Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

SEO-Optimierung is a process of improving your website’s visibility through search engines. Igxininisa kuyilo kunye nomxholo wewebhusayithi yakho, kwakunye neteknoloji eyixhasayo. Isiphumo siphezulu kwizinga le-injini yokukhangela, kunye neendwendwe ezininzi. Inkqubo iyaqhubeka kwaye ingabandakanya ukusetyenziswa kwe-SEO-Tools ukugcina indawo yakho iphuculwe.

Kwiphepha le-SEO

In order to get better rankings on Google, Kuya kufuneka ufunde indlela yokuphucula iwebhusayithi yakho kwiinjini zokukhangela. Ngesiqhelo, oku kwenziwa ngeendlela ezimbini ezahlukeneyo – kwiphepha le-SEO kunye ne-SEO yangaphandle. I-SEO yephepha ibandakanya ukuphucula imiba yobugcisa bewebhusayithi yakho ngelixa i-SEO engaphandle kwephepha ibandakanya ukuphucula umxholo kunye nezinto zangaphandle.. Zombini iintlobo ze-SEO kufuneka ziqhelaniswe nokwandisa iwebhusayithi yakho.

I-OnPage SEO ilawulwa ukwenza iwebhusayithi yakho ibe lula ukuhamba kwaye ibe nomtsalane ngakumbi kubatyeleli. Ngokugxininisa kwiphepha le-SEO, unokunyusa inani leendwendwe kunye nokuguqulwa kwiwebhusayithi yakho. I-SEO ye-Offpage igxile kwizinto zangaphandle ezifana namakhonkco. Ngokwenza iwebhusayithi yakho ibe lula ukuyijonga, unganyusa izinga lakho.

I-SEO yintsimi enzima, ebandakanya izinto ezininzi ezichaphazela isikhundla sakho kwiziphumo zophendlo lwendalo kunye namaphepha eziphumo zenjini yokukhangela. Kukho iindlela ezininzi zokwandisa iwebhusayithi yakho, kodwa ukuqesha i-arhente ye-SEO lukhetho olukhulu. Ezi arhente ziya kucebisa imilinganiselo ekujoliswe kuyo kwaye zikunike iingcebiso malunga nokulungiswa kwexesha elide. Ukongeza ekuphuculeni iwebhusayithi yakho, banokuphinda baphucule i-backlinks.

Ukongeza kwiphepha le-SEO, indawo yakho kufuneka ibe neMeta-Beschreibung, esisishwankathelo somxholo wephepha lewebhu. Ikwanceda abasebenzisi abanokuthi bafunde ngakumbi malunga newebhusayithi yakho. Ngokuquka amagama angundoqo kweli candelo, unokuphucula ukusebenza ngokupheleleyo kwe-SEO yakho yephepha. Nanku umzekelo weMeta-Beschreibung: Ukongeza ekulungiseleleni i-backlinks, Kuya kufuneka usebenzise i-schema-markup ukunceda uGoogle aqonde umxholo wephepha lakho.

Umxholo owahlukileyo: Umxholo oyingqayizivele yinxalenye ebalulekileyo yewebhusayithi elungileyo. Oku kubandakanya iinkcazo zemveliso, uphononongo, kunye neefoto. Ukwenza iwebhusayithi yakho ibe yodwa kwaye ibe nomtsalane, kufuneka ube nokuqonda ukuba bafuna ulwazi olufunayo. Oku kubalulekile ekuphuculeni i-SEO yephepha.

OffPage SEO

OffPage SEO optimization involves a wide variety of factors and methods, kwaye ibandakanya ukwandisa igunya lesayithi yakho kunye nokufaneleka kumagama okukhangela athile. Inkqubo ibandakanya ukulandela izikhokelo ezisemgangathweni zikaGoogle kunye nokwakhiwa kwezicwangciso zentengiso yentsholongwane ukuqinisekisa ukuba ishishini lakho liza kuqala kukhangelo olufanelekileyo.. Ukwengeza, I-OffPage ye-SEO igxile ekuphuculeni ukusetyenziswa kwewebhusayithi yakho kunye ne-backlinks.

Mandulo, iiforam ze-intanethi zijongwe njengezinto ezingalunganga zokubeka umgangatho, kodwa ngoku zinokusetyenziselwa ukuphucula imbonakalo yebrendi. Ngelixa usebenzisa iiforum ze-intanethi ukonyusa i-SEO ye-Off yeshishini lakho isenokungabi lolona luvo lulungileyo lwewebhusayithi yokuthenga, inokusebenza kakhulu ekwakheni igama le-brand.

I-OffPage SEO optimization ibandakanya ukudala amakhonkco kwiwebhusayithi yakho kwezinye iiwebhusayithi, kunye nokufumana i-backlinks esemgangathweni kangangoko kunokwenzeka. La makhonkco kufuneka ahambelane nesihloko sakho, kwaye kufuneka zifunyenwe ngokwemvelo, ayithengwanga. Ukudityaniswa kwezicwangciso zombini kwiPhepha kunye ne-Off-Page-Optimisation kuyimfuneko kwimigangatho elungileyo.

UGoogle ubeke isixhobo esibizwa ngokuba yiPageSpeed ​​​​ukuba sisetyenziswe ukunceda abaphathi bewebhu baphucule amaxesha okulayisha iphepha lendawo yabo. UGoogle ukwabeka phambili iinguqulelo eziphathwayo zeewebhusayithi kwiziphumo zokukhangela. Ukuba indawo yakho ayinayo inguqulelo yeselula, inokohlwaywa nguGoogle ngenxa yokucotha ukulayisha.

I-Off-Page SEO optimization ibandakanya izinto ezininzi kwaye ibandakanya umxholo wephepha, kuquka ukubhala okubhaliweyo, imifanekiso, iividiyo, iimenyu, umzobo wamaphepha, kunye nomxholo. Ikwasebenzisa amagama angundoqo, zombini kwizihloko kunye nesicatshulwa. La magama angundoqo kufuneka ahambelane nomxholo wephepha.

OnSite SEO

Onsite SEO is the process of optimizing a website’s pages to improve its search rankings. Oku kwenziwa rhoqo ngokuphucula amakhonkco kwiphepha, kunye nokubhaliweyo okungaphakathi kwayo. Isiphumo yiwebhusayithi efanelekileyo ngakumbi kumkhangeli. Nangona kunjalo, kubalulekile ukukhumbula ukuba i-Onpage SEO kunye ne-Offpage SEO ayikho into efanayo.

Isitshixo kwi-SEO ye-OnSite kukusetyenziswa kwezivakalisi ezifutshane, izihloko ezinengqiqo, kunye nomxholo okumgangatho ophezulu. Ukusebenzisa i-CTA, okanye ukubizela isenzo, Ikwabalulekile kusetyenziso lwe-injini yokukhangela. Eli likhonkco undwendwe anokucofa kulo ukuze afunde ngakumbi. Ukwengeza, ifanele ichaze kwaye iphelele.

I-SEO ye-OnPage ikwabandakanya ukulungiswa kweMeta-Tags. Ezi thegi zinempembelelo enkulu kwirenki. Injongo kukuqinisekisa ukuba iMeta-Tags yephepha idlulisela imiqondiso ecacileyo kuGoogle kwaye ifanelekile kumxholo welo phepha.. Ukuquka isicatshulwa esifanelekileyo se-anchor kula makhonkco kunokuphucula umgangatho wephepha.

Ukuphucula ikhowudi yeHTML, ikhowudi yeCSS, kunye nekhowudi yeJavaScript inokuba nefuthe elibalulekileyo kusetyenziso lwe-injini yokukhangela. Ikhowudi ye-HTML kufuneka icoceke kwaye iqulethe amagama angundoqo afanelekileyo. Ukongeza umxholo kumzimba wephepha lewebhu kunokuchaphazela umgangatho wephepha, kunye namava omsebenzisi. Ngokufanayo, umxholo ophindwe kabini unokuchaphazela kakubi imbuyekezo ye-SERP, amaxabiso e-bounce, kunye nokurhubuluza kwenjini yokukhangela.

Kukho izixhobo zesoftware esimahla kunye nehlawulelwayo ye-OnSite SEO. Umzekelo, I-Google Search Console inikezela ngedatha eluncedo. Isoftware ehlawulwayo efana neSearchmetrics kunye neSistrix inokukunika ulwazi oluneenkcukacha kunye nohlalutyo. Iindleko zezi zixhobo azithinteli, kwaye unokufumana inguqulelo yasimahla ngeGoogle Analytics.

Uphawu lweSchema

Using Schema-Markup on your website can help your website rank higher in the search results. Nangona ingekafumaneki esidlangalaleni, olu tshintsho lutsha lungakunika inzuzo. Le ndlela intsha yokuphawula amaphepha ewebhu kulula ukuyisebenzisa. Ukuze uqalise, gxininisa izinto kwiphepha lakho kwaye ukhethe iithegi ze-manual’ ukhetho oluvela kwimenyu eyehlayo. Oku kuya kuvula iphepha kwaye kubonise idatha. Ungasebenzisa kwakhona i-syntax ye-schema ukuphawula iindawo ezithile kwiphepha lakho lewebhu. Xa uphawu luvela, UGoogle uza kuqaqambisa into.

Iinjini zokukhangela zisebenzisa i-algorithm ukutolika okubhaliweyo, kunye ne-schema markup ibanceda baqonde umxholo okwiphepha. Inokumisela unxulumano phakathi kwamaqumrhu. Imarkup ye-schema ibonelela ngesakhiwo somxholo oxelela i-algorithm ukuba iphepha lingantoni. Esi sakhiwo sikwanceda injini yokukhangela ukuqonda umxholo wephepha.

Ukongeza ekunyuseni ukubonakala kwendawo, Imarkup yeschema yonyusa unxibelelwano kunye namazinga onqakrazo. Yenza kwakhona iziphumo ze-organic zikhangeleke ngakumbi kubasebenzisi. Oku kuthetha ukuba abantu abaninzi baya kucofa kubo, nto leyo inokukhokelela kudidi oluphezulu. Ngaphaya koko, ulwazi olongezelelweyo lunika abasebenzisi ulwazi oluninzi kwaye lubanceda benze izigqibo ezingcono. Ngenxa yoko, iwebhusayithi yakho iya kubekwa phezulu kwiziphumo zophendlo, okukhokelela kwitrafikhi eninzi kunye nokuguqulwa okuphezulu.

Unokongeza i-schema markup kwiwebhusayithi yakho ngokusebenzisa i-Yoast-Plugin ye-WordPress okanye usebenzisa i-Schema-Markup-Generator.. Ukusebenzisa ezi zixhobo kuya kukunceda ukuphumeza idatha ecwangcisiweyo kwiwebhusayithi yakho ngokulula.

Uhlalutyo lukaGoogle

One of the best ways to improve SEO is to track your website’s performance and collect visitor data. Ukusebenzisa le datha, unokumisela ukusebenza kwemisebenzi yokuthengisa. Unokwazi kwakhona ukuba ufuna ntoni abaphulaphuli bakho, ngokunjalo nokuchonga iindawo eziyingxaki. Umzekelo, ukuba ufuna ishishini lakho likhule, kufuneka ucinge ngokujolisa kwimakethi ye-niche.

I-Google Analytics sisixhobo esihle kakhulu sokuhlalutya kunye nokulandelela idatha yokuthengisa. Ibonelela ngombono obanzi wokuba zingaphi iindwendwe eziza kwiwebhusayithi yakho kwaye zingaphi eziguqulayo. Unokujonga kwakhona amazinga akho okuguqula ukuze ubone ukuba isicwangciso sakho se-SEO sisebenza kangakanani. Ngokudibanisa iGoogle Analytics kunye nezinye izixhobo zokuhlalutya, uya kukwazi ukwandisa ukusebenza kwesicwangciso sakho sokuthengisa kwi-intanethi.

Esinye isixhobo esiluncedo nguGoogle Optimize. Esi sixhobo samahhala sidibanisa ne-Google Analytics kwaye sinomhleli obonakalayo. Isixhobo siqhuba uvavanyo kwisampulu engaqhelekanga yeendwendwe kwaye sihlalutya idatha. Ukuba idatha ibonisa utshintsho oluthile, ungaqhubeka novavanyo ide ibonelele ngeenkcukacha-manani ezibalulekileyo.

I-Google Analytics nayo ineDashboard yoHlalutyo loMxholo, ekuvumela ukuba ujonge ukusebenza kwephulo lakho le-SEO. Ikwalandelela awona maphepha adumileyo, apho abasebenzisi bavela khona, kwaye zeziphi izixhobo abazisebenzisayo ukufikelela kwindawo yakho. Unokujonga kwakhona idatha yonke imihla, ngeveki, okanye ngekota. Uhlalutyo lukaGoogle lukwanalo lwemephu kunye nezinye izinto ezahlukeneyo ezinokuzinziswa kwiwebhusayithi yakho.

Ukongeza koku, I-Google Analytics inokulandelela uphando lwangaphakathi, njengophendlo lwangaphakathi. Oku kubalulekile kuba umxholo kunye namagama angundoqo ahambelana nenjongo yokukhangela inokuchaphazela umgangatho wokukhangela wangaphakathi. Ukuseta indawo yokukhangela indawo, tyelela isikhokelo seGoogle Analytics kwaye ulandele imiyalelo.