Uyenza njani iWebhusayithi yakho yeeNjini zokukhangela

Uphendlo lwe-injini yokukhangela, okanye SEO, yinto ephambili ekuphuculeni amanqanaba ewebhusayithi. Ngaphandle kwayo, indawo yakho ayizukufika phezulu kwiziphumo zophendlo. Ngethamsanqa, kukho iindlela ezininzi zokunyusa umgangatho wesayithi lakho kuGoogle. Nazi ezimbalwa zazo:

Iindlela zoPhuculo lweNjini yoPhendlo lukaGoogle

Igama elithi SEO limele “UPhendlo lweNjini yoKhangelo.” Ukuze ubekwe kakuhle kwiziphumo zokukhangela zikaGoogle, iwebhusayithi yakho kufuneka iphuculwe. Kukho iindlela ezimbalwa ezahlukeneyo onokuzisebenzisa. Ezo ndlela zonke ziya kugxila ekwandiseni ukufaneleka kwewebhusayithi yakho kuGoogle. Eyona nto ifanelekileyo kwaye ijolise kwiwebhusayithi yakho, Okuya kuba phezulu amanqanaba okukhangela.

Ekuqaleni, qinisekisa ukuba umxholo wakho ufanelekile. Iinjini zokukhangela zivavanya umxholo ngokwesiseko sokubaluleka kunye nomgangatho. Kufuneka uqiniseke ukuba umxholo wakho ufanelekile kwaye uyahlangabezana neemfuno zabaphulaphuli ojoliswe kubo. Ngamanye amazwi, kufuneka ibenobutyebi kwaye ithandeke. Esi sisiseko sokuthengiswa kwedijithali okuyimpumelelo.

Okwesibini, sebenzisa amagama angundoqo. Uphando lwegama elingundoqo luyimfuneko ekuphunyezweni kwe-injini yokukhangela ngempumelelo. Uphando lwegama elingundoqo lubandakanya ukuchonga amagama angundoqo afanelekileyo ekujoliswe kuyo kwiwebhusayithi yakho. Unokwenza oku usebenzisa izixhobo ezinje ngeeNgcebiso zikaGoogle, Iindlela zikaGoogle kunye neeAdWords zikaGoogle. Uninzi lwezixhobo ze-SEO ziza kunye nomsebenzi wokukhangela igama elingundoqo. Ezi zixhobo zikuvumela ukuba ufumane amagama okukhangela adumileyo kwaye uwathelekise nabakhuphisana nabo..

Ukongeza ekuphuculeni indawo yakho kwiziphumo zokukhangela zikaGoogle, kufuneka kwakhona ugxininise kulawulo lwabaphulaphuli. Ukuba nokuqonda okuchanekileyo ngabaphulaphuli ojolise kubo kuya kukunceda wenze izigqibo ezisebenzayo nezisebenzayo kwiwebhusayithi yakho. Ukuba ufuna ukuba iwebhusayithi yakho ibonakale, emva koko kufuneka wenze iwebhusayithi yakho ihambelane neemveliso kunye neenkonzo ezifunwa ngabaphulaphuli bakho. Ngethamsanqa, ukujolisa kubaphulaphuli bakho ngokusebenzisa amanani abantu kunye neempawu kulula kunangaphambili enkosi kwi-Intanethi.

I-algorithm kaGoogle ihlala ihlengahlengiswa kwaye ihlaziywa ukunika ezona ziphumo zokukhangela zingcono. Oku kuthetha ukuba ingcali yakho ye-SEO kufuneka ihlale isexesheni kwezi nguqu kunye neziphumo zazo kwiziphumo zokukhangela.

IMithetho yokuSebenzisa i-injini yokukhangela

Uninzi lwabantu luyazazi nge-digital Kommunikation kunye nokuthenga kwi-Intanethi. Oko kuthetha ukuba ukubonakala kwi-intanethi kubalulekile kulo naliphi na ishishini kunye nabathengi ngokunjalo. Ngoko ke, kubalulekile ukuqonda imigaqo yokuphumelela kwe-injini yokukhangela. Ngethamsanqa, kukho isixhobo sokukunceda ukuba ufezekise iinjongo zakho zokubonakala kwi-intanethi. I-LinguLab sisixhobo sokwenza amaxwebhu akho afundeke ngakumbi kwiinjini zokukhangela kwaye afumaneke ngakumbi kwi-intanethi..

Omnye weyona mithetho ibalulekileyo ye-SEO kukubandakanya igama lakho eliphambili kwithegi yakho yesihloko, h2 kunye nesicatshulwa. Kufuneka uzame ukugcina ubuninzi begama elingundoqo kwiipesenti ezintathu ukuya kwezine. Ukuba ubhala owakho umbhalo wewebhu, cinga ngokuqesha iinkonzo zengcali.

Ngaphandle komxholo wakho, kukho ezinye izinto ezininzi ezinefuthe kumanqanaba enjini yokukhangela. I-URL yendawo yakho, isihloko sephepha, kunye nemifanekiso yonke into ibalulekile. Iinjini zokukhangela zinika ingqwalasela ekhethekileyo kwezi nkcukacha kwaye ziya kwenza umxholo wakho ubonakale ngakumbi kwaye ufanelekile kubafundi bakho. Isikhundla esomeleleyo se-injini yokukhangela siya kukunceda ukutsala abathengi abatsha ngexesha labo lokuqala lohambo lwabathengi.

Ukuba nenqanaba eliphezulu le-injini yokukhangela yendalo yindlela entle yokunyusa i-traffic kunye nokuthengisa. Ngethamsanqa, kukho inani leendlela ze-SEO ezinokukunceda ukuba indawo yakho ibekwe phezulu kwaye uhlale apho. Injongo yokwenziwa komatshini onjalo kukwandisa ukubonakala kwewebhusayithi yakho kubaphulaphuli ababanzi, ngaloo ndlela kubangele iindwendwe ezininzi.

Ukudala umxholo ofanelekileyo kunye noqobo kubalulekile ekuphuculeni injini yokukhangela. Ukuba noluhlu olubanzi lomxholo ofanelekileyo kwiwebhusayithi yakho kuya kuqinisekisa ukuba indawo yakho ibekwe kwindawo ephezulu yokukhangela okuhambelanayo. Ngokwenza umxholo owodwa, unokutsala iindwendwe ezininzi kwaye ukwandise ingeniso yendawo yakho. Injongo yokubeka phambili iintengiso ezifanelekileyo kuneentengiso zegeneric.

Iindleko ze-injini yokukhangela

Ukuphucula injini yokukhangela liqhinga, ukwenza ngobuchule kunye nobugcisa obugxile ekuqinisekiseni ukuba iwebhusayithi okanye iphepha liyabonakala kubathengi abanokubakho. Injongo ephambili yenkqubo yokuphucula kukwenza iwebhusayithi okanye iphepha elichaphazelekayo kumagama angundoqo asetyenziswa ngabathengi ukufumana iimveliso okanye iinkonzo.. Ngelixa ezinye iinkampani zineearhente zazo ze-SEO, ezinye iinkampani ziqesha iingcali zangaphandle ezinobungcali kulo msebenzi.

Xa uqesha iinkonzo ze-SEO, qwalasela ubungakanani bexesha eliya kuchithwa. I-SEO yinkqubo echitha ixesha kwaye iingcali kufuneka ziqale zihlole iwebhusayithi yakho kunye neshishini. Iingcali ze-SEO ziya kukubonelela ngoqikelelo olusekwe kwiwebhusayithi yakho kunye namagama angundoqo. Qinisekisa ukuqwalasela uhlahlo lwabiwo-mali xa ufumanisa ukuba i-SEO iya kubiza malini.

I-SEO yindlela esebenzayo yokufezekisa ukubonakala okwandisiweyo kwiziphumo zophando. Inceda iwebhusayithi yakho ukuba ifumane ulwazi lwabathengi kunye nokwandisa inzuzo. Ikwanceda inkampani yakho ukuba yamkele idijithali. Ikwavumela abakhuphisana nabo ukuba babonakale ngakumbi kubathengi abanakho. Nje ngeziphumo, I-SEO inokunceda iinkampani zaseLuzern ukuba zenze eyona minyaka ikhulayo yedijithali.

I-SEO sisicwangciso sokuthengisa esizinzileyo kakhulu. Uya kuhlawula umsebenzi obandakanyekayo ekufumaneni iindwendwe. Ikwabiza kakhulu kuneentengiso zemveli. Ukwengeza, uya kufumana ukuhamba okuphindaphindiweyo kweendwendwe ezintsha. Nangona kunjalo, Kuya kufuneka uqonde iindleko zesomaschinenoptimierung phambi kokuba uthathe isigqibo sokuba ifanelekile na okanye hayi kwishishini lakho.

Ukubaluleka kobumfihlo kusetyenziso lwe-injini yokukhangela

I-Datenschutz yenye yezona zinto zibalulekileyo zokusebenzisa injini yokukhangela. Inceda iinjini zokukhangela ukuqonda iwebhusayithi yakho. Ikwabazisa ukuba iwebhusayithi yakho ikhuselekile. Kukho iindlela ezininzi onokuthi wenze ukuba indawo yakho ilungele iinjini zokukhangela, kuquka nokuqinisekisa ukuba iwebhusayithi yakho ihlelwe ngamagama angundoqo.

Xa kuziwa kwi-SEO, inqanaba eliphezulu lithetha ukuba iwebhusayithi yakho inokufunyanwa ngabaphandi. Isikhundla esiphezulu sithetha ukuba iwebhusayithi yakho ibonakala ngakumbi, eya kwandisa i-traffic kunye nokuguqulwa. Ukufumana isikhundla esiphezulu, kufuneka ube nesicwangciso se-SEO. Oku kuthetha isicwangciso esicingisiswe kakuhle esiza kuqinisekisa ukubonakala okuphezulu kunye nokuhamba kwezithuthi.

I-Datenschutz yaziswa okokuqala ngeminyaka yee-1960 xa ulawulo lukaKennedy lwaluthethelela imithetho yabucala.. Ukusukela ngoko, iinkampani ezininzi, njengoFacebook noGoogle, bamkele le ngcamango. Nangona kunjalo, ayililo igama elidityanisiweyo. I-Datenschutz inokucingelwa njengelungelo lokuba neemfihlo kwixesha ledijithali.

Ubumfihlo beenkcukacha zobuqu bubalulekile kuthi sonke. Sonke sixhalabele ukuba ngasese kwethu, kwaye akukho lula ukuyikhusela. I-intanethi igcina iinkcukacha zobuqu ngathi, kwaye sonke kufuneka sikhusele iinkcukacha zethu zobuqu. Iinkampani ezinkulu zinokufikelela kumagama ethu, idilesi, kunye neefoto zethu.

Enye yeendlela zokuqinisekisa ukuba iwebhusayithi yakho ikhuselekile kukuqinisekisa ukuba isebenzisa i-SSL-Verschluss. Le yimfuneko yomthetho kwiifom zoqhagamshelwano, kwaye ikwayimeko yenqanaba leenjini zokukhangela. Zonke iiwebhusayithi kufuneka zisebenzise lo mgangatho wokhuseleko ukukhusela ubumfihlo beendwendwe zabo.

Ukuphuculwa kweewebhusayithi eziphathwayo

Ukulungiswa kweselfowuni kubalulekile ekubekweni ngcono kwiiSERPs kunye nokubamba i-traffic. Abasebenzisi abaninzi bafikelela kwiiwebhusayithi besebenzisa izixhobo eziphathwayo. Inyaniso, ngaphezulu kwesiqingatha setrafikhi yewebhu yehlabathi ivela kwizixhobo eziphathwayo. Nje ngeziphumo, awunakukwazi ukuphulukana nabasebenzisi beselula. Isitshixo ekubambeni itrafikhi yeselula kukwenza iwebhusayithi yakho ikhawuleze.

Iwebhusayithi elayisha kancinci iya kubaphambanisa abasebenzisi beselula. Zama ukugcina ixesha lokulayisha kwindawo yakho libe ngaphantsi kwemizuzwana emibini. Oko kuthetha ukwenza inguqulelo yedesktop yakho ikhombe kwindawo ephathwayo. Oku kuya kunceda uGoogle aqonde ukuba ngawaphi amaphepha acothayo. Kuya kukunceda uqonde ukuba zeziphi izilungiso ekufuneka uzenze ukuze uqinisekise ukukhawuleza kwamaxesha okulayisha iphepha.