde ukuze ufunde ngakumbi malunga nokwenza isantya sephepha lakho.

TTFB (Ixesha lokuqala Byte) ngumlinganiselo wexesha lokuphendula lephepha. Isantya sephepha lokuqala lewebhusayithi yakho sinokuphuculwa kusetyenziswa izixhobo ezifana neSixhobo se-PageSpeed ​​​​Insights, kodwa akukho lula. Indawo yakho yokubamba iwebhu nayo inefuthe elikhulu kule metric. Iseva exhasa iWebP inokuphucula ixesha layo lokuphendula kakhulu. Ukwengeza, ungasebenzisa iijenereyitha zephepha elingatshintshiyo ukunciphisa i-lag. Fertig HTML inokugcinwa kwii-SSD ezikhawulezayo, ezifana nezo zinikwe amandla yiNVMe.

Ukulungiswa kweinjini yokukhangela kuGoogle

SEO or Search Engine Optimization is the process of making a website more visible to search engines. Kubandakanya ukwenza kube lula kubasebenzisi ukufumana iwebhusayithi yakho ngeziphumo zokukhangela zikaGoogle. Oku kufuna ubuchule kunye nokucinga okunengqiqo. Nangona kunjalo, kubalulekile ukugxila kubaphulaphuli bakho ekujoliswe kubo, hayi i-utopia yakho yokuthengisa. Akufanele uzame ukwenza iwebhusayithi yakho ibonakale kwiziphumo zokukhangela ngokusekelwe kumagama angundoqo orhwebo, njengoko oku kuya kufikelela inxalenye encinane yabaphulaphuli.

I-SEO yinxalenye ebalulekileyo yalo naliphi na ishishini, njengokuba ngaphandle kwayo, awukwazi ukulindela ukwenza imali kwi-intanethi. Inyaniso, Kubalulekile ukuqonda umahluko phakathi kwentengiso ehlawulwayo kunye neziphumo zophendlo lwendalo. Kweli nqaku, siza kuxubusha ngokufutshane ukuba yintoni i-SEO, kunye nendlela elinokunceda ngayo ishishini lakho. I-SEO imele i-Search Engine Optimization, kwaye ijolise ekwenzeni iwebhusayithi ibonakale kumaphepha aphezulu eenjini zokukhangela.

Ngelixa abanye abantu bakholelwa ukuba i-SEO yeyamashishini amancinci kuphela, ibaluleke kakhulu kuyo yonke imodeli yeshishini. Nge-SEO, abasebenzisi bakhangela ulwazi ngenkuthalo kwaye abayi kubhobhozwa ziintengiso ezingabalulekanga. Okuchasene, Umboniso wentengiso uya kuboniswa kubantu abangenamdla kwinkampani yakho. Kufuphi, I-SEO yiyona “tsala umjelo” yokuthengisa injini yokukhangela. Nangona awukwazi ukufumana awona manqanaba aphezulu ngobusuku, iziphumo ziya kuqala ukuvela emva kwethuba lexesha.

Schattendomains

The use of shadowdomains is a way to redirect users to your website from another domain. Iingcali ze-SEO zenza le mimandla kule njongo, kodwa kufuneka ulumke kuba umxholo abawubeka apho unokuba ungekho mthethweni okanye awufanelekanga. Ukuqinisekisa ukuba iwebhusayithi yakho ikhululekile kule miba, kufuneka ulandele imiyalelo ye-injini yokukhangela. Ukufumana ngakumbi, funda uqhubeke. Nazi ezinye zeengenelo kunye nokungalunganga kwe-shadowdomains.

Ukulungiswa kwe-SEO kunceda iwebhusayithi yakho ibeke phezulu kwiziphumo zenjini yokukhangela ngokwandisa inani labatyeleli. Iziphumo zenjini yokukhangela ziboniswa ngokusekelwe kwinjongo yokukhangela yomsebenzisi, ukhuseleko website, kunye nokuthembela. Iiwebhusayithi ezifanelekileyo zivela phezulu kwiziphumo zophendlo, ngoko kuya kufuneka uthathe ixesha lokwandisa umxholo wakho. Umxholo we-SEO ubalulekile ngenxa yezizathu ezininzi, kwaye kufuneka icace kwaye iphelele. Iresiphi ngaphandle kwazo zonke izithako okanye imiyalelo ayifaki naliphi na ixabiso kumsebenzisi.

I-SEO ihlukaniswe ngamacandelo amabini aphambili – usetyenziso lwephepha kunye nolungiselelo olungekho kwiphepha. Ukwenziwa kwephepha elingaphezulu kubandakanya ukwenziwa komxholo, isakhiwo sekhonkco yangaphakathi, kunye nesantya sephepha. Yenzeka phambi kokwenziwa komsebenzi ngaphandle kwephepha. Ukuba iwebhusayithi yakho ayilungiswanga kakuhle, uya kohlwaywa. Ingxaki kukuba iinjini ezininzi zokukhangela zijonga i-SEO yephepha njengeyona ndlela isebenzayo ye-SEO. Nangona kunjalo, ukuba awuwaphumezi la manyathelo, usemngciphekweni wokohlwaywa kwaye uphulukane nenani elikhulu labakhenkethi abanokubakho.